📌 Core Information
🔹 Job Title: Associate Marketing Manager, Regional Events
🔹 Company: S&P Global
🔹 Location: Singapore, SG
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 11, 2025
🔹 Experience Level: Mid-Level (3-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- End-to-end management of regional events and 3rd party events
- Development and implementation of comprehensive marketing plans
- Collaboration with sales teams and other business functions
- Budget, cost, and time management of events
ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to manage multiple projects simultaneously.
📋 Key Responsibilities
✅ Manage end-to-end marketing-led events, including venue sourcing, agenda development, delegate acquisition, and onsite delivery
✅ Manage 3rd party events, including negotiation with organizers, speaker allocation, booth development, meeting room development, and onsite delivery
✅ Develop and implement comprehensive marketing plans for free events and conferences using various tactics such as email, website optimization, customer data platforms, search engines, telemarketing, and social media marketing
✅ Collaborate with sales teams and other business functions to deliver events and audience acquisition campaigns that reflect business and client needs
✅ Work with creative teams and external agencies to create and maintain compelling marketing collateral
✅ Ensure stakeholders are well-informed throughout the event cycle through reporting, including analysis of campaign tactics and financial reporting where required
✅ Manage event budgets, costs, and timelines
ASSUMPTION: This role requires strong communication skills, both written and verbal, to effectively manage stakeholders and collaborate with various teams.
🎯 Required Qualifications
Education: Bachelor's degree in marketing or business-related discipline is preferred
Experience: Minimum of 3-5 years of experience in event marketing, with event operations or event production
Required Skills:
- Proven ability to deliver events end-to-end, varying in scale
- Ability to create and develop audience acquisition strategies through various marketing tactics
- Knowledge and experience using key marketing automation and business applications, including SalesForce, Marketo, and HTML
- Amenability to travel within the APAC region
Preferred Skills:
- Experience working with CRMs such as Marketo
- Fluency in multiple languages
ASSUMPTION: Candidates with experience in the energy or commodities industry may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: SGD 80,000 - 120,000 per year (Estimated based on industry standards for mid-level marketing roles in Singapore)
Benefits:
- Health & Wellness: Comprehensive health care coverage
- Flexible Downtime: Generous time off and flexible work arrangements
- Continuous Learning: Access to learning and development opportunities
- Invest in Your Future: Competitive pay, retirement planning, and financial wellness programs
- Family Friendly Perks: Best-in-class benefits for families
- Beyond the Basics: Retail discounts, referral incentive awards, and other perks
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for mid-level marketing roles in Singapore. Actual compensation may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services, specifically Energy & Commodities Information
Company Size: 10,001+ employees (Large enterprise)
Founded: 1860 (As McGraw-Hill Companies, Inc.)
Company Description:
- S&P Global provides essential intelligence for individuals, companies, and governments to make decisions with confidence.
- The company offers a wide range of services, including credit ratings, benchmarks, analytics, and workflow solutions in global capital, commodity, and automotive markets.
- S&P Global's divisions include S&P Global Market Intelligence, S&P Global Ratings, S&P Global Commodity Insights, S&P Global Mobility, S&P Dow Jones Indices, and the renowned S&P 500 index.
- The company is committed to powering global markets and driving progress through its products and services.
Company Specialties:
- Analytics
- Credit ratings
- Finance
- Energy & commodities information
- Intelligence
- Commodities
- Benchmarks
- Portfolio and enterprise risk solutions
- ESG and Sustainable Finance
Company Website: www.spglobal.com
ASSUMPTION: S&P Global is a large, established company with a global presence, offering extensive opportunities for career growth and development.
