📌 Core Information
🔹 Job Title: Associate Manager/Senior Analyst, Marketing Innovation (New Channel Growth) - Chinese Speaking
🔹 Company: Agoda
🔹 Location: Bangkok, Krung Thep Maha Nakhon, Thailand
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: 2025-04-25
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Spearheading the development, execution, and optimization strategy for growing Agoda's new and emerging marketing channels
- Conducting end-to-end analysis of large, complex datasets related to channel performance, user behavior, and market trends
- Developing hypotheses, designing experiments, and building structured analyses to evaluate campaign effectiveness and drive data-driven decisions for channel growth
- Partnering closely with various business functions to identify opportunities, analyze, and interpret trends or patterns in complex data sets using different techniques and tools
- Communicating complex findings, performance updates, and strategic recommendations clearly and concisely to key stakeholders, including senior management
ASSUMPTION: This role requires a strong analytical mindset, excellent communication skills, and the ability to work effectively with cross-functional teams. It is ideal for an experienced data analyst with a background in marketing or a related field.
📋 Key Responsibilities
✅ Spearhead the development, execution, and optimization strategy for growing Agoda's new and emerging marketing channels
✅ Conduct end-to-end analysis of large, complex datasets related to channel performance, user behavior, and market trends
✅ Develop hypotheses, design experiments (e.g., A/B tests), and build structured analyses to rigorously evaluate campaign effectiveness and drive data-driven decisions for channel growth
✅ Partner closely with various business functions to identify opportunities, analyze, and interpret trends or patterns in complex data sets using different techniques and tools such as SQL or Tableau
✅ Communicate complex findings, performance updates, and strategic recommendations clearly and concisely to key stakeholders, including senior management
ASSUMPTION: This role requires strong analytical skills, attention to detail, and the ability to translate complex data into actionable insights.
🎯 Required Qualifications
Education: Bachelor’s degree in Computer Science/Statistics/Math or Engineering or Economics and Finance (preferred)
Experience: Extensive experience (5+ years) in Data Analyst position or otherwise in projects involving big data, preferably in tech, e-commerce, or digital marketing industry
Required Skills:
- Strong analytical skills with the ability to analyze data, translate data into actionable insights, and generate impactful recommendations
- Proficient in business intelligence tools and data warehouse i.e. SQL, Tableau and MS Excel
- Innovative problem-solving skills with the ability to tackle complex challenges in a non-linear fashion
- Exceptional writing and verbal communication abilities, with proficiency in creating impactful and visually appealing presentations
- Strong stakeholder management skills with proven strong commercial acumen
Preferred Skills:
- Experience in digital or social media marketing
- Experience in hypothesis testing frameworks, statistical analysis, and using Python/R for data manipulation and analysis
ASSUMPTION: Candidates with a strong background in data analysis, marketing, and stakeholder management will be best suited for this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a senior analyst role in Bangkok, the estimated salary range is THB 150,000 - 250,000 per year. This is an estimate and the actual salary may vary based on the candidate's qualifications and experience.
Benefits:
- Competitive benefits package
- Opportunities for professional growth and development
- Dynamic and international work environment
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Agoda operates in the online travel booking industry, focusing on accommodations, flights, and activities. The global online travel market is highly competitive and rapidly evolving, driven by technological advancements and changing consumer behavior.
Company Size: Agoda is a mid-sized company with 5,001-10,000 employees, providing a structured yet agile work environment that encourages innovation and growth.
Founded: Agoda was founded in 2005 in Thailand and is now part of Booking Holdings, with offices across Asia Pacific, the Middle East, Europe, and the Americas.
Company Description:
- Agoda is an online travel booking platform for accommodations, flights, and more, connecting travelers with a global network of 4.7M hotels and holiday properties worldwide, plus flights, activities, and more.
- Agoda's mission is to bridge the world through travel, making it easy and rewarding for more travelers to explore and experience the amazing world we live in.
- Agoda fosters a work environment rich in diversity, creativity, and collaboration, with a culture of experimentation and ownership.
Company Specialties:
- Online travel booking
- Data analysis and business intelligence
- Marketing and customer acquisition
- Product development and innovation
Company Website: careersatagoda.com
ASSUMPTION: Agoda's focus on data-driven decision-making and continuous innovation makes it an attractive employer for data analysts and marketing professionals.
📊 Role Analysis
Career Level: This role is at the senior analyst level, with significant responsibility for driving channel growth and influencing strategic decision-making.
Reporting Structure: The role reports directly to the Marketing Innovations Team Lead and collaborates closely with various business functions, including marketing, product, and data science teams.
Work Arrangement: This is an on-site role based in Bangkok, with occasional remote work options available.
