Associate Trade Marketing Manager

📌 Core Information

🔹 Job Title: Associate Trade Marketing Manager

🔹 Company: Abbott

🔹 Location: Malaysia > Selangor : Imazium, No. 8, Jalan SS 21/37

🔹 Job Type: Full-time, On-site

🔹 Category: Product Management

🔹 Date Posted: May 20, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing trade marketing strategies to enhance Abbott’s brand performance in trade channels
• Collaborating with marketing and sales teams to align strategies with customer needs
• Executing in-store campaigns and analyzing data to identify business opportunities
• Building strong relationships with trade customers and internal stakeholders

ASSUMPTION: This role requires a balance of strategic thinking and tactical execution, with a strong focus on customer-centricity and data-driven decision making.

📋 Key Responsibilities

✅ Develop and implement trade marketing strategies and tactics to stimulate Abbott’s brands’ availability, visibility, and recommendation rates

✅ Collaborate with marketing and sales teams to align trade marketing strategies with brand strategies and customer needs

✅ Design and execute trade campaigns that drive sell-out and increase brand and corporate SOV

✅ Play an active role in planning and facilitating chain and local chain pharmacies’ in-store execution

✅ Drive data analytics to facilitate trade business performance analysis and identify new business opportunities

✅ Monitor and evaluate the effectiveness of trade promotions and in-store promotions

✅ Ensure all trade activities comply with relevant Acts, legal demands, trade standards, and corporate business and safety procedures

ASSUMPTION: The role requires a high level of cross-functional collaboration and stakeholder management, as well as strong analytical and problem-solving skills.

🎯 Required Qualifications

Education: Bachelor’s degree in Business, Marketing, Commerce, or other relevant degrees

Experience: 3+ years of experience in pharmacy or trade marketing, with 2+ years of pharmacy or trade sales-related experience

Required Skills:

• Business English language and communication skills
• Key account skills
• Analytical mindset and problem-solving skills
• Commercial business acumen with a clear customer focus
• Teamwork and decision-making skills
• Impact and influence – ability to influence teams without direct management
• Category management and merchandising skills
• Sales skills gained in a practical environment
• Understanding of brand marketing and brand planning
• Ability to document insights and translate strategies into actionable engagement plans

Preferred Skills:

• Experience in Consumer Healthcare (OTC) and/or Fast Moving Consumer Goods (FMCG) and/or Retail

ASSUMPTION: Candidates with experience in the Consumer Healthcare or FMCG industry may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: The base pay for this position is N/A. In specific locations, the pay range may vary from the range posted.

Benefits:

• Competitive benefits package

Working Hours: Standard, 40 hours per week

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the region. The actual salary may vary based on the candidate’s experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Abbott operates in the Healthcare industry, with a focus on nutrition, diagnostics, medical devices, and branded generic pharmaceuticals. The company serves customers in more than 160 countries worldwide.

Company Size: Abbott is a large corporation with over 10,000 employees globally. This size offers opportunities for career growth and exposure to diverse projects.

Founded: Abbott was founded in 1888 and has since grown into a global healthcare leader.

Company Description:

• Abbott is a global healthcare leader that helps people live more fully at all stages of life
• The company’s portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritional and branded generic medicines
• Abbott is committed to improving lives through its innovative products and services

Company Specialties:

• Nutrition
• Diagnostics
• Medical Devices
• and Branded Generic Pharmaceuticals

Company Website: https://www.abbott.com

ASSUMPTION: Abbott’s large size and diverse product portfolio offer candidates the opportunity to work on various projects and contribute to the company’s mission of improving lives worldwide.

📊 Role Analysis

Career Level: This role is at the mid-level career stage, requiring several years of relevant experience in trade marketing or a related field.

Reporting Structure: The Associate Trade Marketing Manager will report directly to the Trade Marketing Manager and work closely with marketing, sales, and other internal teams.

Work Arrangement: This is an on-site role, with the possibility of occasional travel to meet with customers and attend events.

Growth Opportunities:

• Progression to a Senior Trade Marketing Manager role
• Expansion into other product categories or regions
• Development of leadership and management skills

ASSUMPTION: Abbott’s large size and diverse product portfolio offer numerous growth opportunities for motivated and talented individuals.

🌍 Location & Work Environment

Office Type: Abbott’s office in Malaysia is a modern, professional environment that fosters collaboration and innovation.

