📌 Core Information
🔹 Job Title: AVP, Product Marketing
🔹 Company: Synchrony
🔹 Location: Alpharetta Site, Altamonte Springs Site, Chicago Site, Costa Mesa CA US, Dallas Remote TX
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-10
🔹 Experience Level: 10+ years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Serving as the strategic liaison between Product Management and cross-functional teams
- Translating technical product details into clear, compelling positioning, messaging, and go-to-market materials
- Driving product awareness and adoption through effective communication and enablement
- Leveraging strong project management skills to coordinate cross-functional teams and ensure seamless execution
- Monitoring competitive landscape and industry trends to ensure Synchrony’s product messaging is differentiated and market-relevant
ASSUMPTION: This role requires a high level of strategic thinking, creativity, and collaboration to effectively translate complex product features into engaging and actionable messaging.
📋 Key Responsibilities
✅ Develop and maintain comprehensive knowledge of Synchrony’s product portfolio
✅ Collaborate closely with Product Managers and cross-functional stakeholders to translate technical product features and data into differentiating messaging and value propositions
✅ Play an integral role in go-to-market planning for new product launches, feature advancements, and capability announcements
✅ Utilize strong project management skills to coordinate cross-functional teams, establish timelines, manage resources, and track deliverables from ideation to execution
✅ Monitor competitive landscape and industry trends to ensure Synchrony’s product messaging is differentiated and market-relevant
✅ Advise product management on product-market fit; use data and feedback to refine strategy and accelerate adoption
✅ Influence stakeholders and ensure consistency and alignment across communications about the Synchrony product suite
✅ Manage multiple projects simultaneously; prioritize and execute for maximum business impact
✅ Contribute to special projects and support ad-hoc marketing needs as required
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong communication, project management, and strategic thinking skills.
🎯 Required Qualifications
Education: Bachelor’s Degree or equivalent experience
Experience: 7+ years of marketing experience in financial services or credit card industry, with 4+ years in product marketing
Required Skills:
- Proven ability to craft positioning, launch new products, and drive adoption in a B2B and/or B2B2C environment
- Demonstrated project management expertise with success leading cross-functional teams, managing deadlines, and executing complex programs
- Demonstrated success collaborating directly with Product Managers and technical teams
Preferred Skills:
- Comprehensive knowledge of Synchrony’s product suite
- Strong analytical skills and strategic thinking
- Creative thinker with a knack for translating technical detail into relatable, B2B/B2B2C messaging that reflects the voice of the customer
ASSUMPTION: Candidates with experience in financial services or credit card industry and a strong background in product marketing are likely to be the best fit for this role.
💰 Compensation & Benefits
Salary Range: $90,000 - $155,000 USD Annual
Benefits:
- Competitive benefits package
- 401(k) plan with company match
- Health, dental, and vision insurance
- Paid time off and holidays
Working Hours: 40 hours per week, with flexibility for remote work
ASSUMPTION: The salary range provided is based on industry standards for a role of this level and experience within the financial services sector.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services. Synchrony is a leading consumer financial services company that offers a wide range of products and services, including credit cards, consumer financing, and savings products.
Company Size: 10,001+ employees. As a large organization, Synchrony offers opportunities for career growth and development within a diverse and inclusive work environment.
Founded: Synchrony was founded in 1932 and has since grown to become a publicly-traded company with a global presence.
Company Description:
- Synchrony is committed to making it easier for millions of people to access their essential needs and everyday wants with consumer financing that works for them
- The company connects consumers to an ecosystem of hundreds of thousands of small- and mid-sized businesses and health and wellness providers
- Synchrony focuses on helping people make informed, smart credit choices to live healthier financial lives
Company Specialties:
- Consumer financing
- Payments
- Promotional financing
- Installment lending
- Savings products
- Banking and online banking
Company Website: https://www.synchrony.com
ASSUMPTION: Synchrony’s focus on consumer-centric financial services and commitment to helping people make informed credit choices sets it apart in the industry.
📊 Role Analysis
Career Level: Mid-level to senior. This role requires a high degree of strategic thinking, project management, and cross-functional collaboration.
Reporting Structure: The AVP, Product Marketing reports directly to the Senior Vice President, Go-to-Market.
Work Arrangement: Hybrid. This role offers a combination of remote and on-site work, with occasional commutes to the nearest office for in-person engagement activities.
Growth Opportunities:
- Progression to a senior leadership role within the Go-to-Market organization
- Expansion into other areas of the business, such as product management or general management
- Development of expertise in a specific product line or market segment
ASSUMPTION: This role offers significant opportunities for career growth and development within Synchrony’s Go-to-Market organization.
🌍 Location & Work Environment
Office Type: Hybrid. The Alpharetta Site, Altamonte Springs Site, and Chicago Site are Synchrony’s primary office locations for this role, with the option to work remotely near one of these Hubs or come into one of the offices.
