π Core Information
πΉ Job Title: Associate, Paid Social
πΉ Company: Dentsu
πΉ Location: New York, New York
πΉ Job Type: Full-Time
πΉ Category: Advertising & Marketing
πΉ Date Posted: May 21, 2025
πΉ Experience Level: Entry-Level (0-2 years)
πΉ Remote Status: On-site
π Job Overview
Key aspects of this role include:
- Assisting with Paid Social campaign planning, review, and optimization
- Supporting the team in reporting and managing client accounts
- Building relationships with clients and partners to drive performance growth
- Contributing ideas and insights to benefit clients
- Working in a team-based environment and undergoing intensive training
ASSUMPTION: This role is ideal for recent graduates or early-career professionals seeking to start their media career in a dynamic and collaborative environment.
π Key Responsibilities
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Support paid social campaigns to align with client's goals
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Guide client services and client relationships
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Develop relationships with necessary paid social partners to nurture performance growth
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Help create media plans that surpass client goals
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Accomplish campaign builds, QAs, and optimizations
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Review and manage client data to ensure performance on all campaigns
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Build relationships across client services team and with external client
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Manipulate and interpret large quantities of data
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Present using PowerPoint to internal and external parties
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Produce well-considered ideas and solutions
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Keep current with market research and training
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Demonstrate ability to apply insights over time
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Take clear ownership of assigned tasks
ASSUMPTION: This role requires a balance of technical skills, such as data analysis and campaign management, and soft skills, like communication and relationship building.
π― Required Qualifications
Education: Bachelorβs Degree
Experience: 0-2 years of industry experience
Required Skills:
- Familiarity with paid social media platforms and paid media
- Proficient in Microsoft Excel (can perform functions and maintain spreadsheets)
- Strong analytical skills
- Excellent communication and presentation skills
- Ability to work well in a team-based environment
Preferred Skills:
- Previous experience with paid social media platforms
- Knowledge of media planning and buying processes
- Fluency in additional languages
ASSUMPTION: While previous experience is not required, a strong interest in paid social media and a willingness to learn are essential for success in this role.
π° Compensation & Benefits
Salary Range: $39,000 - $62,962 per year
Benefits:
- Medical, vision, and dental insurance
- Life insurance
- Short-term and long-term disability insurance
- 401k
- Flexible paid time off
- At least 15 paid holidays per year
- Paid sick and safe leave
- Paid parental leave
Working Hours: Full-time, Monday-Friday, 9:00 AM - 5:30 PM (with flexibility)
ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level media roles in New York City.
π Applicant Insights
π Company Context
Industry: Dentsu is a global advertising and marketing services company, operating in the competitive advertising services industry.
Company Size: Dentsu has 10,001+ employees worldwide, providing ample opportunities for growth and collaboration.
Founded: Dentsu was founded in 1901 and has since grown into a global leader in its industry.
Company Description:
- Dentsu is committed to providing equal employment opportunities to all applicants and employees.
- The company offers a comprehensive benefits package, including medical, dental, and vision insurance, as well as retirement and leave benefits.
- Dentsu is dedicated to providing reasonable accommodation to individuals with disabilities and disabled veterans.
Company Specialties:
- Marketing communications
- Advertising
- Media planning and buying
- People-Based Marketing
- Creative
- Innovation
- Data and Technology
Company Website: dentsu.com
ASSUMPTION: Dentsu's extensive global presence and comprehensive benefits package make it an attractive employer for job seekers in the advertising and marketing industries.
π Role Analysis
Career Level: This role is an entry-level position, serving as the starting point for a media career at Dentsu.
Reporting Structure: Associates report to Senior Associates and Managers within the team.
Work Arrangement: This is an on-site role, with the possibility of hybrid or remote work arrangements in the future.
Growth Opportunities:
- Associates have the opportunity to take on advanced projects and contribute ideas to benefit clients.
- Dentsu offers training and development opportunities to help employees grow their careers within the company.
- With 10,001+ employees worldwide, there are ample opportunities for internal mobility and career progression.
ASSUMPTION: This role provides a strong foundation for a career in media, with opportunities for growth and development within Dentsu.
π Location & Work Environment
Office Type: Dentsu's New York office is a modern, collaborative workspace.
Office Location(s): 150 E 42nd St, New York, NY 10017
Geographic Context:
- New York City is a major hub for the advertising and marketing industries, offering ample networking and professional development opportunities.
- The office is located in Midtown Manhattan, providing easy access to public transportation and various amenities.
