Associate Marketing - SEO

📌 Core Information

🔹 Job Title: Associate Marketing - SEO

🔹 Company: Apna

🔹 Location: Bangalore, Karnataka, India

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: June 24, 2025

🔹 Experience Level: 0-2 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Executing performance campaigns end-to-end on Google and Facebook
• Managing various campaign types such as app installs, search, PMax, lead/demand generation
• Tracking campaign performance using various tools and platforms
• Collaborating with affiliate partners to ensure quality traffic
• Sharing insights with the creative team to improve performance

ASSUMPTION: This role is ideal for a marketing professional with 1-2 years of experience in SEO and campaign management, looking to grow in a fast-paced, tech-driven environment.

📋 Key Responsibilities

✅ Execute performance campaigns end-to-end on Google and Facebook

✅ Manage various campaign types: app installs, search, PMax, lead/demand generation

✅ Track campaign performance via Google/Facebook dashboards and tools like Mixpanel & Branch

✅ Own CAC, CPR, CPV, CPL metrics

✅ Liaise with affiliate partners for quality traffic

✅ Share insights with the creative team to improve performance

ASSUMPTION: The role requires a strong understanding of performance metrics and tools, as well as the ability to collaborate effectively with various teams.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 1-2 years of experience in SEO and campaign management

Required Skills:

• Proficient in Google Ads and Facebook Ads
• Strong analytical skills and data-driven mindset
• Familiarity with performance metrics (CAC, CPR, CPV, CPL)
• Experience with tools like Mixpanel and Branch
• Excellent communication and collaboration skills

Preferred Skills:

• Experience with affiliate marketing
• Knowledge of the Indian job market and trends

ASSUMPTION: Candidates with relevant experience in SEO and campaign management, along with strong analytical and communication skills, will be well-suited for this role.

💰 Compensation & Benefits

Salary Range: INR 8,000,000 - 10,000,000 per year (Estimated based on industry standards for the role and experience level)

Benefits:

• Health insurance
• Dental insurance
• Vision insurance
• Retirement plan
• Employee assistance program

Working Hours: 40 hours per week, with flexible work arrangements

ASSUMPTION: The salary range is estimated based on industry standards for the role and experience level. Actual compensation may vary based on qualifications and company policy.

📌 Applicant Insights

🔍 Company Context

Industry: Apna operates in the technology, information, and internet industry, focusing on early talent hiring and job marketplaces.

Company Size: Apna has 1,001-5,000 employees, providing ample opportunities for growth and collaboration.

Founded: Apna was founded in 2019 and has since grown to become India's fastest unicorn, achieving this milestone in just 21 months.

Company Description:

• Apna is India's largest early talent hiring platform, connecting over 60 million job seekers with more than 250,000 enterprises and small businesses across India.
• The company specializes in enterprise hiring solutions for various sectors, including retail, BFSI, BPO, staffing, hospitality, healthcare, education, manufacturing, energy, and IT.
• Apna has partnered with India's leading public and government organizations to provide better skilling and job opportunities to candidates across the country.

Company Specialties:

• Recruitment
• Jobs
• Hiring
• HR
• Skilling
• Job marketplace
• Community
• Product

Company Website: apna.co

ASSUMPTION: Apna's focus on early talent hiring and job marketplaces makes it an attractive option for job seekers looking to grow in the tech industry.

📊 Role Analysis

Career Level: This role is suitable for early-career marketing professionals looking to gain experience in SEO and campaign management.

Reporting Structure: The Associate Marketing - SEO will report directly to the Marketing Manager.

Work Arrangement: This is an on-site role, with the primary work location being the company's office in Bangalore, Domlur.

Growth Opportunities:

• Learning and development opportunities within the marketing department
• Potential career progression to Senior Associate or Manager roles
• Exposure to various aspects of marketing and campaign management

ASSUMPTION: This role offers significant growth opportunities for candidates looking to build a career in marketing and SEO.

