📌 Core Information
🔹 Job Title: B2B and Brand Manager
🔹 Company: Sobeys
🔹 Location: Toronto, Ontario, Canada
🔹 Job Type: Full-Time
🔹 Category: Corporate Office Careers
🔹 Date Posted: 2025-06-23
🔹 Experience Level: 10+ years
🔹 Remote Status: Hybrid (3 days on-site)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing Voila’s brand strategy
- Driving B2B channel growth and revenue
- Collaborating with internal teams and external partners
- Managing a team of 5 specialists
- Analyzing market trends and customer insights
ASSUMPTION: This role requires a strategic thinker with strong business acumen and experience in both B2C and B2B marketing.
📋 Key Responsibilities
✅ Developing and implementing brand strategy and customer communication plans
✅ Leading and managing B2C and B2B marketing initiatives
✅ Developing and implementing a B2B go-to-market strategy
✅ Overseeing management of B2B account portfolio
✅ Defining long-term growth plan for B2B
✅ Implementing key prospecting tools for outreach
✅ Accountable for business KPIs and overall P&L management
✅ Leading annual strategic planning process
✅ Owning key marketing initiatives for B2C
✅ Leading omnichannel integration strategy with Empire banners
✅ Evolving brand positioning and customer engagement strategies
✅ Managing a team of 5 specialists
✅ Collaborating with various teams to grow B2B business profitably
✅ Analyzing market trends and customer insights
ASSUMPTION: This role involves a high degree of collaboration and requires strong communication skills to manage cross-functional stakeholders and teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: At least 8 years of experience in brand marketing, with a focus on both B2C and B2B marketing
Required Skills:
- Strong strategic thinking and business acumen
- Experience in both B2C and B2B marketing within a multi-channel business environment
- Ability to manage ambiguity and thrive in a fast-paced setting
- Strong people leadership skills, with experience managing and developing high-performing teams
- Strong communication skills with competency in presenting to senior leaders, managing cross-functional stakeholders and team
Preferred Skills:
- Experience in the retail or grocery industry
- Fluency in French
ASSUMPTION: While not explicitly stated, experience in the retail or grocery industry may be beneficial for understanding the specific business context and customer base.
💰 Compensation & Benefits
Salary Range: CAD 120,000 - 150,000 per year (Estimated based on industry standards for a senior marketing role in Toronto)
Benefits:
- Competitive Benefits Package
- Access to Virtual Health Care Platform
- Employee and Family Assistance Program
- Retirement and Savings Plan
- 10% In-store Discount
- Learning and Development Resources
- Parental Leave Top-up
- Paid Vacation and Days-off
Working Hours: 40 hours per week, with flexibility for hybrid work arrangement
ASSUMPTION: The salary range is estimated based on industry standards for a senior marketing role in Toronto. Actual salary may vary based on individual qualifications and company discretion.
📌 Applicant Insights
🔍 Company Context
Industry: Retail, specifically grocery and food retail
Company Size: 10,001+ employees (Large enterprise)
Founded: 1907, with a rich history in the Canadian retail landscape
Company Description:
- Sobeys is one of only two national grocery retailers in Canada
- Operates under various banners, including Sobeys, Safeway, IGA, Foodland, FreshCo, Price Chopper, Thrifty Foods, and Lawtons Drugs
- Emphasizes food, innovation, and superior customer service
Company Specialties:
- Grocery / Épicerie
- Retail / Commerce de détail
- Distribution / Distribution
- Corporate / Entreprise
- and Pharmacy & Healthcare / Pharmacie
Company Website: http://www.sobeyscareers.com
ASSUMPTION: Sobeys' extensive experience and large size may offer opportunities for career growth and development within the organization.
📊 Role Analysis
Career Level: Senior Manager or Director level, with potential for further growth
Reporting Structure: This role reports directly to the Senior Director, E-commerce Marketing & Digital Experience
Work Arrangement: Hybrid, with a requirement to be on-site at least three days per week
Growth Opportunities:
- Potential to expand the B2B business and take on additional responsibilities
- Opportunities to collaborate with various teams and gain exposure to different aspects of the business
- Possibility to grow into a more senior role within the organization
ASSUMPTION: This role offers significant growth potential, both in terms of expanding the B2B business and advancing one's career within the organization.
