📌 Core Information
🔹 Job Title: Associate Media Director, Paid Social
🔹 Company: EVERSANA INTOUCH
🔹 Location: Kansas City, Kansas, United States
🔹 Job Type: Full-time
🔹 Category: Advertising Services
🔹 Date Posted: 2025-07-28
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Leading paid social media activities for multiple clients
- Managing and mentoring a team of paid social media buyers and strategists
- Collaborating with cross-functional teams to deliver innovative media solutions
- Staying up-to-date with industry trends and platform capabilities
- Providing thought leadership and strategic counsel to clients and internal teams
ASSUMPTION: This role requires a strong understanding of the healthcare industry and its regulations, as well as experience in managing large-scale budgets and A/B tests.
📋 Key Responsibilities
✅ Develop and implement paid social media strategies aligned with clients' brand objectives, audience insights, and regulatory guidelines
✅ Oversee end-to-end execution of paid social campaigns, from planning and trafficking to optimizing and reporting
✅ Monitor campaign performance, provide strategic insights, and make optimization recommendations
✅ Collaborate with cross-functional teams, including creative, account management, social media, planning, and analytics, to deliver successful campaign activations
✅ Develop thought leadership Media strategies and act as the go-to paid social representative to clients
✅ Lead, mentor, and inspire team members, providing feedback and guidance to promote growth and foster a culture of collaboration, innovation, and excellence
ASSUMPTION: This role requires strong leadership, communication, and client relationship management skills, as well as proficiency in analytics tools and Microsoft Excel.
🎯 Required Qualifications
Education: Bachelor's degree in marketing, communications, business, or a related field
Experience: 6+ years of experience in paid social media strategy and buying, preferably in an agency setting
Required Skills:
- Extensive hands-on keyboard biddable paid social media campaign management
- Expert knowledge and experience with various social platforms and their Ads Managers
- Strong leadership and team management skills
- Excellent client relationship management and communication skills
- Proficiency in analytics tools and Microsoft Excel
Preferred Skills:
- Deep understanding of pharmaceutical advertising, regulations, and compliance within the social space
- Platform certifications (i.e., Meta blueprint, LinkedIn Labs)
ASSUMPTION: Candidates with experience in healthcare advertising and platform-specific technical tools will be highly valued.
💰 Compensation & Benefits
Salary Range: $88,000 to $120,000 (USD) per year
Benefits:
- Competitive salaries and benefits for all employees
- Diversity, Equity & Inclusion initiatives
- Employee development opportunities
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for this role and experience level. Actual compensation may vary based on relevant experience, other job-related qualifications/skills, and geographic location.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services, focusing on life science marketing and healthcare communications
Company Size: 1,001-5,000 employees
Founded: 2018 (as part of EVERSANA)
Company Description:
- EVERSANA INTOUCH is a leading full-service, global healthcare agency serving the life sciences and pharmaceutical industries
- Offers next-generation creative and media services, enterprise solutions, and data analytics services for clients
- Combines world-class creative and digital teams with deep market access, payer, and healthcare communications expertise
Company Specialties:
- Life science marketing
- Branding
- Advertising
- Brand launches
- Strategic planning
- Creative
- Market access
- Medical communications
- Consulting
- Digital transformation
- Technology strategy and consulting
- Omnichannel marketing
- Media planning and buying
- Innovation services
- Data and analytics
- Market research
- Social media
- Film, video, and animation
- Search engine marketing
- Web and mobile development
Company Website: eversanaintouch.com
ASSUMPTION: EVERSANA INTOUCH is part of the EVERSANA network, which offers a unique Complete Commercialization model that marries all facets of clinical commercialization.
📊 Role Analysis
Career Level: Mid-level to senior
Reporting Structure: This role reports directly to the Head of Paid Social Media and manages a team of paid social media buyers and strategists
Work Arrangement: Remote OK, with a preference for candidates in the United States
Growth Opportunities:
- Potential to grow into a leadership role within the paid social media team
- Opportunities to work on a diverse range of clients and campaigns
- Chance to gain experience in the healthcare industry and its unique regulations
ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic and innovative agency network.
🌍 Location & Work Environment
Office Type: Hybrid (remote OK)
Office Location(s): Kansas City, Kansas; Overland Park, Kansas; and other locations worldwide
Geographic Context:
- Kansas City, Kansas, is located in the Midwest region of the United States
- The city offers a mix of urban and suburban living, with a cost of living slightly below the national average
- Kansas City is home to a diverse range of industries, including healthcare, technology, and advertising
Work Schedule: Full-time, with flexible hours and the opportunity to work remotely
ASSUMPTION: Candidates should be comfortable working in a hybrid or remote environment and be able to manage their time effectively.
