🚀 B2B Content Marketing Lead

📌 Core Information

🔹 Job Title: B2B Content Marketing Lead

🔹 Company: Newsflare

🔹 Location: London, London, City of, United Kingdom

🔹 Job Type: Full-Time, Hybrid (3 days/week in London HQ)

🔹 Category: Marketing

🔹 Date Posted: 2025-05-13

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (London HQ) 3 days/week

🚀 Job Overview

Key aspects of this role include:

• Developing and executing B2B content marketing strategy
• Creating high-performing content across various formats
• Collaborating with cross-functional teams (sales, growth marketing, data)
• Optimizing content using SEO, engagement metrics, and A/B testing
• Reporting on content performance and driving a high-value sales pipeline

ASSUMPTION: This role requires a strategic mindset, strong writing skills, and experience in B2B content marketing, ideally in media, SaaS, or content tech.

📋 Key Responsibilities

✅ Own and evolve B2B content marketing strategy aligned with sales goals and customer insights

✅ Develop high-performing content (case studies, landing pages, thought leadership, video, blogs, webinars, etc.)

✅ Collaborate with growth marketing to distribute content across paid, owned, and earned channels

✅ Create editorial calendars and messaging frameworks supporting full-funnel campaigns

✅ Optimize content using SEO, engagement metrics, and A/B testing

✅ Partner with Sales to support email campaigns, sequences, and sales enablement materials

✅ Track and report on content performance (MQLs, engagement, conversions, etc.)

ASSUMPTION: This role involves a high level of autonomy and requires strong project management skills to balance multiple priorities and stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Journalism, or a related field

Experience: Proven experience (5-10 years) in B2B content marketing, with a focus on media, SaaS, or content tech

Required Skills:

• Proven experience in B2B content marketing
• Deep understanding of content strategy, brand storytelling, and SEO best practices
• Strong writing and editing skills
• Experience collaborating with sales, performance marketing, and product teams
• Familiarity with tools like HubSpot, GA4, Tableau, and content analytics platforms

Preferred Skills:

• Experience in the media or video licensing industry
• Fluency in additional languages

ASSUMPTION: Candidates with experience in user-generated content, viral video, or social media platforms may have a competitive edge.

💰 Compensation & Benefits

Salary Range: £60,000 - £80,000 per annum (based on industry standards for a mid-level marketing role in London)

Benefits:

• Competitive salary
• Hybrid work model (3 days/week in London HQ)
• Opportunity to shape the company's content strategy and build a team
• Smart, ambitious, and supportive team environment

Working Hours: Full-time (40 hours/week), with flexibility for remote work on non-HQ days

ASSUMPTION: The salary range is estimated based on market rates for similar roles in London. The final offer may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Newsflare operates in the online audio and video media industry, focusing on user-generated content (UGC) and viral video licensing.

Company Size: Newsflare is a small company with 11-50 employees, offering a high-impact, high-ownership role with the potential to build out a team.

Founded: 2011, with a mission to connect storytellers with extraordinary moments captured by users and help them get paid for it.

Company Description:

• Newsflare is the largest collection of captivating, rights-cleared user-generated video in the world.
• The company connects everyday filmers with global publishers, TV producers, and brands, helping creators share extraordinary moments and get paid for it.
• Newsflare has paid out over $20M to its community and is expanding its reach and impact.

Company Specialties:

• Syndication
• News
• Video
• UGC (User-Generated Content)
• Viral Video
• Breaking News
• Video Assignments
• TV Production
• Video Licensing
• Business-to-business

Company Website: http://www.newsflare.com

ASSUMPTION: Newsflare's focus on user-generated content and viral video makes it a unique and exciting place to work, with ample opportunities for growth and innovation.

