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Digital Channel & Brand Owner, DDT, Shanghai /Beijing/Chengdu

Takeda
Full-time
On-site
Shanghai, Shanghai, China
🎨 Brand & Creative Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Digital Channel & Brand Owner, DDT, Shanghai /Beijing/Chengdu

πŸ”Ή Company: Takeda

πŸ”Ή Location: Shanghai, Beijing, Chengdu

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Pharmaceuticals

πŸ”Ή Date Posted: June 4, 2025

πŸ”Ή Experience Level: 10+ years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Leveraging data, digital, and technology to achieve China Elevation Plan
  • Strategic partnership with business units and functions to drive commercial imperatives
  • Managing digital channels and events lifecycle
  • Collaborating with cross-functional teams for successful execution
  • Ensuring compliance with regulations and mitigating risks

ASSUMPTION: This role requires a high level of strategic thinking, cross-functional collaboration, and stakeholder management. It involves working closely with various business units and functions to drive digital initiatives that support the company's overall business objectives.

πŸ“‹ Key Responsibilities

βœ… Unleash the power of Data, Digital and Technology to achieve China Elevation Plan by building strategic capabilities

βœ… Be partnership with all relevant BUs/BFs, with a strategic mindset, able to take business priorities, in-depth understanding of the commercial business with the ability to influence, challenge and innovate to enable commercial strategic imperatives.

βœ… Stakeholder Management: Engage with internal and external stakeholders to gather requirements and provide updates on digital channel and event. Collaborate with cross-functional teams to drive successful digital channel and event lifecycle management.

βœ… Digital Channel Development: Assist line manager to develop and implement a comprehensive digital channel roadmap that aligns with the company's overall business objectives and goals. Identify and prioritize the most effective digital channels for reaching target audiences. Collaborate with cross-functional teams, including marketing, sales, medical affairs, and IT, to integrate digital initiatives with other business activities and ensure seamless execution.

βœ… Digital Brand Planning and Execution: Plan and execute a wide range of digital branding, development and management of digital assets, ensuring they are up-to-date, user-friendly, and compliant with regulatory requirements. Coordinate with external vendors, agencies, and partners to deliver high-quality digital services and solutions, and manage relationships to ensure timely and effective delivery.

βœ… Performance Monitoring and Optimization: Establish KPI and metrics to measure the effectiveness of digital channels and activities and regularly track and analyze performance data. Provide regular reports and updates to senior management on the performance of digital activities and recommend adjustments or improvements as needed.

βœ… Compliance and Risk Management: Ensure that all digital activities comply with pharmaceutical regulations, data privacy laws, and industry guidelines, and implement processes to monitor and mitigate compliance risks.

ASSUMPTION: This role requires a strong understanding of digital channels, branding, and project management, as well as the ability to work effectively with cross-functional teams and stakeholders.

🎯 Required Qualifications

Education: Bachelor Degree is a must, MBA preferred

Experience: 10+ years of experience in consulting or strategy, digital experiences and will understanding digital health project in pharmaceutical industry.

Required Skills:

  • Consulting/Marketing/digital background preferred
  • Fluent English

Preferred Skills:

  • MBA

ASSUMPTION: Given the strategic nature of this role, candidates with a strong consulting background and extensive experience in digital strategy within the pharmaceutical industry are likely to be most successful.

πŸ’° Compensation & Benefits

Salary Range: Due to the lack of salary information, we've estimated the salary range for this role to be between Β₯600,000 - Β₯1,200,000 per year, based on industry standards for a senior digital role in the pharmaceutical industry in China. This range may vary depending on the candidate's experience and the specific location within China.

Benefits:

  • Health insurance
  • Retirement benefits
  • Employee assistance programs
  • Training and development opportunities

Working Hours: Full-time position with standard working hours, typically Monday to Friday, 9:00 AM to 6:00 PM, with flexibility depending on the role and team.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and the specific location within China. Benefits may vary depending on the candidate's location and employment status.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Takeda is a global, research and development-driven biopharmaceutical company committed to bringing better health and a brighter future to patients. They have a strong presence in China, with a focus on innovative medicines and vaccines.

Company Size: Takeda is a large company with over 10,000 employees in China, providing ample opportunities for career growth and development.

Founded: Takeda was founded in 1781 in Japan and has since grown into a global leader in the biopharmaceutical industry.

Company Description:

  • Takeda is committed to improving the lives of patients through innovative medicines and vaccines
  • They have a strong focus on research and development, with a pipeline of promising new therapies
  • Takeda is dedicated to fostering a diverse and inclusive work environment

Company Specialties:

  • Pharmaceuticals
  • Therapeutics
  • Oncology
  • Gastroenterology
  • Vaccines

Company Website: Takeda.com

ASSUMPTION: Takeda's focus on innovation, research and development, and patient-centric approach makes it an attractive employer for candidates seeking to make a meaningful impact in the biopharmaceutical industry.

πŸ“Š Role Analysis

Career Level: This role is a senior-level position, requiring a high degree of strategic thinking, cross-functional collaboration, and stakeholder management.

Reporting Structure: The role reports directly to the line manager and works closely with various business units and functions to drive digital initiatives that support the company's overall business objectives.

Work Arrangement: This is an on-site role, with the possibility of occasional remote work depending on the specific needs of the team and the company.