Office Location(s): Imazium, No. 8, Jalan SS 21/37, Malaysia

Geographic Context:

• Malaysia is a multicultural country with a strong focus on trade and commerce
• The Selangor region is a major economic hub, home to many multinational corporations
• The office is located in a bustling commercial area, with easy access to public transportation and amenities

Work Schedule: Standard office hours, with flexibility for occasional remote work or adjusted hours as needed

ASSUMPTION: Abbott’s office environment is designed to support productivity and collaboration, with a focus on employee well-being and work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR department
• In-person or video interview with the hiring manager and/or team members
• Final interview with senior leadership

Key Assessment Areas:

• Problem-solving and analytical skills
• Communication and presentation skills
• Customer focus and stakeholder management
• Cultural fit and alignment with Abbott’s values

Application Tips:

• Highlight relevant experience in trade marketing, pharmacy, or a related field
• Demonstrate a strong understanding of the Consumer Healthcare or FMCG industry
• Showcase your ability to analyze data and develop strategic insights
• Prepare examples of successful trade marketing campaigns or projects

ATS Keywords: Trade Marketing, Category Management, Data Analytics, Shopper Insights, Collaboration, Communication Skills, Problem-Solving Skills, Commercial Acumen, Teamwork, Decision-Making, Impact and Influence, Sales Skills, Brand Marketing, Merchandising, Customer Focus, Engagement Plans

ASSUMPTION: Abbott’s application process is designed to assess candidates’ skills and cultural fit, with a focus on identifying the best fit for the role and the organization.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Data analysis tools (e.g., Excel, SQL, Tableau)
• Project management tools (e.g., Asana, Trello)
• Customer relationship management (CRM) software (e.g., Salesforce)

ASSUMPTION: Abbott provides its employees with access to the tools and technologies needed to perform their jobs effectively.

👔 Cultural Fit Considerations

Company Values:

• Quality
• Innovation
• Caring
• Integrity
• Performance

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Customer-focused and results-oriented

Self-Assessment Questions:

• Do you thrive in a collaborative, team-oriented environment?
• Are you comfortable analyzing data and using insights to drive decision-making?
• Are you passionate about improving customer experiences and driving business results?

ASSUMPTION: Abbott’s culture is built on a foundation of quality, innovation, caring, integrity, and performance, with a strong focus on collaboration and customer-centricity.

⚠️ Potential Challenges

• Managing multiple stakeholders and competing priorities
• Balancing strategic thinking and tactical execution
• Working in a fast-paced, dynamic environment
• Adapting to change and embracing continuous learning

ASSUMPTION: These challenges are inherent to the role and require a proactive, adaptable, and resilient approach.

📈 Similar Roles Comparison

• Compared to other trade marketing roles, this position has a stronger focus on data analysis and customer insights
• In the Consumer Healthcare industry, trade marketing roles often require a deep understanding of retail and pharmacy channels
• Career progression in trade marketing typically involves moving into senior or management roles, with the opportunity to specialize in specific product categories or regions

ASSUMPTION: Understanding the unique aspects of this role and the industry context can help candidates tailor their application and prepare for the interview process.

📝 Sample Projects

• Developing a trade marketing strategy for a new product launch
• Analyzing sales data to identify business opportunities and optimize trade promotions
• Collaborating with the marketing team to create a customer-focused in-store campaign

ASSUMPTION: These sample projects illustrate the types of initiatives an Associate Trade Marketing Manager might work on, highlighting the role’s focus on strategic thinking, data analysis, and customer-centricity.

❓ Key Questions to Ask During Interview

• How does this role fit into the broader trade marketing strategy for Abbott’s brands?
• What are the key priorities for the first 90 days in this role?
• How does Abbott support the professional development and growth of its trade marketing team members?
• What are the most significant challenges facing the trade marketing function, and how can this role help address them?
• How does Abbott measure the success of its trade marketing campaigns, and what metrics are most important?

ASSUMPTION: Asking thoughtful, insightful questions demonstrates a candidate’s interest in the role and commitment to driving success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link: https://abbott.wd5.myworkdayjobs.com/abbottcareers/job/Malaysia--Selangor--Imazium-No-8-Jalan-SS-2137/Associate-Trade-Marketing-Manager_31119174-1
• Tailor your resume to highlight relevant experience and skills for this role
• Prepare a cover letter that demonstrates your understanding of the role and your fit for Abbott’s culture
• Prepare examples of successful trade marketing campaigns or projects to discuss during the interview
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.