Paid Social Sr. Specialist

**📌 Core Information** 🔹 **Job Title:** Paid Social Sr. Specialist 🔹 **Company:** Tinuiti 🔹 **Location:** Mexico City, Ciudad de México, Mexico 🔹 **Job Type:** Full-Time 🔹 **Category:** Advertising Services 🔹 **Date Posted:** April 25, 2025 🔹 **Experience Level:** 2-5 years 🔹 **Remote Status:** On-site (Mexico City) **🚀 Job Overview** Key aspects of this role include: - Owning multiple paid social client relationships with limited supervision - Developing and executing full-funnel paid social strategies across various platforms - Collaborating with cross-functional teams and mentoring junior team members - Analyzing campaign data and deriving actionable insights to improve performance **ASSUMPTION:** This role requires a balance of strategic thinking, hands-on execution, and strong communication skills. The ideal candidate will have a proven track record in paid social and be comfortable working in a dynamic, fast-paced environment. **📋 Key Responsibilities** ✅ **Client Communication:** - Communicate with clients via email or phone to cultivate strong working relationships - Provide regular updates on campaign performance and address client concerns ✅ **Account Ownership:** - Manage multiple paid social client relationships with minimal oversight - Oversee end-to-end program strategy, execution, and reporting for assigned clients ✅ **Media Strategy:** - Develop and implement paid social strategies (full-funnel, platform selection, attribution, measurement, creative) - Stay updated on industry trends and proactively educate oneself on new findings ✅ **Task Prioritization and Performance Tracking:** - Effectively prioritize tasks to focus on delivering high-impact results - Track and report on campaign results, and participate in or lead weekly client calls ✅ **Industry Expertise:** - Proactively educate oneself on industry findings and effectively mentor junior team members - Stay updated on changes in social media platforms and algorithms **ASSUMPTION:** The role requires a high level of self-motivation and initiative, as well as strong organizational skills to manage multiple client relationships and projects simultaneously. **🎯 Required Qualifications** **Education:** - Bachelor's degree in Marketing, Advertising, Business, or a related field, or equivalent practical experience **Experience:** - 3.5+ years of experience in Paid Social roles with a proven track record on Meta and TikTok **Required Skills:** - Strong analytical skills and ability to interpret campaign data - Excellent communication skills, both written and verbal - Ability to multitask, prioritize workload effectively, and meet deadlines - Demonstrated ability to adapt to changes in social media platforms and algorithms - Advanced computer skills, including Microsoft Excel, PowerPoint, and Google Slides, and Google Sheets - Proficiency in web analytics tools (e.g., Google Analytics) and spreadsheet software **Preferred Skills:** - Experience in the Beauty industry - Familiarity with additional social media platforms (e.g., Reddit, Snapchat, Pinterest) **ASSUMPTION:** While the role requires specific experience in paid social, candidates from related backgrounds with transferable skills may also be considered. **💰 Compensation & Benefits** **Salary Range:** MXN 80,000 - 120,000 per month (Based on market research for similar roles in Mexico City) **Benefits:** - Unlimited PTO - Healthcare (Medical, Dental, Vision, Life & Disability, Flex Spending Accounts) - Retirement (Match up to 4% of your contributions at 100% with immediate vesting) - Perks and Wellness (Fringe, Forma, Thankful giving, Equity) - Learning and Development (Mentor program and more) **Working Hours:** Full-time, 40 hours per week, with flexible scheduling and remote work options available **ASSUMPTION:** The salary range is an estimate based on market research for similar roles in Mexico City. Actual compensation may vary based on experience and qualifications. **📌 Applicant Insights** **🔍 Company Context** **Industry:** Advertising Services **Company Size:** 1,001-5,000 employees **Founded:** 2004 **Company Description:** - Tinuiti is the largest independent full-funnel performance marketing agency in the US across the media that matters most - The agency has $4 billion in digital media under management and more than 1,000 employees - Tinuiti's patented tech, Bliss Point by Tinuiti, measures what marketers previously struggled to measure, delivering unprecedented clarity in today’s murky marketing world **Company Specialties:** - Facebook, Amazon, Google, Instagram, Streaming, Analytics, and Mobile Apps **Company Website:** http://www.tinuiti.com **ASSUMPTION:** Tinuiti's size and industry position offer opportunities for career growth and exposure to a wide range of clients and projects. **📊 Role Analysis** **Career Level:** Mid-level to Senior **Reporting Structure:** This role reports directly to the Paid Social Manager or similar title **Work Arrangement:** On-site in Mexico City, with remote work options available **Growth Opportunities:** - Mentoring junior team members and contributing to their professional development - Collaborating with cross-functional teams to expand industry knowledge and skills - Potential for career advancement within the agency's growing paid social team **ASSUMPTION:** The role offers opportunities for both professional and personal growth, as well as the chance to make a significant impact on the agency's clients and overall success. **🌍 Location & Work Environment** **Office Type:** On-site in Mexico City, with remote work options available **Office Location(s):** 111 W 33rd St, Suite 1510, New York, NY 10001, US (Global Headquarters); additional offices in San Francisco, CA; Atlanta, GA; Philadelphia, PA; Fort Lauderdale, FL; Walpole, MA; and Chattanooga, TN **Geographic Context:** - Mexico City is the capital and most populous city of Mexico, with a population of over 21 