B2B Growth Marketeer

📌 Core Information

🔹 Job Title: B2B Growth Marketeer

🔹 Company: Helloprint

🔹 Location: Rotterdam, Zuid-Holland, Netherlands

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 14, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving B2B growth strategies for professional solutions across multiple European markets
• Executing multi-channel campaigns across paid, organic, social, SEO/AEO, email, partnerships, and emerging channels
• Leveraging AI tools for content generation, targeting, personalization, and analysis
• Identifying and exploiting non-traditional B2B channels
• Collaborating with sales, product, and country teams to align on messaging, offers, and go-to-market strategies

ASSUMPTION: This role requires a growth marketer with a strong background in B2B/B2SMB marketing and a deep understanding of digital channels and AI tools.

📋 Key Responsibilities

✅ Develop and execute B2B growth strategies tailored to different European markets, especially for professional solutions

✅ Run multi-channel campaigns across various channels to drive customer acquisition and retention

✅ Leverage AI tools to enhance marketing efforts, improve targeting, and analyze results

✅ Identify and exploit non-traditional B2B channels to reach new audiences

✅ Use data to prioritize high-impact activities and report transparently on results and learnings

✅ Collaborate with sales, product, and country teams to align on messaging, offers, and go-to-market strategies

ASSUMPTION: This role requires a hands-on, self-starting marketer who is comfortable working in a fast-paced, dynamic environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 3+ years in B2B/B2SMB growth marketing or demand generation

Required Skills:

• Proven track record in B2B/B2SMB growth marketing
• Strong analytical skills and data-driven mindset
• Familiarity with AI tools and modern SEO/AEO techniques
• Experience with email automation, lead flows, LinkedIn Ads, retargeting, and programmatic advertising
• Comfortable with new channels and vertical communities

Preferred Skills:

• Fluency in additional European languages
• Experience with AI-first marketing tools and platforms
• Strong collaboration skills and ability to work cross-functionally

ASSUMPTION: Candidates with experience in B2B growth marketing and a strong focus on results will be most successful in this role.

💰 Compensation & Benefits

Salary Range: €50,000 - €70,000 per year (based on experience and market rates for B2B growth marketers in the Netherlands)

Benefits:

• 24/7 access to HelloFit gym
• OneFit discount
• Company-sponsored healthy meals every day
• Competitive salary and benefits package

Working Hours: Full-time (40 hours per week) with flexible working hours and the opportunity to work from home occasionally

ASSUMPTION: The salary range is based on market research and comparable roles in the Netherlands. Benefits may vary based on individual circumstances and company policies.

📌 Applicant Insights

🔍 Company Context

Industry: Helloprint operates in the technology, information, and internet industry, focusing on e-commerce, growth hacking, and print services

Company Size: Helloprint has 51-200 employees, providing a mid-sized company environment with opportunities for growth and impact

Founded: Helloprint was founded in 2013 and has since grown to become Europe’s leading platform for customizable print and merchandise products

Company Description:

• Helloprint is a B Corp certified company that offers customizable print and merchandise products through a network of over 300 manufacturers and 30 logistical partners in 31 countries
• The company focuses on reducing speed of delivery, costs, and carbon footprint by offering local production and delivery to customers
• Helloprint has been certified as a Great Place to Work in 2022, 2023, and 2024

Company Specialties:

• E-commerce
• Growth hacking
• Internationalization
• Team development
• Print and printing services
• Webshop and tech development

Company Website: http://helloprint.com/company

ASSUMPTION: Helloprint's focus on sustainability, growth, and employee development makes it an attractive company for candidates seeking a dynamic and impactful work environment.

📊 Role Analysis

Career Level: This role is suitable for a mid-career marketer looking to drive growth and make a significant impact in a mid-sized company

Reporting Structure: The B2B Growth Marketeer will report directly to the Head of Marketing and work closely with sales, product, and country teams

Work Arrangement: This role is primarily on-site, with the opportunity for occasional remote work and flexible hours

Growth Opportunities:

• Helloprint offers opportunities for career growth within the marketing department and beyond
• The company's international presence provides opportunities for candidates interested in working abroad
• Helloprint's focus on innovation and impact allows employees to shape the future of customized products and make a real difference

ASSUMPTION: This role offers a unique opportunity for a growth marketer to drive impact in a dynamic, international company with a strong focus on sustainability and employee development.