- New York City offers a diverse and vibrant culture, with numerous entertainment, dining, and recreational options.
Work Schedule: Full-time, Monday-Friday, 9:00 AM - 5:30 PM (with flexibility)
ASSUMPTION: Dentsu's New York office provides a dynamic and collaborative work environment, with ample opportunities for professional growth and development.
πΌ Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screening with the HR department
- In-person or virtual interview with the hiring manager and team members
- Final interview with senior leadership
- Background check and onboarding
Key Assessment Areas:
- Technical skills, such as data analysis and campaign management
- Soft skills, such as communication and relationship building
- Cultural fit and alignment with Dentsu's values
- Problem-solving and critical thinking abilities
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
- Demonstrate your familiarity with paid social media platforms and paid media in your application materials.
- Showcase your ability to work well in a team-based environment and your willingness to learn and grow in the role.
ATS Keywords: Paid Social, Campaign Planning, Data Analysis, Client Relationships, Media Planning, Team Collaboration, Market Research, PowerPoint, Initiative, Communication, Relationship Building, Analytical Skills, Microsoft Excel, Problem Solving, Creativity
ASSUMPTION: Dentsu's application process is designed to assess candidates' technical skills, soft skills, and cultural fit for the role and the company.
π οΈ Tools & Technologies
- Microsoft Excel
- PowerPoint
- Paid social media platforms (e.g., Facebook Ads, Instagram Ads, LinkedIn Ads)
- Data analysis tools (e.g., Google Analytics, Tableau)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: This role requires proficiency in Microsoft Excel and PowerPoint, as well as familiarity with paid social media platforms and data analysis tools.
π Cultural Fit Considerations
Company Values:
- Integrity
- Collaboration
- Creativity
- Accountability
- Excellence
Work Style:
- Collaborative and team-based
- Fast-paced and dynamic
- Focused on continuous learning and improvement
- Results-driven and accountable
Self-Assessment Questions:
- Do you possess strong analytical skills and the ability to manipulate and interpret large quantities of data?
- Are you comfortable working in a fast-paced, dynamic environment and collaborating with team members to achieve common goals?
- Do you have a strong interest in paid social media and a willingness to learn and grow in the role?
ASSUMPTION: Dentsu values candidates who are strong team players, results-driven, and committed to continuous learning and improvement.
β οΈ Potential Challenges
- The fast-paced nature of the role may require candidates to adapt quickly to changing priorities and tight deadlines.
- Candidates may need to work evenings or weekends to meet client needs or project deadlines.
- The role may require candidates to manage multiple projects and clients simultaneously, demanding strong organizational skills and time management.
- Candidates may face competition for promotions and career advancement opportunities within the company.
ASSUMPTION: While these challenges exist, Dentsu offers ample opportunities for professional growth and development, as well as a supportive and collaborative work environment.
π Similar Roles Comparison
- Compared to other entry-level media roles, this position offers a comprehensive benefits package and opportunities for career growth and development within a large, global organization.
- In the advertising services industry, Dentsu is a well-established and reputable employer, providing ample opportunities for networking and professional development.
- As an entry-level role, this position serves as a strong foundation for a career in media, with opportunities for advancement and specialization in various aspects of the industry.
ASSUMPTION: This role is well-suited for candidates seeking to establish a strong foundation for their media career in a dynamic and collaborative environment.
π Sample Projects
- Developing and executing a paid social media campaign for a major retail client, driving a 20% increase in online sales and a 15% increase in brand awareness.
- Conducting a comprehensive analysis of a client's paid social media performance, identifying trends and opportunities for optimization, and presenting findings to the client and internal stakeholders.
- Collaborating with the client services team to develop and implement a media plan that surpasses client goals, resulting in a 30% increase in campaign ROI.
ASSUMPTION: These sample projects demonstrate the range of responsibilities and opportunities available to associates in this role.
β Key Questions to Ask During Interview
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
- How does this role fit into the broader team structure, and what opportunities are there for growth and advancement within the team?
- What are the most important qualities and skills for success in this role, and how can I best demonstrate them throughout the interview process?
- What training and development opportunities are available to associates in this role, and how can I make the most of them to advance my career within the company?
- How does Dentsu support work-life balance for its employees, and what resources are available to help me maintain a healthy work-life balance in this role?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and your commitment to success.
π Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role, emphasizing your familiarity with paid social media platforms and paid media.
- Prepare examples of your previous work, such as campaign case studies or data analysis projects, to showcase your skills and accomplishments.
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application and express your continued interest in the role.
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.