📌 Core Information
🔹 Job Title: Paid Social Specialist
🔹 Company: Tinuiti
🔹 Location: Mexico City, Ciudad de México, Mexico
🔹 Job Type: Full-Time
🔹 Category: Advertising Services
🔹 Date Posted: 2025-04-25
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Mexico City)
🚀 Job Overview
Key aspects of this role include:
- Executing and assisting in paid social campaign implementation
- Supporting account managers in client interactions and task execution
- Utilizing reporting tools and analytics to generate insights and recommendations
- Contributing to process improvement and strategy fulfillment
ASSUMPTION: This role requires a balance of technical skills in paid social advertising and strong communication skills to collaborate effectively with internal teams and clients.
📋 Key Responsibilities
✅ Support Paid Social Campaign Execution:
- Execute and assist in the implementation of paid social campaigns
- Contribute to account setup, strategy development, organization, and management
✅ Client Support and Task Coordination:
- Assist account managers in managing day-to-day client interactions and task execution
✅ Utilize Reporting Tools and Analytics:
- Generate weekly, monthly, and quarterly reports using reporting, analytics, and trend tools
- Contribute insights and data-driven recommendations to campaign optimization
✅ Support Campaign Setup and Optimization:
- Assist in campaign setup tasks such as target development, creative testing, and basic bid and budget management
✅ Task Prioritization and Performance Tracking:
- Prioritize tasks effectively and track campaign results
- Perform data analysis and actively engage in client communications
✅ Contribute to Process Improvement:
- Actively seek opportunities to propose process improvements contributing to the team's overall success
✅ Assist in Strategy Fulfillment:
- Aid in meeting client strategy by supporting the creation of deliverables and contributing to data-driven recommendations
ASSUMPTION: The role requires a proactive approach to task management, strong analytical skills, and the ability to work effectively in a team environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Advertising, Business, or related field; or equivalent practical experience.
Experience: 2+ years of experience in Paid Social roles with a proven track record of executing successful campaigns.
Required Skills:
- Familiarity with buying paid ads on Meta
- Advanced computer skills including Microsoft Excel, PowerPoint, and Google Slides, and Google Sheets
- Excellent communication and interpersonal skills
- Ability to multitask, prioritize, and manage time effectively
- Strong organizational abilities managing multiple tasks and meeting deadlines
- Proficiency in web analytics tools (e.g., Google Analytics)
- Adaptability to new technologies and industry changes
- Strong problem-solving skills
- Proven ability to work collaboratively within a team
Preferred Skills:
- Experience buying paid ads on TikTok, Reddit, Pinterest, Snapchat, LinkedIn, or X
ASSUMPTION: While the role requires specific experience in paid social advertising, a strong foundation in marketing principles and a willingness to learn are essential for success.
💰 Compensation & Benefits
Salary Range: $45,000 - $65,000 USD per year (Estimated based on industry standards for the role, experience level, and location)
Benefits:
- Unlimited PTO
- Healthcare (Medical, Dental, Vision, Life & Disability, Flex Spending Accounts)
- Retirement (Match up to 4% of your contributions at 100% with immediate vesting)
- Perks and Wellness (Fringe, Forma, Thankful giving, Equity)
- Learning and Development (Mentor program and more)
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range is estimated based on industry standards for a Paid Social Specialist role in Mexico City. Actual compensation may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Tinuiti operates in the advertising services industry, focusing on performance marketing across various media channels.
Company Size: Tinuiti is a mid-sized company with 1,001-5,000 employees, providing a structured yet dynamic work environment.
Founded: 2004, with over two decades of experience in the industry.
Company Description:
- Tinuiti is the largest independent full-funnel performance marketing agency in the US across the media that matters most.
- The agency's patented tech, Bliss Point by Tinuiti, measures what marketers previously struggled to measure, delivering unprecedented clarity in today’s murky marketing world to get brands to their Marketing Bliss Point.
- Tinuiti’s product-led approach gives brands an edge in – and across – every channel, driving meaningful, measurable business outcomes for brands.
Company Specialties:
- Facebook
- Amazon
- Google
- Instagram
- Streaming
- Analytics
- and Mobile Apps
Company Website: http://www.tinuiti.com
ASSUMPTION: Tinuiti's extensive experience and focus on performance marketing provide a strong foundation for growth and learning opportunities.
📊 Role Analysis
Career Level: This role is an entry to mid-level position within the performance marketing industry, offering opportunities for growth and advancement.
Reporting Structure: The Paid Social Specialist reports directly to the Account Manager and works closely with the Paid Social Team.
Work Arrangement: This role is based on-site in Mexico City, with no remote work arrangement mentioned.
Growth Opportunities:
- As Tinuiti is a mid-sized company with a strong focus on growth, there may be opportunities for career progression within the team or across other departments.
- With experience and proven success, candidates may advance to roles such as Senior Paid Social Specialist, Paid Social Manager, or even Account Manager.
ASSUMPTION: The role's growth opportunities are contingent upon the company's expansion and the individual's performance.
🌍 Location & Work Environment
Office Type: Tinuiti's Mexico City office is a professional, collaborative workspace designed to facilitate teamwork and creativity.
