Performance Marketing Manager

📌 Core Information

🔹 Job Title: Performance Marketing Manager

🔹 Company: TentBox

🔹 Location: Romsey, Hampshire (Hybrid)

🔹 Job Type: On-site (Hybrid)

🔹 Category: Marketing

🔹 Date Posted: 2025-07-03

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: On-site with hybrid flexibility

🚀 Job Overview

Key aspects of this role include:

• Driving growth through multi-channel performance marketing strategies
• Managing paid media campaigns across various platforms
• Optimizing SEO performance and affiliate marketing programs
• Collaborating with cross-functional teams to align campaigns with commercial goals

ASSUMPTION: This role requires a well-rounded performance marketing specialist with experience in multiple channels and a strong analytical mindset.

📋 Key Responsibilities

✅ Paid Media Management: End-to-end management of Google Ads and Meta Ads campaigns, including strategy, build, optimization, and reporting. Experience across additional paid media platforms such as Pinterest, TikTok, and Reddit is highly desirable.

✅ SEO & Content Strategy: Delivering strong organic performance in niche sectors, with a particular focus on content strategy and link acquisition. Developing and executing SEO roadmaps to increase organic visibility, traffic, and conversions.

✅ Tracking & Analytics: Advanced knowledge of Google Tag Manager and web tracking implementation, including Consent Mode configuration. Using tools such as Google Analytics and Triple Whale to build dashboards, analyze campaign performance, and inform data-driven decisions. Interpreting complex datasets to identify trends and actionable insights that improve ROI across all channels.

✅ Affiliate Marketing: In-house management of our affiliate program, with a strong focus on cultivating partnerships with content publishers, influencers, and editorial platforms. Developing strategies to grow affiliate-sourced revenue in line with business objectives.

✅ Testing & Optimization: Designing and implementing A/B tests across ads, landing pages, and messaging to improve conversion rates. Continuously iterating campaigns based on data and learnings.

✅ International Markets: Proven results in the French and/or German markets is a strong advantage, while French or German language skills are desirable but not essential.

✅ Budget & Forecasting: Ownership of channel budgets and forecasting, ensuring spend is effectively allocated to meet growth targets. Regularly reporting on KPIs, performance against targets, and opportunities for improvement.

✅ Collaboration: Working closely with the content, product, and commercial teams to develop campaign assets and aligning campaigns messaging with CRM and social teams. Managing relationships with external partners and platform representatives to stay up to date with best practices and new opportunities.

ASSUMPTION: This role involves a high degree of autonomy and requires strong project management skills to balance multiple campaigns and stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field. Relevant certifications (e.g., Google Ads, Facebook Blueprint) are a plus.

Experience: Proven track record of at least 2-5 years in performance marketing, with experience managing campaigns across multiple channels.

Required Skills:

• Expertise in Google Ads and Meta Ads platforms
• Strong analytical skills and data-driven mindset
• Proven experience in SEO and content strategy
• Familiarity with Google Tag Manager, Google Analytics, and other analytics tools
• Excellent communication and collaboration skills
• Ability to work independently and manage multiple projects

Preferred Skills:

• Experience with additional paid media platforms (e.g., Pinterest, TikTok, Reddit)
• Fluency in French or German
• Experience in international markets

ASSUMPTION: Candidates with experience in e-commerce and a passion for the outdoors will find this role particularly appealing.

💰 Compensation & Benefits

Salary Range: £40,000 - £55,000 per annum, depending on experience and qualifications. This estimate is based on industry standards for mid-level performance marketing roles in the UK.

Benefits:

• Competitive pension scheme
• Health and wellness benefits
• Generous holiday allowance
• Flexible working hours and hybrid work arrangement
• Opportunities for professional development and growth

Working Hours: Full-time (40 hours per week), with flexible working hours and the option to work remotely up to 2 days per week.

ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: TentBox operates in the sporting goods industry, focusing on outdoor adventure and camping equipment. The company is well-positioned in the UK market and is expanding into international markets.

Company Size: TentBox is a mid-sized company with 11-50 employees, providing a dynamic and collaborative work environment. This size allows for close-knit teams and opportunities for growth and impact.

Founded: TentBox was founded in 2016, and has since grown to become the UK’s #1 Roof Top Tent brand.

Company Description:

• TentBox is on a mission to revolutionize adventure and make the outdoors accessible to all
• The company focuses on building an inclusive, fun, and happy community of TentBoxers across the world
• TentBox aims to connect like-minded people through their common love for the wild

Company Specialties:

• Outdoor adventure and camping equipment
• Roof tents and accessories
• Distribution and manufacturing
• E-commerce and community building

Company Website: http://www.tentbox.com

ASSUMPTION: TentBox's focus on community and outdoor adventure creates a unique and engaging work environment for employees.

📊 Role Analysis

Career Level: This role is suitable for mid-level marketing professionals looking to advance their careers in performance marketing. It offers opportunities for growth and impact within the company.

Reporting Structure: The Performance Marketing Manager will report directly to the Head of Performance Marketing and collaborate with cross-functional teams, including content, product, and commercial teams.

Work Arrangement: This role offers a hybrid work arrangement, with the option to work remotely up to 2 days per week. The office is located in Romsey, Hampshire, with flexible working hours.

