Senior Manager, Brand

📌 Core Information

🔹 Job Title: Senior Manager, Brand

🔹 Company: Sun Life

🔹 Location: Taikoo Shing, Hong Kong Island

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: June 19, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading Sun Life's brand growth strategies and marketing plans
• Driving innovative, creative, and insights-driven brand communications
• Collaborating with various teams to ensure cohesive brand promotion
• Analyzing brand performance across Asia and recommending strategy revisions
• Managing regional creative agency relationships and serving as a hub for regional efficiencies

ASSUMPTION: This role requires a strategic mindset, strong project management skills, and the ability to thrive in a dynamic environment. Experience in the insurance market and agency management is desirable but not required.

📋 Key Responsibilities

✅ Lead Sun Life brand growth strategies, marketing, and communication plans to support the Brand Modernization program

✅ Drive innovative, creative, and insights-driven solutions to brand communications

✅ Be the brand champion to safeguard the brand essence across functions

✅ Point of contact for marketing teams across markets to ensure Sun Life brand is promoted cohesively and consistently in all online/offline materials

✅ Provide overall support on Sun Life global brand strategy and programmes

✅ Translate Sun Life brand strategy into brand plan and go-to-market strategy, with passion for capturing clients' attention

✅ Collaborate with local marketing teams to secure buy-in and support for planned regional initiatives, including budget spends

✅ Monitor market trends and translate insights into localized content, messages, and creatives, working seamlessly with the digital marketing team to channel master content across multiple digital/social platforms

✅ Work collaboratively with the CX team to drive all brand-related research in Asia

✅ Analyze and review brand performance across Asia to recommend strategy and plan revisions as required

✅ Push boundaries of what is possible and inspire creative excellence

✅ Partner with Communications & Partnerships team to drive awareness on employee value proposition, philanthropy, and ESG/sustainability

✅ Lead establishment of frameworks and templates for internal/external communications, supporting various functions and ensuring all materials are on-brand

✅ Lead development of marketing project briefs and agency/vendor selection process

✅ Embed CVP and product into brand advertising to drive greater cut-through and relevance to target market

✅ Collaborate with sales team on priorities, campaign planning, and optimization to drive sales outcomes

✅ Align creatives with media planning and optimize formats based on best-performing media for Sun Life

✅ Develop creative strategy and treatment for nurturing and client-facing content

✅ Manage regional creative agency relationships and serve as hub for regional efficiencies

✅ Work closely with broader regional brand team for cohesive messaging and brand positioning

✅ Own the stock image account in Asia and liaise effectively with markets on usage and account management

✅ Lead creative development of corporate gift items

✅ Lead annual brand budgeting and marketing planning

ASSUMPTION: This role involves a mix of strategic planning, project management, and creative development. It requires strong collaboration skills and the ability to work effectively with various teams and stakeholders.

🎯 Required Qualifications

Education: University Degree, preferably in business, marketing, media, or communications.

Experience: Minimum 8 years’ relevant experience in brand management, advertising, creatives, or marketing roles. Preferably a background in inhouse financial services role

Required Skills:

• Proven capability to understand and translate company business strategy and customer’s insight into a tangible marketing plan and strategy
• Extensive track record as a project manager, leading and delivering both traditional and digital marketing campaigns, especially content and influencer marketing
• Proven ability as a self-starter with energy and drive to thrive in a challenging and dynamic environment
• Excellent written and spoken English

Preferred Skills:

• Experience of the Insurance market, trends and development space
• Ability to leverage fresh, creative, and innovative ideas for marketing program development
• Experience managing agency partners, agency background is an advantage

ASSUMPTION: While experience in the insurance market is desirable, candidates from other relevant industries with transferable skills are encouraged to apply.

💰 Compensation & Benefits

Salary Range: HKD 800,000 - HKD 1,200,000 per annum (Estimated based on market research and role requirements)

Benefits:

• Competitive benefits package
• Opportunities for professional development and growth
• Dynamic and inclusive work environment

Working Hours: Full-time position, with standard office hours Monday to Friday

ASSUMPTION: The salary range provided is an estimate based on market research and the requirements of the role. Actual compensation may vary based on experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Sun Life is a leading financial services organization dedicated to helping people achieve lifetime financial security and live healthier lives. They provide a wide range of insurance and investment products and services in key markets around the world.

Company Size: Sun Life has over 37,000 employees and 112,900 advisors worldwide, making it a large organization with significant resources and opportunities for growth.

Founded: Sun Life was founded in 1865 and has since grown into a global financial services company with a strong presence in Canada, the United States, the United Kingdom, Hong Kong, the Philippines, and Indonesia.

Company Description:

• Sun Life is committed to providing innovative solutions to help clients achieve their financial goals and live healthier lives.
• The company offers a wide range of products and services, including life insurance, health insurance, retirement solutions, and investment management.
• Sun Life is dedicated to fostering a diverse and inclusive work environment where employees can thrive and make a meaningful impact.

Company Specialties:

• Life Insurance
• Health Insurance
• Retirement Solutions
• Investment Management

Company Website: http://www.sunlife.com

ASSUMPTION: Sun Life's extensive global presence and diverse product offerings provide unique opportunities for career growth and development.

