Audi Brand Specialist

📌 Core Information

🔹 Job Title: Audi Brand Specialist

🔹 Company: Hendrick Automotive Group

🔹 Location: Charlotte, North Carolina, United States

🔹 Job Type: Full-Time

🔹 Category: Automotive

🔹 Date Posted: 2025-07-29

🔹 Experience Level: Entry-Level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Selling new or used vehicles while ensuring customer satisfaction
• Greeting customers and determining their vehicle preferences
• Explaining vehicle features and demonstrating operation
• Suggesting optional equipment for customers
• Computing and quoting sales price, including tax, trade-in allowance, and discount

ASSUMPTION: This role requires strong communication skills, product knowledge, and the ability to build rapport with customers quickly.

📋 Key Responsibilities

✅ Meet dealership sales goals

✅ Greet customers and determine their vehicle preferences

✅ Explain vehicle features and demonstrate operation

✅ Suggest optional equipment for customers

✅ Compute and quote sales price, including tax, trade-in allowance, and discount

✅ Complete paperwork accompanying vehicle sales

✅ Arrange for delivery and registration of vehicle

✅ Research availability of models and optional equipment

✅ Engage in business development

✅ Address customer concerns

✅ Maintain CSI at or above company standards

✅ Maintain an organized, clean, and safe work area

✅ Participate in required training

✅ Record all hours worked accurately in the company timekeeping system

✅ Follow Safeguards rules and regulations

✅ Demonstrate the company’s Core Values

✅ Comply with company policies and procedures

✅ Observe all Federal, State, Local, and Company safety rules and regulations

✅ Other duties as assigned

ASSUMPTION: This role involves a high degree of customer interaction and requires the ability to multitask and manage time effectively.

🎯 Required Qualifications

Education: High School Diploma or equivalent

Experience: Up to 3 years of sales and/or customer service experience desired

Required Skills:

• Strong communication skills
• Product knowledge
• Ability to build rapport with customers quickly
• Mathematics skills
• Problem-solving skills
• Teamwork
• Integrity
• Time management
• Organization
• Business development
• Vehicle knowledge
• Paperwork management
• Customer satisfaction
• Training participation
• Safety compliance
• Core Values

Preferred Skills:

• Intermediate knowledge of Microsoft Office products
• Ability to learn web applications for customer management

ASSUMPTION: While a high school diploma or equivalent is the minimum requirement, candidates with an associate degree or higher may have an advantage in the hiring process.

💰 Compensation & Benefits

Salary Range: $35,000 - $50,000 per year (Estimated based on industry standards for entry-level automotive sales positions in Charlotte, NC)

Benefits:

• Health, dental, and vision insurance
• 401(k) retirement plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee discounts on vehicle purchases
• Training and development opportunities

Working Hours: Full-time, with scheduled shifts including evening hours, weekends, and holidays

ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's experience, performance, and the company's financial health.

📌 Applicant Insights

🔍 Company Context

Industry: Motor Vehicle Manufacturing

Company Size: 10,001+ employees

Founded: The Hendrick Automotive Group was founded by Rick Hendrick in 1976

Company Description:

• Represents 131 franchises and 26 manufacturer nameplates across the United States
• Employs over 10,000 people in 95 dealership locations, 21 collision centers, and four accessories distributor installers in 13 states
• Contributes significantly to improving the quality of life for people in need through charitable contributions

Company Specialties:

• Automotive retail

Company Website: www.hendrickcars.com

ASSUMPTION: The Hendrick Automotive Group is a well-established and successful company in the automotive industry, offering numerous opportunities for career growth and development.

📊 Role Analysis

Career Level: Entry-Level

Reporting Structure: This role does not have direct supervisory responsibilities

Work Arrangement: On-site, with scheduled shifts including evening hours, weekends, and holidays

Growth Opportunities:

• Advancement to a sales management or leadership role
• Cross-functional opportunities within the Hendrick Automotive Group
• Training and development programs to enhance skills and knowledge

ASSUMPTION: Successful performance in this role may lead to increased responsibilities and career advancement opportunities within the company.

