Vice President, Demand Generation

📌 Core Information - Job Title: Vice President, Demand Generation - Company: Sitecore - Location: United States - Job Type: Full-Time - Category: Software Development - Date Posted: 2025-06-30 - Experience Level: 10+ years - Remote Status: Remote OK 🚀 Job Overview Key aspects of this role include: - Leading global campaigns and acquisition marketing efforts - Driving new pipeline and optimizing the marketing funnel - Building and executing a data-driven, full-funnel demand generation strategy - Collaborating closely with sales, product, and revops teams - Mentoring and leading a high-performing team ASSUMPTION: This role requires a strategic, data-driven, and hands-on leader with a proven track record in B2B demand generation to drive pipeline growth and marketing-sourced revenue at scale. 📋 Key Responsibilities ✅ Own marketing-sourced pipeline generation, with accountability for performance across segments and channels ✅ Build and execute a data-driven, full-funnel demand generation strategy ✅ Continuously optimize the channel mix, budget allocation, and campaign tactics based on performance data ✅ Lead marketing operations and performance infrastructure ✅ Support customer lifecycle marketing in close collaboration with Customer Success and Product Marketing ✅ Own and evolve the marketing technology stack ✅ Analyze, synthesize, and act on campaign and pipeline performance data ✅ Align closely with Sales, Product, and RevOps to ensure a unified GTM motion ✅ Build, lead, and mentor a high-performing team ASSUMPTION: Success in this role requires a strong analytical mindset, excellent communication and collaboration skills, and the ability to influence at all levels of the organization. 🎯 Required Qualifications Education: - Bachelor's degree in Marketing, Business, or a related field (or equivalent experience) Experience: - 10+ years of experience in B2B demand generation, with at least 5 years in a senior leadership role Required Skills: - Proven experience in B2B demand generation and marketing - Strong analytical mindset with hands-on experience using attribution, performance dashboards, and ROI analysis - Excellent communication and collaboration skills - Ability to influence at all levels of the organization - Deep understanding of full-funnel marketing strategies, digital marketing, and campaign orchestration - Demonstrated ability to lead cross-functional teams, manage agency relationships, and scale global programs Preferred Skills: - Experience with marketing automation platforms (e.g., Marketo, Pardot) - Familiarity with marketing analytics tools (e.g., Tableau, Looker) - Knowledge of ABM strategies and tactics ASSUMPTION: While not explicitly stated, proficiency in English is required for this role due to the global nature of the company and the need to communicate effectively with various teams and stakeholders. 💰 Compensation & Benefits Salary Range: $180,000 - $250,000 per year (based on industry standards for a VP of Demand Generation with 10+ years of experience in the software development industry) Benefits: - Competitive benefits package (details not specified) - After an offer is made and accepted, E-verify will be utilized to establish your identity and employment eligibility as required by the U.S. Department of Homeland Security Working Hours: Full-time (40 hours per week) ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. The actual salary may vary depending on factors such as the candidate's qualifications, skills, and negotiation. 📌 Applicant Insights 🔍 Company Context Industry: Software Development - Sitecore is a leading provider of agentic digital experience software, empowering iconic brands to build lifelong relationships with their customers through personalized, adaptive experiences. Company Size: 1,001-5,000 employees - As a mid-sized company, Sitecore offers a balance between the agility of a startup and the resources of a larger enterprise. Founded: 2001 - With over two decades of experience, Sitecore has established itself as a trusted leader in its industry. Company Description: - Sitecore's mission is to simplify how brands reach, engage, and serve people by delivering intelligent, personalized digital experiences that connect the world. - The company brings together content, commerce, and data into one composable platform that enables brands to deliver millions of meaningful, adaptive experiences every day. - Sitecore is committed to equal employment opportunities without unlawful regard to race, color, ancestry, religion, gender, national origin, sexual orientation, age, citizenship, marital status, disability, veteran status, or any other local legally protected characteristic. Company Specialties: - Web Content Management - Websites - Internet - Portals - Customer Engagement - Intranets - Multichannel Marketing - Creating Lifetime Customers - Marketing Automation - Email Marketing - Context Marketing - Contextual Intelligence - Omnichannel Automation Company Website: Sitecore.com ASSUMPTION: Sitecore's focus on personalization, data-driven insights, and customer engagement makes it an attractive employer for marketing professionals seeking to make a significant impact in a dynamic and innovative environment. 📊 Role Analysis Career Level: Executive - This role is a senior leadership position, reporting directly to the Chief Marketing Officer (CMO) or another executive-level position. Reporting Structure: - The Vice President of Demand Generation will lead a team of marketing professionals responsible for driving pipeline growth and optimizing the marketing funnel. - This role will collaborate closely with sales, product, and revops teams to ensure a unified go-to-market (GTM) motion and seamless handoffs across the funnel. Work Arrangement: Remote OK - While the role is remote-friendly, the ideal candidate should be comfortable working in a hybrid or on-site environment as needed, given the global nature of the company and the requirement to collaborate with teams across various time zones. Growth Opportunities: - As a senior leadership role, this position offers opportunities for career progression within the marketing organization or across other functions within the company. - The ideal candidate will have a proven track record of driving pipeline growth and marketing-sourced revenue at scale, with the potential to take on additional responsibilities or advance to a more senior role within the organization. ASSUMPTION: Success in this role requires a strategic, data-driven, and hands-on leader with a proven ability to scale demand generation programs and drive marketing-sourced revenue. 