📌 Core Information
🔹 Job Title: Associate Marketing Automation Manager
🔹 Company: Lucid Software
🔹 Location: Salt Lake City, Utah, United States
🔹 Job Type: Hybrid
🔹 Category: Marketing
🔹 Date Posted: 2025-07-15
🔹 Experience Level: Mid-Senior level (2-5 years)
🔹 Remote Status: On-site with remote flexibility
🚀 Job Overview
Key aspects of this role include:
- Optimizing marketing and sales technologies to accelerate revenue
- Managing lead flows and consent compliance
- Collaborating with cross-functional teams to ensure scalable systems and processes
- Developing and maintaining workflows, campaigns, and integrations using best practices
ASSUMPTION: This role requires a strong understanding of marketing automation platforms, CRM tools, and data management. The ideal candidate will have experience working with Marketo, Salesforce, and other relevant tools.
📋 Key Responsibilities
✅ Top of Funnel Management: Review and refine workflow automation for lead flows, develop and maintain workflows and integrations, create and maintain documentation for system processes and programmatic template builds.
✅ Pipeline Optimization: Review and optimize MQL qualifications, automate lead processing, and ensure seamless Marketo > Salesforce synchronization.
✅ Tech Stack Management: Support the evaluation of GTM technology, lead the onboarding of system users, contribute to the design and implementation of core GTM technologies, and collaborate on system policies.
✅ Collaboration & Stakeholder Management: Be a first line of support for Sales and Marketing, liaise with Business Systems and GTM Operations teams, and establish and manage vendor and partner relationships.
✅ Data, Reporting & Insights: Maintain data flow between GTM tools, develop and maintain logic to support lead management, and update or develop dashboards and reports.
ASSUMPTION: This role requires strong analytical and problem-solving skills, as well as the ability to work effectively with cross-functional teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 2+ years of GTM operations or technology experience
Required Skills:
- Technical knowledge and experience with marketing automation platforms (Marketo, Salesforce)
- Hands-on experience with marketing and revenue technology tools (Qualified, ZoomInfo, Madkudu, Salesloft, Clari)
- Proven team player and collaborator with strong written and verbal communication skills
- Strong organization, attention to detail, and problem-solving skills
- Comfortable working in a fast-paced, dynamic environment
Preferred Skills:
- Experience working at a product-led company or marketing operations agency
- Exposure to multiple go-to-market motions (enterprise sales/ABM, Demand Generation)
ASSUMPTION: While a Bachelor's degree is preferred, relevant experience may be considered in lieu of formal education.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (based on industry standards for a mid-level marketing automation manager in Salt Lake City, UT)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Unlimited PTO and flexible work arrangements
- Employee stock options
- Professional development opportunities
Working Hours: Full-time, typically 40 hours per week, with flexible remote work options
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Lucid Software is a visual collaboration platform that helps teams see and build the future. They offer products such as Lucidchart, Lucidspark, and airfocus, which are used by millions of users worldwide, including 96% of the Fortune 500.
Company Size: Lucid Software has 1,001-5,000 employees, making it a mid-sized company. This size allows for ample opportunities for growth and collaboration while maintaining a dynamic and innovative work environment.
Founded: Lucid Software was founded in 2010 and has since received numerous awards for its business and workplace culture.
Company Description:
- Lucid is a visual collaboration suite that helps teams see and build the future.
- Their products include the Visual Collaboration Suite (Lucidchart and Lucidspark) and airfocus.
- Lucid is used by millions of users across 180 countries, including 96% of the Fortune 500.
Company Specialties:
- Diagramming App
- Design App
- Enterprise Software
- Google Drive
- Microsoft
- Atlassian
- Slack
- Cloud
- Flowcharts
- Visualization
- Computer Software
- Design
- Collaboration
- Productivity
- Software
- Visual productivity
- Lucidchart
- Communication
- Diagrams
- Wireframe
- Design
- And Google
Company Website: lucid.co
ASSUMPTION: Lucid Software is a well-established company with a strong focus on innovation and collaboration. They offer a dynamic work environment with opportunities for growth and professional development.
📊 Role Analysis
Career Level: This role is at the mid-senior level, requiring 2-5 years of experience in GTM operations or technology.
Reporting Structure: The Associate Marketing Automation Manager will report directly to the Marketing Operations Manager.
Work Arrangement: This role is hybrid, with a mix of on-site and remote work. Employees can expect to work on-site 2-3 days per week, with the remaining days worked remotely.
Growth Opportunities:
- As Lucid Software continues to grow, there may be opportunities for the Associate Marketing Automation Manager to advance to a Manager or Director role within the Marketing Operations team.
- With experience, the Associate Marketing Automation Manager may also have the opportunity to expand their responsibilities and work on more strategic projects.
ASSUMPTION: This role offers a clear career path for growth and development within the Marketing Operations team at Lucid Software.
🌍 Location & Work Environment
Office Type: Lucid Software's headquarters is located in South Jordan, Utah, with additional offices in Amsterdam, Netherlands; Raleigh, North Carolina; and Melbourne, Australia.
Office Location(s): 10355 South Jordan Gateway, Suite 150, South Jordan, Utah 84095, US
Geographic Context:
- Salt Lake City, Utah, is a vibrant and growing metropolitan area with a population of over 1.2 million people.
