📌 Core Information
🔹 Job Title: Product Marketing Manager, Growth
🔹 Company: Checkr
🔹 Location: San Francisco, California, United States
🔹 Job Type: Hybrid (2-3 days in office per week)
🔹 Category: Software Development
🔹 Date Posted: June 12, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (with hub locations in Denver, CO; San Francisco, CA; and Santiago, Chile)
🚀 Job Overview
Key aspects of this role include:
- Developing product positioning and messaging for Checkr products, especially for SMB customers
- Leading the product launch go-to-market process and supporting sales channels through training and collateral development
- Conducting customer and market research to support go-to-market strategy and identify new business opportunities
- Influencing the product strategy and roadmap based on market demand, competitor intelligence, and customer insights
ASSUMPTION: This role requires a strong understanding of B2B SaaS products and experience marketing to SMB customers who sign up for and use software products on a self-serve basis.
📋 Key Responsibilities
✅ Develop product positioning and messaging for Checkr products, especially those designed for SMB customers
✅ Lead the product launch go-to-market process, managing cross-functional implementation and post-launch measurement, demonstrating impact
✅ Understand and support Checkr's SMB and Commercial sales channels, training teams on the problems Checkr solves for buyers in this segment; develop internal tools and playbooks and customer collateral
✅ Conduct customer and market research to support go-to-market strategy, run growth experiments, identify new business opportunities, conduct pricing analysis, and assess market demand
✅ Work with the product team to influence the product strategy and roadmap, based on market demand, competitor intelligence, and customer insights
ASSUMPTION: This role requires strong project management skills, the ability to inspire cross-functional teams, and a bias for action to get things done.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 4+ years of B2B product marketing experience, with a focus on high-growth companies and SaaS products
Required Skills:
- Proven experience marketing to SMB customers who sign up for and use software products on a self-serve basis
- Familiarity with product-led growth (PLG) strategies and principles
- Strong project management skills, with the ability to inspire cross-functional teams and spearhead complex plans
- Excellent communication and presentation skills, with the ability to present to wide-ranging audiences
- Proven self-starter with a can-do attitude and a bias for action
- Highly effective listening and critical thinking skills with deep customer empathy
- Ability to thrive in fast-paced work environments and leverage data to inform recommendations
Preferred Skills:
- Experience working with a monetization product team and finance team on pricing and packaging research and implementation
- Fluency in Spanish
ASSUMPTION: Candidates with experience in B2B SaaS product marketing and a strong understanding of SMB customers will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $165,000 to $195,000 per year (for San Francisco, CA)
Benefits:
- Learning and development allowance
- Competitive cash and equity compensation and opportunity for advancement
- 100% medical, dental, and vision coverage
- Up to $25K reimbursement for fertility, adoption, and parental planning services
- Flexible PTO policy
- Monthly wellness stipend, home office stipend
Working Hours: Full-time (40 hours per week), with flexible hours and a hybrid work arrangement
ASSUMPTION: The salary range provided is specific to the San Francisco, CA location. Salary ranges for other locations may vary based on the cost of labor.
📌 Applicant Insights
🔍 Company Context
Industry: Checkr operates in the software development industry, focusing on background screening and HR technology
Company Size: Checkr has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration
Founded: Checkr was established in 2014, with a mission to build the data platform to power safe and fair decisions
Company Description:
- Checkr is committed to building the best product and company, requiring hiring talented and qualified individuals with diverse perspectives and lived experiences
- The company believes in hiring people of all backgrounds, including those whose histories are impacted by the justice system, in accordance with local, state, and/or federal laws
- Checkr is recognized on the Forbes Cloud 100 2024 List and is a Y Combinator 2024 Breakthrough Company
Company Specialties:
- Background screening
- Motor Vehicle Reports
- Criminal Searches
- API
- FCRA Compliance
- Artificial Intelligence
- Machine Learning
- HR Technology
Company Website: www.checkr.com
ASSUMPTION: Checkr's commitment to diversity, equity, and inclusion is a significant aspect of its company culture and values.
📊 Role Analysis
Career Level: This role is suitable for experienced product marketing professionals looking to grow within a mid-sized company
Reporting Structure: The Product Marketing Manager, Growth will report directly to the Head of Product Marketing and work cross-functionally with various teams, including product, marketing, sales, finance, and solutions
Work Arrangement: This is a hybrid role, requiring employees to work from the office 2 to 3 days a week, with hub locations in Denver, CO; San Francisco, CA; and Santiago, Chile
Growth Opportunities:
- Checkr's fast-paced and collaborative environment offers opportunities for professional development and advancement
- The company provides a learning and development allowance to support employee growth
- Checkr's commitment to diversity, equity, and inclusion creates an environment where employees can thrive and make a meaningful impact
ASSUMPTION: The growth opportunities in this role are driven by Checkr's commitment to employee development and its focus on creating a fairer future for workers.
