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Associate, Paid Social

dentsu
Full-time
On-site
New York, New York, United States
🎯 Performance Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Associate, Paid Social

πŸ”Ή Company: Dentsu

πŸ”Ή Location: New York, New York

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Advertising & Marketing

πŸ”Ή Date Posted: May 21, 2025

πŸ”Ή Experience Level: Entry-Level (0-2 years)

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Assisting with Paid Social campaign planning, review, and optimization
  • Supporting the team in reporting and managing client accounts
  • Building relationships with clients and partners to drive performance growth
  • Contributing ideas and insights to benefit clients
  • Working in a team-based environment and undergoing intensive training

ASSUMPTION: This role is ideal for recent graduates or early-career professionals seeking to start their media career in a dynamic and collaborative environment.

πŸ“‹ Key Responsibilities

βœ… Support paid social campaigns to align with client's goals

βœ… Guide client services and client relationships

βœ… Develop relationships with necessary paid social partners to nurture performance growth

βœ… Help create media plans that surpass client goals

βœ… Accomplish campaign builds, QAs, and optimizations

βœ… Review and manage client data to ensure performance on all campaigns

βœ… Build relationships across client services team and with external client

βœ… Manipulate and interpret large quantities of data

βœ… Present using PowerPoint to internal and external parties

βœ… Produce well-considered ideas and solutions

βœ… Keep current with market research and training

βœ… Demonstrate ability to apply insights over time

βœ… Take clear ownership of assigned tasks

ASSUMPTION: This role requires a balance of technical skills, such as data analysis and campaign management, and soft skills, like communication and relationship building.

🎯 Required Qualifications

Education: Bachelor’s Degree

Experience: 0-2 years of industry experience

Required Skills:

  • Familiarity with paid social media platforms and paid media
  • Proficient in Microsoft Excel (can perform functions and maintain spreadsheets)
  • Strong analytical skills
  • Excellent communication and presentation skills
  • Ability to work well in a team-based environment

Preferred Skills:

  • Previous experience with paid social media platforms
  • Knowledge of media planning and buying processes
  • Fluency in additional languages

ASSUMPTION: While previous experience is not required, a strong interest in paid social media and a willingness to learn are essential for success in this role.

πŸ’° Compensation & Benefits

Salary Range: $39,000 - $62,962 per year

Benefits:

  • Medical, vision, and dental insurance
  • Life insurance
  • Short-term and long-term disability insurance
  • 401k
  • Flexible paid time off
  • At least 15 paid holidays per year
  • Paid sick and safe leave
  • Paid parental leave

Working Hours: Full-time, Monday-Friday, 9:00 AM - 5:30 PM (with flexibility)

ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level media roles in New York City.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Dentsu is a global advertising and marketing services company, operating in the competitive advertising services industry.

Company Size: Dentsu has 10,001+ employees worldwide, providing ample opportunities for growth and collaboration.

Founded: Dentsu was founded in 1901 and has since grown into a global leader in its industry.

Company Description:

  • Dentsu is committed to providing equal employment opportunities to all applicants and employees.
  • The company offers a comprehensive benefits package, including medical, dental, and vision insurance, as well as retirement and leave benefits.
  • Dentsu is dedicated to providing reasonable accommodation to individuals with disabilities and disabled veterans.

Company Specialties:

  • Marketing communications
  • Advertising
  • Media planning and buying
  • People-Based Marketing
  • Creative
  • Innovation
  • Data and Technology

Company Website: dentsu.com

ASSUMPTION: Dentsu's extensive global presence and comprehensive benefits package make it an attractive employer for job seekers in the advertising and marketing industries.

πŸ“Š Role Analysis

Career Level: This role is an entry-level position, serving as the starting point for a media career at Dentsu.

Reporting Structure: Associates report to Senior Associates and Managers within the team.

Work Arrangement: This is an on-site role, with the possibility of hybrid or remote work arrangements in the future.

Growth Opportunities:

  • Associates have the opportunity to take on advanced projects and contribute ideas to benefit clients.
  • Dentsu offers training and development opportunities to help employees grow their careers within the company.
  • With 10,001+ employees worldwide, there are ample opportunities for internal mobility and career progression.

ASSUMPTION: This role provides a strong foundation for a career in media, with opportunities for growth and development within Dentsu.

🌍 Location & Work Environment

Office Type: Dentsu's New York office is a modern, collaborative workspace.

Office Location(s): 150 E 42nd St, New York, NY 10017

Geographic Context:

  • New York City is a major hub for the advertising and marketing industries, offering ample networking and professional development opportunities.
  • The office is located in Midtown Manhattan, providing easy access to public transportation and various amenities.
  • New York City offers a diverse and vibrant culture, with numerous entertainment, dining, and recreational options.

