Audience Development, Email Marketing and Social Media Intern

📌 Core Information

🔹 Job Title: Audience Development, Email Marketing and Social Media Intern

🔹 Company: KQED

🔹 Location: San Francisco, California, United States

🔹 Job Type: Intern

🔹 Category: Marketing

🔹 Date Posted: April 14, 2025

🔹 Experience Level: Entry-level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Supporting newsletter development and social media content programs
• Tracking and analyzing email performance data
• Collaborating with various teams to execute strategic campaigns
• Enhancing audience engagement through innovative strategies

ASSUMPTION: This role requires strong communication, analytical, and organizational skills, as well as a passion for public media and digital marketing.

📋 Key Responsibilities

✅ Supporting newsletter development by sourcing digital assets, writing copy, building the email, and scheduling

✅ Supporting social media content program by contributing to scheduling, sourcing, and creation of content across major social platforms

✅ Tracking, analyzing, and measuring email performance data against KPIs and sharing findings with newsletter stakeholders

✅ Supporting optimizing KQED’s lead-generation tactics across the website and social media platforms, brainstorming ideas for enhancing sign up experience, and helping implement A/B testing with various campaigns

✅ Helping execute strategic efforts in growing newsletter subscribers

✅ Staying up-to-date on the latest email marketing innovations, trends, and best practices and sharing insights with the Email Marketing Strategist

✅ Participating in brainstorming sessions to better optimize email marketing strategy and campaigns

ASSUMPTION: This role requires strong attention to detail, excellent communication skills, and the ability to work effectively in a team environment.

🎯 Required Qualifications

Education: Pursuing a degree in Marketing, Communications, or a related field

Experience: None required, but relevant experience is a plus

Required Skills:

• Interest in email and social media marketing
• Experience editing and writing copy for emails, social media, or newsletters
• Ability to effectively find, collect, assimilate, and analyze data
• Strong writing skills
• Willingness to learn and participate
• Strong interpersonal and organizational skills

Preferred Skills:

• Experience using an email service provider, Salesforce Marketing Cloud or Engaging Networks
• Experience using social media schedule manager, Sprout Social
• Experience with workflow apps and software such as Google Docs/Sheets/Slides and Slack
• Have experience with Canva or Adobe Photoshop to create graphics or other digital assets
• Curiosity about audience behavior and tendencies across digital platforms
• Have love for the Bay!

ASSUMPTION: Candidates with relevant experience and a strong passion for public media and digital marketing are encouraged to apply.

💰 Compensation & Benefits

Salary Range: $19.18 per hour (based on provided information)

Benefits:

• Paid internship with a salary of $19.18 per hour
• Opportunity to work in KQED's newly renovated headquarters and in the field
• Growth and development opportunities, including a proof-of-work project at the end of the internship

Working Hours: 16 hours per week from July 7th, 2025 through December 19th, 2025

ASSUMPTION: The salary range provided is based on the information given in the job listing. It is subject to change and may not include additional benefits or perks offered by the company.

📌 Applicant Insights

🔍 Company Context

Industry: Broadcast Media Production and Distribution

Company Size: 201-500 employees

Founded: 1954

Company Description:

• KQED is a non-profit, community-supported media organization that serves Northern California
• It offers a wide range of content through Public Television, Public Radio, Interactive, and Education
• KQED provides citizens with the knowledge they need to make informed decisions, convenes community dialogue, brings the arts to everyone, and engages audiences to share their stories
• It helps students and teachers thrive in 21st-century classrooms and takes people of all ages on journeys of exploration

Company Specialties:

• TV and radio programming
• Education and multimedia content
• News and food programming
• Science, environment, and arts coverage
• Bay Area life and culture

Company Website: http://www.kqed.org/

ASSUMPTION: KQED's mission and values align with its commitment to public service, diversity, and innovation.

📊 Role Analysis

Career Level: Entry-level (Intern)

Reporting Structure: This role reports directly to the Email Marketing Strategist and works closely with various teams across Content, Membership, Product, IT, and Creative

Work Arrangement: On-site, with the opportunity to work in the field

Growth Opportunities:

• Learning about audience development strategies and best practices
• Developing digital, analytical, and communication skills
• Potential for a proof-of-work project at the end of the internship

ASSUMPTION: This internship offers a unique opportunity to gain hands-on experience in audience development and digital marketing within a public media organization.

