Associate Marketing Strategist

📌 Core Information

🔹 Job Title: Associate Marketing Strategist

🔹 Company: WellSky

🔹 Location: Overland Park, Kansas

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 27, 2025

🔹 Experience Level: 0-2 years

🔹 Remote Status: On-site (Overland Park, KS)

🚀 Job Overview

Key aspects of this role include:

• Developing marketing initiatives for specific market segments, solutions, and campaigns
• Conducting research and creating messaging for multi-channel marketing campaigns
• Collaborating with business and marketing leadership to execute comprehensive marketing strategies
• Monitoring and reporting on MQL generation, conversion, and influence

ASSUMPTION: This role requires a strong understanding of marketing principles and the ability to work effectively with cross-functional teams. Previous experience in marketing or a related field is preferred but not required.

📋 Key Responsibilities

✅ Oversee marketing programs and ensure channel effectiveness, measurable results, and timely follow-up by sales team

✅ Work with solutions management to support new product launches, retention campaigns, and monitor selling of strategic add-ons

✅ Manage creative and development for demand generation programs, including copywriting, content marketing, and product marketing

✅ Work with the events team to manage currently planned events and identify new potential events, support sales outreach to drive qualified new prospects to events, and manage and track the follow-up process post-event

✅ Plan, create, own, and maintain social media campaigns

✅ Drive email marketing programs, including strategy, calendar, content creation and execution, as well as landing page and campaign creation in Marketo

✅ Responsible for all paid advertising efforts, including creation, execution, and post-campaign reporting

✅ Work closely with sales team to accelerate sales efforts and actively monitor and report on MQL generation, conversion, and influence

✅ Create and evolve messaging for presentations and outbound talk tracks to optimize for conversion

✅ Perform other job duties as assigned

ASSUMPTION: This role requires strong organizational skills and the ability to manage multiple projects simultaneously. Attention to detail and excellent communication skills are essential for success in this position.

🎯 Required Qualifications

Education: Bachelor’s degree or equivalent work experience

Experience: At least 0-2 years’ relevant work experience

Required Skills:

• Proven experience in marketing or a related field
• Strong analytical and problem-solving skills
• Excellent communication and presentation skills
• Ability to work effectively in a team environment
• Proficiency in marketing automation tools (e.g., Marketo)

Preferred Skills:

• Experience with CRM software (e.g., Salesforce)
• Familiarity with event planning and management
• Knowledge of the healthcare industry

ASSUMPTION: Candidates with relevant marketing experience and a strong understanding of marketing principles will be most successful in this role.

💰 Compensation & Benefits

Salary Range: $50,000 - $65,000 per year (Based on industry standards for entry-level marketing roles in the Kansas City metro area)

Benefits:

• Excellent medical, dental, and vision benefits
• Mental health benefits through TelaDoc
• Prescription drug coverage
• Generous paid time off, plus 13 paid holidays
• Paid parental leave
• 100% vested 401(K) retirement plans
• Educational assistance up to $2500 per year

Working Hours: Full-time (40 hours per week), with the ability to work additional hours or irregular hours as needed

ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level marketing roles in the Kansas City metro area. Actual compensation may vary based on factors such as experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development (Healthcare Technology)

Company Size: 1,001-5,000 employees (Large enterprise)

Founded: 1980 (As McKesson Corporation, WellSky was founded in 2012 as a spin-off)

Company Description:

• WellSky is one of America’s largest and most innovative healthcare technology companies
• Leading the movement for intelligent, coordinated care, WellSky helps providers, payers, health systems, and community organizations achieve better outcomes and lower costs
• Serves more than 20,000 client sites across various healthcare and community care continuum sectors

Company Specialties:

• Software development for healthcare and community care
• Analytics and services for better outcomes and lower costs
• Scaling processes, improving collaboration, and connecting clinical and social care

Company Website: wellsky.com

ASSUMPTION: WellSky is a well-established company with a strong presence in the healthcare technology industry. Applicants can expect a structured and professional work environment with opportunities for growth and development.

📊 Role Analysis

Career Level: Entry-level to mid-level marketing role with opportunities for growth and advancement

Reporting Structure: Reports directly to the Marketing Manager or similar role

Work Arrangement: On-site at WellSky’s World Headquarters in Overland Park, KS, with the ability to travel up to 20% based on business needs

Growth Opportunities:

• Advancement to senior marketing roles within the company
• Expansion of responsibilities and leadership opportunities as the company grows
• Potential to work on diverse projects and gain experience in various marketing disciplines

ASSUMPTION: This role offers a unique opportunity for entry-level marketing professionals to gain experience working for a large, established healthcare technology company with a strong focus on growth and innovation.