📊 Role Analysis

Career Level: Mid-level marketing role with significant responsibility and the potential to build a team

Reporting Structure: Reports directly to the CEO, with close collaboration with sales, growth marketing, and data teams

Work Arrangement: Hybrid model, with 3 days/week in the London HQ and 2 days/week remote

Growth Opportunities:

• Potential to build out a content marketing team
• Opportunity to shape Newsflare's content strategy and brand storytelling
• Career progression within the marketing department or broader organization

ASSUMPTION: This role offers significant growth potential, both in terms of team building and career advancement within the company.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace in central London

Office Location(s): 3 Waterhouse Square, London EC1N 2SW, UK

Geographic Context:

• London is a major global city with a vibrant tech and media industry
• The office is located in the heart of London, close to public transportation and amenities
• London offers a diverse and multicultural environment, with numerous networking and professional development opportunities

Work Schedule: Full-time (40 hours/week), with flexible remote work options on non-HQ days

ASSUMPTION: The hybrid work arrangement offers the best of both worlds, with the opportunity to collaborate and build relationships in the office while enjoying the flexibility of remote work.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the CEO
• In-depth interview with the CEO and other relevant stakeholders
• Final decision and offer

Key Assessment Areas:

• Content marketing strategy and planning
• Writing and editing skills
• Collaboration and communication skills
• Understanding of SEO and content optimization
• Alignment with Newsflare's mission and values

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Provide examples of your content marketing work, with a focus on B2B campaigns and case studies
• Demonstrate your understanding of Newsflare's business model and target audience

ATS Keywords: B2B content marketing, content strategy, brand storytelling, SEO, writing, editing, collaboration, performance marketing, product teams, HubSpot, GA4, Tableau, content analytics, content distribution, email campaigns, sales enablement

ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, writing skills, and cultural fit with Newsflare's mission and values.

🛠️ Tools & Technologies

• HubSpot
• GA4
• Tableau
• Content analytics platforms
• Microsoft Office Suite or Google Workspace

ASSUMPTION: Familiarity with these tools is essential for success in this role, and candidates should be comfortable learning and using new platforms as needed.

👔 Cultural Fit Considerations

Company Values:

• Passion for storytelling and user-generated content
• Collaboration and teamwork
• Innovation and continuous learning
• Customer focus and user-centric approach

Work Style:

• Strategic and data-driven
• Creative and innovative
• Collaborative and team-oriented
• Adaptable and responsive to change

Self-Assessment Questions:

• How do you stay up-to-date with the latest trends and best practices in B2B content marketing?
• Can you describe a time when you had to pivot your content strategy based on performance data or market changes?
• How do you approach collaboration with cross-functional teams, such as sales and marketing?

ASSUMPTION: Newsflare values candidates who are passionate about storytelling, data-driven, and able to thrive in a collaborative, fast-paced environment.

⚠️ Potential Challenges

• Balancing multiple priorities and stakeholders in a fast-paced, growing company
• Keeping up with the latest trends and best practices in B2B content marketing and SEO
• Managing a remote team and maintaining productivity and engagement
• Adapting to changes in the company's content strategy or business model

ASSUMPTION: These challenges can be overcome with strong project management skills, a strategic mindset, and a willingness to adapt and learn.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong focus on B2B content marketing and user-generated video
• Newsflare's industry-specific context offers unique opportunities and challenges compared to more general marketing roles
• Career progression may involve building a team and taking on additional responsibilities, rather than moving into a more senior marketing role

ASSUMPTION: Candidates should be aware of the unique aspects of this role and how it differs from more traditional marketing positions.

📝 Sample Projects

• Developing a comprehensive content marketing strategy for a new product launch
• Creating a series of thought leadership articles on the state of user-generated content in the media industry
• Optimizing a high-traffic landing page to improve conversion rates and drive more qualified leads

ASSUMPTION: These sample projects demonstrate the strategic, creative, and data-driven aspects of the role, as well as the need to balance multiple priorities and stakeholders.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the B2B content marketing team in the next 6-12 months, and how can this role help address them?
• How does Newsflare support the professional development and growth of its content marketing team members?
• What are the key performance indicators (KPIs) for this role, and how will success be measured in the first 6 months?
• How does Newsflare approach collaboration and communication between the content marketing, sales, and growth marketing teams?
• What are the most exciting opportunities for growth and innovation in Newsflare's content strategy in the coming years?

ASSUMPTION: These questions demonstrate the candidate's interest in the role, the company, and its long-term prospects, as well as their strategic thinking and ability to drive results.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your content marketing work, with a focus on B2B campaigns and case studies
• Demonstrate your understanding of Newsflare's business model and target audience
• Follow up with the hiring manager one week after submission to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.