Associate Vice President - Branded Content

📌 Core Information

🔹 Job Title: Associate Vice President - Branded Content

🔹 Company: Only Much Louder

🔹 Location: Mumbai, Maharashtra, India

🔹 Job Type: Full-Time

🔹 Category: Entertainment Providers

🔹 Date Posted: May 13, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading and managing the client services team
• Acting as a senior advisor to key clients
• Ensuring high-quality project delivery on time and within budget
• Developing and nurturing long-term client relationships
• Collaborating with creative, content, strategy, and production teams
• Monitoring and reporting on client and project performance
• Leading pitch teams in developing and presenting proposals
• Contributing to the overall leadership and strategic direction of the agency

ASSUMPTION: This role requires a strategic and business-focused mindset, with a strong background in digital marketing and advertising. The ideal candidate will have experience in client relationship management and a proven track record in creating integrated content across various marketing channels.

📋 Key Responsibilities

✅ Lead and manage the client services team, setting high standards for client engagement, project management, and service delivery.

✅ Act as a senior advisor to key clients, understanding their business goals, challenges, and market opportunities to provide strategic guidance and solutions.

✅ Ensure the delivery of high-quality projects on time and within budget, maintaining the agency’s reputation for excellence.

✅ Develop and nurture long-term client relationships, identifying opportunities for account growth and new business development.

✅ Collaborate closely with the creative, content, strategy, and production teams to ensure a cohesive and integrated approach to all client projects.

✅ Monitor and report on client and project performance, providing insights and recommendations to both clients and internal teams.

✅ Lead pitch teams in developing and presenting proposals for new business opportunities.

✅ Contribute to the overall leadership and strategic direction of the agency.

✅ Maintain a healthy P&L for the team, ensuring high efficiency, performance, and profitability.

✅ Lead and encourage teams to perform to the best of their ability.

✅ Manage team’s work flow and load.

✅ Manage team expectations and take active interest in their personal and professional development.

✅ Ensure timely team reviews and OKRs.

ASSUMPTION: This role requires a high level of strategic thinking, business acumen, and strong communication skills. The ideal candidate will have experience in managing teams and driving creative projects.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field. A Master's degree would be an asset.

Experience: At least 9-12 years of experience in building creative digital branded content campaigns at a publisher, agency, or media house.

Required Skills:

• Significant experience in professional client relationship management
• A solid background in digital content, digital marketing, or advertising
• The ability to plan and strategize at a senior level
• A persuasive and confident approach to creative projects
• Excellent written and oral communication skills
• Effective team management capabilities
• A keen attention to detail and budgetary restraints
• Full awareness of creative processes and techniques – including digital platforms
• The willingness to note relevant trends and develop ideas
• Exceptional presentation skills to develop ideas and concepts into compelling campaign lead strategies
• Creativity, attention to detail, and adaptability
• Ability to drive creative direction and vision for multiple projects simultaneously
• Knowledge of how video content development works is an advantage
• Should be well adept with global and Indian trends, formats, and developments in branded content

Preferred Skills:

• Previous work experience on alcohol brands
• Expertise in social best practice across all platforms
• Deep knowledge in running a 360-campaign, from strategy development to tactical execution (including AV/trailers, digital/social, OTT)

ASSUMPTION: The ideal candidate will have a strong background in digital marketing and a proven track record of creating integrated content across various marketing channels. Experience in managing teams and driving creative projects is essential.

💰 Compensation & Benefits

Salary Range: INR 25-35 lakhs per annum (Estimated based on industry standards for similar roles)

Benefits:

• Health insurance
• Retirement benefits
• Performance-based bonuses
• Professional development opportunities
• Flexible work arrangements

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range is estimated based on industry standards for similar roles. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Only Much Louder is a market-leading, full-service creative and entertainment business network operating in the entertainment providers industry.

Company Size: Only Much Louder has 201-500 employees, which means it offers a mid-sized company environment with opportunities for growth and career advancement.

Founded: Only Much Louder was founded in 2001 and has since grown to become a prominent player in the entertainment industry.

Company Description:

• Only Much Louder has instigated pop culture for over two decades by creating iconic moments across television, digital content, fan experiences, branded entertainment, and in the artist-creators community.
• The company is celebrated for creating India's first multi-genre music festival, the NH7 Weekender, and has built India’s independent music and comedy scene from the ground-up.
• Only Much Louder has won the first-ever Branded Content and Entertainment Cannes Lion for ‘Dewarists’ and has a strong footprint in over 22 countries.

Company Specialties:

• Digital Marketing
• Digital Strategy
• Artist Management
• Creator Management
• Content Production
• Video Production
• Branded Content
• Advertising
• OTT Fiction and Non-Fiction Development & Production

Company Website: http://www.oml.in

ASSUMPTION: Only Much Louder is a well-established company with a strong reputation in the entertainment industry. It offers a dynamic work environment with opportunities for growth and career advancement.

📊 Role Analysis

Career Level: This role is at the senior management level, requiring a high level of strategic thinking, business acumen, and strong communication skills.

Reporting Structure: The Associate Vice President - Branded Content will report directly to the company's leadership team and will be responsible for managing the client services team.

Work Arrangement: This role is on-site, requiring the candidate to be based in Mumbai, Maharashtra, India.

Growth Opportunities:

• Potential to grow into a leadership role within the company
• Opportunities to work on high-profile campaigns and projects
• Chance to gain experience in managing teams and driving creative projects

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to take on more responsibilities and advance within the company.

