PPC Manager

📌 Core Information

🔹 Job Title: PPC Manager

🔹 Company: MAG (Manchester Airports Group)

🔹 Location: Manchester Airport, Manchester, M90 1AA, GB (Hybrid)

🔹 Job Type: Fixed Term Contract - 12 Month

🔹 Category: Marketing

🔹 Date Posted: 2025-07-03

🔹 Experience Level: Mid-Senior level (5-10 years)

🔹 Remote Status: Hybrid (On-site and remote work)

🚀 Job Overview

Key aspects of this role include:

• Managing and optimizing CAVU’s distribution accounts for airport parking in the EU and the USA.
• Working closely with the PPC Lead and a team of 6 PPC experts to devise and implement strategies aligned with business objectives.
• Executing advanced PPC techniques to effectively grow and nurture the channel at scale.
• Monitoring and reporting on key metrics and KPIs, recommending improvements where appropriate.
• Proactively analyzing and interpreting data to identify key opportunities and driving revenue growth.

ASSUMPTION: This role requires a high level of PPC expertise and experience, with a focus on data-driven decision making and continuous improvement.

📋 Key Responsibilities

✅ Meet agreed KPIs for Revenue and Cost of Sale (CoS).

✅ Work closely with various product owners/stakeholders to improve the customer journey and conversion rate for PPC.

✅ Create and implement a rigorous testing strategy across all appropriate areas within the accounts.

✅ Continuously look for ways to automate, optimize, and improve efficiency across the accounts.

✅ Deliver daily, weekly, and monthly reports on key metrics and KPIs, recommending improvements where appropriate and communicating those with the PPC lead.

✅ Proactively analyze and interpret data to identify key opportunities.

✅ Monitor and report on competitor activity.

✅ Work alongside tech teams to ensure the correct tagging and conversion tracking is implemented.

✅ Identify opportunities across all paid media to drive revenue growth.

ASSUMPTION: This role involves a high degree of autonomy and requires strong organizational skills to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).

Experience: Minimum 4 years of hands-on PPC account management experience.

Required Skills:

• Strong knowledge of Google Ads, Bing, and Google Analytics.
• Analytical and problem-solving skills.
• Highly organized and able to work on multiple websites/projects simultaneously.
• Commercially focused - finding new opportunities to drive revenue efficiently and cost-effectively.
• Excellent Excel skills and competent using Word, PowerPoint, and other relevant software packages.
• Excellent communication and interpersonal skills, both written and verbal.

Preferred Skills:

• Experience with advanced PPC techniques and tools.
• Familiarity with the airport parking industry or similar e-commerce environments.

ASSUMPTION: While a degree is preferred, relevant experience and a strong portfolio may be considered in lieu of formal education.

💰 Compensation & Benefits

Salary Range: £45,000 - £55,000 per annum (AI estimated based on industry standards for mid-senior level PPC roles in the UK)

Benefits:

• 25 Days Holiday, with the option to buy up to 10 more, plus 4 flexible bank holidays
• 10% Company Pension
• Annual Bonus Scheme
• 2 Weeks Work From Anywhere
• MediCash Programme
• On Site Gym
• A Host of Flexible Benefits & Discounts

Working Hours: Full-time (37.5 hours per week), with flexible working hours and remote work options available.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Airlines and Aviation. MAG is the largest UK airport operator, owning and operating three UK airports – Manchester, London Stansted, and East Midlands – alongside digital travel services business, CAVU.

Company Size: 5,001-10,000 employees. As a large organization, MAG offers a wide range of career opportunities and benefits.

Founded: 2001. MAG has a rich history in the aviation industry and a strong reputation for innovation and growth.

Company Description:

• MAG understands airports and air travel better than anyone, with around 70% of the UK population living within a two-hour journey of a MAG airport.
• The company works with a wide range of airlines to forge long-term partnerships that maximize the choice and value available to passengers.
• MAG is committed to making the future of travel better, investing in its airports to launch new routes and giving passengers the best experience.

Company Specialties:

• Aviation
• Airport security
• Fire fighting
• Engineering
• Property development
• Airport Retail
• Airport Car Parking
• Escape Lounges
• Marketing
• Head Office Functions
• Finance
• Human Resources
• IT
• Asset Management

Company Website: www.magairports.com

ASSUMPTION: MAG's extensive experience in the aviation industry and commitment to innovation make it an attractive employer for professionals seeking a challenging and rewarding career.

📊 Role Analysis

Career Level: Mid-Senior level. This role offers the opportunity to lead and manage PPC accounts for a large, global organization.

Reporting Structure: The PPC Manager will report directly to the PPC Lead and work closely with a team of 6 PPC experts.

Work Arrangement: Hybrid. This role offers a combination of on-site and remote work, providing flexibility and a healthy work-life balance.

Growth Opportunities:

• Progression to a senior or leadership role within the PPC team.
• Expanding responsibilities to include additional channels or markets.
• Opportunities to work on special projects or initiatives within the broader digital marketing team.

