📌 Core Information
🔹 Job Title: AVP, Consumer Engagement Lifecycle Marketing
🔹 Company: Synchrony
🔹 Location: Stamford, Connecticut, United States
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-04-24
🔹 Experience Level: Mid-Senior level
🔹 Remote Status: On-site (with flexible work options)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing lifecycle marketing strategies for Synchrony's consumer credit card portfolio
- Collaborating with cross-functional teams to enhance customer experience and drive engagement
- Managing complex marketing campaigns from end to end using Workfront
- Leading growth initiatives such as retention and best customer efforts
- Analyzing campaign performance and optimizing strategies based on data insights
ASSUMPTION: This role requires a strong background in digital marketing, lifecycle marketing, and analytics. The ideal candidate will have experience working with various teams and managing complex projects.
📋 Key Responsibilities
✅ Oversee a variety of lifecycle efforts including incentives, benefit reinforcement, and retention, developing campaigns to reflect desired strategies
✅ Lead marketing campaign design and execution, including program setup and tracking in Workfront, workbook development, audience segmentation review and approval oversight, creative development and execution, collateral management, legal reviews and revisions, and marketing services / outside agency management
✅ Deepen partnership with emerging SYF and vendor technology and platform refinements to fuel growth
✅ Lead the internal campaign review process and coordinate materials needed for each (e.g., Legal, Compliance, Fair Lending, Marketing Tollgate)
✅ Lead the oversight of campaign overview / tracking / results documents
✅ Build strong relationships with marketing leaders on the team and act as the right hand when it comes to issues management and campaign status updates
✅ Proactively identify and escalate issues
✅ Perform other duties and/or special projects as assigned
ASSUMPTION: This role involves a high level of responsibility and requires strong project management skills, attention to detail, and the ability to work effectively with various teams.
🎯 Required Qualifications
Education: Bachelor's degree or equivalent experience
Experience: 9+ years of digital and lifecycle marketing experience, with 5+ years in digital platform management and/or marketing, and 3+ years of analytics experience
Required Skills:
- Proven experience in digital platform management and/or marketing
- Strong analytical skills with competencies in analytic tools, dashboards, and tracking
- Ability to travel as needed (~15%)
Preferred Skills:
- Bachelor's degree preferably in Business, Marketing, or Technology
- Consumer/digital first mentality
- Marketing experience preferably in cobrand, digital, technology platform, direct marketing, credit card, or financial services
- Experience influencing organizations and other professionals
ASSUMPTION: The ideal candidate will have a strong background in digital marketing, lifecycle marketing, and analytics. Experience working with cross-functional teams and managing complex projects is essential.
💰 Compensation & Benefits
Salary Range: $90,000.00 - $155,000.00 USD Annual (based on experience and market adjustments for CA, NY Metro, and Seattle)
Benefits:
- Competitive benefits package
- 401(k) with company match
- Health, dental, and vision insurance
- Paid time off and holidays
- Tuition reimbursement and professional development opportunities
Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM (with flexible work options)
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles. Actual compensation may vary based on experience, skills, and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services
Company Size: 10,001+ employees
Founded: 1932 (as a division of General Electric; became an independent company in 1983)
Company Description:
- Synchrony is a leading consumer financial services company providing a range of credit products through programs it has established with a large group of national and regional retailers, local merchants, manufacturers, buying group programs, and healthcare service providers
- The company offers private label credit cards, promotional financing, and installment lending products
- Synchrony also offers savings products, banking, and online banking services
Company Specialties:
- Consumer finance
- Payments
- Promotional financing
- Installment lending
- Savings products
- Banking and online banking
Company Website: https://www.synchrony.com
ASSUMPTION: Synchrony is a well-established company in the financial services industry with a strong focus on consumer credit products and services.
📊 Role Analysis
Career Level: Mid-Senior level (Grade/Level: 11)
Reporting Structure: This role reports directly to the Senior Vice President of Consumer Engagement Lifecycle Marketing
Work Arrangement: On-site with flexible work options (occasional travel required)
Growth Opportunities:
- Potential career progression within the marketing department or broader organization
- Opportunities to work on high-impact projects and initiatives
- Access to professional development and training programs
ASSUMPTION: This role offers opportunities for career growth and professional development within a large, established organization.