🌍 Location & Work Environment

Office Type: Corporate headquarters with a modern, collaborative work environment

Office Location(s): 11300 Switzer Rd, Overland Park, Kansas 66210, US

Geographic Context:

• Overland Park, Kansas, is a suburb of Kansas City with a population of approximately 191,000
• The area offers a mix of urban and suburban living, with a variety of cultural attractions, restaurants, and outdoor recreation opportunities
• Kansas City International Airport is located nearby, providing convenient access to domestic and international travel

Work Schedule: Full-time (40 hours per week), with the ability to work additional hours or irregular hours as needed

ASSUMPTION: Applicants should be comfortable working in an on-site office environment and be willing to travel as needed for business purposes.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-person or virtual interview with the marketing team
• Final interview with the marketing director or similar role

Key Assessment Areas:

• Marketing knowledge and experience
• Problem-solving and analytical skills
• Communication and presentation skills
• Cultural fit and teamwork

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing experience and skills
• Prepare for behavioral interview questions that focus on your problem-solving, communication, and teamwork skills
• Research WellSky and the healthcare technology industry to demonstrate your knowledge and enthusiasm for the role

ATS Keywords: Marketing initiatives, research, messaging, multi-channel marketing, demand generation, copywriting, content marketing, product marketing, social media campaigns, email marketing, paid advertising, MQL generation, conversion optimization, event management, creative development

ASSUMPTION: Applicants should focus on demonstrating their marketing knowledge and experience, as well as their ability to work effectively in a team environment. Tailoring their application materials to the specific requirements of the role will increase their chances of success.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., Marketo)
• CRM software (e.g., Salesforce)
• Event planning and management tools (e.g., Cvent)
• Social media management tools (e.g., Hootsuite)
• Email marketing tools (e.g., Mailchimp)

ASSUMPTION: Applicants should be comfortable using marketing automation tools and other relevant software. Familiarity with specific tools used by WellSky is a plus but not required.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Integrity
• Accountability
• Customer focus

Work Style:

• Team-oriented and collaborative
• Results-driven and focused on continuous improvement
• Adaptable and able to work in a fast-paced environment

Self-Assessment Questions:

• How do you approach working collaboratively with cross-functional teams to achieve shared goals?
• Can you provide an example of a time when you had to adapt to a changing work environment or project scope?
• How do you stay organized and manage multiple projects simultaneously?

ASSUMPTION: Applicants should be comfortable working in a team environment and be able to adapt to a fast-paced, dynamic work environment. Strong communication and organizational skills are essential for success at WellSky.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Working effectively with cross-functional teams to achieve shared goals
• Adapting to a fast-paced, dynamic work environment
• Meeting and exceeding performance expectations in a large enterprise setting

ASSUMPTION: Applicants should be comfortable working in a fast-paced, dynamic environment and be able to manage multiple projects and deadlines simultaneously. Strong communication and organizational skills are essential for success in this role.

📈 Similar Roles Comparison

• Unlike other marketing roles, this position focuses specifically on marketing initiatives for specific market segments, solutions, and campaigns
• WellSky’s large enterprise size offers opportunities for growth and advancement that may not be available at smaller companies
• This role offers a unique opportunity to gain experience working for a well-established healthcare technology company with a strong focus on innovation and growth

ASSUMPTION: Applicants should consider the unique aspects of this role and how it compares to other marketing positions in the industry. The large enterprise size and focus on innovation and growth make WellSky an attractive option for marketing professionals looking to advance their careers.

📝 Sample Projects

• Developing and executing a multi-channel marketing campaign to launch a new healthcare product or service
• Conducting market research to identify new opportunities for growth and expansion within the healthcare industry
• Creating and maintaining social media campaigns to increase brand awareness and engagement

ASSUMPTION: Applicants should be prepared to discuss their experience with marketing projects similar to those listed above. Familiarity with the healthcare industry and relevant marketing tools and technologies is a plus.

❓ Key Questions to Ask During Interview

• What are the most important priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the overall marketing strategy for WellSky?
• What opportunities are there for growth and advancement within the marketing department?
• How does WellSky support work-life balance for its employees?
• What is the company culture like at WellSky, and how does this role contribute to that culture?

ASSUMPTION: Applicants should ask thoughtful, insightful questions that demonstrate their interest in the role and their understanding of the company and its goals. Well-prepared questions will help applicants stand out and make a strong impression on their potential employers.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant marketing experience and skills
• Prepare for behavioral interview questions that focus on your problem-solving, communication, and teamwork skills
• Research WellSky and the healthcare technology industry to demonstrate your knowledge and enthusiasm for the role
• Follow up with the hiring manager within one week of submitting your application to express your interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.