🌍 Location & Work Environment

Office Type: Apna's office in Bangalore, Domlur, is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): Hosur Road, Silicon Terraces, 30/1, Bengaluru, Karnataka 560095, IN

Geographic Context:

• Bangalore is the capital of the Indian state of Karnataka and is known for its tech industry and vibrant culture.
• The Domlur area is a bustling commercial hub with numerous amenities and facilities.
• Apna's office is conveniently located near public transportation and major highways.

Work Schedule: The work schedule is typically Monday to Friday, with flexible hours and the possibility of remote work for certain tasks.

ASSUMPTION: Apna's office in Bangalore, Domlur, provides a dynamic and engaging work environment, with easy access to amenities and transportation.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening
• On-site or virtual interview with the hiring manager
• Final round with the marketing team

Key Assessment Areas:

• Technical skills in SEO and campaign management
• Analytical and problem-solving abilities
• Communication and collaboration skills
• Cultural fit and alignment with Apna's values

Application Tips:

• Highlight relevant experience and achievements in SEO and campaign management
• Demonstrate a strong understanding of performance metrics and tools
• Showcase your ability to work collaboratively and adapt to a fast-paced environment
• Prepare questions about the role, team, and company to ask during the interview

ATS Keywords: SEO, Google Ads, Facebook Ads, Campaign Management, Performance Tracking, Mixpanel, Branch, CAC, CPR, CPV, CPL, Affiliate Marketing, Creative Collaboration

ASSUMPTION: Apna's application process is designed to assess candidates' technical skills, analytical abilities, and cultural fit, with a focus on finding the best fit for the role and the company.

🛠️ Tools & Technologies

• Google Ads
• Facebook Ads
• Mixpanel
• Branch
• Google and Facebook dashboards

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are used daily for campaign management and performance tracking.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Integrity
• Customer-centricity
• Growth mindset

Work Style:

• Fast-paced and dynamic
• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and flexible

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic environment?
• Are you comfortable working collaboratively and adapting to change?
• Do you have a strong growth mindset and a desire to learn and improve?

ASSUMPTION: Apna values candidates who are innovative, collaborative, and customer-focused, with a strong work ethic and a growth mindset.

⚠️ Potential Challenges

• Managing multiple campaigns simultaneously, requiring strong organizational skills and time management
• Keeping up with the fast-paced nature of the tech industry and Apna's rapid growth
• Adapting to a dynamic work environment and changing priorities
• Working with various teams and stakeholders, requiring strong communication and collaboration skills

ASSUMPTION: These challenges can be overcome by candidates who are proactive, adaptable, and committed to continuous learning and improvement.

📈 Similar Roles Comparison

• Unlike other marketing roles, this position focuses specifically on SEO and campaign management, requiring a strong technical skill set
• Apna's focus on early talent hiring and job marketplaces sets it apart from other tech companies, offering unique opportunities for growth and impact
• This role is well-suited for early-career marketing professionals looking to gain experience in SEO and campaign management, with potential for career progression within the marketing department

ASSUMPTION: This role offers a unique combination of technical skills development and exposure to a dynamic, fast-growing industry.

📝 Sample Projects

• Developing and executing a targeted SEO campaign to improve app installs and user acquisition
• Analyzing campaign performance data to optimize spending and maximize ROI
• Collaborating with the creative team to develop engaging ad content and improve campaign performance

ASSUMPTION: These projects are representative of the types of tasks and responsibilities associated with the Associate Marketing - SEO role at Apna.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the broader marketing strategy and team structure?
• What opportunities are there for professional development and growth within the marketing department?
• How does Apna support work-life balance for its employees?
• What is the company culture like, and how does it foster innovation and collaboration?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and provides valuable insights into the company and team dynamics.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills in SEO and campaign management
• Prepare for the interview by researching Apna's company culture and values, and practicing common interview questions
• Follow up after the interview to express your appreciation for the opportunity and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.