📌 Core Information
🔹 Job Title: Associate Performance Marketing Manager
🔹 Company: dentsu
🔹 Location: Shanghai - Haisu Plaza, China
🔹 Job Type: Full-time, Fixed Term Contract (Fixed Term)
🔹 Category: Marketing
🔹 Date Posted: 2025-07-28
🔹 Experience Level: Entry-level to 2 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Daily operation and optimization of marketing campaigns
- Supporting client communication
- Generating regular reports
- Collaborating with cross-functional teams to deliver effective marketing strategies
ASSUMPTION: This role is focused on day-to-day campaign management and optimization, with a strong emphasis on client communication and reporting.
📋 Key Responsibilities
✅ Manage and optimize marketing campaigns on a daily basis
✅ Communicate effectively with clients to understand their needs and provide regular updates
✅ Prepare and present regular reports on campaign performance
✅ Collaborate with cross-functional teams to develop and implement marketing strategies
✅ Stay up-to-date with industry trends and best practices in performance marketing
ASSUMPTION: This role requires a proactive approach to campaign management, strong communication skills, and the ability to analyze data effectively.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 0-2 years of experience in performance marketing or a related field
Required Skills:
- Proficient in performance marketing platforms (e.g., Google Ads, Facebook Ads, etc.)
- Strong analytical skills and data-driven mindset
- Excellent communication skills in English and Mandarin
- Proficient in Microsoft Office Suite and Google Suite
- Ability to work independently and manage multiple projects
Preferred Skills:
- Experience with marketing automation tools (e.g., Marketo, HubSpot, etc.)
- Fluency in additional languages
ASSUMPTION: While not explicitly stated, proficiency in Mandarin is likely required for this role due to the location and client communication requirements.
💰 Compensation & Benefits
Salary Range: Industry standard for an entry-level performance marketing role in Shanghai is approximately CNY 25,000 - 35,000 per month. However, details should be verified directly with the employer.
Benefits:
- Health insurance
- Retirement plan
- Employee discounts
- Professional development opportunities
Working Hours: Full-time, with standard office hours (Monday - Friday, 9:00 AM - 6:00 PM) and occasional overtime as needed.
ASSUMPTION: The salary range provided is an estimate based on industry standards and should be confirmed with the employer.
📌 Applicant Insights
🔍 Company Context
Industry: dentsu is a global advertising and marketing services company, operating in the competitive advertising services industry.
Company Size: dentsu is a large company with over 10,000 employees globally, providing a structured and established work environment.
Founded: dentsu was founded in 1901 and has a rich history in the advertising industry.
Company Description:
- dentsu is a global leader in marketing communications, advertising, and media planning and buying.
- The company offers a wide range of services, including creative, media, and digital marketing.
- dentsu is committed to helping brands predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy.
Company Specialties:
- Marketing communications
- Advertising
- Media planning and buying
- People-Based Marketing
- Creative
- Innovation
- Data and Technology
Company Website: dentsu.com
ASSUMPTION: As a large, established company, dentsu offers a structured work environment with clear career paths and opportunities for professional growth.
📊 Role Analysis
Career Level: This role is an entry-level to mid-level position, providing an opportunity to gain experience in performance marketing and client management.
Reporting Structure: The Associate Performance Marketing Manager will report directly to the Performance Marketing Manager.
Work Arrangement: This role is on-site, with standard office hours and occasional overtime as needed.
Growth Opportunities:
- Progression to a Performance Marketing Manager role
- Expanding skills and expertise in digital marketing
- Opportunities to work on international campaigns and gain global experience
ASSUMPTION: With dentsu's global presence and diverse client base, there are ample opportunities for career growth and development within the company.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space in the Haisu Plaza, Shanghai.
Office Location(s): Shanghai - Haisu Plaza
Geographic Context:
- Shanghai is a major commercial and financial hub in China, offering a vibrant and dynamic work environment.
- The Haisu Plaza is a modern, multi-purpose complex with easy access to public transportation and amenities.
Work Schedule: Standard office hours (Monday - Friday, 9:00 AM - 6:00 PM) with occasional overtime as needed.
ASSUMPTION: The work environment at dentsu's Shanghai office is likely to be fast-paced, collaborative, and focused on delivering results for clients.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the hiring manager
- In-person interview with the team
- Final interview with the department head
Key Assessment Areas:
- Campaign management skills
- Data analysis and reporting abilities
- Communication and client management skills
- Cultural fit and alignment with dentsu's values
Application Tips:
- Highlight relevant experience and achievements in performance marketing
- Demonstrate strong analytical and communication skills in your resume and cover letter
- Prepare examples of successful marketing campaigns you've managed or contributed to
- Research dentsu's clients and industry to show your understanding of the business
ATS Keywords: Performance Marketing, Campaign Management, Client Communication, Data Analysis, Reporting, Marketing Optimization, Mandarin, English
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on finding candidates with strong analytical and communication skills, as well as a solid understanding of performance marketing.
🛠️ Tools & Technologies
- Performance marketing platforms (e.g., Google Ads, Facebook Ads, etc.)
- Microsoft Office Suite and Google Suite
- Marketing automation tools (e.g., Marketo, HubSpot, etc.)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau, etc.)
ASSUMPTION: The tools and technologies required for this role are industry-standard and can be learned on the job if necessary.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Collaboration
- Creativity
- Accountability
- Passion
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Data-driven and results-focused
Self-Assessment Questions:
- How do you handle working with multiple clients and managing their expectations?
- Can you provide an example of a time when you had to analyze data to make a strategic decision?
- How do you stay organized and manage your time when working on multiple projects?
ASSUMPTION: dentsu values candidates who are proactive, collaborative, and results-driven, with a strong commitment to client satisfaction and continuous learning.
⚠️ Potential Challenges
- Managing multiple clients and campaigns simultaneously
- Working in a fast-paced, dynamic environment with tight deadlines
- Adapting to changes in client needs and market trends
- Developing strong relationships with clients and understanding their unique needs
ASSUMPTION: The challenges associated with this role are typical for an entry-level performance marketing position and can be overcome with strong organizational skills, adaptability, and a commitment to continuous learning.
📈 Similar Roles Comparison
- This role is similar to other entry-level performance marketing positions, but may offer more opportunities for international exposure and career growth due to dentsu's global presence.
- Compared to other marketing roles, this position has a stronger focus on data analysis and optimization, rather than creative or strategic aspects.
- Career progression in this role could lead to a Performance Marketing Manager position, with potential opportunities to specialize in specific industries or client segments.
ASSUMPTION: While this role is similar to other entry-level performance marketing positions, dentsu's global presence and diverse client base offer unique opportunities for career growth and development.
📝 Sample Projects
- Managing a multi-channel marketing campaign for a global consumer brand
- Analyzing campaign performance data to optimize ad spend and improve ROI
- Developing and presenting regular reports on campaign performance to clients
ASSUMPTION: The sample projects listed are representative of the day-to-day responsibilities and key deliverables for this role.
❓ Key Questions to Ask During Interview
- What are the most challenging aspects of this role, and how can I best prepare for them?
- How does this role support the overall marketing strategy for dentsu's clients?
- What opportunities are there for professional development and career growth within the company?
- How does dentsu support work-life balance for its employees?
- What is the typical career path for someone in this role, and what are the key milestones for progression?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and commitment to understanding the company and its culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills in performance marketing
- Prepare examples of successful marketing campaigns you've managed or contributed to
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
