📌 Core Information
🔹 Job Title: Associate Strategic Marketing Leader, Client Experience
🔹 Company: Barry-Wehmiller
🔹 Location: Clayton, MO, USA (8027 Forsyth Ste 800)
🔹 Job Type: Full-Time, On-Site
🔹 Category: Marketing, Professional Services
🔹 Date Posted: May 28, 2025
🔹 Experience Level: Mid-Senior Level (5-10 years)
🔹 Remote Status: On-Site
🚀 Job Overview
Key aspects of this role include:
- Driving world-class client experience through strategic marketing efforts
- Collaborating with cross-functional teams to produce high-quality RFP responses and client presentations
- Leveraging deep domain expertise in the built environment to maximize client success
- Contributing to the growth and expansion of BW Design Group's presence and portfolio
ASSUMPTION: This role requires a strategic thinker with a strong client focus and excellent writing skills to drive client development and enhance client experience.
📋 Key Responsibilities
✅ Coordinate and produce quality RFQ/P responses and client presentations that connect BW Design Group's distinct value proposition and Right to Win to the unique needs of clients
✅ Collaborate with market leaders, discipline & solutions leaders, subject matter experts, and client-facing leadership teams to help BW Design Group realize its promise of delivering the future of manufacturing and technology
✅ Support Strategic Marketing overarchingly by enhancing and supporting client development and client relationships
✅ Produce and maintain a library of client development materials including resumes, project profiles, and standard copy
✅ Provide logistical and administrative support for activities that support client development
✅ Track and report marketing KPIs and help identify areas for continuous improvement
✅ Be a resource and advocate in the organization in furthering the Commercial mindset and building muscle memory in how we think about Right to Win, Voice of the Client, and building Brand Equity at the highest level
✅ Collaborate with Strategic Marketing to ensure the Client Experience across all touchpoints is integrated, clear, and consistent
✅ Hold a high standard of quality of work in strategic thinking and Client Experience, upholding a standard of work that consistently positions Design Group as world-class
ASSUMPTION: This role involves a high degree of collaboration and requires strong project management skills to manage multiple concurrent activities.
🎯 Required Qualifications
Education: Bachelor's degree in marketing or journalism or equivalent experience
Experience: 7+ years of experience working in marketing in a professional service field, preferably in the built environment (architecture, engineering, construction, development, and/or real estate)
Required Skills:
- Expert in leading and producing high-quality RFP responses
- Proficient with Adobe Creative Suite, particularly InDesign
- Advanced competencies in Microsoft Office (Word, Outlook, PowerPoint, Excel)
- Excellent writing, editing, and proofreading skills
- Ability to work collaboratively with multiple brands, stakeholders, and levels of brand development while always preserving and elevating the firm-wide brand and client experience
- Ability to think strategically and drive execution to completion in a high-energy, fast-paced, complex environment
- Flexibility and comfort in advancing multiple projects and competing priorities with a sense of urgency
- Strong experience that demonstrates excellence in execution and attention to detail
Preferred Skills:
- Experience in the food and beverage, household & personal care, semiconductor, advanced tech, or life sciences markets
ASSUMPTION: While a degree in marketing or journalism is preferred, equivalent experience in a related field may be considered.
💰 Compensation & Benefits
Salary Range: $85,000 - $110,000 per year (Based on industry standards for mid-senior level marketing roles in the professional services sector in the Saint Louis, MO area)
Benefits:
- Health, dental, and vision insurance
- 401(k) with company match
- Paid time off and holidays
- Tuition reimbursement
- Employee assistance program
Working Hours: Full-time, typically Monday - Friday, 8:00 AM - 5:00 PM, with flexibility for the role's requirements
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Machinery Manufacturing, specifically packaging, corrugating, sheeting, and paper-converting equipment and engineering consulting services
Company Size: 10,001+ employees (Large enterprise)
Founded: 1885, with over 140 years of manufacturing expertise
Company Description:
- Barry-Wehmiller is a diversified global supplier of engineering consulting and manufacturing technology for the packaging, corrugating, sheeting, and paper-converting industries
- Committed to improving the lives of team members through a unique culture of Truly Human Leadership and personal growth initiatives
- Dedicated to building a better world through business by providing meaningful work and care for team members
Company Specialties:
- Packaging equipment and engineering consulting services
- Corrugating, sheeting, and paper-converting equipment
- Labeling, canning, bottling, end-of-line, and bagging equipment
- Manufacturing and infrastructure solutions
- Medical devices and other specialized equipment
Company Website: www.barrywehmiller.com
ASSUMPTION: Barry-Wehmiller's extensive experience and global presence provide a stable and supportive environment for professional growth.
📊 Role Analysis
Career Level: Mid-Senior Level (5-10 years of experience)
Reporting Structure: Reports directly to the Director of Strategic Marketing
Work Arrangement: On-site, full-time, with flexibility for the role's requirements
Growth Opportunities:
- Potential career progression to Senior Strategic Marketing Leader or similar roles
- Opportunities to work on diverse projects across various industries and markets
- Access to professional development resources and mentorship programs
ASSUMPTION: This role offers significant growth potential within the Strategic Marketing team and the broader organization.