🌍 Location & Work Environment Office Type: Global, with multiple locations - Sitecore has offices in various countries, including the United States, Canada, Europe, Asia, and Australia. Office Location(s): - San Francisco, California, United States - Plano, Texas, United States - Manchester, New Hampshire, United States - Gatineau, Quebec, Canada - Menara Binjai, Kuala Lumpur, Malaysia - Tokyo, Japan - Shanghai, China - Hong Kong, China - Singapore, Singapore - London, England, United Kingdom - Brussels, Belgium - Sofia, Bulgaria - Copenhagen, Denmark - Munich, Germany - Paris, France - Stockholm, Sweden - Dnipro, Ukraine - Sydney, Australia - Melbourne, Australia - Burlington, Massachusetts, United States - Minneapolis, Minnesota, United States - Gurgaon, India - Dubai, United Arab Emirates - Athens, Greece - Milan, Italy - Dublin, Ireland - Madrid, Spain - Zürich, Switzerland Geographic Context: - Sitecore's global presence allows for remote collaboration with teams and stakeholders across various time zones. - The ideal candidate should be comfortable working in a distributed team environment and be able to adapt to different cultural norms and working styles. Work Schedule: Full-time (40 hours per week) - The work schedule may vary depending on the specific needs of the role and the team, as well as the candidate's availability and time zone. ASSUMPTION: The ideal candidate will have experience working in a global, distributed team environment and be comfortable with the challenges and opportunities that come with collaborating across different time zones and cultures. 💼 Interview & Application Insights Typical Process: 1. Online application submission 2. Phone or video screen with the hiring manager 3. In-depth behavioral and skills-based interviews with cross-functional stakeholders 4. Final interview with the Chief Marketing Officer (CMO) or another executive-level position Key Assessment Areas: - Strategic thinking and problem-solving skills - Analytical mindset and data-driven decision-making - Excellent communication and collaboration skills - Ability to influence at all levels of the organization - Leadership and team management skills - Familiarity with marketing automation platforms and analytics tools Application Tips: 1. Tailor your resume and cover letter to highlight your relevant experience and skills for this role. 2. Be prepared to discuss your experience with demand generation strategies, digital marketing, and campaign orchestration. 3. Showcase your ability to analyze and interpret data to drive pipeline growth and optimize marketing funnel performance. 4. Demonstrate your leadership and team management skills, as well as your ability to collaborate with cross-functional stakeholders. ATS Keywords: - Demand Generation - B2B Marketing - Data Analysis - Sales Alignment - Campaign Management - Marketing Technology - Team Leadership - Customer Lifecycle Marketing - Performance Optimization - Attribution - Collaboration - Digital Marketing - Pipeline Growth - ROI Analysis - Account-Based Marketing - Event Marketing ASSUMPTION: The ideal candidate will have a strong understanding of the ATS keywords listed above and be able to incorporate them naturally into their resume and cover letter. 🛠️ Tools & Technologies - Marketing automation platforms (e.g., Marketo, Pardot) - Marketing analytics tools (e.g., Tableau, Looker) - Customer Relationship Management (CRM) systems (e.g., Salesforce, HubSpot) - Project management tools (e.g., Asana, Trello) - Collaboration and communication tools (e.g., Slack, Microsoft Teams) ASSUMPTION: The ideal candidate will have experience with marketing automation platforms, marketing analytics tools, and CRM systems, as well as a willingness to learn and adapt to new tools and technologies as needed. 👔 Cultural Fit Considerations Company Values: - Empathy: Understanding and sharing the feelings of others, fostering a culture of care and support. - Accountability: Taking ownership of one's actions and decisions, and being responsible for their outcomes. - Clarity: Communicating effectively and concisely, ensuring that messages are understood and that expectations are clear. - Growth: Fostering a culture of continuous learning and improvement, encouraging employees to develop their skills and advance their careers. Work Style: - Collaborative: Working closely with cross-functional teams to achieve shared goals and drive results. - Data-driven: Making decisions based on data and analytics, continuously monitoring and optimizing performance. - Innovative: Embracing new ideas and approaches, always looking for ways to improve and disrupt the market. - Adaptable: Being flexible and responsive to change, able to pivot and adjust strategies as needed. Self-Assessment Questions: 1. How do you align with Sitecore's core values, and how have you demonstrated these values in your previous roles? 2. How comfortable are you working in a global, distributed team environment, and how have you adapted to different cultural norms and working styles in the past? 3. How do you approach continuous learning and professional development, and what steps have you taken to grow your skills and advance your career in your previous roles? ASSUMPTION: The ideal candidate will be able to demonstrate a strong fit with Sitecore's core values and work style, as well as a willingness to adapt and grow in a dynamic and innovative environment. ⚠️ Potential Challenges 1. Global Time Zone Management: Working with teams and stakeholders across various time zones may present challenges in coordinating meetings and managing projects. - *Mitigation:* Effective communication and time management skills, as well as a willingness to adapt to different working hours and schedules. 