🌍 Location & Work Environment
Office Type: Checkr's offices are designed to be collaborative and engaging, with an emphasis on fostering creativity and innovation
Office Location(s): San Francisco, CA (with hub locations in Denver, CO; and Santiago, Chile)
Geographic Context:
- San Francisco, CA is a major tech hub with a vibrant startup ecosystem and a diverse talent pool
- The city offers a mix of urban and outdoor activities, with a mild Mediterranean climate
- Checkr's offices are located in the heart of San Francisco, providing easy access to public transportation and amenities
Work Schedule: Full-time (40 hours per week), with flexible hours and a hybrid work arrangement
ASSUMPTION: The hybrid work arrangement allows employees to balance their work and personal lives, while still fostering collaboration and team building.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with cross-functional team members
- Final interview with the Head of Product Marketing
Key Assessment Areas:
- Product marketing experience and expertise
- Customer empathy and understanding of SMB customers
- Project management skills and ability to inspire cross-functional teams
- Communication and presentation skills
- Alignment with Checkr's company values and culture
Application Tips:
- Tailor your resume and cover letter to highlight your relevant product marketing experience and skills
- Demonstrate your understanding of Checkr's products and the SMB customer segment
- Showcase your ability to work cross-functionally and drive impact through your examples and anecdotes
- Prepare questions that demonstrate your interest in the role and Checkr's mission
ATS Keywords: Product marketing, B2B SaaS, SMB customers, self-serve software, product-led growth, customer research, market research, pricing analysis, strategic thinking, critical thinking, data analysis, fast-paced environment
ASSUMPTION: Checkr's interview process is designed to assess candidates' skills and cultural fit, with a focus on finding the best fit for the role and the company.
🛠️ Tools & Technologies
- Asana or similar project management tool
- Google Workspace (Gmail, Google Docs, Sheets, Slides)
- CRM (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- Customer research tools (e.g., SurveyMonkey, Typeform)
ASSUMPTION: The specific tools and technologies used may vary depending on the team and role requirements.
👔 Cultural Fit Considerations
Company Values:
- Transparency
- Inclusion
- Fairness
- Accountability
- Collaboration
Work Style:
- Fast-paced and collaborative environment
- Focus on driving impact and results
- Emphasis on cross-functional teamwork and communication
- Data-driven decision-making
Self-Assessment Questions:
- How do you embody Checkr's values in your daily work?
- Describe a time when you had to adapt to a significant change in your work environment. How did you handle it?
- How do you prioritize and manage multiple projects and deadlines in a fast-paced environment?
ASSUMPTION: Checkr's company culture values transparency, inclusion, fairness, accountability, and collaboration, with a focus on driving impact and results.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Balancing the needs of various stakeholders, including product, marketing, sales, finance, and solutions teams
- Adapting to changes in the product roadmap or go-to-market strategy
- Working effectively with remote team members and across time zones
ASSUMPTION: The potential challenges in this role are driven by the fast-paced and collaborative work environment, as well as the need to balance the needs of multiple stakeholders.
📈 Similar Roles Comparison
- Product Marketing Manager, Growth vs. Senior Product Marketing Manager: The Growth role focuses on self-serve SMB customers and product-led growth strategies, while the Senior role may have a broader scope and more strategic focus
- Product Marketing Manager, Growth vs. Product Marketing Manager, Enterprise: The Growth role targets SMB customers, while the Enterprise role focuses on larger, more complex sales cycles and customer relationships
- Career path: This role provides an opportunity to grow within a mid-sized company, with potential advancement to senior or director-level roles in product marketing or related fields
ASSUMPTION: The comparison points highlight the unique aspects of this role and its potential career growth opportunities within Checkr.
📝 Sample Projects
- Conducting customer research to understand the pain points and needs of SMB customers who sign up for and use Checkr's products on a self-serve basis
- Developing product positioning and messaging that resonates with SMB customers and drives adoption
- Leading a product launch go-to-market process, including cross-functional implementation and post-launch measurement, to demonstrate impact
ASSUMPTION: The sample projects provided are representative of the types of initiatives the Product Marketing Manager, Growth may work on, with a focus on driving customer understanding, engagement, and adoption.
❓ Key Questions to Ask During Interview
- Can you describe the current product roadmap and how this role will influence it?
- How does the product marketing team collaborate with the sales team to support SMB and Commercial customers?
- What are the most significant challenges facing the product marketing team, and how can this role help address them?
- How does Checkr support the professional development and growth of its employees?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
ASSUMPTION: The key questions to ask during the interview focus on understanding the role's impact, the company's culture, and the opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant product marketing experience and skills
- Prepare for your interviews by researching Checkr's products, company values, and mission
- Follow up with the hiring manager after your interview to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