🌍 Location & Work Environment
Office Type: Corporate headquarters with a professional, collaborative work environment
Office Location(s): 8027 Forsyth Blvd, Clayton, MO 63105, US
Geographic Context:
- Clayton, MO, is an inner suburb of Saint Louis, with a population of approximately 16,000
- Known for its historic homes, tree-lined streets, and proximity to Forest Park
- Offers a mix of urban and suburban living with easy access to Saint Louis' amenities
Work Schedule: Monday - Friday, 8:00 AM - 5:00 PM, with flexibility for the role's requirements
ASSUMPTION: The Clayton, MO location offers a pleasant work environment with easy access to urban amenities and a strong sense of community.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR department
- In-depth behavioral and skills-based interview with the hiring manager and/or team members
- Final interview with the Director of Strategic Marketing
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Writing, editing, and proofreading abilities
- Collaboration and project management skills
- Industry-specific knowledge and experience
- Cultural fit and alignment with Barry-Wehmiller's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for behavioral interview questions by reflecting on your past experiences and accomplishments
- Research Barry-Wehmiller's culture and values to demonstrate your fit with the organization
- Be prepared to discuss your experience with RFP responses and client development materials
- Follow up with the hiring manager after your interview to express your interest in the role
ATS Keywords: Strategic Marketing, Client Experience, RFP Responses, Proposal Writing, Editing, Collaboration, Attention to Detail, Content Strategy, Microsoft Office, Adobe Creative Suite, Client Development, Project Management, Communication, Data Analysis, Brand Management, Market Research
ASSUMPTION: Barry-Wehmiller's application process is designed to assess candidates' skills and cultural fit, with a focus on strategic thinking and client-centric mindset.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Outlook, PowerPoint, Excel)
- Adobe Creative Suite, particularly InDesign
- Project management and collaboration tools (e.g., Asana, Trello, Jira)
- Marketing automation and CRM tools (e.g., HubSpot, Salesforce, Marketo)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: The required tools and technologies for this role are standard in the marketing industry and can be learned or improved upon with relevant experience.
👔 Cultural Fit Considerations
Company Values:
- Care and compassion for team members and their families
- Integrity and ethical behavior in all actions
- Continuous learning and improvement
- Collaboration and teamwork
- Accountability and results-driven mindset
Work Style:
- Fast-paced and dynamic, with a focus on strategic thinking and execution
- Collaborative and team-oriented, with a strong emphasis on client-centricity
- Results-driven and focused on continuous improvement
- Adaptable and flexible, with a willingness to take on new challenges and responsibilities
Self-Assessment Questions:
- How do you demonstrate care and compassion for clients and team members in your daily work?
- Can you provide an example of a time when you drove strategic thinking and execution to achieve significant results?
- How do you balance multiple projects and competing priorities, and how do you ensure a high standard of quality in your work?
ASSUMPTION: Barry-Wehmiller's culture emphasizes care, compassion, and continuous learning, with a strong focus on teamwork and collaboration.
⚠️ Potential Challenges
- Managing multiple concurrent activities and deadlines in a fast-paced environment
- Balancing strategic thinking with tactical execution and attention to detail
- Adapting to a large enterprise environment with a diverse range of clients and projects
- Working with various stakeholders and teams across different brands and levels of brand development
ASSUMPTION: This role requires strong project management skills, adaptability, and a keen attention to detail to succeed in a dynamic and fast-paced environment.
📈 Similar Roles Comparison
- Associate Strategic Marketing Leader vs. Senior Marketing Manager: The former role focuses more on client development and enhancing client experience, while the latter may have a broader scope, including brand management and market research
- Industry-specific context: This role requires a strong understanding of the built environment, with a focus on the professional services sector
- Career path comparison: This role offers growth potential to Senior Strategic Marketing Leader or similar roles, with opportunities to work on diverse projects across various industries and markets
ASSUMPTION: While this role shares similarities with other marketing roles, its unique focus on client experience and strategic marketing efforts sets it apart.
📝 Sample Projects
- Developing a comprehensive RFP response for a major food and beverage manufacturer, showcasing BW Design Group's unique value proposition and Right to Win
- Creating a client development plan for a household and personal care company, focusing on strategic content and tailored messaging
- Producing a client presentation for a semiconductor manufacturer, highlighting BW Design Group's expertise in the industry and its ability to deliver innovative solutions
ASSUMPTION: These sample projects demonstrate the strategic thinking and client-centric mindset required for this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Strategic Marketing team?
- How does the Strategic Marketing team collaborate with other departments and brands within BW Design Group?
- What are the most significant challenges facing the Client Experience team, and how can this role help address them?
- How does BW Design Group support the professional development and growth of its marketing team members?
- What are the key priorities for this role in the first 30, 60, and 90 days?
ASSUMPTION: Asking these questions will help you better understand the role's requirements, team dynamics, and growth opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare for behavioral interview questions by reflecting on your past experiences and accomplishments
- Research Barry-Wehmiller's culture and values to demonstrate your fit with the organization
- Be prepared to discuss your experience with RFP responses and client development materials
- Follow up with the hiring manager after your interview to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
