π Core Information
πΉ Job Title: B2B Content Marketing Lead
πΉ Company: Newsflare
πΉ Location: London, London, City of, United Kingdom
πΉ Job Type: Full-Time, Hybrid (3 days/week in London HQ)
πΉ Category: Marketing
πΉ Date Posted: 2025-05-13
πΉ Experience Level: 5-10 years
πΉ Remote Status: On-site (London HQ) 3 days/week
π Job Overview
Key aspects of this role include:
- Developing and executing B2B content marketing strategy
- Creating high-performing content across various formats
- Collaborating with cross-functional teams (sales, growth marketing, data)
- Optimizing content using SEO, engagement metrics, and A/B testing
- Reporting on content performance and driving a high-value sales pipeline
ASSUMPTION: This role requires a strategic mindset, strong writing skills, and experience in B2B content marketing, ideally in media, SaaS, or content tech.
π Key Responsibilities
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Own and evolve B2B content marketing strategy aligned with sales goals and customer insights
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Develop high-performing content (case studies, landing pages, thought leadership, video, blogs, webinars, etc.)
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Collaborate with growth marketing to distribute content across paid, owned, and earned channels
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Create editorial calendars and messaging frameworks supporting full-funnel campaigns
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Optimize content using SEO, engagement metrics, and A/B testing
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Partner with Sales to support email campaigns, sequences, and sales enablement materials
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Track and report on content performance (MQLs, engagement, conversions, etc.)
ASSUMPTION: This role involves a high level of autonomy and requires strong project management skills to balance multiple priorities and stakeholders.
π― Required Qualifications
Education: Bachelor's degree in Marketing, Journalism, or a related field
Experience: Proven experience (5-10 years) in B2B content marketing, with a focus on media, SaaS, or content tech
Required Skills:
- Proven experience in B2B content marketing
- Deep understanding of content strategy, brand storytelling, and SEO best practices
- Strong writing and editing skills
- Experience collaborating with sales, performance marketing, and product teams
- Familiarity with tools like HubSpot, GA4, Tableau, and content analytics platforms
Preferred Skills:
- Experience in the media or video licensing industry
- Fluency in additional languages
ASSUMPTION: Candidates with experience in user-generated content, viral video, or social media platforms may have a competitive edge.
π° Compensation & Benefits
Salary Range: Β£60,000 - Β£80,000 per annum (based on industry standards for a mid-level marketing role in London)
Benefits:
- Competitive salary
- Hybrid work model (3 days/week in London HQ)
- Opportunity to shape the company's content strategy and build a team
- Smart, ambitious, and supportive team environment
Working Hours: Full-time (40 hours/week), with flexibility for remote work on non-HQ days
ASSUMPTION: The salary range is estimated based on market rates for similar roles in London. The final offer may vary depending on the candidate's experience and qualifications.
π Applicant Insights
π Company Context
Industry: Newsflare operates in the online audio and video media industry, focusing on user-generated content (UGC) and viral video licensing.
Company Size: Newsflare is a small company with 11-50 employees, offering a high-impact, high-ownership role with the potential to build out a team.
Founded: 2011, with a mission to connect storytellers with extraordinary moments captured by users and help them get paid for it.
Company Description:
- Newsflare is the largest collection of captivating, rights-cleared user-generated video in the world.
- The company connects everyday filmers with global publishers, TV producers, and brands, helping creators share extraordinary moments and get paid for it.
- Newsflare has paid out over $20M to its community and is expanding its reach and impact.
Company Specialties:
- Syndication
- News
- Video
- UGC (User-Generated Content)
- Viral Video
- Breaking News
- Video Assignments
- TV Production
- Video Licensing
- Business-to-business
Company Website: http://www.newsflare.com
ASSUMPTION: Newsflare's focus on user-generated content and viral video makes it a unique and exciting place to work, with ample opportunities for growth and innovation.
π Role Analysis
Career Level: Mid-level marketing role with significant responsibility and the potential to build a team
Reporting Structure: Reports directly to the CEO, with close collaboration with sales, growth marketing, and data teams
Work Arrangement: Hybrid model, with 3 days/week in the London HQ and 2 days/week remote
Growth Opportunities:
- Potential to build out a content marketing team
- Opportunity to shape Newsflare's content strategy and brand storytelling
- Career progression within the marketing department or broader organization
ASSUMPTION: This role offers significant growth potential, both in terms of team building and career advancement within the company.
