AVP-Brand, Creative and Content

📌 Core Information

🔹 Job Title: AVP-Brand, Creative and Content

🔹 Company: Ascension

🔹 Location: Remote

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 21, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Remote Solely

🚀 Job Overview

Key aspects of this role include:

• Leading brand strategy and development for a large healthcare organization
• Overseeing integrated creative campaigns to enhance brand equity and drive engagement
• Ensuring brand consistency across national and local markets while maintaining regional relevance
• Collaborating with cross-functional teams to deliver cohesive brand experiences
• Guiding use of digital, traditional, and emerging channels to maintain a modern and relevant brand presence

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to balance brand consistency with regional relevance. The ideal candidate will have extensive experience in brand management, creative strategy, or marketing leadership within a large or complex organization.

📋 Key Responsibilities

✅ Develop and lead Ascension’s enterprise-wide brand strategy, voice, and visual identity

✅ Serve as brand steward across national and local markets, balancing consistency with regional relevance

✅ Direct development of integrated, multi-channel campaigns that enhance brand equity and drive engagement

✅ Oversee creation of content and creative assets that reflect Ascension’s mission, values, and priorities

✅ Collaborate across marketing, communications, digital, and customer experience teams to deliver cohesive brand experiences

✅ Guide use of digital, traditional, and emerging channels to maintain a modern and relevant brand presence

✅ Ensure brand alignment in advertising, social media, internal communications, and environmental branding

✅ Implement processes to measure brand health and campaign effectiveness; use insights to inform strategy

✅ Lead and develop a team of designers, writers, and producers, fostering a culture of innovation and excellence

✅ Manage relationships with external agencies, creative partners, and vendors

✅ Oversee creative operations, workflows, and budget to ensure quality, efficiency, and strategic alignment

ASSUMPTION: This role involves a high level of responsibility and requires exceptional leadership, strategic thinking, and strong communication skills. The ideal candidate will have experience managing teams and working with external partners to deliver high-quality creative content.

🎯 Required Qualifications

Education: Bachelor's degree with 7 years of applicable cumulative job specific experience required, with 4 of those years being in leadership/management.

Experience: 10+ years of progressive experience in brand management, creative strategy, or marketing leadership

Required Skills:

• Proven ability to connect brand strategy to business and growth objectives
• Deep knowledge of integrated marketing channels and content development
• Experience leading creative teams and managing internal resources alongside agency partners
• Strong judgment, adaptability, and ability to drive innovation in a fast-paced environment
• Skilled communicator and presenter with executive presence

Preferred Skills:

• Master’s degree preferred
• Understanding of healthcare industry or other mission-driven organizations a plus

ASSUMPTION: Candidates should have a strong portfolio of creative campaigns and brand initiatives in large or complex organizations. They should also possess excellent leadership skills and the ability to thrive in a fast-paced, dynamic environment.

💰 Compensation & Benefits

Salary Range: $180,000 - $250,000 (Based on industry standards for a role of this level and location)

Benefits:

• Paid time off (PTO)
• Various health insurance options and wellness plans
• Retirement benefits including employer match plans
• Long-term and short-term disability
• Employee assistance programs (EAP)
• Parental leave and adoption assistance
• Tuition reimbursement
• Community giving opportunities

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level and location. Actual compensation may vary based on factors including experience, skills, education, performance, and salary range at the time of the offer.

📌 Applicant Insights

🔍 Company Context

Industry: Ascension is a leading non-profit and Catholic health system in the U.S., dedicated to delivering compassionate, personalized care to all, with special attention to persons living in poverty and those most vulnerable.

Company Size: Ascension is one of the leading non-profit and Catholic health systems in the U.S., with approximately 156,000 associates and 34,000 aligned providers. It operates more than 2,600 sites of care – including 151 hospitals and more than 50 senior living facilities – in 21 states and the District of Columbia.

Founded: Ascension was founded in 1919 by the Daughters of Charity of St. Vincent's Hospital in Indianapolis, Indiana.

Company Description:

• Ascension is committed to delivering compassionate, personalized care to all, with special attention to persons living in poverty and those most vulnerable.
• In FY2018, Ascension provided nearly $2 billion in care of persons living in poverty and other community benefit programs.
• Ascension includes approximately 156,000 associates and 34,000 aligned providers.
• The national health system operates more than 2,600 sites of care – including 151 hospitals and more than 50 senior living facilities – in 21 states and the District of Columbia.

Company Specialties:

• Hospital and health care services
• Senior living facilities
• Physician practice management
• Venture capital investing
• Investment management
• Biomedical engineering
• Facilities management
• Clinical care management
• Information services
• Risk management
• Contracting through Ascension’s own group purchasing organization

Company Website: https://www.ascension.org/

ASSUMPTION: Ascension's extensive network of care sites and diverse range of services enable it to provide comprehensive care to a wide range of patients, with a focus on serving those most in need.

📊 Role Analysis

Career Level: This role is at the senior leadership level, reporting directly to the Vice President, Head of Marketing.

Reporting Structure: The AVP-Brand, Creative and Content will report directly to the Vice President, Head of Marketing.

Work Arrangement: This role is remote solely, allowing for flexibility and work-life balance.

Growth Opportunities:

• Ascension's extensive network of care sites and diverse range of services provide ample opportunities for career growth and development within the organization.
• This role offers the chance to lead a high-performing creative team and drive innovation in a dynamic and fast-paced environment.
• The ideal candidate will have the opportunity to make a significant impact on Ascension's brand and contribute to its mission of delivering compassionate, personalized care to all.

ASSUMPTION: Success in this role may lead to further leadership opportunities within Ascension's marketing or communications departments, or potentially within the broader organization.

🌍 Location & Work Environment

Office Type: Remote

Office Location(s): This role can be performed remotely from anywhere in the United States.