million people - The city is known for its vibrant culture, rich history, and diverse culinary scene - Mexico City offers a mix of urban and natural environments, with numerous parks, museums, and historical sites **Work Schedule:** Full-time, 40 hours per week, with flexible scheduling and remote work options available **ASSUMPTION:** The role offers a dynamic work environment with opportunities for both on-site collaboration and remote work, allowing for a flexible and balanced work-life schedule. **💼 Interview & Application Insights** **Typical Process:** 1. Phone or video screen with the Talent Acquisition team 2. Paid Social assessment and case study presentation 3. Final interview with the Paid Social Manager or similar title **Key Assessment Areas:** - Paid Social strategy and execution - Data analysis and interpretation - Communication and presentation skills - Problem-solving and adaptability **Application Tips:** - Tailor your resume and cover letter to highlight your relevant experience and skills for this role - Prepare for the case study presentation by researching Tinuiti's clients and industry trends - Practice your communication and presentation skills to ensure you can clearly articulate your ideas and solutions **ATS Keywords:** Paid Social, Media Strategy, Client Communication, Account Ownership, Task Prioritization, Performance Tracking, Industry Expertise, Analytical Skills, Communication Skills, Multitasking, Adaptability, Computer Skills, Web Analytics, Spreadsheet Software **ASSUMPTION:** The application process for this role is designed to assess your technical skills, strategic thinking, and communication abilities, as well as your cultural fit with Tinuiti's values and work environment. **🛠️ Tools & Technologies** - Microsoft Excel, PowerPoint, and Google Slides, and Google Sheets - Google Analytics - Social media advertising platforms (e.g., Meta, TikTok, Reddit, Snapchat, Pinterest) - Project management tools (e.g., Asana, Trello, JIRA) **ASSUMPTION:** The required tools and technologies for this role are industry-standard and widely used in the advertising and marketing fields. **👔 Cultural Fit Considerations** **Company Values:** - Unleash Greatness - Never Stop Learning - Ignite Your Passion - Thankful Living - Inspire Innovation & Change **Work Style:** - Collaborative and team-oriented - Fast-paced and dynamic - Results-driven and focused on continuous improvement - Adaptable and open to change **Self-Assessment Questions:** 1. How do you embody Tinuiti's core values in your daily work? 2. How do you stay updated on industry trends and new findings in paid social? 3. How do you prioritize your workload and manage multiple client relationships effectively? **ASSUMPTION:** Tinuiti's company culture emphasizes growth, learning, and collaboration, with a strong focus on empowering employees to achieve their best work. **⚠️ Potential Challenges** - Managing multiple client relationships and projects simultaneously, requiring strong organizational skills and time management - Keeping up with the fast-paced and ever-changing nature of the advertising industry, particularly in paid social - Balancing strategic thinking with hands-on execution, requiring a versatile skill set and adaptability **ASSUMPTION:** The role presents unique challenges that require strong problem-solving skills, adaptability, and a proactive approach to learning and growth. **📈 Similar Roles Comparison** - Paid Social Manager: This role is a step up from the Paid Social Sr. Specialist, with additional responsibilities for team management, strategic planning, and client relationship development - Paid Social Coordinator: This role is a step down from the Paid Social Sr. Specialist, with a focus on day-to-day campaign execution, reporting, and administrative tasks **ASSUMPTION:** The Paid Social Sr. Specialist role offers a unique balance of strategic thinking, hands-on execution, and client management, providing opportunities for both professional and personal growth. **📝 Sample Projects** 1. Developing and implementing a full-funnel paid social strategy for a new client in the Beauty industry 2. Analyzing campaign performance data to identify trends and optimize results for an existing client in the Retail sector 3. Collaborating with cross-functional teams to create and execute a seasonal marketing campaign for a client in the Travel industry **ASSUMPTION:** The role offers a diverse range of projects and clients, allowing for continuous learning and growth in the field of paid social advertising. **❓ Key Questions to Ask During Interview** 1. How does Tinuiti support the professional development and growth of its employees? 2. What are the most challenging aspects of this role, and how can I best prepare for them? 3. How does Tinuiti foster a collaborative and inclusive work environment? 4. What are the key priorities for this role in the first 30, 60, and 90 days? 5. How does Tinuiti approach work-life balance, and what resources are available to support employees in achieving it? **ASSUMPTION:** The interview process is an opportunity to learn more about the role, the team, and the company culture, as well as to demonstrate your qualifications and fit for the position. **📌 Next Steps for Applicants** To apply for this position: 1. Submit your application through this link: https://tinuiti.wd12.myworkdayjobs.com/Tinuiti/job/Mexico-City/Paid-Social-Sr-Specialist_R25_353-1 2. Tailor your resume and cover letter to highlight your relevant experience and skills for this role 3. Prepare for the case study presentation by researching Tinuiti's clients and industry trends 4. Practice your communication and presentation skills to ensure you can clearly articulate your ideas and solutions 5. Follow up with the Talent Acquisition team one week after submitting your application to confirm receipt and inquire about next steps ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.