Atlanta Falcons Brand Marketing Seasonal 

📌 Core Information

🔹 Job Title: Atlanta Falcons Brand Marketing Seasonal

🔹 Company: AMB Group, LLC

🔹 Location: Mercedes-Benz Stadium, Atlanta, GA

🔹 Job Type: Part-Time, Seasonal

🔹 Category: Marketing

🔹 Date Posted: May 12, 2025

🔹 Experience Level: Entry-Level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Assisting in the development and execution of Falcons ticket sales marketing initiatives and activations
• Collaborating with various departments to create engaging content and campaigns
• Gaining exposure to grassroots marketing, retail marketing, and event planning
• Working in a fast-paced, team-first environment with multiple projects

ASSUMPTION: This role is ideal for a recent graduate or early-career marketing professional seeking hands-on experience in sports marketing and brand management.

📋 Key Responsibilities

✅ Assist in the ideation, planning, execution, and measurement of Falcons ticket sales marketing initiatives and activations

✅ Help develop advertising, promotional, and public relations strategies to reach the team's target audience

✅ Create and deploy engaging content for various marketing channels, including email, SMS, and social media

✅ Monitor, measure, and analyze the effectiveness of marketing initiatives and provide insights to improve future campaigns

✅ Collaborate with internal teams to ensure efficient productivity and consistent brand messaging

✅ Assist in the planning and execution of Falcons grassroots marketing initiatives and activations

ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously in a fast-paced environment.

🎯 Required Qualifications

Education: Pursuing or have earned a Bachelor’s degree in Marketing, Communications, or a related field

Experience: Entry-level experience in marketing, communications, or ticket sales preferred but not required

Required Skills:

• Strong analytical skills and data-driven mindset
• Excellent communication and copywriting skills
• Proven ability to work collaboratively in a team environment
• Proficiency in marketing, data gathering, and measurement tools
• Keen understanding of relevant tools to measure ROI for marketing initiatives

Preferred Skills:

• Experience in sports marketing or a related field
• Familiarity with CRM and marketing automation tools
• Knowledge of the Atlanta Falcons brand and fan base

ASSUMPTION: Candidates with relevant internship experience, strong academic performance, and a demonstrated career interest in sports and entertainment will be highly considered.

💰 Compensation & Benefits

Salary Range: $15-$18 per hour (based on industry standards for entry-level marketing positions in Atlanta)

Benefits:

• Gain valuable experience working for a professional sports team
• Exposure to various aspects of marketing, including brand management, event planning, and grassroots marketing
• Opportunity to work at Mercedes-Benz Stadium and Falcons home games
• Flexible scheduling with up to 5 hours of weekend availability for home gamedays or grassroots activations

Working Hours: This seasonal position has a start date of Monday, July 7, 2025, and will end at the conclusion of the 2025 Falcons season. Hours may vary depending on game schedules and events.

ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level marketing positions in Atlanta. Actual compensation may vary based on experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Spectator Sports

Company Size: 1,001-5,000 employees

Founded: 1966 (Atlanta Falcons established)

Company Description:

• AMB Sports & Entertainment is part of the Blank Family of Businesses, which includes the Atlanta Falcons, Atlanta United FC, Mercedes-Benz Stadium, Atlanta Drive GC, and PGA TOUR Superstore.
• The company is committed to providing exceptional fan experiences and creating a positive impact on the local community.
• AMB Sports & Entertainment is led by Arthur M. Blank, the founder of The Home Depot and owner of the Atlanta Falcons and Atlanta United FC.

Company Specialties:

• Professional sports team ownership and management
• Sports venue management and operations
• Brand marketing and fan engagement
• Community development and impact initiatives

Company Website: blankfamilyofbusinesses.com

ASSUMPTION: AMB Sports & Entertainment offers a dynamic and fast-paced work environment with opportunities for growth and development within the sports and entertainment industry.

📊 Role Analysis

Career Level: Entry-Level (0-2 years of experience)

Reporting Structure: This role reports directly to the Atlanta Falcons Senior Marketing Manager for Ticket Sales and Services.

Work Arrangement: This is a part-time, seasonal position with a flexible schedule, including up to 5 hours of weekend availability for home gamedays or grassroots activations.

Growth Opportunities:

• Gain valuable experience working for a professional sports team
• Exposure to various aspects of marketing, including brand management, event planning, and grassroots marketing
• Potential for full-time employment or career advancement within the company or the broader sports and entertainment industry

ASSUMPTION: This seasonal position offers a unique opportunity for entry-level professionals to gain hands-on experience in sports marketing and brand management while working for a successful and well-respected organization.

🌍 Location & Work Environment

Office Type: Sports venue and corporate office

Office Location(s): Mercedes-Benz Stadium, Atlanta, GA, and Atlanta Falcons Training Facility in Flowery Branch, GA

Geographic Context:

• Mercedes-Benz Stadium is located in the heart of Atlanta, offering easy access to public transportation and nearby attractions
• The Atlanta Falcons Training Facility is located in Flowery Branch, GA, approximately 40 miles northeast of Atlanta
• Both locations offer a dynamic and fast-paced work environment with a strong focus on team collaboration and fan engagement

Work Schedule: This seasonal position has a start date of Monday, July 7, 2025, and will end at the conclusion of the 2025 Falcons season. Hours may vary depending on game schedules and events.

ASSUMPTION: Candidates should be comfortable working in a fast-paced, team-first environment with a flexible schedule, including weekend availability for home gamedays or grassroots activations.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-person or virtual interview with the marketing team
• Background check and reference verification
• Job offer and onboarding

Key Assessment Areas:

• Problem-solving skills and ability to manage multiple projects
• Strong communication and copywriting skills
• Understanding of marketing principles and data-driven mindset
• Collaboration and teamwork skills
• Passion for sports and entertainment, with a focus on the Atlanta Falcons brand

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Demonstrate your understanding of the Atlanta Falcons brand and fan base
• Showcase your creativity and ability to think outside the box when it comes to marketing strategies and fan engagement
• Be prepared to discuss your career goals and how this seasonal position can help you achieve them

ATS Keywords: Brand Marketing, Ticket Sales, Marketing Strategy, Fan Engagement, Sports Marketing, Grassroots Marketing, Event Planning, Data-Driven Marketing, Marketing Campaigns, Marketing Initiatives, Marketing Analytics, Marketing Metrics, Marketing KPIs, Marketing ROI, Marketing Performance, Marketing Effectiveness, Marketing Efficiency, Marketing Optimization, Marketing Automation, Marketing Technology, Marketing Software, Marketing Tools, Marketing Platforms, Marketing Channels, Marketing Mix, Marketing Communications, Marketing Messaging, Marketing Branding, Marketing Positioning, Marketing Targeting, Marketing Segmentation, Marketing Personas, Marketing Customer Journey, Marketing Customer Experience, Marketing Customer Lifetime Value, Marketing Customer Acquisition, Marketing Customer Retention, Marketing Customer Loyalty, Marketing Customer Satisfaction, Marketing Customer Engagement, Marketing Customer Relationships, Marketing Customer Data, Marketing Customer Insights, 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