🌍 Location & Work Environment

Office Type: Dealership showroom and lot

Office Location(s): 10831 Northlake Auto Plaza Blvd., Charlotte, North Carolina 28269

Geographic Context:

• Charlotte, North Carolina, is the most populous city in the U.S. state of North Carolina
• The city is a major U.S. financial center and is considered the eastern gateway to the Piedmont region
• The Charlotte metropolitan area is the 23rd largest in the United States, with a 2020 population of 2,660,329

Work Schedule: Full-time, with scheduled shifts including evening hours, weekends, and holidays

ASSUMPTION: The work environment for this role is fast-paced and customer-focused, with a strong emphasis on sales and customer satisfaction.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-person or virtual interview with the sales manager
• Background check and reference verification
• Job offer and onboarding

Key Assessment Areas:

• Sales skills and product knowledge
• Communication and interpersonal skills
• Problem-solving and time management skills
• Customer service orientation
• Alignment with company Core Values

Application Tips:

• Tailor your resume to highlight relevant sales and customer service experience
• Prepare for behavioral interview questions that focus on your sales skills and customer service experience
• Research the company and the automotive industry to demonstrate your knowledge and enthusiasm

ATS Keywords: Automotive sales, customer service, vehicle sales, customer satisfaction, sales goals, product knowledge, business development

ASSUMPTION: The application process for this role may involve multiple interviews and assessments to ensure the best fit for the company and the candidate.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Customer Relationship Management (CRM) software
• Inventory management software
• Vehicle sales and financing software

ASSUMPTION: The specific tools and technologies used in this role may vary depending on the dealership and the company's standards.

👔 Cultural Fit Considerations

Company Values:

• Servant Leadership
• Teamwork through Trust & Respect
• Integrity
• Commitment to Customer Enthusiasm
• Passion for Winning
• Accountability at All Levels
• Commitment to Continuous Improvement

Work Style:

• Fast-paced and customer-focused
• Team-oriented and collaborative
• Results-driven and goal-oriented

Self-Assessment Questions:

• Do you have a strong commitment to customer satisfaction?
• Are you able to work effectively in a team environment?
• Do you have a passion for winning and a commitment to continuous improvement?

ASSUMPTION: Candidates who align with the company's Core Values and work style are more likely to be successful in this role.

⚠️ Potential Challenges

• Meeting monthly and annual sales quotas
• Managing customer expectations and concerns
• Adapting to changes in the automotive industry and market trends
• Balancing sales and customer service responsibilities

ASSUMPTION: The potential challenges in this role are common to the automotive sales industry and can be overcome with strong sales skills, product knowledge, and a customer-focused mindset.

📈 Similar Roles Comparison

• Compared to other automotive sales roles, this position may have a higher focus on customer satisfaction and a lower emphasis on vehicle inventory management
• In the automotive industry, sales roles may vary by brand, dealership size, and market demand
• Career progression in automotive sales typically involves advancing to sales management or leadership roles

ASSUMPTION: The specific responsibilities and requirements of automotive sales roles may vary depending on the brand, dealership, and market conditions.

📝 Sample Projects

• Developing and implementing a customer referral program to increase sales
• Collaborating with the marketing team to create targeted advertising campaigns for specific vehicle models
• Conducting market research to identify trends and opportunities in the automotive industry

ASSUMPTION: The specific projects assigned to this role may vary depending on the dealership's needs and the candidate's skills and interests.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this dealership support the professional development and growth of its sales team members?
• What are the most challenging aspects of working in this role, and how can I best prepare for them?
• How does the company measure and evaluate the performance of its sales team members?
• What opportunities are there for career advancement within the Hendrick Automotive Group?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and your commitment to success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant sales and customer service experience
• Prepare a cover letter that explains your interest in the role and your qualifications
• Prepare for behavioral interview questions that focus on your sales skills and customer service experience
• Research the company and the automotive industry to demonstrate your knowledge and enthusiasm
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.