Office Location(s): 111 W 33rd St, Suite 1510, New York, NY 10001, US (Headquarters); 353 Sacramento St, Floor 8, San Francisco, California 94111, US; 707 Broadway, Suite 1900, San Diego, California 92101, US; 550 Pharr Rd NE, Suite 202, Atlanta, Georgia 30305, US; 121 S 13th St, Floor 3, Philadelphia, Pennsylvania 19107, US; 1855 Griffin Rd, Suite C462, Dania, Florida 33004, US; 85 West St, Third Floor #2, Walpole, Massachusetts 02081, US; 1855 Griffin Rd, Ste C462, Fort Lauderdale, Florida 33004, US; 11 West Peak St, Chattanooga, TN 37405, US
Geographic Context:
- Mexico City is the capital and most populous city of Mexico, offering a vibrant cultural scene, diverse neighborhoods, and a rich history.
- The city is known for its bustling nightlife, delicious food, and numerous museums and historical sites.
- Mexico City has a subtropical highland climate, with mild winters and warm summers, and is located at an elevation of approximately 2,240 meters (7,350 feet) above sea level.
Work Schedule: The standard work schedule is Monday through Friday, 9:00 AM to 6:00 PM, with a one-hour lunch break.
ASSUMPTION: While the work environment is collaborative and professional, the specific office culture and work-life balance may vary based on individual team dynamics and management styles.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- Technical assessment or case study review
- In-person or video interview with the hiring manager and team members
- Final decision and offer
Key Assessment Areas:
- Technical skills in paid social advertising
- Communication and interpersonal skills
- Problem-solving and analytical abilities
- Cultural fit and alignment with Tinuiti's core values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this specific role.
- Demonstrate your understanding of paid social advertising and Tinuiti's services in your application materials.
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, teamwork, and adaptability.
ATS Keywords: Paid Social, Campaign Execution, Client Support, Reporting Tools, Analytics, Data Analysis, Communication, Interpersonal Skills, Problem-Solving, Organizational Skills, Adaptability, Creativity, Strategy Development, Process Improvement, Team Collaboration
ASSUMPTION: The application process may vary based on the specific needs of the hiring team and the number of applicants for the role.
🛠️ Tools & Technologies
- Meta Ads Manager
- Google Analytics
- Microsoft Excel, PowerPoint, and Google Slides
- Google Sheets
- Tinuiti's proprietary tech, Bliss Point by Tinuiti
ASSUMPTION: The specific tools and technologies used may evolve over time as the company adopts new platforms and solutions.
👔 Cultural Fit Considerations
Company Values:
- Unleash Greatness
- Never Stop Learning
- Ignite Your Passion
- Thankful Living
- Inspire Innovation & Change
Work Style:
- Collaborative and team-oriented
- Fast-paced and dynamic
- Focused on continuous learning and improvement
Self-Assessment Questions:
- Do you align with Tinuiti's core values, particularly 'Unleash Greatness' and 'Never Stop Learning'?
- Are you comfortable working in a fast-paced, collaborative environment?
- Do you have a growth mindset and a willingness to adapt to new technologies and industry changes?
ASSUMPTION: Cultural fit is crucial for success in this role, as it requires strong collaboration and adaptability within a dynamic team environment.
⚠️ Potential Challenges
- The role may require working on multiple client accounts simultaneously, which can be challenging for time management and prioritization.
- Keeping up with industry trends and platform updates may require continuous learning and adaptation.
- The role may involve occasional weekend or evening work to meet client deadlines or attend industry events.
- Mexico City's traffic congestion may impact commuting time and work-life balance.
ASSUMPTION: These challenges can be mitigated with effective time management, strong communication skills, and a proactive approach to self-care and work-life balance.
📈 Similar Roles Comparison
- Compared to other Paid Social Specialist roles, this position may offer more responsibility and autonomy due to Tinuiti's mid-sized company structure.
- Tinuiti's focus on performance marketing and proprietary tech, Bliss Point by Tinuiti, provides unique opportunities for growth and learning within the industry.
- Career progression may be faster in a mid-sized company like Tinuiti compared to larger enterprises, offering more opportunities for advancement and leadership roles.
ASSUMPTION: The specific comparisons and career path opportunities may vary based on individual performance, company growth, and industry trends.
📝 Sample Projects
- Developing and executing a paid social campaign strategy for a new client, including target audience research, creative testing, and bid management.
- Analyzing campaign performance data to identify trends, optimize performance, and provide data-driven recommendations to the account manager.
- Contributing to the creation of a comprehensive client report, including key performance indicators (KPIs), insights, and strategic recommendations for future campaign optimization.
ASSUMPTION: These sample projects are representative of the role's responsibilities and may vary based on the specific needs of the client and the team.
❓ Key Questions to Ask During Interview
- What are the most significant challenges facing the team currently, and how can this role contribute to addressing them?
- How does this role collaborate with other departments and teams within Tinuiti?
- What opportunities are there for professional growth and development within this role and the company?
- How does Tinuiti support work-life balance for its employees?
- What are the most important qualities and skills for success in this role, according to the hiring manager?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and commitment to understanding the company's culture and dynamics.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this specific role, emphasizing your understanding of paid social advertising and Tinuiti's services.
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, teamwork, and adaptability.
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
