📌 Core Information
🔹 Job Title: B2B Content Marketing Manager
🔹 Company: Babbel - NYC
🔹 Location: New York, NY
🔹 Job Type: On-site (3 days/week)
🔹 Category: Marketing
🔹 Date Posted: June 3, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (3 days/week in office)
🚀 Job Overview
Key aspects of this role include:
- Creating and managing high-quality content to engage target audience and drive business growth
- Leveraging AI tools to streamline content creation and stay updated with industry trends
- Collaborating with cross-functional teams to ensure brand consistency
- Developing and implementing SEO strategies to increase organic search visibility
ASSUMPTION: This role requires a strong blend of creativity, strategic thinking, and technical proficiency in content marketing and AI tools.
📋 Key Responsibilities
✅ Produce high-quality content in various formats, including blog posts, whitepapers, case studies, eBooks, infographics, video scripts, and social media posts
✅ Utilize AI technologies to enhance content creation processes and improve efficiency
✅ Develop and implement SEO strategies to increase organic search visibility and drive traffic
✅ Ideate, create, manage and optimize organic content on LinkedIn to engage the audience and promote the brand effectively
✅ Manage the creation of content on Wordpress, aligning to brand standards
✅ Assist in the coordination of the translation and localization of content for various markets
✅ Collaborate with various stakeholders across the B2B business to effectively create content and ensure brand consistency
✅ Communicate content updates to Sales and Customer Success teams to ensure all stakeholders are informed and equipped to leverage all content assets
✅ Assist in tracking the performance of content initiatives
ASSUMPTION: This role requires strong project management skills to handle multiple initiatives simultaneously and ensure timely delivery of high-quality content.
🎯 Required Qualifications
Education: Bachelor’s degree in marketing, communications, English, journalism, business, or a related field
Experience: 3-5 years of content marketing experience
Required Skills:
- Strong writing, editing, and communication skills
- Strong project management skills
- Experience utilizing AI for content creation
- Experience with SEO strategy, keyword research, and writing SEO-optimized content
- Experience with organic social strategy, primarily using LinkedIn
Preferred Skills:
- Experience with Wordpress
- Knowledge of Hubspot and Synthesia
ASSUMPTION: Candidates with a proven track record in B2B content marketing and a solid understanding of AI tools will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $85,000 - $95,000 per year (New York City)
Benefits:
- Working at an international start-up with a strong sense of mission
- Bonus eligible and generous 401K matching
- Responsibility from day one; you can make an impact!
- Strong skill and career development, frequently working closely with team leaders
- 20 PTO days every year with additional tenure-based days after 2 years
Working Hours: Full-time (40 hours/week)
ASSUMPTION: The salary range provided is based on market research for similar roles in New York City and may vary depending on factors such as experience, education, and performance.
📌 Applicant Insights
🔍 Company Context
Industry: E-Learning Providers
Company Size: 1,001-5,000 employees
Founded: 2007
Company Description:
- Babbel is the top-selling language learning platform, driven by its purpose to create mutual understanding through language
- Offers self-study lessons, instructor-led live classes, Babbel for Business, podcast series, and magazine
- Emphasizes a blend of humanity and technology, with over 60,000 lessons in 15 languages hand-crafted by linguists
Company Specialties:
- E-learning
- Mobile Apps
- Online Courses
- Language Learning
- Edtech
Company Website: http://www.babbel.com
ASSUMPTION: Babbel's focus on creating mutual understanding through language learning makes it an attractive option for candidates interested in making a social impact through their work.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and development
Reporting Structure: This role reports directly to the Head of B2B Marketing
Work Arrangement: Hybrid (3 days/week in office, with flexibility for remote work)
Growth Opportunities:
- Potential to take on additional responsibilities and advance within the marketing team
- Opportunities to collaborate with cross-functional teams and learn from diverse perspectives
- Chance to work on high-impact projects and make a significant contribution to the company's growth
ASSUMPTION: This role offers a unique blend of creative and strategic challenges, making it an excellent fit for candidates seeking to grow their marketing careers in a dynamic, international environment.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace with a strong company culture
