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πŸš€ B2B Content Marketing Lead

Newsflare
Full-time
On-site
London, London, City of, United Kingdom
πŸ” SEO & Content Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: B2B Content Marketing Lead

πŸ”Ή Company: Newsflare

πŸ”Ή Location: London, London, City of, United Kingdom

πŸ”Ή Job Type: Full-Time, Hybrid (3 days/week in London HQ)

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: 2025-05-13

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: On-site (London HQ) 3 days/week

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and executing B2B content marketing strategy
  • Creating high-performing content across various formats
  • Collaborating with cross-functional teams (sales, growth marketing, data)
  • Optimizing content using SEO, engagement metrics, and A/B testing
  • Reporting on content performance and driving a high-value sales pipeline

ASSUMPTION: This role requires a strategic mindset, strong writing skills, and experience in B2B content marketing, ideally in media, SaaS, or content tech.

πŸ“‹ Key Responsibilities

βœ… Own and evolve B2B content marketing strategy aligned with sales goals and customer insights

βœ… Develop high-performing content (case studies, landing pages, thought leadership, video, blogs, webinars, etc.)

βœ… Collaborate with growth marketing to distribute content across paid, owned, and earned channels

βœ… Create editorial calendars and messaging frameworks supporting full-funnel campaigns

βœ… Optimize content using SEO, engagement metrics, and A/B testing

βœ… Partner with Sales to support email campaigns, sequences, and sales enablement materials

βœ… Track and report on content performance (MQLs, engagement, conversions, etc.)

ASSUMPTION: This role involves a high level of autonomy and requires strong project management skills to balance multiple priorities and stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Journalism, or a related field

Experience: Proven experience (5-10 years) in B2B content marketing, with a focus on media, SaaS, or content tech

Required Skills:

  • Proven experience in B2B content marketing
  • Deep understanding of content strategy, brand storytelling, and SEO best practices
  • Strong writing and editing skills
  • Experience collaborating with sales, performance marketing, and product teams
  • Familiarity with tools like HubSpot, GA4, Tableau, and content analytics platforms

Preferred Skills:

  • Experience in the media or video licensing industry
  • Fluency in additional languages

ASSUMPTION: Candidates with experience in user-generated content, viral video, or social media platforms may have a competitive edge.

πŸ’° Compensation & Benefits

Salary Range: Β£60,000 - Β£80,000 per annum (based on industry standards for a mid-level marketing role in London)

Benefits:

  • Competitive salary
  • Hybrid work model (3 days/week in London HQ)
  • Opportunity to shape the company's content strategy and build a team
  • Smart, ambitious, and supportive team environment

Working Hours: Full-time (40 hours/week), with flexibility for remote work on non-HQ days

ASSUMPTION: The salary range is estimated based on market rates for similar roles in London. The final offer may vary depending on the candidate's experience and qualifications.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Newsflare operates in the online audio and video media industry, focusing on user-generated content (UGC) and viral video licensing.

Company Size: Newsflare is a small company with 11-50 employees, offering a high-impact, high-ownership role with the potential to build out a team.

Founded: 2011, with a mission to connect storytellers with extraordinary moments captured by users and help them get paid for it.

Company Description:

  • Newsflare is the largest collection of captivating, rights-cleared user-generated video in the world.
  • The company connects everyday filmers with global publishers, TV producers, and brands, helping creators share extraordinary moments and get paid for it.
  • Newsflare has paid out over $20M to its community and is expanding its reach and impact.

Company Specialties:

  • Syndication
  • News
  • Video
  • UGC (User-Generated Content)
  • Viral Video
  • Breaking News
  • Video Assignments
  • TV Production
  • Video Licensing
  • Business-to-business

Company Website: http://www.newsflare.com

ASSUMPTION: Newsflare's focus on user-generated content and viral video makes it a unique and exciting place to work, with ample opportunities for growth and innovation.