📊 Role Analysis

Career Level: This role is a senior management position, reporting directly to the Head of Brand for Asia. It offers significant responsibility and the opportunity to make a substantial impact on Sun Life's brand strategy and marketing efforts.

Reporting Structure: The Senior Manager, Brand will report directly to the Head of Brand for Asia and work closely with various teams, including marketing, communications, sales, and customer experience, to ensure cohesive brand promotion and effective brand management.

Work Arrangement: This is an on-site role based in Sun Life's Asia Regional Office in Taikoo Shing, Hong Kong Island. The role may require occasional travel to other Sun Life offices and markets in the Asia region.

Growth Opportunities:

• Potential to progress to a Head of Brand or similar role within Sun Life's Asia region or globally
• Opportunities to gain experience in various aspects of brand management, marketing, and communications
• Chance to work on high-impact projects and initiatives that drive Sun Life's brand strategy and business growth

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to develop their skills and advance their career within Sun Life's global organization.

🌍 Location & Work Environment

Office Type: Sun Life's Asia Regional Office in Taikoo Shing, Hong Kong Island, is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): Taikoo Shing, Hong Kong Island

Geographic Context:

• Hong Kong is a major global financial hub with a vibrant business environment
• The Asia region is a key growth market for Sun Life, with significant opportunities for brand development and expansion
• Taikoo Shing is a bustling commercial district with easy access to public transportation and amenities

Work Schedule: Standard office hours are Monday to Friday, 9:00 AM to 5:30 PM, with flexibility for occasional remote work or adjusted hours as needed.

ASSUMPTION: The dynamic and fast-paced work environment at Sun Life's Asia Regional Office offers a unique opportunity to work on high-impact projects and collaborate with talented colleagues from diverse backgrounds.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• In-depth interviews with the hiring manager and other stakeholders
• Final round interview with the Head of Brand for Asia

Key Assessment Areas:

• Strategic thinking and brand management skills
• Project management and leadership capabilities
• Creativity and innovation in marketing and communications
• Interpersonal and communication skills, particularly in a cross-cultural environment

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your past brand management and marketing projects, demonstrating your strategic thinking, creativity, and leadership
• Research Sun Life's brand and marketing efforts to show your understanding of the company and its goals

ATS Keywords: Brand Management, Marketing Strategy, Project Management, Digital Marketing, Content Marketing, Influencer Marketing, Creative Development, Market Analysis, Interpersonal Skills, Communication Skills, Negotiation Skills, Agency Management, Budget Management, Collaboration, Research, Marketing Strategy, Client Engagement

ASSUMPTION: Sun Life's recruitment process is designed to assess candidates' skills and cultural fit, with a focus on finding the best fit for both the company and the individual.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Project management tools (e.g., Asana, Trello, Jira)
• Marketing and analytics tools (e.g., Google Analytics, Adobe Marketing Cloud, Hootsuite)
• Design and creative tools (e.g., Adobe Creative Suite, Sketch, Figma)

ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's background and the team's preferences. Familiarity with common marketing and project management tools is essential.

👔 Cultural Fit Considerations

Company Values:

• Client-centric
• Collaborative
• Inclusive
• Accountable
• Innovative

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Focused on results and continuous improvement

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic environment with a strong focus on results?
• Are you comfortable working collaboratively with diverse teams and stakeholders?
• Do you have a proven track record of driving innovative, creative solutions in brand management and marketing?

ASSUMPTION: Sun Life values diversity and inclusion, seeking candidates who can contribute to a positive and collaborative work environment.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a fast-paced environment
• Working with diverse teams and stakeholders across different markets and time zones
• Adapting to changing priorities and market conditions
• Balancing strategic planning with day-to-day project management and execution

ASSUMPTION: These challenges are inherent to a senior brand management role in a dynamic and growing organization like Sun Life. Successful candidates will be able to thrive in this environment and make a significant impact on Sun Life's brand strategy and marketing efforts.

📈 Similar Roles Comparison

• Compared to other senior brand management roles, this position offers a unique opportunity to work on a global brand with significant regional responsibilities and autonomy
• Sun Life's extensive global presence and diverse product offerings provide unique opportunities for career growth and development
• This role offers a competitive salary and benefits package, with opportunities for professional development and growth

ASSUMPTION: This role offers a unique combination of global brand management responsibilities, regional autonomy, and opportunities for career growth and development within Sun Life's global organization.

📝 Sample Projects

• Developing and executing a regional brand campaign to drive brand awareness and engagement
• Conducting market research and analysis to inform brand strategy and positioning
• Managing regional creative agency relationships and ensuring brand consistency across markets

ASSUMPTION: These sample projects are intended to illustrate the types of initiatives and responsibilities associated with this role. The specific projects and priorities may vary depending on the organization's needs and the candidate's background and skills.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role fit into the broader brand management and marketing organization within Sun Life?
• What opportunities are there for professional development and growth within Sun Life?
• How does Sun Life support work-life balance for its employees?
• What is the company's approach to diversity, equity, and inclusion, and how does this role contribute to those efforts?

ASSUMPTION: These questions are designed to help candidates better understand the role, the organization, and the company culture, enabling them to make an informed decision about their application.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your past brand management and marketing projects, demonstrating your strategic thinking, creativity, and leadership
• Research Sun Life's brand and marketing efforts to show your understanding of the company and its goals
• Follow up with the HR team one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.