📌 Core Information
🔹 Job Title: B2B Customer Marketing Activation Manager, Norway
🔹 Company: Essity
🔹 Location: Oslo, Norway
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 14, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Activating the Tork brand with main distributors and ecommerce teams
- Managing local annual marketing plans and A&P budget
- Collaborating with sales, marketing, and supply teams for profitable growth
- Working with international marketing teams on product, brand, and segment strategies
- Some international travel, mainly in Nordics (approx. 10-20 days per year)
ASSUMPTION: This role requires a high level of customer focus, proactivity, and strong communication skills to effectively collaborate with various teams and stakeholders.
📋 Key Responsibilities
✅ Drive local marketing activities with distributors and ecommerce teams to achieve sales and marketing goals
✅ Manage local annual marketing plans and A&P budget, ensuring a robust ROI model
✅ Collaborate with sales, marketing, and supply teams to support trainings, conferences, and sponsorships
✅ Work with international marketing teams to deliver product, brand, and segment strategies
✅ Localize and implement product and segment launches, manage local events, and support brand campaigns
✅ Work with ecommerce and sales teams to implement digital growth strategy with distributors
ASSUMPTION: This role involves frequent launches and campaigns, requiring strong organizational skills and the ability to handle complexity.
🎯 Required Qualifications
Education: University Degree or equivalent
Experience: 3+ years in product or marketing management, ideally in a B2B context
Required Skills:
- Strong Norwegian and English language skills (written and verbal)
- Ability to work with ecommerce and digital marketing tools like CRM
- Experience in managing and measuring marketing plans and budgets
- Customer focus with a passion to sell the value of the Tork brand face-to-face with sales
- Ability to build deep product knowledge and handle complexity in a structured way
- Proactive with a strong drive for results and ability to lead and influence others across the organizational matrix
Preferred Skills:
- Sales or customer-facing experience
- Experience working with international marketing teams
ASSUMPTION: Strong Norwegian language skills are crucial for this role due to the need to translate assets and deliver presentations and training to customers and sales teams.
💰 Compensation & Benefits
Salary Range: NOK 600,000 - 800,000 per year (based on experience level and industry standards)
Benefits:
- Competitive benefits package
- International network of marketers for expertise development
- Specific trainings in sustainability and ecommerce
- Opportunity to work with the #1 brand, superior product innovation, and distributor access
Working Hours: Full-time, with some flexibility for international travel
ASSUMPTION: The salary range provided is an estimate based on industry standards for a marketing manager role in Norway with 3-5 years of experience.
📌 Applicant Insights
🔍 Company Context
Industry: Essity is a leading global player in professional hygiene with the global Tork brand, operating in the manufacturing industry.
Company Size: Essity has 10,001+ employees globally, providing a large network of resources and opportunities for professional growth.
Founded: Essity's roots trace back to 1849 through the acquisition of the Swedish company Mölnlycke in 1975.
Company Description:
- Essity is a globally leading hygiene and health company, dedicated to making the world healthier, safer, and more hygienic.
- Their expertise in hygiene and health began with the acquisition of Mölnlycke in 1975, and today, their sustainable innovations from globally trusted brands care for the well-being of 1 billion people in 150 countries every day.
- Essity is committed to Diversity, Equity, and Inclusion, fostering an inclusive, collaborative, and caring company culture where employees can be themselves.
Company Specialties:
- Personal care
- Baby care
- Incontinence Care
- Feminine Care
- Medical solutions
- Baby Diapers
- Away from Home Tissue
- Consumer Tissue
- Medtech
Company Website: http://www.essity.com/Careers/
ASSUMPTION: Essity's large employee base and global presence offer numerous opportunities for collaboration and professional development.
📊 Role Analysis
Career Level: This role is a mid-level management position, offering opportunities for growth and leadership within the marketing team.
Reporting Structure: The role reports to the Regional Customer Marketing Director within the Professional Hygiene division.
Work Arrangement: The role is primarily on-site, with some flexibility for international travel (approx. 10-20 days per year).
Growth Opportunities:
- Collaborating with international marketing teams to gain exposure to global strategies and best practices
- Working with a diverse range of teams and stakeholders to develop leadership and influencing skills
- Potential career progression into senior marketing roles or other functional areas within Essity
ASSUMPTION: This role offers significant opportunities for professional growth and development within a large, global organization.