💼 Interview & Application Insights
Typical Process:
- Phone or video screening
- In-depth interview with the hiring manager and team members
- Final interview with the Head of Paid Social Media
- Background check and offer extension
Key Assessment Areas:
- Industry knowledge and experience in paid social media
- Leadership and team management skills
- Client relationship management and communication skills
- Problem-solving and strategic thinking
- Cultural fit and alignment with EVERSANA INTOUCH's values
Application Tips:
- Highlight relevant experience in paid social media strategy and campaign management
- Demonstrate a strong understanding of the healthcare industry and its regulations
- Showcase leadership and team management skills through examples from previous roles
- Tailor your resume and cover letter to emphasize your fit for this role and the company's mission
ATS Keywords: Paid Social Media, Strategy, Campaign Management, Leadership, Team Management, Client Relationship Management, Healthcare Advertising, A/B Tests, Budget Management, Analytics Tools, Microsoft Excel
ASSUMPTION: Applicants should tailor their resumes and cover letters to include relevant industry keywords to improve their chances of being selected by the company's Applicant Tracking System (ATS).
🛠️ Tools & Technologies
- Social media platforms (Meta, Reddit, X, LinkedIn, Pinterest, Snapchat, YouTube)
- Platform-specific Ads Managers
- Analytics tools (Google Analytics, Facebook Insights, Twitter Analytics, etc.)
- Microsoft Excel
- Project management tools (Asana, Trello, JIRA, etc.)
ASSUMPTION: Candidates should have experience with various social media platforms and their Ads Managers, as well as proficiency in analytics tools and Microsoft Excel.
👔 Cultural Fit Considerations
Company Values:
- Patient Minded
- Client Delight
- Take Action
- Embrace Diversity
- Grow Talent
- Win Together
- Communication Matters
- Always Innovate
Work Style:
- Collaborative and team-oriented
- Innovative and forward-thinking
- Data-driven and analytical
- Adaptable and flexible
Self-Assessment Questions:
- Do you have a strong understanding of the healthcare industry and its regulations?
- Are you comfortable managing large-scale budgets and A/B tests?
- Do you thrive in a collaborative and innovative work environment?
- Are you able to balance multiple projects and deadlines effectively?
ASSUMPTION: Candidates should assess their fit with EVERSANA INTOUCH's values and work style before applying to ensure a successful and fulfilling work experience.
⚠️ Potential Challenges
- Managing large-scale budgets and A/B tests can be challenging and requires strong attention to detail
- Working in the healthcare industry may require additional certifications or training
- The role may involve frequent communication with clients and internal teams, which can be demanding
- EVERSANA INTOUCH's fast-paced and innovative work environment may not be suitable for all candidates
ASSUMPTION: Applicants should carefully consider these potential challenges and assess their ability to thrive in this dynamic and demanding work environment.
📈 Similar Roles Comparison
- This role is unique in its focus on paid social media strategy and campaign management within the healthcare industry
- Compared to other media director roles, this position offers a deeper level of specialization and a more narrow focus on paid social media
- Career path comparison: This role can lead to senior-level positions within the paid social media team or other leadership roles within EVERSANA INTOUCH
ASSUMPTION: Applicants should consider their long-term career goals and how this role fits into their overall professional development plan.
📝 Sample Projects
- Developing and executing a paid social media campaign for a new pharmaceutical product launch
- Optimizing an existing campaign to improve performance and reduce costs
- Managing a team to deliver multiple client projects on time and within budget
- Collaborating with cross-functional teams to create a comprehensive media strategy for a client
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and challenges that candidates may face in this role.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the paid social media team currently, and how can this role help address them?
- How does EVERSANA INTOUCH support the professional development and growth of its employees?
- What is the company's approach to work-life balance, and how is it enforced?
- How does EVERSANA INTOUCH measure the success of its paid social media campaigns, and what metrics are most important?
- What opportunities are there for collaboration and knowledge-sharing within the paid social media team and across the agency?
ASSUMPTION: These questions can help applicants better understand the role, the team, and the company's culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the EVERSANA INTOUCH job portal
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your previous paid social media campaigns and their results
- Research EVERSANA INTOUCH and the healthcare industry to demonstrate your understanding and enthusiasm for the role
- Follow up with the hiring manager one week after your final interview to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