🌍 Location & Work Environment
Office Type: Corporate headquarters with a modern, collaborative work environment
Office Location(s): Stamford, Connecticut, United States
Geographic Context:
- Stamford is located in Fairfield County, Connecticut, approximately 30 miles northeast of New York City
- The area offers a mix of urban and suburban living, with a variety of cultural, recreational, and entertainment options
- Stamford has a humid subtropical climate, with mild winters and warm, humid summers
Work Schedule: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM (with flexible work options)
ASSUMPTION: The Stamford office offers a modern, collaborative work environment with access to a variety of amenities and resources.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with a member of the HR team
- On-site or virtual interview with the hiring manager and/or other team members
- Final interview with the Senior Vice President of Consumer Engagement Lifecycle Marketing
- Background check and onboarding
Key Assessment Areas:
- Marketing and lifecycle campaign management skills
- Analytical and problem-solving abilities
- Collaboration and communication skills
- Leadership and influencing skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing, lifecycle campaign management, and analytics experience
- Demonstrate your understanding of the role and Synchrony's business by researching the company and its products and services
- Prepare for behavioral and situational interview questions that focus on your marketing and campaign management experience
ATS Keywords: Lifecycle marketing, consumer engagement, campaign management, Workfront, analytics, digital marketing, marketing strategy, cross-functional teams
ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their marketing and campaign management skills and experience.
🛠️ Tools & Technologies
- Workfront (project management and collaboration platform)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Analytics (or similar web analytics tools)
- Marketing automation and email marketing platforms (e.g., Marketo, Salesforce Marketing Cloud)
ASSUMPTION: This role requires proficiency in Workfront and familiarity with various marketing and analytics tools.
👔 Cultural Fit Considerations
Company Values:
- Put People First
- Act with Integrity
- Deliver with Excellence
- Innovate and Adapt
- Collaborate and Win Together
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
- Results-focused and accountable
Self-Assessment Questions:
- How do you align with Synchrony's core values, particularly 'Put People First' and 'Act with Integrity'?
- How do you approach working with cross-functional teams, and how do you ensure effective collaboration and communication?
- How do you stay organized and manage multiple projects and priorities, particularly when working with complex marketing campaigns?
ASSUMPTION: Synchrony values candidates who are collaborative, data-driven, and adaptable, with a strong commitment to customer focus and integrity.
⚠️ Potential Challenges
- Managing complex marketing campaigns and multiple projects simultaneously
- Working with various teams and stakeholders to ensure alignment and effective collaboration
- Keeping up with industry trends and emerging technologies in digital marketing and lifecycle campaign management
- Occasional travel requirements (~15%)
ASSUMPTION: This role presents both opportunities and challenges, requiring strong project management skills, adaptability, and effective communication and collaboration.
📈 Similar Roles Comparison
- Compared to similar roles in the industry, this position offers a competitive salary range and comprehensive benefits package
- Synchrony's focus on consumer credit products and services differentiates it from other financial services companies
- Career progression opportunities may vary depending on the specific organization and its structure
ASSUMPTION: This role offers a competitive compensation and benefits package, with opportunities for career growth and professional development within the financial services industry.
📝 Sample Projects
- Developing and executing a retention campaign to reduce customer churn for a Synchrony credit card portfolio
- Collaborating with cross-functional teams to launch a new promotional financing offer for a retail partner
- Analyzing campaign performance data to optimize marketing strategies and improve customer engagement
ASSUMPTION: These sample projects illustrate the range of responsibilities and initiatives that the AVP, Consumer Engagement Lifecycle Marketing role may involve.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics for this role?
- How does this role contribute to the overall marketing strategy for Synchrony's consumer credit card portfolio?
- What are the most significant challenges facing the consumer engagement lifecycle marketing team currently, and how can this role address them?
- How does Synchrony support the professional development and growth of its employees in this role?
- What is the typical career path for someone in this role, and what opportunities exist for growth and advancement?
ASSUMPTION: These interview questions help candidates better understand the role, team dynamics, and career growth opportunities within Synchrony.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing, lifecycle campaign management, and analytics experience
- Prepare for behavioral and situational interview questions that focus on your marketing and campaign management experience
- Research Synchrony's business and products and services to demonstrate your understanding of the company and its mission
- Follow up with the HR team one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