2. Data Silos and Disparate Systems: Sitecore's global presence and multiple office locations may result in data silos and disparate systems, making it difficult to gain a holistic view of marketing performance. - *Mitigation:* Strong analytical skills and a data-driven approach to marketing, with a focus on integrating and centralizing data sources to gain actionable insights. 3. Rapidly Evolving Marketing Landscape: The marketing landscape is constantly changing, with new channels, technologies, and best practices emerging regularly. - *Mitigation:* A willingness to stay up-to-date with industry trends and developments, and a commitment to continuous learning and professional development. 4. Cross-Functional Collaboration: Working closely with sales, product, and revops teams may present challenges in aligning goals, priorities, and resources. - *Mitigation:* Excellent communication and collaboration skills, with a focus on building strong relationships and fostering a culture of mutual respect and support. 📈 Similar Roles Comparison 1. VP of Marketing vs. CMO: While both roles focus on driving marketing strategy and execution, the VP of Marketing role is typically more focused on tactical implementation and day-to-day management, while the CMO role is more strategic and focused on high-level vision and direction. - *Sitecore's Role:* The VP of Demand Generation role at Sitecore is more tactical in nature, with a focus on driving pipeline growth and optimizing marketing funnel performance. 2. Demand Generation vs. Product Marketing: Demand generation focuses on driving pipeline growth and acquisition, while product marketing is more focused on driving product adoption, usage, and advocacy. - *Sitecore's Role:* The VP of Demand Generation role at Sitecore is primarily focused on demand generation, with a secondary focus on supporting customer lifecycle marketing in collaboration with Customer Success and Product Marketing. 3. B2B vs. B2C Marketing: B2B marketing typically involves longer sales cycles, more complex buying decisions, and a greater emphasis on data-driven strategies and analytics. - *Sitecore's Role:* The VP of Demand Generation role at Sitecore is focused on B2B demand generation, with a strong emphasis on data-driven decision-making and analytics. ASSUMPTION: The ideal candidate will have experience in B2B demand generation and be familiar with the unique challenges and opportunities presented by this role compared to similar positions in the industry. 📝 Sample Projects 1. Global Campaign Optimization: Analyze campaign performance data across multiple regions and channels to identify trends, gaps, and opportunities for optimization. - *Sitecore's Role:* The VP of Demand Generation role at Sitecore involves continuously optimizing the channel mix, budget allocation, and campaign tactics based on performance data to drive pipeline efficiency and ROI. 2. ABM Program Development: Develop and execute an account-based marketing (ABM) strategy to target high-value accounts and drive revenue growth. - *Sitecore's Role:* The VP of Demand Generation role at Sitecore may involve developing and executing ABM programs as part of the broader demand generation strategy. 3. Marketing Technology Stack Assessment: Evaluate the marketing technology stack to ensure tools are integrated, adopted, and delivering value across the funnel. - *Sitecore's Role:* The VP of Demand Generation role at Sitecore involves owning and evolving the marketing technology stack, ensuring tools are integrated, adopted, and delivering value across the funnel. ASSUMPTION: The ideal candidate will have experience with the sample projects listed above and be able to demonstrate their ability to drive results and optimize marketing performance in a global, data-driven environment. ❓ Key Questions to Ask During Interview 1. Role Responsibilities: Can you provide more details about the day-to-day responsibilities of the VP of Demand Generation role, and how they align with the job description? 2. Team Structure: How is the demand generation team structured, and how does it collaborate with other marketing functions, as well as sales, product, and revops teams? 3. Company Culture: How would you describe Sitecore's company culture, and how does it support the success of the demand generation team and its goals? 4. Growth Opportunities: What opportunities exist for professional development and career advancement within the demand generation team and across the broader marketing organization? 5. Work Environment: How does Sitecore support a remote-friendly work environment, and what resources and tools are provided to ensure the success of remote team members? ASSUMPTION: The ideal candidate will be proactive in asking insightful questions during the interview process, demonstrating their curiosity and commitment to understanding the role, the team, and the company. 📌 Next Steps for Applicants To apply for this position: 1. Submit your application through this link: https://jobs.jobvite.com/sitecore/job/o2XswfwH 2. Tailor your resume and cover letter to highlight your relevant experience and skills for this role, focusing on your experience with demand generation strategies, digital marketing, and campaign orchestration. 3. Prepare a portfolio or examples of your work, showcasing your ability to drive pipeline growth and optimize marketing funnel performance. 4. Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications for the role. 5. If selected for an interview, be prepared to discuss your experience with demand generation strategies, digital marketing, and campaign orchestration, as well as your ability to lead and manage a high-performing team. ⚠️ Disclaimer This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.