Growth Opportunities:
- Progression to a management role within the Marketing Innovations Team or related departments
- Expansion of responsibilities to cover additional marketing channels or regions
- Development of expertise in data analysis, marketing, or related fields through training and mentorship programs
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance within the Marketing Innovations Team or related departments.
🌍 Location & Work Environment
Office Type: Agoda's Bangkok office is a modern, collaborative workspace with an international atmosphere.
Office Location(s): 20 Cecil Street, #1401, GSH Plaza, Singapore 049705, SG
Geographic Context:
- Bangkok is a vibrant, multicultural city with a thriving business ecosystem and a high quality of life
- The city offers a mix of traditional Thai culture and modern urban living, with a wide range of dining, entertainment, and leisure options
- Bangkok is well-connected by public transportation, with easy access to the Agoda office
Work Schedule: Full-time (40 hours per week), with flexible working hours and remote work options available
ASSUMPTION: Bangkok's dynamic business environment and high quality of life make it an attractive location for professionals seeking a challenging and rewarding work experience.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- Technical assessment or case study presentation
- Final round interview with the hiring manager and team members
Key Assessment Areas:
- Data analysis and problem-solving skills
- Communication and presentation skills
- Cultural fit and alignment with Agoda's values
- Language proficiency in Chinese (spoken and written)
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare a portfolio or examples of your data analysis work to showcase during the interview
- Research Agoda's business and the Marketing Innovations Team to demonstrate your understanding of the company and the role
ATS Keywords: Data Analysis, SQL, Tableau, Marketing, Channel Growth, A/B Testing, Stakeholder Management, Chinese Language
ASSUMPTION: The interview process for this role is designed to assess the candidate's technical skills, cultural fit, and alignment with Agoda's values and the Marketing Innovations Team's goals.
🛠️ Tools & Technologies
- SQL
- Tableau
- MS Excel
- Python
- R
ASSUMPTION: Proficiency in these tools and technologies is essential for success in this role, as they are used extensively for data analysis, visualization, and reporting.
👔 Cultural Fit Considerations
Company Values:
- Bridging the World Through Travel
- Data-Driven Decision Making
- Innovation and Continuous Learning
- Collaboration and Teamwork
Work Style:
- Agoda fosters a dynamic, international work environment with a flat organizational structure and a strong emphasis on cross-functional collaboration
- The company encourages experimentation, ownership, and a growth mindset
- Agoda values diversity, inclusion, and work-life balance
Self-Assessment Questions:
- How do your personal values align with Agoda's company values?
- How comfortable are you working in a dynamic, international team with a flat organizational structure?
- How do you approach continuous learning and professional development in a fast-paced, data-driven environment?
ASSUMPTION: Candidates who are comfortable working in a dynamic, international team and who share Agoda's values and work style will be the best fit for this role.
⚠️ Potential Challenges
- The role requires a strong understanding of data analysis and marketing, as well as the ability to work effectively with cross-functional teams
- The fast-paced nature of the online travel industry may present challenges in keeping up with market trends and technological advancements
- The role may require occasional travel to other Agoda offices or industry events
- The competitive nature of the online travel market may present challenges in driving channel growth and market share
ASSUMPTION: Candidates who are proactive, adaptable, and comfortable working in a fast-paced, dynamic environment will be best suited to this role.
📈 Similar Roles Comparison
- This role is unique in its focus on growing new and emerging marketing channels for Agoda, with a strong emphasis on data-driven decision-making and innovation
- Compared to related roles in marketing or data analysis, this position offers a unique blend of strategic, analytical, and creative responsibilities
- Career progression in this role may lead to management or leadership positions within the Marketing Innovations Team or related departments
ASSUMPTION: This role offers a unique opportunity for experienced data analysts or marketing professionals to drive channel growth and influence strategic decision-making in the dynamic online travel industry.
📝 Sample Projects
- Developing and executing a comprehensive analysis of user behavior and market trends to identify high-growth potential marketing channels
- Designing and implementing A/B tests to evaluate the effectiveness of marketing campaigns and optimize channel performance
- Collaborating with cross-functional teams to develop and execute data-driven marketing strategies for new and emerging channels
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and challenges that candidates may face in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Marketing Innovations Team?
- How does this role collaborate with other departments, such as product, marketing, and data science teams?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Agoda support the professional growth and development of its employees?
- What are the most challenging aspects of working in the Marketing Innovations Team, and how can this role help address them?
ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company, and to assess their fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare a portfolio or examples of your data analysis work to showcase during the interview
- Research Agoda's business and the Marketing Innovations Team to demonstrate your understanding of the company and the role
- Follow up with the hiring manager one week after submission to express your interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