📊 Role Analysis
Career Level: Mid-Level (3-5 years of experience)
Reporting Structure: Reports directly to the Senior Manager, Events Marketing (APAC)
Work Arrangement: On-site, with potential travel within the APAC region
Growth Opportunities:
- Progression to Senior Manager or Director level within the Events Marketing team
- Expansion into other marketing roles or business functions within S&P Global
- Potential to work on high-profile events and conferences, gaining valuable experience and exposure
ASSUMPTION: This role offers significant growth potential within the Events Marketing team and the broader organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with state-of-the-art technology and amenities
Office Location(s): 12 Marina Boulevard, Singapore 018961
Geographic Context:
- Singapore is a global financial hub with a multicultural population
- The office is located in the Marina Bay district, offering easy access to public transportation, shopping, dining, and entertainment options
- The city-state has a tropical climate with high humidity and temperatures ranging from 25 to 31°C (77 to 88°F) throughout the year
Work Schedule: Standard office hours with flexible work arrangements available
ASSUMPTION: The office environment is modern, collaborative, and conducive to productivity, with ample opportunities for networking and professional development.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- Interview with the hiring manager (Senior Manager, Events Marketing (APAC))
- Final interview with the HR team or other stakeholders
- Background check and onboarding
Key Assessment Areas:
- Event management skills and experience
- Marketing campaign development and execution
- Stakeholder management and communication skills
- Budget management and financial acumen
- Adaptability and cultural fit
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Demonstrate your understanding of the energy or commodities industry and S&P Global's business
- Prepare examples of successful event management projects and marketing campaigns
- Showcase your ability to manage multiple projects simultaneously and adapt to changing priorities
ATS Keywords: Event Marketing, Event Management, Marketing Campaign, Stakeholder Management, Budget Management, Marketing Automation, CRM, APAC, Singapore
ASSUMPTION: The application process may vary based on the candidate's experience and qualifications, as well as the company's current hiring needs.
🛠️ Tools & Technologies
- SalesForce
- Marketo
- HTML
- Cvent
- Adobe (web building tool)
- Microsoft Office Suite
- Google Workspace
ASSUMPTION: The required tools and technologies may evolve over time as the company adopts new platforms and solutions.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Discovery
- Partnership
Work Style:
- Collaborative and team-oriented
- Adaptable and resilient
- Data-driven and analytical
- Customer-focused and results-oriented
Self-Assessment Questions:
- How do you align with S&P Global's values of integrity, discovery, and partnership?
- How comfortable are you working in a fast-paced, dynamic environment with changing priorities?
- How do you approach managing multiple projects simultaneously and balancing competing demands?
ASSUMPTION: S&P Global values a strong cultural fit with its employees, emphasizing integrity, discovery, and partnership in all aspects of the business.
⚠️ Potential Challenges
- Managing multiple events simultaneously, with varying scales and priorities
- Working with diverse stakeholders, including senior leaders, sales teams, and external vendors
- Adapting to changes in event formats, timelines, and requirements
- Meeting financial targets and budget constraints
- Navigating a large, complex organization with multiple business lines and functions
ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and effective communication.
📈 Similar Roles Comparison
- This role is similar to Event Manager or Senior Event Manager positions in other organizations, with a focus on regional events and marketing campaigns
- However, this role is unique in its focus on the energy and commodities industry and S&P Global's specific business needs
- Career progression may differ from other roles, with opportunities for growth within the Events Marketing team or the broader organization
ASSUMPTION: While this role shares similarities with other event management positions, its unique context within S&P Global requires specific skills and experiences.
📝 Sample Projects
- Managing a regional conference with 500+ attendees, including venue sourcing, speaker allocation, and onsite delivery
- Developing and executing a targeted email marketing campaign to drive event registrations, with a 20% increase in attendance compared to the previous year
- Collaborating with sales teams to create a successful client-focused event, resulting in a 30% increase in client engagement and a 15% increase in revenue
ASSUMPTION: These sample projects demonstrate the range of responsibilities and required skills for this role, showcasing the candidate's ability to manage events end-to-end and drive results.
❓ Key Questions to Ask During Interview
- What are the most challenging aspects of this role, and how can I best prepare to address them?
- How does this role fit into the broader Events Marketing team and S&P Global's overall business strategy?
- What opportunities are there for growth and development within this role and the organization?
- How does the company support work-life balance for its employees, particularly those in full-time, on-site roles?
- What are the most important qualities and skills for success in this role, according to the hiring manager?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates the candidate's interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