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to develop their skills and advance their career within the organization.

🌍 Location & Work Environment

Office Type: Hybrid. The PPC Manager will work from the Manchester Airport office and remotely.

Office Location(s): Manchester Airport, Manchester, M90 1AA, GB

Geographic Context:

• Manchester is a vibrant, multicultural city with a rich history and a thriving economy.
• The airport is conveniently located with excellent transport links, making it easily accessible from both the city center and surrounding areas.
• The region offers a high quality of life, with a wide range of cultural, recreational, and leisure activities available.

Work Schedule: Full-time (37.5 hours per week), with flexible working hours and remote work options available.

ASSUMPTION: The hybrid work arrangement and convenient office location make this role an attractive option for candidates seeking a balance between on-site collaboration and remote flexibility.

💼 Interview & Application Insights

Typical Process:

• Online application and CV submission.
• Phone or video screening with the PPC Lead.
• In-depth interview with the PPC Lead and a member of the PPC team.
• Final interview with the Head of Digital Marketing.

Key Assessment Areas:

• PPC expertise and experience.
• Data analysis and interpretation skills.
• Communication and interpersonal skills.
• Problem-solving and critical thinking.

Application Tips:

• Highlight relevant PPC experience and achievements in your CV and cover letter.
• Demonstrate your understanding of the airport parking industry and CAVU's business objectives.
• Prepare examples of data-driven PPC strategies and campaigns you've implemented in the past.

ATS Keywords: PPC, Google Ads, Bing, Google Analytics, PPC Manager, Airport Parking, CAVU, Data-Driven, Revenue Growth, KPIs

ASSUMPTION: MAG's recruitment process is designed to assess candidates' technical skills and cultural fit, with a focus on data-driven decision making and continuous improvement.

🛠️ Tools & Technologies

• Google Ads
• Bing
• Google Analytics
• Excel
• Word
• PowerPoint

ASSUMPTION: The PPC Manager will be expected to have a strong working knowledge of Google Ads, Bing, and Google Analytics, as well as proficiency in Microsoft Office Suite.

👔 Cultural Fit Considerations

Company Values:

• Customer-focused
• Innovative
• Collaborative
• Respectful
• Accountable

Work Style:

• Data-driven
• Continuously learning and improving
• Proactive and solution-oriented
• Collaborative and team-focused

Self-Assessment Questions:

• Do you have a proven track record of meeting or exceeding set targets/KPIs in a PPC role?
• Are you comfortable working with large datasets and using data to inform decision-making?
• Do you thrive in a collaborative, team-based environment and enjoy working with others to achieve common goals?

ASSUMPTION: MAG values candidates who are data-driven, collaborative, and committed to continuous improvement, with a strong focus on customer satisfaction and innovation.

⚠️ Potential Challenges

• Managing multiple PPC accounts simultaneously, requiring strong organizational skills and time management.
• Working with a diverse range of stakeholders, including product owners, tech teams, and other marketing professionals.
• Keeping up-to-date with the latest PPC trends and best practices, as well as changes to Google Ads and Bing platforms.
• Balancing the need for data-driven decision making with the need for quick, agile responses to market changes and opportunities.

ASSUMPTION: These challenges are inherent to the role and can be overcome with strong organizational skills, effective communication, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• Unlike other PPC Manager roles, this position focuses specifically on the airport parking industry and requires a deep understanding of CAVU's business objectives.
• Compared to other mid-senior level PPC roles, this position offers a unique opportunity to work for a large, global organization with a strong reputation in the aviation industry.
• Career progression in this role may involve expanding responsibilities to include additional channels or markets, rather than moving into a management or leadership position within the PPC team.

ASSUMPTION: This role offers a unique blend of industry-specific focus, global scale, and career growth potential, making it an attractive option for experienced PPC professionals.

📝 Sample Projects

• Developing and implementing a comprehensive testing strategy for CAVU's airport parking PPC accounts, with a focus on improving conversion rates and reducing Cost of Sale (CoS).
• Analyzing competitor activity and identifying opportunities to differentiate CAVU's airport parking offerings and drive revenue growth.
• Collaborating with product owners and tech teams to ensure accurate tagging and conversion tracking is implemented, enabling data-driven decision making and optimization.

ASSUMPTION: These sample projects illustrate the data-driven, collaborative, and innovative approach required to succeed in this role.

❓ Key Questions to Ask During Interview

• Can you describe the PPC team's structure and how this role fits into it?
• How does CAVU's PPC strategy align with the broader digital marketing and business objectives?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does MAG support the professional development and growth of its PPC team members?
• What are the biggest challenges facing the PPC team currently, and how can this role help address them?

ASSUMPTION: These questions demonstrate a candidate's interest in the role, the team, and the organization, as well as their ability to think strategically and plan for the future.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your CV and cover letter to highlight your relevant PPC experience and achievements.
• Prepare examples of data-driven PPC strategies and campaigns you've implemented in the past.
• Follow up with MAG's HR team one week after submitting your application to confirm receipt and inquire about next steps.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.