πŸ“Š Role Analysis

Career Level: Mid-level marketing role with significant responsibility and the potential to build a team

Reporting Structure: Reports directly to the CEO, with close collaboration with sales, growth marketing, and data teams

Work Arrangement: Hybrid model, with 3 days/week in the London HQ and 2 days/week remote

Growth Opportunities:

  • Potential to build out a content marketing team
  • Opportunity to shape Newsflare's content strategy and brand storytelling
  • Career progression within the marketing department or broader organization

ASSUMPTION: This role offers significant growth potential, both in terms of team building and career advancement within the company.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace in central London

Office Location(s): 3 Waterhouse Square, London EC1N 2SW, UK

Geographic Context:

  • London is a major global city with a vibrant tech and media industry
  • The office is located in the heart of London, close to public transportation and amenities
  • London offers a diverse and multicultural environment, with numerous networking and professional development opportunities

Work Schedule: Full-time (40 hours/week), with flexible remote work options on non-HQ days

ASSUMPTION: The hybrid work arrangement offers the best of both worlds, with the opportunity to collaborate and build relationships in the office while enjoying the flexibility of remote work.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening with the CEO
  • In-depth interview with the CEO and other relevant stakeholders
  • Final decision and offer

Key Assessment Areas:

  • Content marketing strategy and planning
  • Writing and editing skills
  • Collaboration and communication skills
  • Understanding of SEO and content optimization
  • Alignment with Newsflare's mission and values

Application Tips:

  • Tailor your resume and cover letter to highlight relevant experience and skills for this role
  • Provide examples of your content marketing work, with a focus on B2B campaigns and case studies
  • Demonstrate your understanding of Newsflare's business model and target audience

ATS Keywords: B2B content marketing, content strategy, brand storytelling, SEO, writing, editing, collaboration, performance marketing, product teams, HubSpot, GA4, Tableau, content analytics, content distribution, email campaigns, sales enablement

ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, writing skills, and cultural fit with Newsflare's mission and values.

πŸ› οΈ Tools & Technologies

  • HubSpot
  • GA4
  • Tableau
  • Content analytics platforms
  • Microsoft Office Suite or Google Workspace

ASSUMPTION: Familiarity with these tools is essential for success in this role, and candidates should be comfortable learning and using new platforms as needed.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Passion for storytelling and user-generated content
  • Collaboration and teamwork
  • Innovation and continuous learning
  • Customer focus and user-centric approach

Work Style:

  • Strategic and data-driven
  • Creative and innovative
  • Collaborative and team-oriented
  • Adaptable and responsive to change

Self-Assessment Questions:

  • How do you stay up-to-date with the latest trends and best practices in B2B content marketing?
  • Can you describe a time when you had to pivot your content strategy based on performance data or market changes?
  • How do you approach collaboration with cross-functional teams, such as sales and marketing?

ASSUMPTION: Newsflare values candidates who are passionate about storytelling, data-driven, and able to thrive in a collaborative, fast-paced environment.

⚠️ Potential Challenges

  • Balancing multiple priorities and stakeholders in a fast-paced, growing company
  • Keeping up with the latest trends and best practices in B2B content marketing and SEO
  • Managing a remote team and maintaining productivity and engagement
  • Adapting to changes in the company's content strategy or business model

ASSUMPTION: These challenges can be overcome with strong project management skills, a strategic mindset, and a willingness to adapt and learn.

πŸ“ˆ Similar Roles Comparison

  • Unlike traditional marketing roles, this position requires a strong focus on B2B content marketing and user-generated video
  • Newsflare's industry-specific context offers unique opportunities and challenges compared to more general marketing roles
  • Career progression may involve building a team and taking on additional responsibilities, rather than moving into a more senior marketing role

ASSUMPTION: Candidates should be aware of the unique aspects of this role and how it differs from more traditional marketing positions.

πŸ“ Sample Projects

  • Developing a comprehensive content marketing strategy for a new product launch
  • Creating a series of thought leadership articles on the state of user-generated content in the media industry
  • Optimizing a high-traffic landing page to improve conversion rates and drive more qualified leads

ASSUMPTION: These sample projects demonstrate the strategic, creative, and data-driven aspects of the role, as well as the need to balance multiple priorities and stakeholders.

❓ Key Questions to Ask During Interview

  • What are the biggest challenges facing the B2B content marketing team in the next 6-12 months, and how can this role help address them?
  • How does Newsflare support the professional development and growth of its content marketing team members?
  • What are the key performance indicators (KPIs) for this role, and how will success be measured in the first 6 months?
  • How does Newsflare approach collaboration and communication between the content marketing, sales, and growth marketing teams?
  • What are the most exciting opportunities for growth and innovation in Newsflare's content strategy in the coming years?

ASSUMPTION: These questions demonstrate the candidate's interest in the role, the company, and its long-term prospects, as well as their strategic thinking and ability to drive results.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role
  • Prepare examples of your content marketing work, with a focus on B2B campaigns and case studies
  • Demonstrate your understanding of Newsflare's business model and target audience
  • Follow up with the hiring manager one week after submission to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.