B2B Demand Generation

📌 Core Information

🔹 Job Title: B2B Demand Generation

🔹 Company: Cambly

🔹 Location: Shanghai (Hybrid)

🔹 Job Type: Full-Time

🔹 Category: B2B Sales

🔹 Date Posted: June 3, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Driving pipeline growth through lead generation and qualification
• Prospecting and researching high-potential companies in the Chinese market
• Building relationships with prospective clients through effective communication
• Collaborating with the Account Executive team to book meetings with qualified leads
• Creating engaging content and participating in events to build awareness and credibility

ASSUMPTION: This role requires a proactive, self-starting individual with strong communication skills and a passion for education. Familiarity with the education sector and proficiency in both Chinese and English are beneficial.

📋 Key Responsibilities

✅ Identify and research high-potential companies, organizations, and education partners in the Chinese market

✅ Conduct outbound outreach via email, phone, and LinkedIn to generate interest in Cambly’s B2B offering

✅ Qualify both inbound and outbound leads through discovery conversations to assess fit and readiness

✅ Clearly communicate Cambly’s value and book meetings for Account Executives with qualified leads

✅ Create engaging content on platforms like LinkedIn (e.g., articles, posts) to build awareness and credibility; develop personalized outreach strategies

✅ Run virtual seminars/webinars and attend relevant offline industry events to network and uncover new leads

✅ Keep accurate records in the CRM (e.g., HubSpot), track outreach performance, and support pipeline visibility and forecasting

ASSUMPTION: This role involves a mix of proactive outreach, relationship building, and administrative tasks to support the sales pipeline.

🎯 Required Qualifications

Education: Bachelor's degree in Business, Marketing, or a related field (or equivalent experience)

Experience: 1-3 years of SDR, Inside Sales, or Outbound Sales experience in a B2B environment

Required Skills:

• Proven ability to research, prospect, and create outbound lead pipelines
• Strong written and verbal communication skills, with the ability to articulate complex ideas simply and persuasively
• Experience using LinkedIn, CRM tools, and other sales enablement technologies
• Native in Chinese, with professional proficiency in English
• Based in Shanghai and familiar with the local business and education landscape

Preferred Skills:

• Familiarity with education technology or experience selling in the education sector

ASSUMPTION: Candidates should have a proven track record in B2B sales and be comfortable working in a fast-paced, high-growth environment.

💰 Compensation & Benefits

Salary Range: Based on industry standards for B2B Sales roles in Shanghai, the estimated salary range for this position is ¥250,000 - ¥350,000 per year (approximately USD $38,000 - $53,000).

Benefits:

• Health insurance and retirement plans
• Flexible work arrangements
• Opportunities for career growth and development
• Mission-driven global team and collaborative culture

Working Hours: Full-time, with a hybrid work arrangement (2-3 days per week in the office)

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Cambly operates in the e-learning providers sector, offering English language learning services through live, one-on-one conversations with native speakers.

Company Size: Cambly is a mid-sized company with 51-200 employees, providing a collaborative work environment with high autonomy and impact.

Founded: Cambly was founded in San Francisco, CA, and has since expanded its global presence, including a significant presence in China.

Company Description:

• Cambly connects English learners with native speakers for one-on-one video chat sessions, providing an affordable and convenient way to practice English and gain confidence.
• The company offers a platform for tutors to make money helping people from around the world practice English.
• Cambly is on a mission to make high-quality English learning accessible to students and professionals worldwide.

Company Specialties:

• E-learning
• Ed tech
• English language learning
• Startup and tech

Company Website: https://www.cambly.com

ASSUMPTION: Cambly's global presence and mission-driven approach create an exciting work environment for candidates passionate about education and technology.

📊 Role Analysis

Career Level: This role is suitable for early to mid-career professionals looking to gain experience in B2B sales and demand generation.

Reporting Structure: The B2B Demand Generation role reports directly to the B2B Sales Manager and collaborates closely with the Account Executive team.

Work Arrangement: This is a hybrid role, with 2-3 days per week in the office and the remainder working remotely.

Growth Opportunities:

• As Cambly's B2B presence in China grows, there will be opportunities for career advancement within the sales organization.
• Candidates can gain experience in a fast-paced, high-growth tech company backed by top investors.
• This role offers ownership and career development opportunities as Cambly's B2B footprint expands in China.

ASSUMPTION: Successful candidates in this role will have the opportunity to grow with the company and make a significant impact on its B2B sales efforts in China.

🌍 Location & Work Environment

Office Type: Cambly's Shanghai office is a modern, collaborative workspace designed to facilitate team interaction and productivity.

