📌 Core Information
🔹 Job Title: Associate Sales Director, Partner Acquisition (New logos)
🔹 Company: NielsenIQ
🔹 Location: Chicago, Illinois, United States
🔹 Job Type: Full-time
🔹 Category: Sales
🔹 Date Posted: April 8, 2025
🔹 Experience Level: 7-10 years
🔹 Remote Status: Remote (US only)
🚀 Job Overview
Key aspects of this role include:
- Maximizing revenue through innovative data partnerships
- Selling data as a service across various client types in technology and analytics
- Securing new business and managing the entire sales cycle
- Collaborating with NielsenIQ Partner Network SME on contracting and data governance
- Retaining ownership of direct license clients for renewal and upselling
ASSUMPTION: This role requires a strong hunter mentality, strategic prospecting skills, and the ability to navigate complex organizations to sell to multiple decision-makers.
📋 Key Responsibilities
✅ Meet or exceed revenue targets
✅ Execute sales initiatives, attend trade shows, conduct marketing campaigns, and conduct product demos
✅ Proactively prospect the marketplace to expand the pool of prospective partnerships
✅ Use a consultative selling approach to identify client business needs, qualify, probe, price, and sell NIQ services
✅ Execute end-to-end sales process from feasibility to proposal creation to negotiation and closing
✅ Develop and maintain relationships with 100+ prospects and manage multiple projects simultaneously
✅ Become proficient in NIQ solutions, systems, data, and tools
✅ Participate in team projects and growth initiatives
✅ Collaborate with NielsenIQ product and strategy leads to identify areas of opportunity for new and existing partners
✅ Transition clients requiring ongoing support to the Partner Development team with a full action plan in place
ASSUMPTION: This role requires strong communication, interpersonal, and analytical skills, as well as the ability to work independently and as part of a team.
🎯 Required Qualifications
Education: Bachelor's degree required
Experience: 7-10 years of partnership or sales experience developing new clients and revenue streams, with 3+ years in Consumer-Packaged Goods working with retail measurement data
Required Skills:
- Strong strategic prospecting and new business development skills
- Strong oral and written communication skills
- Strong interpersonal skills and ability to develop effective relationships
- Strong analytical aptitude
- Proven experience at successfully meeting sales revenue targets
Preferred Skills:
- Experience collaborating with and selling to C-level executives
- Entrepreneurial mindset, creative thinking, and a passion for building relationships and finding mutually beneficial outcomes within a partnership framework
ASSUMPTION: Candidates with experience in related industries such as technology, financial services, eCommerce, consulting, information, sales, and/or analytics may also be considered.
💰 Compensation & Benefits
Salary Range: $93,800.00 - $105,000.00 per year
Benefits:
- Comprehensive healthcare plan
- Flexible spending accounts and a Health Savings Account (including company contributions)
- Life and AD&D insurance
- 401(k) retirement plan including company matching contributions
- Disability insurance
- Tuition Reimbursement
- Discretionary paid time off program and 11 paid holidays
- Flexible working environment
- Volunteer time off
- LinkedIn Learning
- Employee-Assistance-Program (EAP)
Working Hours: Full-time, typically 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on market data for similar roles in the Chicago area. Actual salaries will vary depending on a candidate's experience, qualifications, skills, and location.
📌 Applicant Insights
🔍 Company Context
Industry: NielsenIQ is a consumer intelligence company that delivers the most complete understanding of consumer buying behavior and reveals new pathways to growth. In 2023, NielsenIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach.
Company Size: NielsenIQ has 10,001+ employees worldwide, with a significant presence in Chicago, Illinois.
Founded: NielsenIQ was founded in 1923 and has since grown into a global leader in consumer intelligence.
Company Description:
- NielsenIQ is the world's leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth.
- In 2023, NielsenIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach.
- With a holistic retail read and the most comprehensive consumer insights delivered with advanced analytics through state-of-the-art platforms, NielsenIQ delivers the Full View™.
Company Specialties:
- Omnichannel
- Ecommerce
- FMCG data
- CPG data
- Data analytics
- SaaS
- Digital shelf
- E-retail media
- Amazon S&S
- Location-based analytics
- All location data
Company Website: NielsenIQ for Digital Commerce
ASSUMPTION: NielsenIQ's combination with GfK in 2023 has expanded its global reach and strengthened its position as a leading consumer intelligence company.
📊 Role Analysis
Career Level: This role is a senior-level position within the sales department, reporting directly to the Vice President of Partner Acquisition.
Reporting Structure: The Associate Sales Director will report to the Vice President of Partner Acquisition and collaborate with various internal teams, including the NielsenIQ Partner Network SME, product, and strategy leads.
Work Arrangement: This role is remote and requires the candidate to be in the US at the time of application.
Growth Opportunities:
- Proven success in this role may lead to advancement opportunities within the sales department or other areas of the organization.
- NielsenIQ offers various training and development programs, such as LinkedIn Learning, to support employee growth.
ASSUMPTION: NielsenIQ's global presence and diverse client base provide ample opportunities for career growth and development.
🌍 Location & Work Environment
Office Type: NielsenIQ has a flexible working environment, with employees working remotely or in one of their global offices.
