AVP, Market Insights, Social and Content Marketing

📌 Core Information

🔹 Job Title: AVP, Market Insights, Social and Content Marketing

🔹 Company: Avomind

🔹 Location: Causeway Bay, Hong Kong

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: May 23, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading localized content and social media strategies for FXTM brand across key Asian markets
• Analyzing market trends and producing market analysis content
• Implementing social media strategies to drive brand awareness and client engagement
• Collaborating with cross-functional teams to ensure content and social media efforts are aligned
• Managing both organic and paid social media campaigns

ASSUMPTION: This role requires a strategic thinker with strong analytical skills, a deep understanding of the Forex industry, and expertise in leveraging social media platforms to drive brand awareness, client acquisition, and retention.

📋 Key Responsibilities

✅ Trading Market Insights, Trend Analysis and Content Creation:

• Analyze market trends in the Forex industry and related financial markets to identify opportunities and risks for the business.
• Produce high-quality market analysis content in English and Chinese to educate and engage clients.
• Translate complex market data and insights into clear, actionable, and compelling content for both retail and indirect audiences.
• Collaborate with the business insights and trading teams to ensure content accuracy and relevance.

✅ Social Media Strategy and Execution:

• Develop and implement social media strategies tailored to the unique landscapes of China and Southeast Asia.
• Drive growth and engagement on social media platforms by creating and curating high-quality, platform-specific content.
• Monitor and analyze social media performance metrics to optimize strategies and achieve KPIs.
• Provide strategic proposals for social and community strategy, product and brand campaigns to drive social and overall acquisition and retention targets.
• Stay updated on social media trends, algorithm changes, and emerging platforms to ensure the brand remains competitive and innovative.
• Collaborate with influencers, partners, and internal teams to amplify brand presence and reach as well as drive new business via social media.
• Manage both organic and paid social media campaigns, including budget allocation, targeting, and performance tracking.

✅ Content Strategy Development and Execution:

• Develop and implement localized content strategies for key Asian markets, aligned with the company’s objectives and customer needs.
• Create and manage content strategies across all client touchpoints, including websites, client portals, social media, CRM, trading platforms, and educational materials.
• Conduct content audits, gap analyses, and competitor analyses to identify opportunities for improvement and ensure alignment with commercial and risk mitigation strategies.
• Determine the most effective content formats to engage target audiences and achieve marketing goals.
• Deliver value-driven content tailored to different stages of the customer lifecycle.

✅ Performance Analysis and Optimization:

• Analyze content and social media performance metrics to identify trends, anticipate customer needs, and refine strategies.
• Establish KPIs and reporting frameworks to measure the success of content and social media marketing efforts.
• Conduct keyword research and SEO optimization to enhance content visibility and drive organic traffic.
• Monitor competitor content and social media strategies to identify opportunities for differentiation and improvement.

✅ Collaboration and Leadership:

• Work closely with cross-functional teams to ensure content and social media efforts are aligned and leveraged effectively.
• Collaborate with internal and external content contributors, providing clear briefs, managing deliverables, and ensuring editorial quality.
• Lead risk mitigation and crisis management efforts, ensuring timely responses to incidents and compliance with regulatory requirements.

✅ Content Creation and Delivery:

• Write high-quality Forex market analysis articles and create educational content in English and Chinese with a quick turnaround time.
• Conduct webinars in English and Chinese to support client acquisition, retention, and upselling efforts.
• Develop multimedia content to enhance brand storytelling and engagement.

ASSUMPTION: This role requires exceptional multilingual copywriting skills, a proven track record in social media growth strategies, and the ability to analyze market trends and produce market analysis content to support business objectives.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Communications, Advertising, Journalism, or a related field.

Experience: Proven experience in social media strategy, content marketing, and digital marketing, preferably in the financial services or Forex industry.

