📌 Core Information
🔹 Job Title: Associate Program Manager Paid Search
🔹 Company: TaylorMade Golf Company
🔹 Location: Carlsbad, California
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 15, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Guiding strategy and execution of various digital marketing channels
- Optimizing campaigns to meet profit, revenue, and customer acquisition goals
- Collaborating cross-departmentally to gather assets and business requirements
- Staying current with best practices, strategies, and industry standards
- Analyzing trends, competitive landscape, consumer insights, and current business state
ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a focus on data-driven decision making.
📋 Key Responsibilities
✅ Drive go-to-market strategy by planning, executing, and scaling growth marketing campaigns
✅ Lead, implement, and optimize strategies within Google Ads, Microsoft Ads, Meta Ads, Affiliate channels
✅ Ad creation and management: Work with content and social teams to develop engaging and relevant ad placements
✅ Campaign and budget management: Plan and execute digital marketing campaigns, optimizing branding/awareness campaigns for CPM and conversion-focused campaigns for ROAS efficiency
✅ Drive strategy with agency and internal teams to conduct thorough keyword research and SEO analysis
✅ Develop and execute effective on-page and off-page SEO strategies to improve website visibility and SERP rankings
✅ Use Google Analytics and other 3rd party software to track performance and incrementality in each of the channels
✅ Develop and provide ongoing reports to communicate performance against goals (ROAS and other KPIs)
✅ Work with affiliate publishers to optimize delivery and campaign performance
✅ Analyze campaign performance regularly to maximize revenue, identify opportunities, optimize campaigns, and develop/report key metrics
✅ Perform other responsibilities as required
ASSUMPTION: This role involves a mix of strategic planning, campaign execution, and performance analysis, with a strong focus on data-driven decision making.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Digital Media, Business, or related field
Experience: 4+ years’ experience using Google Ads and Bing Ads required, either in-house or agency
Required Skills:
- Knowledge of GA4, Photoshop, CMS systems, and Incrementality Measurement/MMM required
- Experience working with enterprise reporting tools, Google Analytics 4 preferred
- Project management skills and exposure to project-based work structures
- Strong communication skills (verbal and written)
- Experience working in a team-oriented / collaborative environment
Preferred Skills:
- 4+ years of experience managing paid social campaigns preferred
- Experience managing SEO and affiliate strategy preferred
- Google Ads, Google Analytics, Meta Ads, and Microsoft Ads certifications
ASSUMPTION: Candidates should have a strong background in digital marketing, with a focus on paid search and SEO. Experience with enterprise reporting tools and project management skills are also crucial for success in this role.
💰 Compensation & Benefits
Salary Range: $75,000 - $88,000 per year
Benefits:
- Health & Wellness
- Performance Bonuses
- Product Discounts
- Holidays
- Paid Time Off
Working Hours: 40 hours per week, Monday - Friday
ASSUMPTION: The salary range provided is based on industry standards for a marketing manager role with 4-10 years of experience in the Carlsbad, California area.
📌 Applicant Insights
🔍 Company Context
Industry: Sporting Goods Manufacturing
Company Size: 1,001-5,000 employees
Founded: 1979
Company Description:
- TaylorMade Golf is a leading manufacturer of high-performance golf equipment, golf balls, and accessories
- Headquartered in Carlsbad, California, with a history of innovative industry-leading products
- Supports professional tours with an unrivaled athlete portfolio, including Tiger Woods and Rory McIlroy
Company Specialties:
- Golf Equipment
- Golf Accessories
- Golf Technology
Company Website: http://taylormadegolf.com/careers
ASSUMPTION: TaylorMade Golf is a well-established company in the golf industry, with a strong focus on innovation and performance.
📊 Role Analysis
Career Level: Mid-level marketing manager
Reporting Structure: This role reports directly to the Senior Manager, Digital Marketing
Work Arrangement: On-site, full-time position
Growth Opportunities:
- Potential to grow into a senior marketing role within the digital marketing team
- Opportunities to work on high-profile campaigns and projects
- Chance to gain experience in a fast-paced, dynamic industry
ASSUMPTION: This role offers opportunities for professional growth and development within the digital marketing team at TaylorMade Golf.
