I

Senior Marketing Automation Specialist

Ingersoll Rand Careers
Full-time
Remote
Worldwide
βš™οΈ Marketing Automation

πŸ“Œ Core Information

πŸ”Ή Job Title: Senior Marketing Automation Specialist

πŸ”Ή Company: Ingersoll Rand

πŸ”Ή Location: Warsaw, Mazowieckie, Poland (Hybrid/Remote)

πŸ”Ή Job Type: Full-time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: 2025-06-18

πŸ”Ή Experience Level: Mid-Senior level

πŸ”Ή Remote Status: Hybrid (50% travel across Europe)

πŸš€ Job Overview

Key aspects of this role include:

  • Managing platform configuration and maintenance for marketing automation tools
  • Overseeing database governance and ensuring compliance with data privacy laws
  • Enabling multichannel integrated campaigns and troubleshooting sync errors
  • Collaborating with cross-functional teams and managing stakeholders
  • Working in a global environment with a hybrid work model

ASSUMPTION: This role requires a high level of technical proficiency and experience in marketing automation to manage multiple projects and stakeholders effectively.

πŸ“‹ Key Responsibilities

βœ… Manage user roles, permissions, and security settings for marketing automation platforms

βœ… Enable multichannel integrated campaigns by creating the structure for automated programs

βœ… Develop new functionality required to satisfy business needs

βœ… Troubleshoot sync errors and ensure data flows correctly between systems

βœ… Oversee contact database hygiene and segmentation

βœ… Manage data imports/exports and integrations (e.g., CRM sync with Salesforce)

βœ… Manage multiple CRM integrations and other external connections

βœ… Set up and manage lead scoring models and nurture programs

βœ… Ensure compliance with data privacy laws (e.g., GDPR)

βœ… Manage subscription management and preference centers

βœ… Monitor and enforce email marketing and data governance processes

ASSUMPTION: The responsibilities listed are subject to change based on business needs and may evolve over time.

🎯 Required Qualifications

Education: Associate's degree (or international equivalent) in Marketing or proven professional experience

Experience: 3+ years of experience working in Oracle Eloqua and 2+ years of project management experience

Required Skills:

  • Deep understanding of Eloqua's core features
  • Strong understanding of cloud applications and API integrations
  • Basic understanding of CRM systems (Salesforce is an advantage)
  • Experience with email deliverability, domain reputation, and DNS setup
  • Advanced technical skills, e.g., HTML, JavaScript, Python

Preferred Skills:

  • Experience working in a global environment
  • Fluency in additional languages

ASSUMPTION: While not explicitly stated, proficiency in the required skills and a minimum of 3 years of experience in marketing automation are essential for this role.

πŸ’° Compensation & Benefits

Salary Range: €50,000 - €70,000 per year (based on industry standards for a mid-senior level marketing automation specialist in Poland)

Benefits:

  • Competitive base salary
  • Yearly performance-based bonus
  • Stock options
  • Private medical care
  • Cafeteria / Holiday subsidy
  • Hybrid work model
  • Opportunities for professional growth and development

Working Hours: Full-time (40 hours per week) with flexible working arrangements

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Industrial Machinery Manufacturing

Company Size: 10,001+ employees (Large enterprise)

Founded: 1871 (as Ingersoll-Sargeant; merged with Rand in 1987)

Company Description:

  • Ingersoll Rand is a global provider of mission-critical flow creation and industrial solutions
  • The company operates through 40+ respected brands and has a presence in over 150 countries
  • Ingersoll Rand is committed to helping make life better for its employees, customers, and communities

Company Specialties:

  • Efficiency
  • Engineering
  • Compressed Air
  • Vacuum Pumps
  • Flow Control Technology
  • Energy
  • Medical
  • Blowers
  • Power Tools
  • Utility Vehicles
  • Life Sciences
  • and Sustainability

Company Website: www.IRCO.com

ASSUMPTION: Ingersoll Rand is a large, established company with a global presence and a strong focus on innovation and sustainability.

πŸ“Š Role Analysis

Career Level: Mid-Senior level (3-5 years of experience)

Reporting Structure: This role reports directly to the Marketing Automation Manager

Work Arrangement: Hybrid (3 days in the office, 2 days remote, with 50% travel across Europe)

Growth Opportunities:

  • Potential career progression to Marketing Automation Manager or similar roles
  • possibility to work on diverse projects and gain exposure to various aspects of the business
  • Opportunities for professional development and training in required tools and skills

ASSUMPTION: This role offers growth opportunities for the right candidate to advance their career within the marketing automation field.