- The city offers a high quality of life, with affordable housing, a strong economy, and numerous cultural and recreational opportunities.
- Utah is known for its outdoor recreation, with easy access to skiing, hiking, and other activities.
Work Schedule: The work schedule for this role is typically Monday-Friday, 9:00 AM - 5:00 PM, with a one-hour lunch break. However, Lucid Software offers flexible work arrangements, allowing employees to adjust their hours as needed.
ASSUMPTION: The location and work environment at Lucid Software offer a dynamic and collaborative atmosphere, with opportunities for growth and professional development.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with the Hiring Manager
- On-site or virtual interview with the Marketing Operations team
- Final interview with the Director of Marketing Operations
- Background check and offer
Key Assessment Areas:
- Technical skills and experience with marketing automation platforms and CRM tools
- Problem-solving skills and the ability to work effectively with cross-functional teams
- Communication and collaboration skills
- Cultural fit and alignment with Lucid Software's core values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Be prepared to discuss your experience with marketing automation platforms, CRM tools, and data management.
- Demonstrate your problem-solving skills and ability to work effectively with cross-functional teams.
- Showcase your cultural fit and alignment with Lucid Software's core values.
ATS Keywords: Marketing Automation, CRM Tools, Lead Generation, Data Management, Collaboration, Problem Solving, Communication, Organization, Attention to Detail, Salesforce, Marketo, GTM Operations, Data Hygiene, Email Marketing, Campaign Management, Tech Stack Management
ASSUMPTION: The interview process at Lucid Software is designed to assess the candidate's technical skills, problem-solving abilities, and cultural fit with the company's core values.
🛠️ Tools & Technologies
- Marketo
- Salesforce
- Qualified
- ZoomInfo
- Madkudu
- Salesloft
- Clari
- Google Drive
- Microsoft
- Atlassian
- Slack
- Cloud
- Flowcharts
- Visualization
- Computer Software
- Design
- Collaboration
- Productivity
- Software
- Visual productivity
- Lucidchart
- Communication
- Diagrams
- Wireframe
- Design
- And Google
ASSUMPTION: The tools and technologies listed are commonly used by Lucid Software and may be relevant to the Associate Marketing Automation Manager role.
👔 Cultural Fit Considerations
Company Values:
- Innovation in everything we do
- Passion and excellence in every area
- Individual empowerment, initiative, and ownership
- Teamwork over ego
Work Style:
- Collaborative and dynamic
- Fast-paced and agile
- Focused on innovation and continuous improvement
- Results-driven and data-informed
Self-Assessment Questions:
- Do you have experience working with marketing automation platforms and CRM tools?
- Are you comfortable working in a fast-paced, dynamic environment?
- Do you align with Lucid Software's core values, including innovation, passion and excellence, individual empowerment, initiative and ownership, and teamwork over ego?
ASSUMPTION: Cultural fit is an essential aspect of the hiring process at Lucid Software. Candidates should assess their alignment with the company's core values and work style before applying.
⚠️ Potential Challenges
- The Associate Marketing Automation Manager role may require working with large datasets and complex systems, which can be challenging for candidates without relevant experience.
- Lucid Software is a fast-growing company, which can result in a dynamic and sometimes unpredictable work environment.
- The role may require occasional travel to Lucid Software's offices in Amsterdam, Netherlands; Raleigh, North Carolina; and Melbourne, Australia.
- The Associate Marketing Automation Manager may face competition from internal candidates for future growth opportunities.
ASSUMPTION: While the Associate Marketing Automation Manager role offers numerous opportunities for growth and development, it also presents potential challenges that candidates should be aware of before applying.
📈 Similar Roles Comparison
- The Associate Marketing Automation Manager role is similar to other mid-level marketing operations positions, but with a focus on go-to-market strategy and revenue acceleration.
- Unlike other roles, the Associate Marketing Automation Manager requires experience with marketing automation platforms, CRM tools, and data management.
- Career progression in this role may lead to management or director-level positions within the Marketing Operations team.
ASSUMPTION: The Associate Marketing Automation Manager role is unique in its focus on go-to-market strategy and revenue acceleration, requiring specific skills and experience.
📝 Sample Projects
- Developing and implementing a new lead scoring model to improve MQL qualifications
- Optimizing email marketing campaigns to increase open rates and conversions
- Collaborating with the Sales team to improve lead routing and assignment processes
ASSUMPTION: The sample projects listed are representative of the types of initiatives the Associate Marketing Automation Manager may work on at Lucid Software.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Marketing Operations team?
- How does Lucid Software support the growth and development of its employees?
- What are the most significant challenges facing the Marketing Operations team, and how can this role help address them?
- How does Lucid Software measure the success of its marketing automation initiatives?
- What opportunities are there for the Associate Marketing Automation Manager to work on strategic projects and contribute to the company's overall success?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates the candidate's interest in the role and commitment to Lucid Software's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare for the interview by researching Lucid Software's products, company culture, and industry trends.
- Follow up with the Hiring Manager one week after submitting your application to express your continued interest in the role.
- If selected for an interview, be prepared to discuss your experience with marketing automation platforms, CRM tools, and data management.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