🌍 Location & Work Environment

Office Type: Only Much Louder's office is a creative and dynamic workspace, reflecting the company's innovative and forward-thinking approach to the entertainment industry.

Office Location(s): Only Much Louder's headquarters is located in Mumbai, Maharashtra, India.

Geographic Context:

• Mumbai is the capital city of the Indian state of Maharashtra and is the largest city in terms of population and economy in the country.
• The city is known for its vibrant entertainment industry, with numerous film studios, production houses, and music labels based here.
• Mumbai offers a diverse and multicultural environment, with a wide range of dining, shopping, and recreational options.

Work Schedule: The work schedule for this role is full-time, with standard office hours from Monday to Friday. However, the role may require occasional work on weekends or evenings to meet project deadlines.

ASSUMPTION: Only Much Louder's office provides a creative and dynamic work environment, with opportunities for collaboration and growth. The location in Mumbai offers a vibrant entertainment industry and a diverse cultural experience.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth interviews with the hiring manager and relevant team members
• Background and reference checks
• Final decision and offer

Key Assessment Areas:

• Strategic thinking and business acumen
• Communication skills, both written and verbal
• Team management and leadership skills
• Creativity and adaptability
• Knowledge of digital marketing, advertising, and branded content
• Understanding of the entertainment industry and market trends

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Showcase your understanding of the entertainment industry and market trends in your application materials
• Prepare examples of your past work that demonstrate your creativity, adaptability, and strategic thinking
• Be ready to discuss your approach to managing teams and driving creative projects during the interview

ATS Keywords: Client Relationship Management, Digital Marketing, Advertising, Branded Content, Team Management, Strategic Planning, Creative Direction, Presentation Skills, Attention to Detail, Budget Management, Trend Analysis

ASSUMPTION: The application process for this role is likely to be competitive, with a focus on strategic thinking, business acumen, and strong communication skills. Applicants should tailor their application materials to highlight their relevant experience and skills and be prepared to discuss their approach to managing teams and driving creative projects during the interview.

🛠️ Tools & Technologies

• Project management software (e.g., Asana, Trello, Jira)
• Design and content creation tools (e.g., Adobe Creative Suite, Canva)
• Social media management platforms (e.g., Hootsuite, Buffer)
• Analytics and reporting tools (e.g., Google Analytics, Tableau)
• Collaboration and communication tools (e.g., Slack, Microsoft Teams)

ASSUMPTION: The ideal candidate will have experience with project management software, design and content creation tools, social media management platforms, analytics and reporting tools, and collaboration and communication tools.

👔 Cultural Fit Considerations

Company Values:

• Innovation and creativity
• Collaboration and teamwork
• Integrity and transparency
• Customer-centricity
• Continuous learning and improvement

Work Style:

• Dynamic and fast-paced
• Creative and innovative
• Collaborative and team-oriented
• Results-driven and focused on delivering high-quality projects
• Adaptable and responsive to change

Self-Assessment Questions:

• How do you align with Only Much Louder's values, particularly in terms of innovation, collaboration, and customer-centricity?
• How comfortable are you working in a dynamic and fast-paced environment, and how do you adapt to change?
• How do you approach managing teams and driving creative projects, particularly in a collaborative and results-driven work environment?

ASSUMPTION: Only Much Louder values innovation, creativity, collaboration, and customer-centricity. The ideal candidate will be able to demonstrate their alignment with these values and their ability to thrive in a dynamic and fast-paced work environment.

⚠️ Potential Challenges

• The role may require long hours and occasional work on weekends or evenings to meet project deadlines
• The entertainment industry can be competitive and unpredictable, with frequent changes in market trends and client demands
• The role may involve managing difficult clients or navigating complex project dynamics
• The work environment may be fast-paced and demanding, requiring strong time management and organizational skills

ASSUMPTION: The ideal candidate will be able to manage their time effectively, handle pressure and stress, and adapt to changes in the work environment. They will also have strong communication and interpersonal skills to navigate complex project dynamics and manage difficult clients.

📈 Similar Roles Comparison

• This role is similar to a Senior Account Director or Associate Director of Client Services in an advertising or marketing agency
• However, this role is unique in its focus on the entertainment industry and branded content
• Career paths for this role may include advancement to a Vice President or Executive Director of Client Services, or transitioning into a leadership role within the company

ASSUMPTION: This role offers a unique opportunity to work in the entertainment industry and gain experience in branded content. The ideal candidate will have a strong background in digital marketing and advertising, with a proven track record in creating integrated content across various marketing channels.

📝 Sample Projects

• Developing and executing a 360-campaign for a global brand, including AV/trailers, digital/social, and OTT
• Creating a long-form branded content series for a streaming platform, from concept development to tactical execution
• Managing a team to deliver a high-profile event or festival, ensuring seamless communication, project execution, and client satisfaction

ASSUMPTION: The ideal candidate will have experience in managing teams and driving creative projects, with a strong background in digital marketing and advertising. They will also have a deep understanding of the entertainment industry and market trends.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role fit into the company's long-term strategic plans?
• What are the most challenging aspects of this role, and how can I best prepare to address them?
• How does the company support the professional development and growth of its employees?
• What are the key performance indicators (KPIs) for this role, and how will my success be measured?

ASSUMPTION: The ideal candidate will be proactive and strategic in their approach to the role, with a strong focus on delivering high-quality projects and driving client satisfaction.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your past work that demonstrate your creativity, adaptability, and strategic thinking
• Be ready to discuss your approach to managing teams and driving creative projects during the interview
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.