Office Location(s): Alpharetta Site, Altamonte Springs Site, Chicago Site, Costa Mesa CA US, Dallas Remote TX
Geographic Context:
- The Alpharetta Site is located in the northern suburbs of Atlanta, Georgia
- The Altamonte Springs Site is located in the Orlando, Florida metropolitan area
- The Chicago Site is located in downtown Chicago, Illinois
- The Costa Mesa CA US location is in Orange County, California
- The Dallas Remote TX location offers flexibility for remote work within the Dallas-Fort Worth metropolitan area
Work Schedule: Synchrony offers a flexible work schedule, with core hours from 9:00 AM to 5:00 PM local time.
ASSUMPTION: The hybrid work arrangement and multiple office locations provide candidates with the flexibility to balance their work and personal lives.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with a member of the HR team
- In-depth interview with the hiring manager and other team members
- Final interview with the Senior Vice President, Go-to-Market
- Background check and onboarding
Key Assessment Areas:
- Product marketing expertise and strategic thinking
- Project management skills and ability to coordinate cross-functional teams
- Communication and presentation skills
- Cultural fit and alignment with Synchrony’s values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant product marketing experience and skills
- Be prepared to discuss your approach to translating technical product details into clear, compelling messaging
- Demonstrate your ability to manage multiple projects simultaneously and prioritize for maximum business impact
- Showcase your understanding of the financial services industry and Synchrony’s product suite
ATS Keywords: Product Marketing, Go-to-Market, Strategic Thinking, Project Management, Cross-Functional Teams, Financial Services, B2B, B2B2C, Messaging, Positioning, Value Proposition
ASSUMPTION: The interview process for this role is designed to assess the candidate’s strategic thinking, project management skills, and cultural fit within Synchrony’s Go-to-Market organization.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Microsoft Planner, Workfront, Kanban board management)
- Marketing automation and analytics tools (e.g., Marketo, Google Analytics)
- Design and creative tools (e.g., Adobe Creative Suite, Sketch)
ASSUMPTION: Proficiency in relevant project management, marketing automation, and design tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Put People First
- Act with Integrity
- Collaborate to Win
- Innovate and Adapt
- Deliver with Excellence
Work Style:
- Collaborative and cross-functional
- Data-driven and strategic
- Agile and adaptable
- Results-oriented and accountable
Self-Assessment Questions:
- How do you approach translating technical product details into clear, compelling messaging that resonates with target audiences?
- Can you provide an example of a time when you successfully led a cross-functional team to execute a complex project from conception to completion?
- How do you stay up-to-date with industry trends and competitive landscape in the financial services sector?
ASSUMPTION: Candidates who align with Synchrony’s values and work style are likely to be the best fit for this role.
⚠️ Potential Challenges
- Managing multiple projects simultaneously and prioritizing for maximum business impact
- Balancing strategic thinking with tactical execution in a fast-paced environment
- Navigating a large, matrixed organization with multiple stakeholders
- Occasional commutes to the nearest office for in-person engagement activities
ASSUMPTION: These challenges require strong project management skills, adaptability, and the ability to thrive in a dynamic, fast-paced environment.
📈 Similar Roles Comparison
- This role is unique in its focus on product marketing within the Go-to-Market organization, requiring a high degree of strategic thinking, project management, and cross-functional collaboration
- Compared to other product marketing roles, this position offers a broader scope of responsibilities and the opportunity to influence a wider range of stakeholders
- Career progression in this role may lead to senior leadership positions within the Go-to-Market organization or expansion into other areas of the business
ASSUMPTION: This role offers a unique blend of strategic, project management, and cross-functional collaboration skills, setting it apart from other product marketing positions.
📝 Sample Projects
- Developing a comprehensive product marketing strategy for a new credit card product launch, including positioning, messaging, and go-to-market materials
- Conducting market research and competitive analysis to inform product positioning and messaging for an existing product line
- Managing a cross-functional team to execute a product marketing campaign for a promotional financing offer, driving adoption and customer engagement
ASSUMPTION: These sample projects illustrate the strategic, project management, and cross-functional collaboration skills required for success in this role.
❓ Key Questions to Ask During Interview
- Can you describe the typical timeline and process for a new product launch, from ideation to execution?
- How does the Go-to-Market organization collaborate with other functions, such as Product Management and Sales, to ensure consistent and aligned communications about Synchrony’s product suite?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Synchrony support the professional development and career growth of its employees?
- What is the work-life balance like for this role, and how does Synchrony support employees in achieving a healthy work-life balance?
ASSUMPTION: These questions are designed to provide insight into the day-to-day responsibilities, work environment, and career growth opportunities for this role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant product marketing experience and skills
- Prepare for your interview by researching Synchrony’s product suite and industry trends in financial services
- Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications
- If you are offered the position, complete the onboarding process, including a background check and drug test
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
