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Associate, Paid Search

dentsu
Full-time
On-site
Buenos Aires, Argentina
πŸ’Έ Paid Advertising (PPC, SEM)

πŸ“Œ Core Information

πŸ”Ή Job Title: Associate, Paid Search

πŸ”Ή Company: Dentsu

πŸ”Ή Location: Buenos Aires, Argentina

πŸ”Ή Job Type: Full-time

πŸ”Ή Category: Advertising & Marketing

πŸ”Ή Date Posted: July 30, 2025

πŸ”Ή Experience Level: Entry-level (0-2 years)

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Campaign implementation and execution on Paid Search platforms
  • Daily campaign monitoring and performance tracking
  • Budget management and billing control
  • Collaboration with global teams and clients
  • Proposing campaign optimizations and improvements

ASSUMPTION: This role focuses on the day-to-day management of Paid Search campaigns, requiring strong attention to detail and analytical skills. It is part of Dentsu's offshore team, working with global teams and clients.

πŸ“‹ Key Responsibilities

βœ… Upload campaigns and perform quality control via Q&A checks

βœ… Create and set up ads, keywords, extensions, etc., following Google's best practices

βœ… Manage and control campaign budgets, monthly allocations, and invoicing

βœ… Monitor campaign performance, pacing, and budget consumption

βœ… Prepare reports to control campaign delivery and analyze performance results

βœ… Collaborate with the team to define and implement campaign optimizations

βœ… Review client result data to identify improvement opportunities

βœ… Build strong relationships with teams and clients

βœ… Participate in weekly virtual networking meetings and periodic engagement activities

ASSUMPTION: This role requires a high level of attention to detail, strong analytical skills, and the ability to work well within a team. It involves both independent work and collaboration with global teams.

🎯 Required Qualifications

Education: Bachelor's degree, preferably in marketing, advertising, finance, or analytics

Experience: 0 to 1 year of experience

Required Skills:

  • Proficient in Google Ads platform
  • Strong data handling and analytical skills
  • Excellent communication skills
  • Organized with strong project management capabilities
  • High level of integrity, autonomy, and self-motivation

Preferred Skills:

  • Knowledge of Bing Ads
  • Experience with Looker Studio

ASSUMPTION: While experience is not required, candidates should have a strong foundation in marketing, advertising, or a related field. Proficiency in Google Ads is essential for this role.

πŸ’° Compensation & Benefits

Salary Range: The salary range for this role in Buenos Aires, Argentina, typically falls between ARS 70,000 - ARS 100,000 per month, based on experience and qualifications. This estimate is subject to change and should be verified with the employer.

Benefits:

  • Health insurance
  • Dental insurance
  • Retirement plan
  • Employee assistance program
  • Training and development opportunities

Working Hours: Full-time, Monday to Friday, 9:00 AM to 6:00 PM (with a 1-hour lunch break)

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Dentsu operates in the advertising services industry, focusing on marketing communications, advertising, media planning, and media buying. They specialize in people-based marketing, creative services, and data-driven solutions.

Company Size: Dentsu is a large organization with over 10,000 employees globally. This size offers opportunities for career growth and exposure to diverse projects and teams.

Founded: Dentsu was founded in 1901 and has since grown into a global network, operating in multiple countries across Asia, Europe, North America, and Latin America.

Company Description:

  • Dentsu is a global media, creative, and digital agency network
  • They provide integrated marketing solutions, combining creativity, data, and technology
  • Dentsu is committed to creating meaningful differences for brands, businesses, and people

Company Specialties:

  • Media planning and buying
  • Creative services
  • Data and technology
  • People-based marketing

Company Website: dentsu.com

ASSUMPTION: Dentsu's large size and global presence offer applicants the opportunity to work on diverse projects and gain exposure to various industries and markets.

πŸ“Š Role Analysis

Career Level: This role is an entry-level position within the marketing and advertising industry. It provides an excellent starting point for a career in Paid Search management.

Reporting Structure: The Associate, Paid Search, reports to the Paid Search Manager and works closely with the offshore team and global clients.

Work Arrangement: This role is on-site, with the option to work from the Buenos Aires office or remotely, depending on the team's needs and local regulations.

Growth Opportunities:

  • Advancement to a Paid Search Specialist or Senior Associate role
  • Expansion into other areas of digital marketing, such as SEO or social media advertising
  • Opportunities to work on global accounts and collaborate with international teams

ASSUMPTION: This role offers opportunities for career growth within Dentsu's global network, allowing individuals to develop their skills and advance their careers over time.

🌍 Location & Work Environment

Office Type: Dentsu's Buenos Aires office is a modern, collaborative workspace designed to foster creativity and innovation.