π Location & Work Environment
Office Type: Modern, collaborative workspace in central London
Office Location(s): 3 Waterhouse Square, London EC1N 2SW, UK
Geographic Context:
- London is a major global city with a vibrant tech and media industry
- The office is located in the heart of London, close to public transportation and amenities
- London offers a diverse and multicultural environment, with numerous networking and professional development opportunities
Work Schedule: Full-time (40 hours/week), with flexible remote work options on non-HQ days
ASSUMPTION: The hybrid work arrangement offers the best of both worlds, with the opportunity to collaborate and build relationships in the office while enjoying the flexibility of remote work.
πΌ Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the CEO
- In-depth interview with the CEO and other relevant stakeholders
- Final decision and offer
Key Assessment Areas:
- Content marketing strategy and planning
- Writing and editing skills
- Collaboration and communication skills
- Understanding of SEO and content optimization
- Alignment with Newsflare's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Provide examples of your content marketing work, with a focus on B2B campaigns and case studies
- Demonstrate your understanding of Newsflare's business model and target audience
ATS Keywords: B2B content marketing, content strategy, brand storytelling, SEO, writing, editing, collaboration, performance marketing, product teams, HubSpot, GA4, Tableau, content analytics, content distribution, email campaigns, sales enablement
ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, writing skills, and cultural fit with Newsflare's mission and values.
π οΈ Tools & Technologies
- HubSpot
- GA4
- Tableau
- Content analytics platforms
- Microsoft Office Suite or Google Workspace
ASSUMPTION: Familiarity with these tools is essential for success in this role, and candidates should be comfortable learning and using new platforms as needed.
π Cultural Fit Considerations
Company Values:
- Passion for storytelling and user-generated content
- Collaboration and teamwork
- Innovation and continuous learning
- Customer focus and user-centric approach
Work Style:
- Strategic and data-driven
- Creative and innovative
- Collaborative and team-oriented
- Adaptable and responsive to change
Self-Assessment Questions:
- How do you stay up-to-date with the latest trends and best practices in B2B content marketing?
- Can you describe a time when you had to pivot your content strategy based on performance data or market changes?
- How do you approach collaboration with cross-functional teams, such as sales and marketing?
ASSUMPTION: Newsflare values candidates who are passionate about storytelling, data-driven, and able to thrive in a collaborative, fast-paced environment.
β οΈ Potential Challenges
- Balancing multiple priorities and stakeholders in a fast-paced, growing company
- Keeping up with the latest trends and best practices in B2B content marketing and SEO
- Managing a remote team and maintaining productivity and engagement
- Adapting to changes in the company's content strategy or business model
ASSUMPTION: These challenges can be overcome with strong project management skills, a strategic mindset, and a willingness to adapt and learn.
π Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a strong focus on B2B content marketing and user-generated video
- Newsflare's industry-specific context offers unique opportunities and challenges compared to more general marketing roles
- Career progression may involve building a team and taking on additional responsibilities, rather than moving into a more senior marketing role
ASSUMPTION: Candidates should be aware of the unique aspects of this role and how it differs from more traditional marketing positions.
π Sample Projects
- Developing a comprehensive content marketing strategy for a new product launch
- Creating a series of thought leadership articles on the state of user-generated content in the media industry
- Optimizing a high-traffic landing page to improve conversion rates and drive more qualified leads
ASSUMPTION: These sample projects demonstrate the strategic, creative, and data-driven aspects of the role, as well as the need to balance multiple priorities and stakeholders.
β Key Questions to Ask During Interview
- What are the biggest challenges facing the B2B content marketing team in the next 6-12 months, and how can this role help address them?
- How does Newsflare support the professional development and growth of its content marketing team members?
- What are the key performance indicators (KPIs) for this role, and how will success be measured in the first 6 months?
- How does Newsflare approach collaboration and communication between the content marketing, sales, and growth marketing teams?
- What are the most exciting opportunities for growth and innovation in Newsflare's content strategy in the coming years?
ASSUMPTION: These questions demonstrate the candidate's interest in the role, the company, and its long-term prospects, as well as their strategic thinking and ability to drive results.
π Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your content marketing work, with a focus on B2B campaigns and case studies
- Demonstrate your understanding of Newsflare's business model and target audience
- Follow up with the hiring manager one week after submission to confirm receipt and express your interest in the role
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.