📌 Core Information
🔹 Job Title: Associate, Merchant & Consumer Performance Marketing
🔹 Company: DoorDash Canada
🔹 Location: Toronto, ON & Vancouver, BC
🔹 Job Type: Full-time, On-site
🔹 Category: Marketing
🔹 Date Posted: April 25, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (with potential for hybrid work)
🚀 Job Overview
Key aspects of this role include:
- Managing day-to-day operations of digital paid marketing channels
- Optimizing campaign performance through A/B testing and analysis
- Collaborating cross-functionally with various teams to drive growth
- Monitoring key metrics and maintaining budget pacing
- Creating and optimizing ad creatives
ASSUMPTION: This role requires a strong understanding of digital marketing channels and a data-driven approach to optimize performance.
📋 Key Responsibilities
✅ Manage day-to-day operations of digital paid marketing channels, including Paid Social (Meta, TikTok, etc.) and search (Google, etc.) campaigns
✅ Maintain and monitor key metrics across channels including budget pacing and CPA
✅ Develop A/B tests to optimize existing channel performance and test new ad formats or channels
✅ Work on end-to-end creative optimization from creating briefs, trafficking assets, to tracking and reporting on creative performance
✅ Build and analyze marketing dashboards to track and monitor performance
✅ Work closely with cross-functional partners across brand, marketing partnerships, strategy & operations, martech, and more
ASSUMPTION: This role requires a high level of organization, attention to detail, and the ability to multitask in a deadline-driven atmosphere.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3+ years of performance marketing experience
Required Skills:
- Proven experience managing media buying and optimization (Paid search, Paid Social, Display)
- Strong familiarity with CPA, CPC, CVR, and LTV measurement
- Excellent communication and problem-solving skills
- Attention to detail and ability to multitask in a deadline-driven atmosphere
Preferred Skills:
- Experience with Web & App Tracking/Attribution
- Knowledge of SQL or other data processing scripts
- Experience working on multi-sided marketplace or App businesses
- French fluency
ASSUMPTION: While not explicitly stated, proficiency in Excel/Google Sheets is implied for data analysis and budget tracking.
💰 Compensation & Benefits
Salary Range: $60,000 - $86,000 CAD per year
Benefits:
- Paid Time Off
- Paid Parental Leave
- Wellness Benefit
- Paid Holidays
- Medical, Dental, and Vision Benefits
- Disability and Life Insurance
- RRSP with Employer Match
- Mental Health Program
Working Hours: Full-time, typically 40 hours per week
ASSUMPTION: The salary range provided is based on industry standards for a performance marketing role in Canada with 3+ years of experience.
📌 Applicant Insights
🔍 Company Context
Industry: DoorDash operates in the on-demand food delivery and logistics industry, with a focus on empowering local economies.
Company Size: DoorDash is a large company with over 10,000 employees globally, offering opportunities for growth and collaboration.
Founded: DoorDash was founded in 2013 and has since expanded to multiple countries, including Canada.
Company Description:
- DoorDash connects people with local businesses through its delivery platform
- The company focuses on growing and empowering local economies by providing technology and logistics solutions
- DoorDash offers a range of services, including food delivery, grocery delivery, and alcohol delivery
Company Specialties:
- Local Logistics
- Restaurant Delivery
- On-Demand Delivery
- eCommerce
Company Website: careersatdoordash.com
ASSUMPTION: DoorDash's mission and values are centered around empowering local economies and supporting merchants, Dashers, and consumers.
📊 Role Analysis
Career Level: This role is at the associate level, offering opportunities for growth and development within the marketing team.
Reporting Structure: The role reports directly to the Senior Manager of Canada Growth Marketing.
Work Arrangement: The role is on-site, with potential opportunities for hybrid work arrangements.
Growth Opportunities:
- Expanding skills and knowledge in digital marketing and performance optimization
- Collaborating with cross-functional teams to drive growth and innovation
- Potential career progression to senior roles within the marketing team
ASSUMPTION: DoorDash's fast-paced and constantly changing environment offers ample opportunities for growth and learning.
🌍 Location & Work Environment
Office Type: DoorDash's offices are modern and collaborative spaces designed to foster innovation and teamwork.
