B&W Affiliate Marketing Manager

📌 Core Information

🔹 Job Title: B&W Affiliate Marketing Manager

🔹 Company: Unilever

🔹 Location: Ho Chi Minh City, Vietnam

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 16, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (with mandatory requirements in knowing Vietnamese language)

🚀 Job Overview

Key aspects of this role include:

• Driving growth in digital commerce (dCom) for total B&W Vietnam through various strategies such as affiliate marketing, live selling, shopping events, and digital selling capabilities.
• Acting as a content champion to ensure the right requirements about dCom content are sent to the brand lead for creation and co-work with CSP and CBD for content deployment.
• Fully managing the affiliate and live selling models, from searching and managing MCNs to fully deploying content execution and delivering monthly GMV targets.
• Creating and controlling the calendar for LSA, VSA, PSA, and all shopping events, especially on TikTokShop 1UL hub and brand hub, to deliver target ambitions.
• Co-working with media performance PIC to ensure live optimization for content adjustment and budget management.
• Co-working with CBD and CSP to create and deploy thematic campaigns for Mega, SBD, Brand Day, and taking charge of the full e2e TikTokShop model.

ASSUMPTION: This role requires a strong understanding of digital commerce, affiliate marketing, and live selling strategies to drive growth and meet targets.

📋 Key Responsibilities

✅ Acting as a content champion to send the right requirements about dCom content to the brand lead for creation and co-work with CSP and CBD for content deployment.

✅ Fully managing the affiliate and live selling models, from searching and managing MCNs to fully deploying content execution and delivering monthly GMV targets.

✅ Creating and controlling the calendar for LSA, VSA, PSA, and all shopping events, especially on TikTokShop 1UL hub and brand hub, to deliver target ambitions.

✅ Co-working with media performance PIC to ensure live optimization for content adjustment and budget management.

✅ Co-working with CBD and CSP to create and deploy thematic campaigns for Mega, SBD, Brand Day, and taking charge of the full e2e TikTokShop model.

ASSUMPTION: This role involves close collaboration with various teams and stakeholders, requiring strong communication and project management skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field.

Experience: At least 2 years of experience in dCom content leadership in any category/industry, with hands-on experience in affiliate marketing, dealing with MCNs and KOLs/KOCs for GMV creation and deployment, media performance review and optimization, dCom performance & optimization with budget management skill, and experience in commercial teams of Pureplay Skills.

Required Skills:

• Influencing skills – focused on briefing needs of content with Content lead team and co-work with CSP, CBD for deploying content and Media & Data lead for optimization of content across consumer journey-driven strategy and conversion.
• Project/network management – hands-on experience managing agencies to create and deploy Affiliate MKT, managing with clear process view to operate in sync with S&OP.
• Stakeholder management – many interfaces with DC team, CSP, CBD, Customers, Procurement, etc., requiring flexible stakeholder management style in an effective way to adapt to the agile wow of dCom.

Preferred Skills:

• Fluency in Vietnamese and English.
• Experience working in the consumer goods industry.

ASSUMPTION: Strong communication, project management, and stakeholder management skills are crucial for success in this role, along with a solid understanding of digital commerce and affiliate marketing strategies.

💰 Compensation & Benefits

Salary Range: The salary range for this role in Vietnam is typically between VND 1,200,000,000 - VND 1,800,000,000 per year, depending on experience and qualifications. This is an estimate based on industry standards and may vary.

Benefits:

• Competitive benefits package, including health insurance, retirement plans, and employee discounts.
• Opportunities for professional development and career growth within the organization.
• Flexible working arrangements, with a focus on results and performance.

Working Hours: Full-time position with standard working hours, Monday to Friday, with flexibility to work additional hours as needed to meet project deadlines.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Unilever operates in the consumer goods industry, with a focus on creating and marketing a wide range of products, including foods, home care, personal care, and refreshment brands.

Company Size: Unilever is a large multinational corporation with over 10,000 employees worldwide, providing a diverse and dynamic work environment.

Founded: Unilever was founded in 1929, with a rich history and strong brand portfolio.

Company Description:

• Unilever is committed to creating a better business, a better world, and a better you through its portfolio of world-leading brands, including Lipton, Knorr, Dove, Axe, Hellmann’s, and Omo, as well as trusted local names and innovative-forward thinking brands like Ben & Jerry’s, The Dollar Shave Club, and Dermalogica.
• The company promotes innovation, big and small, to make its business win and grow, and believes in business as a force for good.
• Unilever offers a diverse and inclusive work environment where every individual can bring their purpose to life through their work, surrounded by inspiring leaders and supportive peers.

Company Specialties:

• Consumer Goods
• Food
• Home Care
• Personal Care
• Refreshments
• Marketing & Advertising
• Retail
• Purpose
• FMCG
• Digital
• Ice Cream
• Nutrition
• Sustainability
• Beauty & Wellbeing
• Innovation
• Careers

Company Website: http://www.unilever.com

ASSUMPTION: Unilever's large size and global presence offer numerous opportunities for career growth and development within the organization.

📊 Role Analysis

Career Level: This role is suitable for mid-level marketing professionals with 2-5 years of experience in digital commerce content leadership and affiliate marketing.

Reporting Structure: The B&W Affiliate Marketing Manager reports directly to the Digital Commerce (DC) team and works closely with various teams, including Content, Media Performance, CBD, and CSP.

Work Arrangement: This is an on-site role based in Vietnam, with mandatory requirements in knowing the Vietnamese language. The role may require flexibility in working hours to meet project deadlines.