Growth Opportunities:

  • Potential to take on more responsibilities and advance within the digital or consulting teams
  • Opportunities to work on high-impact projects and gain exposure to various aspects of the business
  • Chance to develop leadership and management skills through mentoring and coaching opportunities

ASSUMPTION: Given Takeda's size and focus on innovation, there are numerous opportunities for career growth and development within the company.

🌍 Location & Work Environment

Office Type: Takeda's offices in Shanghai, Beijing, and Chengdu are modern, collaborative workspaces designed to foster innovation and productivity.

Office Location(s): Shanghai, Beijing, Chengdu

Geographic Context:

  • Shanghai: A bustling metropolis and the largest city in China, offering a mix of traditional culture and modern amenities
  • Beijing: The capital of China, known for its rich history, cultural landmarks, and vibrant business scene
  • Chengdu: A major city in southwestern China, known for its spicy cuisine, pandas, and rapidly growing economy

Work Schedule: Standard working hours, typically Monday to Friday, 9:00 AM to 6:00 PM, with flexibility depending on the role and team.

ASSUMPTION: Takeda's offices in Shanghai, Beijing, and Chengdu offer a dynamic and collaborative work environment, with ample opportunities for professional growth and development.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening
  • On-site or virtual interview with hiring manager and/or team members
  • Final round interview with senior leadership

Key Assessment Areas:

  • Strategic thinking and problem-solving skills
  • Cross-functional collaboration and stakeholder management
  • Digital channel development and management experience
  • Fluency in English and Mandarin

Application Tips:

  • Highlight your relevant experience in consulting, digital strategy, and project management
  • Tailor your resume and cover letter to emphasize your skills and experiences that match the required qualifications
  • Prepare for behavioral and situational interview questions that focus on your problem-solving skills, cross-functional collaboration, and stakeholder management

ATS Keywords: Digital Channel Development, Stakeholder Management, Digital Brand Planning, Performance Monitoring, Compliance Management, Consulting, Marketing, Digital Health, Cross-Functional Collaboration, Data Analysis, KPI Establishment, Regulatory Compliance, Project Management, Vendor Coordination, Strategic Planning, Influencing

ASSUMPTION: Takeda's application process is designed to assess candidates' strategic thinking, problem-solving skills, and ability to work effectively with cross-functional teams and stakeholders.

πŸ› οΈ Tools & Technologies

  • Microsoft Office Suite
  • Project management tools (e.g., Asana, Trello, Jira)
  • Data analysis tools (e.g., Excel, Power BI)
  • Digital channel analytics tools (e.g., Google Analytics, Adobe Analytics)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the team and the projects the candidate is working on.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Patient-centricity
  • Integrity
  • Fairness, inclusiveness, and teamwork
  • Accountability
  • Innovation

Work Style:

  • Collaborative and team-oriented
  • Data-driven and analytical
  • Adaptable and flexible
  • Results-focused and proactive

Self-Assessment Questions:

  • Do you have a strong consulting background and extensive experience in digital strategy within the pharmaceutical industry?
  • Are you fluent in English and Mandarin?
  • Do you have a strategic mindset and the ability to influence, challenge, and innovate to enable commercial strategic imperatives?
  • Are you comfortable working with cross-functional teams and stakeholders to drive successful digital channel and event lifecycle management?

ASSUMPTION: Takeda values candidates who are patient-centric, innovative, and results-focused, with a strong consulting background and extensive experience in digital strategy within the pharmaceutical industry.

⚠️ Potential Challenges

  • Managing multiple stakeholders with varying priorities and expectations
  • Keeping up with the fast-paced and ever-evolving digital landscape
  • Ensuring compliance with pharmaceutical regulations, data privacy laws, and industry guidelines
  • Balancing strategic thinking with day-to-day tactical execution

ASSUMPTION: These challenges can be overcome with strong project management skills, a strategic mindset, and a deep understanding of the digital landscape and regulatory environment.

πŸ“ˆ Similar Roles Comparison

  • This role is unique in its focus on leveraging data, digital, and technology to achieve the China Elevation Plan and manage digital channels and events
  • Similar roles in other pharmaceutical companies may have a broader focus on digital marketing or commercial operations
  • Career progression in this role may lead to senior digital or consulting roles within Takeda or other pharmaceutical companies

ASSUMPTION: This role offers a unique opportunity to leverage data, digital, and technology to drive commercial imperatives and achieve the China Elevation Plan.

πŸ“ Sample Projects

  • Developing and implementing a comprehensive digital channel roadmap to support the China Elevation Plan
  • Planning and executing a digital branding campaign to launch a new pharmaceutical product in China
  • Monitoring and optimizing the performance of digital channels and activities to maximize ROI and drive commercial success

ASSUMPTION: These sample projects illustrate the strategic and cross-functional nature of the role, as well as the opportunity to drive meaningful impact on the business.

❓ Key Questions to Ask During Interview

  • Can you describe the most pressing digital challenges facing the business units and functions I would be working with?
  • How does this role fit into the overall digital strategy and roadmap for the company?
  • What are the key priorities for the first 90 days in this role?
  • How does Takeda support the professional development and growth of its employees?
  • What is the work-life balance like for this role and the team?

ASSUMPTION: These questions can help candidates better understand the role, the team, and the company, and assess whether it is the right fit for their career goals and work-life balance preferences.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through the link
  • Tailor your resume and cover letter to highlight your relevant experience in consulting, digital strategy, and project management
  • Prepare for behavioral and situational interview questions that focus on your problem-solving skills, cross-functional collaboration, and stakeholder management
  • Follow up with the hiring manager or HR representative one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.