Growth Opportunities:

• As TentBox continues to expand, there will be opportunities for the successful candidate to grow within the marketing team or take on additional responsibilities
• The company encourages professional development and offers opportunities for employees to learn and grow
• TentBox's focus on innovation and continuous improvement creates an environment where employees can thrive and make a real impact

ASSUMPTION: The hybrid work arrangement and flexible working hours cater to a wide range of employee preferences, promoting work-life balance and inclusivity.

🌍 Location & Work Environment

Office Type: TentBox's office is a modern, collaborative workspace designed to foster creativity and productivity.

Office Location(s): Romsey, Hampshire

Geographic Context:

• Romsey is a historic market town located in the heart of Hampshire, offering a mix of urban and rural living
• The town is well-connected by road and public transport, with easy access to nearby cities such as Southampton and Winchester
• Romsey's proximity to the New Forest National Park and the South Coast provides ample opportunities for outdoor recreation and exploration

Work Schedule: The standard workweek is Monday to Friday, with flexible working hours and the option to work remotely up to 2 days per week.

ASSUMPTION: The office's location in Romsey offers a pleasant work environment with easy access to amenities and outdoor recreation opportunities.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• Technical assessment or case study
• Final interview with the Head of Performance Marketing and relevant team members

Key Assessment Areas:

• Performance marketing expertise and experience
• Analytical skills and data-driven mindset
• Collaboration and communication skills
• Cultural fit and alignment with TentBox's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant performance marketing experience and skills
• Demonstrate your understanding of TentBox's mission and values in your application materials
• Prepare for the technical assessment or case study by reviewing your performance marketing knowledge and brushing up on relevant tools and platforms

ATS Keywords: Performance Marketing, Paid Media, SEO, Affiliate Marketing, Google Ads, Meta Ads, Analytics, Budget Management, Collaboration, Data Analysis

ASSUMPTION: TentBox's application process is designed to assess candidates' technical skills and cultural fit, ensuring a strong match for the role and the company.

🛠️ Tools & Technologies

• Google Ads and Meta Ads platforms
• Google Analytics and Google Tag Manager
• Triple Whale and other analytics tools
• SEO tools (e.g., SEMrush, Ahrefs, Moz)
• Affiliate marketing platforms (e.g., CJ Affiliate, ShareASale, Awin)
• Project management tools (e.g., Asana, Trello, Monday.com)

ASSUMPTION: The successful candidate will have experience with the listed tools and technologies, or be willing to learn and adapt to new platforms as needed.

👔 Cultural Fit Considerations

Company Values:

• Exceptional Products: TentBox prioritizes high-quality products and exceptional customer service
• Unrivaled Customer Service: The company is committed to providing outstanding customer support and ensuring customer satisfaction
• Inclusive Community: TentBox fosters a diverse and inclusive community, welcoming individuals from all backgrounds and experiences

Work Style:

• Collaborative: TentBox encourages cross-functional collaboration and teamwork
• Data-driven: The company values data-informed decision-making and continuous improvement
• Adaptable: TentBox is a growing and evolving company, requiring employees to be flexible and adaptable to change

Self-Assessment Questions:

• Do you share TentBox's passion for the outdoors and making adventure accessible to all?
• Are you comfortable working in a dynamic, fast-paced environment and adapting to change?
• Do you thrive in a collaborative work environment and enjoy working with cross-functional teams?

ASSUMPTION: TentBox's values and work style create a unique and engaging work environment that prioritizes collaboration, innovation, and continuous improvement.

⚠️ Potential Challenges

• Managing multiple campaigns and stakeholders simultaneously may require strong project management skills and time management
• Working in a fast-paced, growing company may present challenges in terms of prioritization and adaptability
• The hybrid work arrangement may require self-motivation and time management skills when working remotely
• International markets may present unique challenges in terms of language barriers, cultural differences, and market-specific regulations

ASSUMPTION: The successful candidate will be able to navigate these challenges and thrive in a dynamic, fast-paced work environment.

📈 Similar Roles Comparison

• Compared to other performance marketing roles, this position offers a unique focus on the outdoor adventure and camping niche, providing an opportunity to make a real impact in a growing market
• TentBox's emphasis on community and customer experience sets it apart from other companies in the industry
• This role offers opportunities for growth and advancement within the marketing team or the company as a whole

ASSUMPTION: Candidates with experience in e-commerce and a passion for the outdoors will find this role particularly appealing and well-suited to their skills and interests.

📝 Sample Projects

• Developing and executing a multi-channel campaign to launch a new product line, targeting key markets and customer segments
• Conducting a comprehensive SEO audit and implementing a roadmap to improve organic visibility and traffic for the company's website
• Negotiating and managing affiliate partnerships with key influencers and content publishers to drive affiliate-sourced revenue and brand awareness

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and challenges the successful candidate may face in this role.

❓ Key Questions to Ask During Interview

• Can you describe the company's plans for international expansion and how this role will contribute to those efforts?
• How does TentBox support the professional development and growth of its employees?
• What is the company's approach to work-life balance and employee well-being?
• How does TentBox foster a culture of innovation and continuous improvement?
• What are the key priorities for this role in the first 90 days?

ASSUMPTION: These questions are designed to provide insight into TentBox's company culture, growth opportunities, and the specific expectations for this role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the TentBox careers page
• Tailor your resume and cover letter to highlight your relevant performance marketing experience and skills
• Prepare for the technical assessment or case study by reviewing your performance marketing knowledge and brushing up on relevant tools and platforms
• Follow up with the HR team one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.