Office Location(s): NielsenIQ's global headquarters is in Chicago, Illinois, with additional offices in New York, London, Paris, Algiers, Mexico City, and Kuala Lumpur.
Geographic Context:
- Chicago, Illinois, is the third-most populous city in the United States and a major hub for various industries, including consumer goods, technology, and finance.
- The city offers a diverse range of cultural attractions, entertainment options, and a vibrant food scene.
- Chicago has a humid continental climate, with warm summers and cold, snowy winters.
Work Schedule: This role requires a full-time commitment, with typical working hours of 40 hours per week. The work schedule may vary depending on the candidate's specific needs and the team's requirements.
ASSUMPTION: NielsenIQ's flexible working environment allows employees to balance their personal and professional lives more effectively.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-depth behavioral and technical interviews
- Final round with key stakeholders
- Background check and onboarding
Key Assessment Areas:
- Sales skills and experience
- Strategic prospecting and new business development
- Consultative selling approach
- Ability to navigate complex organizations
- Communication and interpersonal skills
- Analytical aptitude
- Cultural fit with NielsenIQ's values and work environment
Application Tips:
- Tailor your resume and cover letter to highlight your relevant sales experience, strategic prospecting skills, and consultative selling approach.
- Prepare examples of your past sales successes, particularly those involving complex organizations and multiple decision-makers.
- Research NielsenIQ's industry, clients, and competitors to demonstrate your understanding of the market and the company's offerings.
- Follow up with the hiring manager or recruiter after submitting your application to express your interest in the role and reiterate your qualifications.
ATS Keywords: Sales, partnership acquisition, new logos, strategic prospecting, consultative selling, data services, consumer-packaged goods, retail measurement data, C-level executives, revenue targets, CRM, pipeline management, data governance
ASSUMPTION: NielsenIQ's application process is designed to assess candidates' sales skills, strategic thinking, and cultural fit with the organization.
🛠️ Tools & Technologies
- CRM software (e.g., Salesforce, HubSpot)
- Sales enablement tools (e.g., Showpad, Seismic)
- Data visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
- Communication and collaboration tools (e.g., Microsoft Office Suite, Google Workspace)
ASSUMPTION: NielsenIQ provides its employees with the necessary tools and technologies to perform their jobs effectively and efficiently.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Innovation
- Collaboration
- Accountability
- Diversity, Equity, and Inclusion
Work Style:
- Entrepreneurial mindset
- Creative thinking
- Strong interpersonal skills
- Ability to work independently and as part of a team
- Adaptability and flexibility
Self-Assessment Questions:
- Do you have a proven track record of over-quota achievement in a sales role?
- Are you comfortable navigating complex organizations and selling to multiple decision-makers?
- Do you possess strong oral and written communication skills, as well as strong interpersonal skills?
- Are you comfortable working in a flexible, remote environment with a high degree of independence?
- Do you share NielsenIQ's commitment to diversity, equity, and inclusion?
ASSUMPTION: NielsenIQ's company culture values integrity, innovation, collaboration, accountability, and diversity, equity, and inclusion. Candidates who align with these values and work styles will likely be a strong fit for the organization.
⚠️ Potential Challenges
- Meeting or exceeding revenue targets in a competitive market
- Navigating complex organizations and selling to multiple decision-makers
- Managing multiple prospects and projects simultaneously
- Working remotely and maintaining a high level of productivity and focus
- Keeping up with industry trends and competitors in a rapidly evolving market
ASSUMPTION: These challenges require strong sales skills, strategic thinking, and a high level of self-motivation and discipline.
📈 Similar Roles Comparison
- This role differs from other sales positions in its focus on partnership acquisition and data services, as well as its requirement for experience in Consumer-Packaged Goods and retail measurement data.
- NielsenIQ's global presence and comprehensive consumer insights set it apart from other consumer intelligence companies.
- Career paths within NielsenIQ may include advancement to Director or Vice President of Partner Acquisition, as well as opportunities in other areas of the organization, such as product, strategy, or client success.
ASSUMPTION: Candidates should consider their long-term career goals and how this role aligns with their desired career path when evaluating this opportunity.
📝 Sample Projects
- Developing and executing a strategic prospecting plan to expand the pool of prospective partnerships in the technology and analytics sectors
- Conducting a comprehensive analysis of a potential client's business needs and developing a tailored proposal to address those needs using NIQ's data services
- Managing the end-to-end sales process for a complex, multi-million-dollar partnership, including contract negotiation and data governance
ASSUMPTION: These sample projects demonstrate the strategic, consultative, and project management skills required for success in this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role collaborate with other departments, such as product, strategy, and client success?
- What are the most significant challenges facing the Partner Acquisition team, and how can this role address them?
- How does NielsenIQ support the growth and development of its employees?
- What are the key performance indicators (KPIs) for this role, and how are they measured?
ASSUMPTION: These interview questions will help candidates better understand the role's expectations, the team's dynamics, and NielsenIQ's commitment to employee growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant sales experience, strategic prospecting skills, and consultative selling approach.
- Prepare examples of your past sales successes, particularly those involving complex organizations and multiple decision-makers.
- Research NielsenIQ's industry, clients, and competitors to demonstrate your understanding of the market and the company's offerings.
- Follow up with the hiring manager or recruiter after submitting your application to express your interest in the role and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