Required Skills:

• Exceptional copywriting and content creation skills in English and Chinese (a must).
• Strong analytical skills to gather business insights, track performance metrics, and optimize strategies.
• Expertise in managing China social media platforms (e.g., WeChat, Weibo, Douyin) and SEA platforms (e.g., Facebook, Instagram, LINE, TikTok).
• Excellent communication, presentation, and organizational skills.
• Ability to think strategically while managing details and meeting deadlines.
• Proficiency in SEO, keyword research, and content distribution across digital channels.
• Design sensibility to envision and create multimedia content (e.g., infographics, videos).
• Ability to collaborate effectively with diverse teams and manage cross-time zone work schedules.
• Ability to utilize content and SEO marketing tools including but not limited to Google Analytics, Google search console; Business analytics tools such as Amplitude, Power BI; Research tools such as Bloomberg; Website CMS such as Drupal

Preferred Skills:

• Experience in the financial industry, particularly in Forex or trading.
• Familiarity with regulatory requirements in key Asian markets (e.g., China, Thailand).
• Experience with crisis management and risk mitigation strategies.
• Knowledge of additional Asian languages (e.g., Thai, Korean) is a plus.

ASSUMPTION: This role requires a strong understanding of the Forex market, including the ability to create market analysis content and conduct educational webinars.

💰 Compensation & Benefits

Salary Range: HKD 800,000 - 1,200,000 per annum (Based on experience and market standards for similar roles in Hong Kong)

Benefits:

• Medical insurance
• Discretionary performance-related bonus
• Paid sick leave days for self and for taking care of your dependents
• A focus on your wellbeing, including talks and access to self-development tools
• Global Employee Assistance Programme
• Quarterly cash allowance

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on market standards for similar roles in Hong Kong. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services, specifically Online Trading and Forex Brokerage

Company Size: 500 employees, with offices in the UAE, UK, Hong Kong, Cyprus, Mauritius, South Africa, Kenya, and Nigeria

Founded: 1998, with over 25 years of experience in offering online trading for retail clients globally

Company Description:

• Pioneered FX and CFD trading internationally, bringing new asset classes to individuals across Europe, Middle East, Africa, and Asia under newly forming regulations
• Operates 6 regulated brokers (FCA, ADGM, CySec, Comoros, Mauritius, and Kenya)
• Offers a growing range of products that deliver exciting new ways to access the world’s financial markets

Company Specialties:

• Online Trading
• Forex Brokerage
• Financial Services

Company Website: http://www.avomind.com

ASSUMPTION: Avomind is a global talent acquisition firm specializing in commercial, strategy, and analytics & insights talent. They are not the employer for this role but are responsible for the recruitment process.

📊 Role Analysis

Career Level: Senior Management

Reporting Structure: This role reports directly to the Head of Marketing or a similar senior position within the organization.

Work Arrangement: On-site, with the possibility of occasional remote work for specific tasks or projects.

Growth Opportunities:

• Potential to lead and manage a team of marketing professionals in the future
• Opportunities to work on high-impact projects and drive business growth
• Chance to gain exposure to senior leadership and contribute to strategic decision-making processes

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance their career within the organization.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with state-of-the-art facilities

Office Location(s): Causeway Bay, Hong Kong

Geographic Context:

• Hong Kong is a major global financial hub with a vibrant and dynamic business environment
• The company's office is located in the heart of Causeway Bay, a bustling commercial district with easy access to public transportation and amenities
• The area is known for its diverse cultural scene, shopping, and dining options

Work Schedule: Standard office hours, with flexibility for occasional remote work or adjusted hours for specific projects

ASSUMPTION: The work environment is fast-paced and dynamic, with a strong focus on collaboration and teamwork. The company encourages a healthy work-life balance and provides employees with the resources and support they need to succeed.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the Avomind job portal
• Phone or video screening with an Avomind recruitment consultant
• In-depth telephone or video interview with the hiring manager or a senior team member
• Final on-site or virtual interview with the hiring manager and other key stakeholders
• Background and reference checks, followed by a job offer

Key Assessment Areas:

• Cultural fit and alignment with company values
• Strategic thinking and problem-solving skills
• Analytical skills and data-driven decision-making abilities
• Excellent communication and presentation skills
• Proven track record in social media strategy, content marketing, and digital marketing

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare examples of your social media strategies, content marketing campaigns, and market analysis content to showcase your expertise during the interview
• Research the company and the role thoroughly to demonstrate your enthusiasm and understanding of the opportunity
• Practice common interview questions and prepare thoughtful responses that showcase your qualifications and fit for the role

ATS Keywords: Market Insights, Social Media Strategy, Content Marketing, Digital Marketing, Forex Industry, Trend Analysis, Performance Metrics, SEO, Collaboration, Leadership, Crisis Management

ASSUMPTION: The interview process is designed to assess the candidate's skills, experience, and cultural fit for the role. The company values transparency and open communication throughout the recruitment process.

