📌 Core Information
🔹 Job Title: Associate, Paid Search & Social (MGM)
🔹 Company: Canvas Worldwide
🔹 Location: Playa Vista, CA
🔹 Job Type: Full-time
🔹 Category: Advertising & Marketing
🔹 Date Posted: July 7, 2025
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: Hybrid (2 days in-office per week)
🚀 Job Overview
Key aspects of this role include:
- Learning and executing media strategy for Paid Search & Social campaigns
- Collaborating with cross-functional teams on theatrical and home entertainment media campaigns
- Developing a working knowledge of the media space, including platforms, audiences, and buying strategy
- Contributing to brainstorms and conducting audience research to identify campaign opportunities
ASSUMPTION: This role is ideal for recent graduates or early-career professionals seeking to gain hands-on experience in digital advertising, with a focus on Paid Social.
📋 Key Responsibilities
✅ Support the team in developing campaign plans and strategies based on client briefs
✅ Monitor campaign pacing and manage optimizations in collaboration with team members
✅ Assist in QAing campaigns, maintaining status sheets, and managing post-campaign reconciliation
✅ Conduct audience research to identify opportunities for new and existing campaigns
✅ Create and present media-specific documents, such as media plans, platform innovations, and wrap reports
✅ Meet with vendors to stay updated on marketplace changes and cultivate industry relationships
✅ Pull reporting to inform media recommendations (platform, placement, creative, etc.)
ASSUMPTION: The role requires strong organizational skills, attention to detail, and the ability to work effectively in a team environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Advertising, or a related field
Experience: Entry-level (0-2 years) in digital advertising or a related field
Required Skills:
- Strong analytical skills and proficiency in Microsoft Office Suite
- Excellent communication and collaboration skills
- Ability to manage multiple tasks and prioritize workloads
- Familiarity with social media platforms and advertising tools
Preferred Skills:
- Experience with Google Ads and Facebook Ads Manager
- Knowledge of the entertainment industry
- Fluency in a second language
ASSUMPTION: While not required, having some experience with Paid Search & Social platforms will be beneficial for a quick start in this role.
💰 Compensation & Benefits
Salary Range: $45,000 - $55,000 per year (based on industry standards for entry-level media roles in Los Angeles)
Benefits:
- Medical, dental, and vision insurance
- Pet insurance
- Commuter benefits
- Disability and life insurance
- 401(k) matching
- Up to 14 holidays per year
- “Do Good Day” and unlimited PTO
Working Hours: Full-time (40 hours per week), with a hybrid work arrangement (2 days in-office per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising & Marketing
Company Size: 201-500 employees (Mid-sized)
Founded: 2016
Company Description:
- Named one of AdAge's 2024 Best Places to Work
- Independent media agency focusing on ingenious solutions for brands
- Emphasizes a mission-based approach, encouraging employees to "Challenge the Comfortable"
Company Specialties:
- Media strategy and planning
- Campaign management and optimization
- Cross-channel advertising
Company Website: http://www.canvasworldwide.com
ASSUMPTION: Canvas Worldwide's mid-sized structure allows for a more intimate work environment, fostering close collaboration and mentorship opportunities.
📊 Role Analysis
Career Level: Entry-level (Associate)
Reporting Structure: Reports directly to the Search & Social Specialist
Work Arrangement: Hybrid (2 days in-office per week)
Growth Opportunities:
- On-the-job training and mentorship from experienced team members
- Potential career progression to Search & Social Specialist or similar roles
- Opportunities to work on campaigns for high-profile clients
ASSUMPTION: This role offers a strong foundation for a career in digital advertising, with opportunities for growth and development within the company.
🌍 Location & Work Environment
Office Type: Hybrid (2 days in-office per week)
Office Location(s): Playa Vista, CA
Geographic Context:
- Playa Vista is a tech hub with a vibrant startup scene
- Close proximity to Silicon Beach and other advertising agencies
- Easy access to public transportation and amenities
Work Schedule: Full-time (40 hours per week), with a flexible hybrid work arrangement
ASSUMPTION: The hybrid work arrangement offers a good balance between in-office collaboration and remote work flexibility.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the Hiring Manager
- In-person or virtual interview with the team
- Final interview with the Director of Media
Key Assessment Areas:
- Problem-solving skills
- Analytical thinking
- Communication and collaboration abilities
- Adaptability and eagerness to learn
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences
- Demonstrate your understanding of the role and the company's mission
- Prepare questions to ask the interviewer about the team, company culture, or growth opportunities
ATS Keywords: Paid Search, Paid Social, Media Strategy, Campaign Management, Advertising, Marketing, Entry-level, Hybrid Work
ASSUMPTION: The interview process will focus on assessing the candidate's problem-solving skills, analytical thinking, and cultural fit within the company.
🛠️ Tools & Technologies
- Google Ads
- Facebook Ads Manager
- Microsoft Office Suite
- Social media platforms (Facebook, Instagram, Twitter, etc.)
ASSUMPTION: Familiarity with these tools is not required but would be beneficial for a quick start in the role.
👔 Cultural Fit Considerations
Company Values:
- Challenge the Comfortable
- Collaborate and Win Together
- Embrace Change
- Be Curious and Learn Constantly
Work Style:
- Collaborative and team-oriented
- Adaptable and open to feedback
- Proactive and solutions-oriented
Self-Assessment Questions:
- Do you embrace challenges and seek opportunities to push outside your comfort zone?
- Are you comfortable working in a collaborative, team-based environment?
- Do you actively seek feedback and continuously strive to improve your skills?
ASSUMPTION: Candidates who align with Canvas Worldwide's values and work style will be more likely to succeed and enjoy their time at the company.
⚠️ Potential Challenges
- Managing multiple tasks and prioritizing workloads in a fast-paced environment
- Adapting to the ever-changing landscape of digital advertising
- Working with tight deadlines and campaign pacing
- Navigating a hybrid work environment and maintaining effective communication with remote team members
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and effective communication.
📈 Similar Roles Comparison
- Compared to other entry-level media roles, this position offers a unique focus on Paid Social and a specific industry (entertainment)
- Industry-specific context: Working with entertainment clients requires an understanding of their unique marketing needs and audience behaviors
- Career path comparison: This role can lead to progression into Search & Social Specialist or similar roles within the company
ASSUMPTION: This role offers a distinct focus on Paid Social and entertainment clients, setting it apart from other entry-level media positions.
📝 Sample Projects
- Developing a Paid Social campaign strategy for a new theatrical release
- Conducting audience research to identify opportunities for an existing home entertainment title
- Assisting in the creation of a media plan for a cross-channel advertising campaign
ASSUMPTION: These sample projects reflect the day-to-day responsibilities and tasks associated with this role.
❓ Key Questions to Ask During Interview
- What are the most challenging aspects of this role, and how can I best prepare for them?
- How does this role fit into the overall media strategy for the entertainment client?
- What opportunities are there for growth and development within the company?
- How does the team collaborate and support each other in this hybrid work environment?
- What are the most important qualities for success in this role, according to the team?
ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and provides valuable insights into the work environment and team dynamics.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences
- Prepare questions to ask the interviewer about the team, company culture, or growth opportunities
- Follow up with the hiring manager one week after submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