Geographic Context:

• The United States offers a wide range of cultural, recreational, and professional opportunities, allowing employees to balance work and personal life.
• Ascension's extensive network of care sites ensures that high-quality healthcare services are accessible to employees and their families, regardless of location.

Work Schedule: Full-time (40 hours per week), with flexibility for remote work.

ASSUMPTION: The remote work arrangement for this role allows for greater flexibility and work-life balance, enabling employees to better manage their personal and professional responsibilities.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth behavioral and situational interviews
• Final round interviews with key stakeholders
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and brand management skills
• Leadership and team management abilities
• Communication and presentation skills
• Adaptability and innovation in a fast-paced environment
• Alignment with Ascension's mission and values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare for behavioral and situational interview questions by reflecting on your past experiences and how they demonstrate the required skills
• Showcase your portfolio of creative campaigns and brand initiatives to illustrate your strategic thinking and leadership abilities
• Research Ascension's mission, values, and culture to ensure a strong fit and demonstrate your enthusiasm for the organization
• Follow up with the hiring manager after your interview to express your interest in the role and ask any remaining questions

ATS Keywords: Brand strategy, creative campaigns, content development, leadership, integrated marketing, team management, communication, innovation, healthcare knowledge, digital marketing, agency management, visual identity, brand stewardship, campaign effectiveness, cohesive brand experiences, adaptability

ASSUMPTION: Ascension's hiring process is designed to assess candidates' skills, experiences, and cultural fit with the organization. The ideal candidate will have a strong portfolio of creative campaigns and brand initiatives, excellent leadership skills, and a deep understanding of integrated marketing channels and content development.

🛠️ Tools & Technologies

• Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• Microsoft Office Suite (Word, Excel, PowerPoint)
• Project management tools (e.g., Asana, Trello, JIRA)
• Content management systems (e.g., WordPress, Drupal)
• Marketing automation platforms (e.g., Marketo, HubSpot)
• Social media management tools (e.g., Hootsuite, Buffer)
• Analytics tools (e.g., Google Analytics, Adobe Analytics)

ASSUMPTION: The ideal candidate will have experience working with a wide range of creative and marketing tools, as well as a strong understanding of how to leverage these tools to drive brand engagement and campaign effectiveness.

👔 Cultural Fit Considerations

Company Values:

• Service of the poor and vulnerable
• Reverence for all persons
• Integrity
• Wisdom
• Creativity

Work Style:

• Collaborative and team-oriented
• Adaptable and responsive to change
• Data-driven and results-focused
• Innovative and forward-thinking
• Compassionate and empathetic

Self-Assessment Questions:

• How do your personal values align with Ascension's mission and values?
• Describe a time when you had to adapt to a significant change in a project or work environment. How did you handle it, and what was the outcome?
• How do you approach balancing brand consistency with regional relevance in a large or complex organization?

ASSUMPTION: Ascension's values and work style emphasize compassion, collaboration, and a commitment to serving those most in need. The ideal candidate will possess a strong sense of empathy, excellent communication skills, and the ability to thrive in a dynamic and fast-paced environment.

⚠️ Potential Challenges

• Managing a high-performing creative team and maintaining a consistent brand voice across multiple markets
• Balancing brand consistency with regional relevance in a large and diverse healthcare organization
• Adapting to changes in market trends, consumer behavior, and regulatory requirements
• Working with external agencies and creative partners to deliver high-quality content on time and within budget
• Measuring brand health and campaign effectiveness, and using insights to inform strategy

ASSUMPTION: The ideal candidate will have experience overcoming these challenges and possess strong leadership, strategic thinking, and adaptability skills.

📈 Similar Roles Comparison

• This role differs from related positions in its focus on leading brand strategy and development for a large healthcare organization, rather than a specific product, service, or market segment.
• While similar roles may require comparable skills in brand management, creative strategy, or marketing leadership, this role places a greater emphasis on balancing brand consistency with regional relevance in a large and complex organization.
• Career paths for this role may include progression to vice president or chief marketing officer positions within Ascension or other large healthcare organizations.

ASSUMPTION: The unique aspects of this role require a strong understanding of brand management, creative strategy, and marketing leadership within the context of a large and complex healthcare organization.

📝 Sample Projects

• Developing a comprehensive brand strategy and visual identity for a new healthcare service line or market expansion
• Overseeing the creation of integrated, multi-channel campaigns to launch a new product or service
• Collaborating with cross-functional teams to deliver cohesive brand experiences across digital and traditional channels
• Conducting market research and analyzing brand health metrics to inform strategic decision-making
• Managing relationships with external agencies and creative partners to deliver high-quality content on time and within budget

ASSUMPTION: The ideal candidate will have experience working on these types of projects and possess strong leadership, strategic thinking, and adaptability skills.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department, and how this role fits into the broader organization?
• How does Ascension approach balancing brand consistency with regional relevance, and what specific challenges has the organization faced in this area?
• What are the key priorities for this role in the first 90 days, and how will my success be measured?
• How does Ascension support the professional development and growth of its employees, particularly in marketing and communications roles?
• Can you provide examples of how Ascension has adapted to changes in market trends, consumer behavior, or regulatory requirements, and how has the brand strategy evolved as a result?

ASSUMPTION: Asking these questions will help you better understand the role's requirements, the organization's culture, and the opportunities for professional growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare for behavioral and situational interview questions by reflecting on your past experiences and how they demonstrate the required skills
• Showcase your portfolio of creative campaigns and brand initiatives to illustrate your strategic thinking and leadership abilities
• Research Ascension's mission, values, and culture to ensure a strong fit and demonstrate your enthusiasm for the organization
• Follow up with the hiring manager after your interview to express your interest in the role and ask any remaining questions

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.