Office Location(s): Toronto, ON & Vancouver, BC
Geographic Context:
- Both locations offer vibrant urban environments with a mix of cultural, recreational, and professional opportunities
- Toronto and Vancouver have established tech industries and offer ample networking opportunities
- The cost of living in both cities is relatively high compared to other Canadian cities
Work Schedule: The role follows a standard full-time work schedule, with potential flexibility for hybrid work arrangements.
ASSUMPTION: The work environment at DoorDash is dynamic and fast-paced, with a strong focus on collaboration and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the hiring manager
- In-depth interview with the marketing team
- Final interview with the senior manager or director
Key Assessment Areas:
- Digital marketing and performance optimization skills
- Data analysis and problem-solving abilities
- Communication and collaboration skills
- Cultural fit and alignment with DoorDash's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your understanding of digital marketing channels and performance optimization strategies
- Showcase your ability to work collaboratively and drive growth through data-driven insights
ATS Keywords: Performance Marketing, Digital Marketing, Paid Search, Paid Social, Media Buying, Budget Management, A/B Testing, Customer Acquisition, Data Analysis, Communication Skills, Problem-Solving, Attention to Detail, Multitasking, Web Tracking, App Tracking, SQL
ASSUMPTION: DoorDash's application process is designed to assess candidates' skills, cultural fit, and potential for growth within the organization.
🛠️ Tools & Technologies
- Google Ads
- Meta Ads Manager
- TikTok Ads
- Google Analytics
- Data visualization tools (e.g., Tableau, Power BI)
- Excel/Google Sheets
- SQL or other data processing scripts
ASSUMPTION: The tools and technologies listed are subject to change based on the team's evolving needs and industry trends.
👔 Cultural Fit Considerations
Company Values:
- Empower local economies
- Act with empathy
- Deliver excellence
- Treat others with respect
- Bias towards action
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Fast-paced and dynamic
- Focused on growth and innovation
Self-Assessment Questions:
- How do you align with DoorDash's mission to empower local economies?
- How do you approach working collaboratively with cross-functional teams?
- How do you ensure that your workstyle meshes well with DoorDash's fast-paced and dynamic environment?
ASSUMPTION: DoorDash's culture values collaboration, innovation, and a strong commitment to its mission.
⚠️ Potential Challenges
- The role requires managing multiple digital marketing channels and optimizing performance across them
- DoorDash's fast-paced environment may present challenges in keeping up with constant changes and new initiatives
- The role may require working with tight deadlines and managing multiple projects simultaneously
- The cost of living in Toronto and Vancouver may be higher than in other Canadian cities
ASSUMPTION: The potential challenges listed are common to fast-paced, dynamic work environments and can be mitigated with strong organizational skills and a proactive approach.
📈 Similar Roles Comparison
- This role focuses more on digital marketing channels and performance optimization compared to related marketing roles
- The role requires a strong understanding of digital marketing channels and data-driven decision-making
- Career progression in this role may lead to senior marketing positions within DoorDash or related industries
ASSUMPTION: This role offers a unique blend of digital marketing and performance optimization skills, setting it apart from related marketing positions.
📝 Sample Projects
- Optimizing a Google Ads campaign to improve CPA by 20% through A/B testing and creative optimization
- Expanding a Paid Social campaign to include TikTok, resulting in a 15% increase in new user acquisitions
- Developing a marketing dashboard to track and monitor key performance indicators (KPIs) for multiple digital marketing channels
ASSUMPTION: The sample projects listed are representative of the types of initiatives the role may involve, focusing on performance optimization and data-driven decision-making.
❓ Key Questions to Ask During Interview
- How does this role contribute to DoorDash's mission to empower local economies?
- What are the most significant challenges facing the marketing team currently, and how can this role help address them?
- How does DoorDash support the growth and development of its employees?
- What is the typical career path for someone in this role, and what opportunities exist for growth within the marketing team?
- How does DoorDash foster a collaborative and innovative work environment?
ASSUMPTION: Asking thoughtful questions during the interview demonstrates your interest in the role and commitment to DoorDash's mission.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare examples of your past performance marketing campaigns and their results
- Follow up with the hiring manager one week after submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