Growth Opportunities:

• Progression to senior marketing roles within the organization, such as Digital Commerce Manager or Marketing Manager.
• Expansion of responsibilities to cover additional markets or product categories.
• Development of leadership skills through mentorship and training programs.

ASSUMPTION: Success in this role can lead to career advancement opportunities within Unilever's marketing organization.

🌍 Location & Work Environment

Office Type: Unilever's Ho Chi Minh City office is a modern, collaborative workspace that fosters innovation and creativity.

Office Location(s): Ho Chi Minh City, Vietnam

Geographic Context:

• Ho Chi Minh City is the largest city in Vietnam, with a vibrant culture, rich history, and a growing economy.
• The city offers a mix of traditional and modern attractions, with a wide range of dining, entertainment, and shopping options.
• Ho Chi Minh City has a tropical climate, with hot and humid weather year-round, and a distinct wet and dry season.

Work Schedule: Standard working hours, Monday to Friday, with flexibility to work additional hours as needed to meet project deadlines.

ASSUMPTION: The work environment at Unilever's Ho Chi Minh City office is dynamic and collaborative, with a strong focus on innovation and results.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the Unilever careers website.
• Phone or video screening to assess communication skills and cultural fit.
• In-depth interviews with the hiring manager and relevant team members to discuss the role's responsibilities, qualifications, and career growth opportunities.
• Background check and reference verification for the final candidate.

Key Assessment Areas:

• Digital commerce and affiliate marketing expertise.
• Communication and stakeholder management skills.
• Project management and organizational skills.
• Cultural fit and alignment with Unilever's values and mission.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Be prepared to discuss your experience with affiliate marketing, digital commerce, and project management in detail.
• Research Unilever's company culture and values to demonstrate your cultural fit and enthusiasm for the role.
• Prepare questions to ask the interviewer about the role, team, and company to show your interest and engagement.

ATS Keywords: Affiliate Marketing, Digital Commerce, Content Management, Media Performance, Budget Management, Stakeholder Management, Project Management, Influencing Skills, Digital Selling, Live Selling, Campaign Management, Optimization, MCN Management, KOL Management, Data Analysis, E-commerce, Team Collaboration

ASSUMPTION: Unilever's application process is designed to assess candidates' skills, experience, and cultural fit for the role and the organization.

🛠️ Tools & Technologies

• Affiliate marketing platforms (e.g., CJ Affiliate, Impact Radius, Awin)
• Digital commerce platforms (e.g., Shopify, Magento, BigCommerce)
• Project management tools (e.g., Asana, Trello, Jira)
• Data analysis tools (e.g., Google Analytics, Tableau, Power BI)
• Communication and collaboration tools (e.g., Microsoft Office, Google Workspace, Slack)

ASSUMPTION: Familiarity with relevant affiliate marketing, digital commerce, and project management tools is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Our purpose: To make sustainable living commonplace.
• Our vision: Everyday delight, every day.
• Our values: Integrity, responsibility, respect, and pioneering.

Work Style:

• Collaborative and team-oriented, with a focus on results and performance.
• Innovative and forward-thinking, with a strong emphasis on continuous improvement.
• Dynamic and fast-paced, with a focus on delivering high-quality work under tight deadlines.

Self-Assessment Questions:

• Do you align with Unilever's purpose and values?
• Are you comfortable working in a dynamic, fast-paced environment with tight deadlines?
• Do you thrive in a collaborative, team-oriented work environment?

ASSUMPTION: Strong cultural fit with Unilever's values and work style is crucial for success in this role and within the organization.

⚠️ Potential Challenges

• Managing multiple stakeholders and projects simultaneously, requiring strong organizational and time management skills.
• Keeping up with the fast-paced nature of digital commerce and affiliate marketing trends and best practices.
• Adapting to the agile and ever-changing work environment of dCom, with a focus on continuous improvement and innovation.
• Working with a diverse and global team, requiring strong communication and cultural sensitivity skills.

ASSUMPTION: Success in this role requires strong organizational, time management, and communication skills, as well as the ability to adapt to a dynamic and fast-paced work environment.

📈 Similar Roles Comparison

• This role is unique within Unilever, focusing specifically on affiliate marketing and live selling strategies for digital commerce growth.
• Compared to other marketing roles within the organization, this role requires a deeper understanding of digital commerce and affiliate marketing strategies.
• Career progression in this role may lead to senior marketing roles within the organization, with a focus on digital commerce and affiliate marketing strategies.

ASSUMPTION: This role is unique within Unilever and requires a specific set of skills and expertise in digital commerce and affiliate marketing.

📝 Sample Projects

• Developing and executing a comprehensive affiliate marketing strategy to drive GMV growth for a specific product category.
• Managing a team of MCNs and KOLs/KOCs to create and deploy content that resonates with target audiences and drives sales.
• Optimizing live selling events and shopping events to maximize GMV and minimize costs.

ASSUMPTION: These sample projects are representative of the types of initiatives the B&W Affiliate Marketing Manager may be responsible for in this role.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the broader digital commerce strategy for B&W Vietnam?
• What are the most significant challenges facing the digital commerce team currently, and how can this role address them?
• What opportunities are there for professional development and career growth within the organization?
• How does Unilever support work-life balance for its employees?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and the organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Unilever careers website.
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on digital commerce, affiliate marketing, and project management.
• Prepare for your interview by researching Unilever's company culture, values, and mission, as well as the specific responsibilities and qualifications required for this role.
• Follow up with the hiring manager after your interview to express your appreciation for the opportunity and reiterate your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.