Work Schedule: Full-time, Monday-Friday, 9:00 AM - 5:30 PM (with flexibility)

ASSUMPTION: Dentsu's New York office provides a dynamic and collaborative work environment, with ample opportunities for professional growth and development.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application and resume submission
  • Phone or video screening with the HR department
  • In-person or virtual interview with the hiring manager and team members
  • Final interview with senior leadership
  • Background check and onboarding

Key Assessment Areas:

  • Technical skills, such as data analysis and campaign management
  • Soft skills, such as communication and relationship building
  • Cultural fit and alignment with Dentsu's values
  • Problem-solving and critical thinking abilities

Application Tips:

  • Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
  • Demonstrate your familiarity with paid social media platforms and paid media in your application materials.
  • Showcase your ability to work well in a team-based environment and your willingness to learn and grow in the role.

ATS Keywords: Paid Social, Campaign Planning, Data Analysis, Client Relationships, Media Planning, Team Collaboration, Market Research, PowerPoint, Initiative, Communication, Relationship Building, Analytical Skills, Microsoft Excel, Problem Solving, Creativity

ASSUMPTION: Dentsu's application process is designed to assess candidates' technical skills, soft skills, and cultural fit for the role and the company.

πŸ› οΈ Tools & Technologies

  • Microsoft Excel
  • PowerPoint
  • Paid social media platforms (e.g., Facebook Ads, Instagram Ads, LinkedIn Ads)
  • Data analysis tools (e.g., Google Analytics, Tableau)
  • Project management tools (e.g., Asana, Trello)

ASSUMPTION: This role requires proficiency in Microsoft Excel and PowerPoint, as well as familiarity with paid social media platforms and data analysis tools.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Integrity
  • Collaboration
  • Creativity
  • Accountability
  • Excellence

Work Style:

  • Collaborative and team-based
  • Fast-paced and dynamic
  • Focused on continuous learning and improvement
  • Results-driven and accountable

Self-Assessment Questions:

  • Do you possess strong analytical skills and the ability to manipulate and interpret large quantities of data?
  • Are you comfortable working in a fast-paced, dynamic environment and collaborating with team members to achieve common goals?
  • Do you have a strong interest in paid social media and a willingness to learn and grow in the role?

ASSUMPTION: Dentsu values candidates who are strong team players, results-driven, and committed to continuous learning and improvement.

⚠️ Potential Challenges

  • The fast-paced nature of the role may require candidates to adapt quickly to changing priorities and tight deadlines.
  • Candidates may need to work evenings or weekends to meet client needs or project deadlines.
  • The role may require candidates to manage multiple projects and clients simultaneously, demanding strong organizational skills and time management.
  • Candidates may face competition for promotions and career advancement opportunities within the company.

ASSUMPTION: While these challenges exist, Dentsu offers ample opportunities for professional growth and development, as well as a supportive and collaborative work environment.

πŸ“ˆ Similar Roles Comparison

  • Compared to other entry-level media roles, this position offers a comprehensive benefits package and opportunities for career growth and development within a large, global organization.
  • In the advertising services industry, Dentsu is a well-established and reputable employer, providing ample opportunities for networking and professional development.
  • As an entry-level role, this position serves as a strong foundation for a career in media, with opportunities for advancement and specialization in various aspects of the industry.

ASSUMPTION: This role is well-suited for candidates seeking to establish a strong foundation for their media career in a dynamic and collaborative environment.

πŸ“ Sample Projects

  • Developing and executing a paid social media campaign for a major retail client, driving a 20% increase in online sales and a 15% increase in brand awareness.
  • Conducting a comprehensive analysis of a client's paid social media performance, identifying trends and opportunities for optimization, and presenting findings to the client and internal stakeholders.
  • Collaborating with the client services team to develop and implement a media plan that surpasses client goals, resulting in a 30% increase in campaign ROI.

ASSUMPTION: These sample projects demonstrate the range of responsibilities and opportunities available to associates in this role.

❓ Key Questions to Ask During Interview

  • What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
  • How does this role fit into the broader team structure, and what opportunities are there for growth and advancement within the team?
  • What are the most important qualities and skills for success in this role, and how can I best demonstrate them throughout the interview process?
  • What training and development opportunities are available to associates in this role, and how can I make the most of them to advance my career within the company?
  • How does Dentsu support work-life balance for its employees, and what resources are available to help me maintain a healthy work-life balance in this role?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and your commitment to success.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant skills and experiences for this role, emphasizing your familiarity with paid social media platforms and paid media.
  • Prepare examples of your previous work, such as campaign case studies or data analysis projects, to showcase your skills and accomplishments.
  • Follow up with the hiring manager one week after submitting your application to inquire about the status of your application and express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.