🌍 Location & Work Environment

Office Type: KQED's newly renovated headquarters in San Francisco, California

Office Location(s): 2601 Mariposa Street, San Francisco, CA 94110, US and 50 Beale St, 5th Floor, San Francisco, CA 94105, US

Geographic Context:

• San Francisco is a vibrant, diverse city with a rich cultural scene
• It is known for its mild Mediterranean climate, natural beauty, and progressive values
• The Bay Area offers a wide range of recreational activities, arts, and culinary experiences

Work Schedule: 16 hours per week from July 7th, 2025 through December 19th, 2025

ASSUMPTION: The work environment at KQED is collaborative, inclusive, and focused on public service.

💼 Interview & Application Insights

Typical Process:

• Submit application through the provided link
• Phone or video screen with the Hiring Manager
• In-person or virtual interview with the Email Marketing Strategist and other team members
• Final decision and offer

Key Assessment Areas:

• Communication skills, both written and verbal
• Analytical and problem-solving abilities
• Cultural fit and passion for public media
• Technical skills, including proficiency with relevant software and tools

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences
• Demonstrate your passion for public media and digital marketing
• Showcase your ability to work effectively in a team environment
• Prepare for behavioral and situational interview questions

ATS Keywords: Email Marketing, Social Media Marketing, Audience Development, Digital Marketing, Data Analysis, Teamwork, Collaboration, Public Media, Non-profit

ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their skills and qualifications throughout the interview process.

🛠️ Tools & Technologies

• Email service provider (Salesforce Marketing Cloud or Engaging Networks)
• Social media schedule manager (Sprout Social)
• Workflow apps and software (Google Docs/Sheets/Slides, Slack)
• Design tools (Canva, Adobe Photoshop)

ASSUMPTION: Familiarity with these tools is not required, but candidates with experience in these areas may have an advantage.

👔 Cultural Fit Considerations

Company Values:

• Diversity, Equity, and Inclusion
• Collaboration and Teamwork
• Innovation and Continuous Learning
• Public Service and Community Engagement

Work Style:

• Collaborative and inclusive
• Focused on public service and community engagement
• Committed to diversity, equity, and inclusion
• Encourages innovation and continuous learning

Self-Assessment Questions:

• How do you align with KQED's values of diversity, equity, and inclusion?
• How do you approach working in a collaborative and inclusive team environment?
• What is your passion for public media, and how does it drive your work?

ASSUMPTION: Candidates should be prepared to demonstrate their alignment with KQED's values and work style throughout the interview process.

⚠️ Potential Challenges

• Balancing multiple responsibilities and priorities
• Working in a fast-paced, dynamic environment
• Adapting to changes in technology and best practices
• Managing multiple stakeholders and collaborating effectively with various teams

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to continuous learning.

📈 Similar Roles Comparison

• This role is unique in its focus on audience development within a public media organization
• It offers a blend of marketing, data analysis, and creative responsibilities
• Career paths may include roles such as Marketing Coordinator, Data Analyst, or Content Strategist

ASSUMPTION: This role offers a unique opportunity to gain experience in a variety of areas and develop a well-rounded skill set.

📝 Sample Projects

• Developing and executing a targeted email campaign to increase open rates and click-throughs
• Analyzing social media performance data to optimize content strategy and engagement
• Collaborating with the creative team to design and produce visually appealing email newsletters

ASSUMPTION: These sample projects demonstrate the range of responsibilities and the opportunity for creativity and innovation in this role.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the Audience Development team currently, and how can this role help address them?
• How does this role support KQED's overall mission and goals?
• What opportunities are there for growth and professional development within this role?
• How does the team collaborate and communicate to ensure successful project execution?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?

ASSUMPTION: These questions demonstrate a candidate's interest in the role, the organization, and their commitment to driving results.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences
• Prepare for behavioral and situational interview questions
• Follow up with the Hiring Manager within one week of submitting your application
• If you haven't heard back after two weeks, politely inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.