🌍 Location & Work Environment
Office Type: Corporate office environment
Office Location(s): 5545 Fermi Court, Carlsbad, California 92008, US
Geographic Context:
- Carlsbad is located in Southern California, approximately 35 miles north of San Diego
- The area offers a Mediterranean climate, with mild winters and warm summers
- Carlsbad is known for its beaches, lagoons, and golf courses
Work Schedule: Standard business hours, Monday - Friday, with occasional overtime as needed
ASSUMPTION: The Carlsbad office provides a professional work environment, with opportunities for collaboration and growth within the digital marketing team.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with the HR department
- First-round interview with the hiring manager
- Second-round interview with the digital marketing team
- Final interview with the senior leadership team
Key Assessment Areas:
- Digital marketing expertise and experience
- Campaign management and optimization skills
- Data analysis and reporting abilities
- Communication and collaboration skills
Application Tips:
- Highlight relevant digital marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and company
- Prepare for behavioral and situational interview questions focused on digital marketing campaigns and projects
ATS Keywords: Paid Search, SEO, Google Ads, Bing Ads, Meta Ads, Affiliate Marketing, Campaign Management, Budget Management, Analytics, Project Management, Digital Marketing
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on digital marketing expertise and experience.
🛠️ Tools & Technologies
- Google Analytics 4
- Google Ads
- Microsoft Ads
- Meta Ads
- Photoshop
- CMS systems
- Incrementality Measurement/MMM
ASSUMPTION: This role requires proficiency in various digital marketing tools and platforms, with a focus on paid search and SEO.
👔 Cultural Fit Considerations
Company Values:
- Performance-driven
- Innovative
- Authentic
- Competitive
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
Self-Assessment Questions:
- Do you have a passion for golf or sports?
- Are you comfortable working in a fast-paced, dynamic environment?
- Do you thrive in a collaborative, team-oriented setting?
ASSUMPTION: TaylorMade Golf values employees who are passionate about golf, performance-driven, and comfortable working in a collaborative, fast-paced environment.
⚠️ Potential Challenges
- Managing multiple digital marketing channels and campaigns simultaneously
- Keeping up with the latest trends and best practices in digital marketing
- Working with tight deadlines and budgets
- Collaborating with cross-functional teams to gather assets and business requirements
ASSUMPTION: This role presents unique challenges, including managing multiple digital marketing channels and keeping up with industry trends.
📈 Similar Roles Comparison
- This role focuses more on paid search and SEO than related positions, which may focus more on social media or content marketing
- TaylorMade Golf is a well-established company in the golf industry, with a strong focus on innovation and performance
- This role offers opportunities for professional growth and development within the digital marketing team
ASSUMPTION: This role is unique in its focus on paid search and SEO within the digital marketing team at TaylorMade Golf.
📝 Sample Projects
- Developing and executing a paid search campaign to drive revenue and customer acquisition for a new product launch
- Conducting keyword research and SEO analysis to improve website visibility and SERP rankings for a core product category
- Optimizing affiliate marketing campaigns to maximize revenue and incrementality
ASSUMPTION: These sample projects demonstrate the range of responsibilities and required skills for this role, with a focus on paid search, SEO, and campaign optimization.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the digital marketing department?
- How does TaylorMade Golf support the growth and development of its employees?
- What are the most challenging aspects of this role, and how can I best prepare for them?
- How does TaylorMade Golf measure the success of its digital marketing campaigns and initiatives?
- What opportunities are there for collaboration and cross-functional projects within the company?
ASSUMPTION: These interview questions are designed to provide insight into the role, team dynamics, and company culture at TaylorMade Golf.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant digital marketing experience and achievements
- Prepare for behavioral and situational interview questions focused on digital marketing campaigns and projects
- Research TaylorMade Golf and the golf industry to demonstrate your understanding and enthusiasm for the role
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