Office Location(s): Shanghai, China

Geographic Context:

• Shanghai is a major commercial hub and financial center in China, offering a vibrant business environment and numerous networking opportunities.
• The city is home to a diverse range of industries, including education, technology, and finance.
• Shanghai's international atmosphere and cosmopolitan lifestyle make it an attractive location for expats and locals alike.

Work Schedule: The work schedule for this role is Monday to Friday, with core hours from 9:00 AM to 6:00 PM (with a one-hour lunch break).

ASSUMPTION: Candidates should be comfortable working in a dynamic, fast-paced environment and be able to thrive in a hybrid work arrangement.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screen with the Hiring Manager
• In-depth behavioral interview with the B2B Sales Manager
• Final interview with the Head of Sales
• Background check and offer extension

Key Assessment Areas:

• Sales skills and experience
• Communication and interpersonal skills
• Cultural fit and alignment with Cambly's mission
• Problem-solving and critical thinking abilities

Application Tips:

• Tailor your resume and cover letter to highlight your relevant B2B sales experience and skills.
• Prepare examples of your successful lead generation and qualification efforts.
• Demonstrate your passion for education and commitment to Cambly's mission during the interview process.

ATS Keywords: B2B Sales, Lead Generation, Prospecting, Research, Communication, CRM Tools, Outbound Sales, Networking, Event Participation, Content Creation, Self-Starter, Education Sector Knowledge, Chinese Language, English Proficiency, Relationship Building, Sales Enablement

ASSUMPTION: Applicants should be prepared to discuss their sales strategies, success stories, and challenges in detail during the interview process.

🛠️ Tools & Technologies

• HubSpot CRM
• LinkedIn Sales Navigator
• Zoom (for virtual seminars and webinars)
• Microsoft Office Suite (Word, Excel, PowerPoint)

ASSUMPTION: Candidates should be comfortable using CRM tools, sales enablement technologies, and other relevant software for effective lead management and communication.

👔 Cultural Fit Considerations

Company Values:

• Mission-driven
• Collaborative
• High autonomy and impact
• Global team

Work Style:

• Proactive and self-starting
• Strong communication and interpersonal skills
• Adaptable and comfortable in a fast-paced environment
• Comfortable working in a hybrid arrangement

Self-Assessment Questions:

• How do you stay motivated and focused when working independently?
• Can you provide an example of a time when you successfully built a relationship with a difficult client?
• How do you prioritize your workload and manage your time effectively?

ASSUMPTION: Successful candidates in this role will be able to thrive in a collaborative, mission-driven environment and be comfortable working in a hybrid arrangement.

⚠️ Potential Challenges

• Managing a high volume of outbound outreach and maintaining productivity
• Adapting to a fast-paced, high-growth environment with evolving priorities
• Building relationships with clients in a virtual or hybrid setting
• Navigating the local business and education landscape in Shanghai

ASSUMPTION: Candidates should be prepared to face these challenges head-on and demonstrate their ability to adapt and thrive in a dynamic work environment.

📈 Similar Roles Comparison

• Unlike traditional SDR roles, this position focuses on the B2B market and requires a deeper understanding of the client's business needs and challenges.
• While the core responsibilities of lead generation and qualification remain, the B2B Demand Generation role requires a more consultative approach to sales.
• Career progression in this role may lead to opportunities in account management or sales leadership, rather than focusing on individual contributor growth.

ASSUMPTION: Applicants should consider the unique aspects of this role and how it differs from traditional SDR or inside sales positions.

📝 Sample Projects

• Developing a targeted outreach campaign to engage education partners in Shanghai
• Hosting a virtual seminar on the benefits of English language learning for businesses
• Creating a personalized email sequence to nurture and qualify leads in the education sector

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and initiatives that candidates may undertake in this role.

❓ Key Questions to Ask During Interview

• Can you describe the typical sales cycle for B2B clients in the education sector?
• How does the B2B Sales team collaborate and support one another in achieving our goals?
• What are the most rewarding aspects of working at Cambly, according to current employees?
• How does Cambly support the professional development and growth of its employees?
• What are the key performance indicators (KPIs) for this role, and how will my success be measured?

ASSUMPTION: These interview questions are designed to help applicants better understand the role, the team, and the company culture, enabling them to make an informed decision about their application.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Ashby job portal
• Tailor your resume and cover letter to highlight your relevant B2B sales experience and skills.
• Prepare examples of your successful lead generation and qualification efforts.
• Follow up with the Hiring Manager one week after submitting your application to express your interest and reiterate your qualifications.
• If selected for an interview, be prepared to discuss your sales strategies, success stories, and challenges in detail.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.