🌍 Location & Work Environment
Office Type: Essity's Oslo office is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): Klarabergsviadukten 63, Stockholm, SE (headquarters); Molndals bro, Molndal, Vastra Gotaland County 431 30, SE (Oslo office)
Geographic Context:
- Oslo, Norway's capital and most populous city, offers a high quality of life with a rich cultural scene, vibrant nightlife, and numerous outdoor activities
- The city is known for its beautiful fjords, forests, and mountains, providing ample opportunities for work-life balance
- Oslo is a hub for business and innovation, with a strong focus on sustainability and green initiatives
Work Schedule: Full-time, with some flexibility for international travel
ASSUMPTION: Oslo's high quality of life, vibrant culture, and strong focus on sustainability make it an attractive location for professionals.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the hiring manager
- On-site or virtual interview with the hiring team
- Final interview with the Regional Customer Marketing Director
Key Assessment Areas:
- Customer focus and understanding of the Tork brand
- Marketing and budget management skills
- Communication and presentation skills in Norwegian and English
- Ability to work with ecommerce and digital marketing tools
- Leadership and influencing skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing and customer-facing experience
- Demonstrate your understanding of the Tork brand and Essity's commitment to sustainability
- Prepare examples of your marketing campaigns and their impact on sales and customer engagement
ATS Keywords: Customer Marketing, Activation Manager, Tork Brand, Distributor Management, Marketing Plans, A&P Budget, Sales & Marketing Goals, Ecommerce, Digital Growth Strategy, Product Launches, Event Management, Brand Campaigns, International Marketing Teams, Sales Teams, Marketing Teams, Supply Teams, Trainings, Conferences, Sponsorships
ASSUMPTION: Essity's application process is designed to assess candidates' marketing and customer-facing skills, as well as their ability to work effectively with various teams and stakeholders.
🛠️ Tools & Technologies
- CRM software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- Project management tools (e.g., Asana, Trello)
- Microsoft Office Suite (Word, Excel, PowerPoint)
ASSUMPTION: Familiarity with CRM software and marketing automation tools is essential for this role, as they are used to track the impact of marketing activities and manage customer relationships.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Innovation and continuous improvement
- Collaboration and teamwork
- Sustainability and responsibility
- Integrity and respect
Work Style:
- Dynamic and fast-paced, with frequent launches and campaigns
- Collaborative and team-oriented, with a strong focus on cross-functional collaboration
- Results-driven, with a strong emphasis on achieving sales and marketing goals
Self-Assessment Questions:
- How do you demonstrate customer focus and a passion for selling the value of the Tork brand?
- How do you handle complexity and work in a structured way to manage multiple projects and campaigns?
- How do you proactively take lead and influence others across an organizational matrix to achieve results?
ASSUMPTION: Essity values employees who are customer-focused, proactive, and results-driven, with strong communication and collaboration skills.
⚠️ Potential Challenges
- Managing a complex and dynamic marketing portfolio with frequent launches and campaigns
- Working with multiple teams and stakeholders across an organizational matrix
- Balancing local marketing plans and A&P budget with global brand and product strategies
- Adapting to a fast-paced and ever-changing business environment
ASSUMPTION: This role presents unique challenges that require strong organizational skills, adaptability, and the ability to work effectively with diverse teams and stakeholders.
📈 Similar Roles Comparison
- Compared to other marketing manager roles, this position offers a unique focus on B2B customer marketing and distributor management
- Essity's global presence and commitment to sustainability provide a strong platform for professional growth and development
- This role offers the opportunity to work with a leading brand in the professional hygiene industry, with a strong focus on innovation and customer-centricity
ASSUMPTION: This role offers a unique combination of B2B customer marketing experience, global exposure, and the opportunity to work with a leading brand in the professional hygiene industry.
📝 Sample Projects
- Developing and executing a local marketing plan to drive sales and customer engagement with a key distributor
- Managing the localization and implementation of a global product launch, including event planning and brand campaign support
- Collaborating with ecommerce and sales teams to implement a digital growth strategy with a selected distributor, including shopability and visibility improvements
ASSUMPTION: These sample projects reflect the dynamic and collaborative nature of this role, requiring strong marketing and project management skills.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader marketing strategy for the Tork brand and Essity?
- What are the key priorities for this role in the first 90 days?
- How does Essity support the professional growth and development of its marketing team members?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
- How does Essity foster a culture of innovation and continuous improvement within its marketing teams?
ASSUMPTION: These interview questions are designed to provide insight into the role's strategic fit, priorities, and opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing and customer-facing experience, as well as your understanding of the Tork brand and Essity's commitment to sustainability
- Prepare examples of your marketing campaigns and their impact on sales and customer engagement
- Follow up with the hiring team one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