Office Location(s): Manuel Ugarte 1674, CABA, Buenos Aires, Argentina

Geographic Context:

  • Buenos Aires is the capital and largest city of Argentina, with a population of over 3 million people
  • The city is known for its rich cultural heritage, vibrant nightlife, and diverse culinary scene
  • Buenos Aires offers a mix of urban and outdoor activities, with numerous parks, museums, and historical sites

Work Schedule: Full-time, Monday to Friday, with flexible working hours and the possibility of remote work.

ASSUMPTION: Buenos Aires offers a dynamic and multicultural environment, providing applicants with a unique blend of professional and personal growth opportunities.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening with the HR team
  • Technical assessment or case study presentation
  • Final interview with the hiring manager

Key Assessment Areas:

  • Technical skills and knowledge of Paid Search platforms
  • Analytical and problem-solving abilities
  • Communication and interpersonal skills
  • Cultural fit and alignment with Dentsu's values

Application Tips:

  • Highlight relevant experience and skills, particularly in Google Ads and data analysis
  • Tailor your resume and cover letter to emphasize your fit for this specific role
  • Prepare for the technical assessment by brushing up on your Paid Search knowledge and practicing data analysis exercises

ATS Keywords: Google Ads, Bing Ads, Paid Search, Campaign Management, Data Analysis, Budget Management, Reporting, Collaboration, Attention to Detail, Microsoft Office, Project Management, Analytical Skills, Client Relations, Campaign Optimization, Autonomy, Self-Motivation

ASSUMPTION: Dentsu's application process is designed to assess candidates' technical skills, cultural fit, and ability to thrive in a global team environment.

πŸ› οΈ Tools & Technologies

  • Google Ads
  • Bing Ads
  • Microsoft Office Suite (Excel, PowerPoint)
  • Looker Studio (preferred)

ASSUMPTION: Familiarity with the listed tools and technologies is essential for success in this role. Candidates should be comfortable using these platforms and willing to learn new tools as needed.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Integrity
  • Collaboration
  • Creativity
  • Innovation
  • Accountability

Work Style:

  • Data-driven and analytical
  • Collaborative and team-oriented
  • Adaptable and open to feedback
  • Results-focused and proactive

Self-Assessment Questions:

  • Do you have a strong attention to detail and a knack for data analysis?
  • Are you comfortable working in a global team environment and collaborating with diverse stakeholders?
  • Do you thrive in a fast-paced, dynamic work environment and enjoy taking on new challenges?

ASSUMPTION: Dentsu values candidates who align with their core values and can thrive in a collaborative, data-driven work environment.

⚠️ Potential Challenges

  • Managing multiple campaigns and clients simultaneously, requiring strong organizational skills
  • Working with global teams and clients, which may involve coordinating across different time zones
  • Keeping up with the latest trends and best practices in Paid Search, as the industry is constantly evolving
  • Adapting to a fast-paced work environment and meeting tight deadlines

ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a willingness to learn and adapt in a dynamic work environment.

πŸ“ˆ Similar Roles Comparison

  • Compared to other Paid Search roles, this position offers a unique opportunity to work with a global agency and gain exposure to diverse clients and markets
  • Dentsu's large size and global presence provide opportunities for career growth and development not typically available in smaller agencies or in-house teams
  • This role may require more collaboration and communication with global teams than other Paid Search positions, as it is part of an offshore team

ASSUMPTION: Applicants should consider their preference for working in a large, global agency versus a smaller, more specialized team when evaluating this role.

πŸ“ Sample Projects

  • Managing a large-scale Paid Search campaign for a global retail client, optimizing performance and maximizing ROI
  • Collaborating with a cross-functional team to develop and execute a comprehensive digital marketing strategy for a new product launch
  • Analyzing campaign data to identify trends and insights, and presenting findings to the client and internal stakeholders

ASSUMPTION: These sample projects illustrate the range of responsibilities and opportunities available in this role, from tactical campaign management to strategic planning and analysis.

❓ Key Questions to Ask During Interview

  • Can you describe the typical day-to-day responsibilities of this role?
  • How does this role fit into the broader Paid Search team and global organization?
  • What opportunities are there for growth and development within this role and the company?
  • How does Dentsu support work-life balance for its employees?
  • What is the company's approach to diversity, equity, and inclusion?

ASSUMPTION: These questions are designed to help applicants better understand the role, the company culture, and the opportunities available for growth and development.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through the link provided
  • Tailor your resume and cover letter to highlight your relevant experience and skills, particularly in Google Ads and data analysis
  • Prepare for the technical assessment by brushing up on your Paid Search knowledge and practicing data analysis exercises
  • Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.