🌍 Location & Work Environment

Office Type: Hybrid (Warsaw office with remote work options)

Office Location(s): Warsaw, Mazowieckie, Poland

Geographic Context:

  • Warsaw is the capital and largest city of Poland, with a population of approximately 1.8 million
  • The city is known for its rich history, vibrant culture, and growing tech industry
  • Warsaw offers a high quality of life with affordable living costs compared to other European capitals

Work Schedule: Full-time (40 hours per week) with flexible working arrangements

ASSUMPTION: Warsaw offers a dynamic work environment with a mix of historic charm and modern urban development, making it an attractive location for professionals.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening
  • Technical assessment (coding challenge or case study)
  • Behavioral and cultural fit interview

  • Final round interview with the hiring manager

Key Assessment Areas:

  • Technical skills and experience in marketing automation
  • Problem-solving abilities and analytical thinking
  • Communication and collaboration skills
  • Cultural fit and adaptability to a global work environment

Application Tips:

  • Tailor your resume and cover letter to highlight relevant skills and experiences for this role
  • Prepare for technical assessments by brushing up on your HTML, JavaScript, and Python skills
  • Research Ingersoll Rand's company culture and values to demonstrate your cultural fit
  • Be prepared to discuss your experience with marketing automation tools and CRM integrations

ATS Keywords: Eloqua, CRM Integration, Email Deliverability, HTML, JavaScript, Python, Project Management, Data Privacy Compliance, Database Governance, Lead Scoring, Stakeholder Management, Analytical Skills, Communication Skills, Agile Methodology, Cloud Applications, API Integrations

ASSUMPTION: The application process for this role is likely to be competitive, so it's essential to tailor your application materials and prepare thoroughly for interviews.

πŸ› οΈ Tools & Technologies

  • Oracle Eloqua
  • Salesforce CRM
  • HTML
  • JavaScript
  • Python
  • Agile project management tools (e.g., Jira, Asana)
  • Collaboration and communication tools (e.g., Microsoft Teams, Slack)

ASSUMPTION: Familiarity with the listed tools and technologies is essential for success in this role.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Safety
  • Quality
  • Innovation
  • Sustainability
  • Diversity & Inclusion
  • Integrity

Work Style:

  • Collaborative and team-oriented
  • Agile and adaptable to change
  • Results-driven and focused on continuous improvement
  • Global mindset and culturally aware

Self-Assessment Questions:

  • How do you ensure the accuracy and security of customer data in marketing automation campaigns?
  • Can you provide an example of a time when you had to manage competing priorities from multiple stakeholders?
  • How do you stay up-to-date with the latest trends and best practices in marketing automation?

ASSUMPTION: Candidates should assess their fit with Ingersoll Rand's company values and work style to ensure a successful cultural integration.

⚠️ Potential Challenges

  • Managing multiple projects simultaneously with competing priorities
  • Working in a global environment with diverse teams and stakeholders
  • Keeping up with the latest trends and best practices in marketing automation
  • Ensuring data privacy and compliance with various regulations
  • Balancing work-life integration in a hybrid work arrangement

ASSUMPTION: These challenges require strong organizational skills, adaptability, and a proactive approach to problem-solving.

πŸ“ˆ Similar Roles Comparison

  • This role is similar to a Marketing Automation Manager or Marketing Technology Specialist but requires less strategic decision-making and more hands-on implementation
  • Compared to other marketing automation roles, this position offers a unique blend of technical, project management, and stakeholder management responsibilities
  • Career progression in this role could lead to marketing automation management or similar leadership positions

ASSUMPTION: Understanding the differences between this role and similar positions can help candidates determine if this opportunity aligns with their career goals and expectations.

πŸ“ Sample Projects

  • Developing and implementing a new lead scoring model to improve marketing-qualified lead (MQL) generation
  • Integrating a new CRM system with marketing automation tools to streamline data flow and enhance customer data management
  • Creating and managing automated campaigns to nurture leads and drive customer engagement

ASSUMPTION: These sample projects demonstrate the hands-on, technical nature of the role and the impact it can have on business outcomes.

❓ Key Questions to Ask During Interview

  • Can you describe the team structure and dynamics within the marketing automation department?
  • How does this role contribute to the company's overall marketing strategy and goals?
  • What are the most significant challenges facing the marketing automation team currently, and how can this role help address them?
  • What opportunities are there for professional development and growth within the marketing automation team?
  • How does the company support work-life integration for employees working in a hybrid arrangement?

ASSUMPTION: Asking insightful questions during the interview can help candidates better understand the role, the team, and the company culture.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
  • Prepare for technical assessments by brushing up on your HTML, JavaScript, and Python skills
  • Research Ingersoll Rand's company culture and values to demonstrate your cultural fit
  • Be prepared to discuss your experience with marketing automation tools and CRM integrations
  • Follow up with the hiring manager one week after your final interview to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.