🌍 Location & Work Environment

Office Type: Helloprint's offices are modern, collaborative spaces designed to foster creativity and productivity

Office Location(s): Rotterdam, The Netherlands and Valencia, Spain

Geographic Context:

• Rotterdam is the second-largest city in the Netherlands and a major economic hub with a diverse, multicultural population
• The city is known for its vibrant arts and culture scene, as well as its historic architecture and waterfront
• Rotterdam is well-connected by public transportation, making it easy to commute to the office

Work Schedule: The work schedule is primarily Monday to Friday, with flexible working hours and the opportunity to work from home occasionally

ASSUMPTION: Helloprint's offices provide a collaborative, innovative work environment that supports employees in driving growth and making an impact.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR department
• In-depth interview with the Head of Marketing and relevant team members
• Case study or assignment to assess problem-solving skills and strategic thinking
• Final interview with the CEO or another senior leader

Key Assessment Areas:

• Marketing expertise and experience
• Data-driven mindset and analytical skills
• Collaboration and communication skills
• Cultural fit and alignment with Helloprint's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Demonstrate your understanding of Helloprint's business and the role's requirements in your application materials
• Prepare for behavioral and situational interview questions that assess your problem-solving skills and strategic thinking
• Research Helloprint's company culture and values to ensure a strong cultural fit

ATS Keywords: B2B marketing, demand generation, SEO/AEO, AI tools, growth strategies, multi-channel campaigns, collaboration, results-driven, self-starting

ASSUMPTION: Helloprint's interview process is designed to assess candidates' marketing expertise, cultural fit, and problem-solving skills, with a focus on finding the best fit for the role and the company.

🛠️ Tools & Technologies

• AI tools: ChatGPT, N8N, Lovable, MidJourney, HubSpot AI, Notion AI, Zapier
• Marketing automation tools: HubSpot, Marketo, or similar platforms
• SEO/AEO tools: SEMrush, Ahrefs, or similar platforms
• Email marketing tools: Mailchimp, Constant Contact, or similar platforms
• Social media management tools: Hootsuite, Buffer, or similar platforms

ASSUMPTION: Helloprint uses a combination of AI tools, marketing automation platforms, and other technologies to drive growth and improve marketing efforts.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Sustainability
• Innovation
• Collaboration
• Integrity

Work Style:

• Data-driven and results-oriented
• Collaborative and team-focused
• Innovative and forward-thinking
• Adaptable and open to change

Self-Assessment Questions:

• Do you have a strong customer focus and a passion for driving growth?
• Are you comfortable working in a dynamic, fast-paced environment?
• Do you thrive in a collaborative, team-oriented work culture?
• Are you committed to sustainability and social responsibility?

ASSUMPTION: Helloprint's company culture is characterized by a strong focus on customer-centricity, sustainability, innovation, and collaboration, with a data-driven, results-oriented work style.

⚠️ Potential Challenges

• Managing multiple marketing channels and campaigns simultaneously
• Keeping up with the latest AI tools and marketing trends
• Balancing short-term campaign performance with long-term growth strategies
• Collaborating effectively with cross-functional teams and stakeholders

ASSUMPTION: The B2B Growth Marketeer role presents unique challenges that require a strong, results-driven marketer with excellent collaboration and communication skills.

📈 Similar Roles Comparison

• Compared to other B2B marketing roles, this position places a stronger emphasis on AI tools and emerging channels
• Helloprint's focus on sustainability and social responsibility sets it apart from other companies in the industry
• This role offers a unique opportunity to drive growth and make a significant impact in a mid-sized, international company

ASSUMPTION: This role offers a unique blend of growth marketing, AI tools, and sustainability-focused initiatives that set it apart from other B2B marketing positions.

📝 Sample Projects

• Developing and executing a multi-channel campaign to launch a new professional solution in a specific European market
• Identifying and exploiting non-traditional B2B channels to reach new audiences and drive customer acquisition
• Collaborating with the product team to optimize the customer journey and improve conversion rates

ASSUMPTION: These sample projects illustrate the hands-on, collaborative nature of the B2B Growth Marketeer role and the opportunity to drive real impact in a dynamic, international company.

❓ Key Questions to Ask During Interview

• Can you describe the marketing team's structure and how this role fits within it?
• How does Helloprint support the growth and development of its employees?
• What are the most significant challenges facing the company in the next 12-24 months, and how can this role help address them?
• How does Helloprint measure the success of its marketing campaigns, and what key performance indicators (KPIs) are most important for this role?
• What opportunities are there for growth and advancement within the marketing department and the company as a whole?

ASSUMPTION: These interview questions are designed to assess Helloprint's company culture, growth opportunities, and the specific requirements of the B2B Growth Marketeer role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare for behavioral and situational interview questions that assess your problem-solving skills and strategic thinking
• Research Helloprint's company culture and values to ensure a strong cultural fit
• Follow up with the HR department one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.