🌍 Location & Work Environment
Office Type: Corporate office
Office Location(s): 115 King Street, Stellarton, Nova Scotia B0K 1S0, CA; 17220 Stony Plain Road, Edmonton, Alberta T5S 1K6, CA; 4980 Tahoe Blvd., Mississauga, Ontario L4W 0C7, CA; 11281 Albert-Hudon Boulevard, Montreal, Quebec H1G 3J5, CA
Geographic Context:
- Toronto is a multicultural, urban center with a vibrant food scene
- Sobeys' headquarters in Stellarton, Nova Scotia, reflects the company's Canadian roots and commitment to local communities
- The hybrid work arrangement allows for flexibility and a better work-life balance
Work Schedule: 40 hours per week, with flexibility for hybrid work arrangement
ASSUMPTION: The hybrid work arrangement offers a good balance between on-site collaboration and remote flexibility.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with hiring manager
- Final round interview with senior leadership
Key Assessment Areas:
- Strategic thinking and business acumen
- Experience in B2C and B2B marketing
- Leadership and team management skills
- Communication and presentation skills
- Alignment with Sobeys' company culture and values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills
- Prepare examples of your brand strategy and execution, as well as B2B and B2C marketing initiatives
- Research Sobeys' company culture and values to demonstrate your fit for the role
ATS Keywords: Brand Strategy, B2B Marketing, B2C Marketing, Team Leadership, Strategic Planning, Customer Engagement, Market Analysis, Revenue Growth, Communication Skills, Cross-functional Collaboration, P&L Management, E-commerce, Digital Experience, Client Management, Omnichannel Strategy, Business Acumen
ASSUMPTION: Sobeys' hiring process is designed to assess candidates' strategic thinking, leadership, and cultural fit, with a focus on relevant experience and skills.
🛠️ Tools & Technologies
- Microsoft Office Suite
- Google Workspace
- CRM software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- Data analysis tools (e.g., Google Analytics, Tableau)
ASSUMPTION: These tools are commonly used in marketing roles and may be required for this position.
👔 Cultural Fit Considerations
Company Values:
- Customer-focused
- Collaborative
- Innovative
- Accountable
- Respectful
Work Style:
- Hybrid work arrangement
- Fast-paced and dynamic environment
- Strong focus on team collaboration and cross-functional stakeholder management
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you comfortable managing cross-functional stakeholders and teams?
- Do you have experience working in a hybrid work arrangement?
ASSUMPTION: Sobeys values a customer-focused, collaborative, and innovative work culture, with a strong emphasis on teamwork and cross-functional stakeholder management.
⚠️ Potential Challenges
- Managing a team of 5 specialists with varying levels of experience
- Balancing B2C and B2B marketing initiatives and priorities
- Adapting to a large, enterprise-level organization with a complex structure
- Navigating a hybrid work arrangement and maintaining on-site presence
ASSUMPTION: These challenges are inherent to a senior marketing role within a large, enterprise-level organization and can be overcome with strong leadership, communication, and adaptability skills.
📈 Similar Roles Comparison
- Compared to other senior marketing roles, this position offers a unique blend of B2C and B2B marketing responsibilities
- Sobeys' large size and extensive retail network provide significant opportunities for growth and impact
- This role may offer more exposure to cross-functional stakeholders and teams compared to smaller organizations
ASSUMPTION: This role offers a unique blend of responsibilities and opportunities compared to similar roles in other organizations.
📝 Sample Projects
- Developing and executing a brand strategy for a new product launch
- Expanding B2B market share through targeted outreach and account management
- Optimizing customer engagement strategies across multiple channels and markets
ASSUMPTION: These sample projects reflect the diverse responsibilities and strategic nature of the B2B and Brand Manager role.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall eCommerce strategy for Voila?
- What are the key priorities for the first 90 days in this role?
- How does Sobeys support the professional development and growth of its marketing team members?
- What are the most significant challenges facing the B2B business, and how can this role address them?
- How does the hybrid work arrangement support collaboration and productivity within the team?
ASSUMPTION: These questions demonstrate your interest in the role, the company, and the team's success, while also providing valuable insights into the position and organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills, with a focus on brand strategy, B2B and B2C marketing, and leadership
- Prepare examples of your brand strategy and execution, as well as B2B and B2C marketing initiatives
- Research Sobeys' company culture and values to demonstrate your fit for the role
- Follow up with the hiring manager one week after submission to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