🛠️ Tools & Technologies

• Social media platforms (e.g., WeChat, Weibo, Douyin, Facebook, Instagram, LINE, TikTok)
• Content management systems (e.g., Drupal)
• SEO and keyword research tools (e.g., Google Analytics, Google Search Console)
• Business analytics tools (e.g., Amplitude, Power BI)
• Research tools (e.g., Bloomberg)
• Project management tools (e.g., Asana, Trello)
• Video creation and editing tools (e.g., Adobe Premiere Pro, iMovie)

ASSUMPTION: The tools and technologies required for this role are industry-standard and widely used in marketing and content creation. The company provides employees with access to the necessary tools and resources to perform their job effectively.

👔 Cultural Fit Considerations

Company Values:

• Speed: Deliver results quickly and efficiently
• Collaboration: Work together to achieve common goals
• Expertise: Continuously learn and improve
• Integrity: Act with honesty and transparency

Work Style:

• Dynamic and fast-paced environment
• Strong focus on collaboration and teamwork
• Results-driven and data-driven decision-making
• Open and transparent communication
• Flexible and adaptable to change

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working collaboratively with diverse teams and managing cross-time zone work schedules?
• Do you have a proven track record in social media strategy, content marketing, and digital marketing, with a strong focus on driving results and optimizing performance?
• Are you able to think strategically, analyze data, and make data-driven decisions to drive business growth?
• Do you possess exceptional multilingual copywriting skills in English and Chinese, with a strong ability to create compelling content that engages and educates audiences?

ASSUMPTION: The company values a diverse and inclusive work environment, where employees are encouraged to bring their unique perspectives and ideas to the table. They seek candidates who are passionate about their work, committed to continuous learning, and dedicated to driving results.

⚠️ Potential Challenges

• Managing multiple social media platforms and content channels simultaneously
• Keeping up with the fast-paced nature of the Forex industry and market trends
• Balancing the demands of multiple stakeholders, including internal teams, external partners, and clients
• Working across different time zones and managing cross-cultural teams
• Adapting to regulatory changes and ensuring compliance with relevant standards and guidelines

ASSUMPTION: This role presents unique challenges that require a proactive, adaptable, and strategic mindset. Successful candidates will be able to navigate these challenges effectively and contribute to the company's continued growth and success.

📈 Similar Roles Comparison

• This role is unique in its focus on the Asian market, requiring expertise in managing China social media platforms and localized content strategies
• Compared to similar roles in the financial services industry, this position offers a more specialized focus on the Forex market and trading-related content
• Career progression in this role may lead to opportunities in senior management or specialized marketing positions within the organization

ASSUMPTION: While this role shares similarities with other marketing and content creation positions, its unique focus on the Asian market and the Forex industry sets it apart from other opportunities in the field.

📝 Sample Projects

• Developing and executing a social media strategy for the FXTM brand in China, focusing on WeChat and Douyin platforms
• Creating a series of educational webinars in English and Chinese to support client acquisition, retention, and upselling efforts
• Conducting a comprehensive content audit and gap analysis for the FXTM website, followed by the development and implementation of a new content strategy

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and initiatives that the AVP, Market Insights, Social and Content Marketing will be expected to manage and deliver.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the overall marketing strategy for the FXTM brand in Asia?
• What are the most significant challenges facing the marketing team in the Asian market, and how can this role address them?
• How does the company support the professional development and growth of its employees?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?

ASSUMPTION: Asking thoughtful and insightful questions during the interview demonstrates your interest in the role and your commitment to driving results. It also provides an opportunity to assess the company's culture and values and ensure a good fit for your career goals.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare examples of your social media strategies, content marketing campaigns, and market analysis content to showcase your expertise during the interview
• Research the company and the role thoroughly to demonstrate your enthusiasm and understanding of the opportunity
• Practice common interview questions and prepare thoughtful responses that showcase your qualifications and fit for the role
• Follow up with the hiring manager or the Avomind recruitment consultant within one week of the interview to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.