Office Location(s): Andreasstraße 72, Berlin, 10243, DE; New York, New York 10010, US
Geographic Context:
- New York City offers a vibrant, multicultural environment with numerous opportunities for personal and professional growth
- The office is located in a bustling neighborhood with easy access to public transportation and amenities
- The city's diverse population provides a rich context for language learning and cultural exchange
Work Schedule: Full-time (40 hours/week), with flexibility for remote work on certain days
ASSUMPTION: The hybrid work arrangement offers a balance between collaboration and flexibility, allowing employees to make the most of both in-office and remote work environments.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-depth interview with the marketing team
- Final interview with the Head of B2B Marketing
Key Assessment Areas:
- Writing and editing skills
- Project management and organizational skills
- Understanding of SEO and social media strategies
- Cultural fit and alignment with Babbel's mission
Application Tips:
- Tailor your resume and cover letter to highlight your relevant content marketing experience and skills
- Provide examples of your writing and project management work, if applicable
- Demonstrate your understanding of Babbel's mission and how your skills align with the company's goals
ATS Keywords: Content Marketing, SEO, Social Media, Project Management, AI Tools, Writing, Editing, LinkedIn Strategy
ASSUMPTION: Babbel's hiring process is designed to assess candidates' skills and cultural fit, with a focus on finding the best fit for both the company and the individual.
🛠️ Tools & Technologies
- AI tools for content creation and optimization
- SEO tools (e.g., Google Search Console, SEMrush, Ahrefs)
- Social media management tools (e.g., Hootsuite, Buffer)
- Content management systems (e.g., Wordpress)
ASSUMPTION: Candidates should be comfortable learning and utilizing new tools and technologies to enhance their content creation processes.
👔 Cultural Fit Considerations
Company Values:
- Create mutual understanding through language
- Embrace diversity and inclusion
- Pursue continuous learning and improvement
Work Style:
- Collaborative and team-oriented
- Data-driven and results-focused
- Adaptable and open to change
Self-Assessment Questions:
- How do you align with Babbel's mission to create mutual understanding through language?
- How do you approach working collaboratively with cross-functional teams?
- How do you stay up-to-date with industry trends and adapt your strategies accordingly?
ASSUMPTION: Candidates who share Babbel's values and work style will be most successful in this role and contribute positively to the company culture.
⚠️ Potential Challenges
- Managing multiple content initiatives simultaneously, requiring strong project management skills
- Keeping up with the latest AI tools and trends in content marketing
- Balancing the need for high-quality content with the need for timely delivery
- Adapting to a dynamic, fast-paced work environment
ASSUMPTION: Candidates who are organized, adaptable, and comfortable working in a fast-paced environment will be best equipped to overcome these challenges.
📈 Similar Roles Comparison
- Unlike traditional content marketing roles, this position requires a strong foundation in AI tools and strategies
- Babbel's focus on language learning and cultural exchange sets it apart from other e-learning providers
- This role offers opportunities for career growth and development within the marketing team
ASSUMPTION: Candidates should consider how their skills and interests align with Babbel's unique focus and the specific requirements of this role.
📝 Sample Projects
- Developing a comprehensive content strategy for a new language course launch
- Creating a series of blog posts and social media content to promote an upcoming webinar
- Managing the translation and localization of content for multiple markets
ASSUMPTION: These sample projects illustrate the range of responsibilities and initiatives that the B2B Content Marketing Manager may undertake in this role.
❓ Key Questions to Ask During Interview
- How does this role contribute to Babbel's overall marketing strategy?
- What are the most pressing content marketing challenges facing the B2B team currently?
- How does Babbel support the professional development of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Babbel measure the success of its content marketing efforts?
ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company's priorities, allowing them to make an informed decision about the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant content marketing experience and skills
- Prepare examples of your writing and project management work, if applicable
- Demonstrate your understanding of Babbel's mission and how your skills align with the company's goals
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
