B2B Growth Marketeer

📌 Core Information

🔹 Job Title: B2B Growth Marketeer

🔹 Company: Helloprint

🔹 Location: Rotterdam, Zuid-Holland, Netherlands

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-07-14

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing B2B growth strategies tailored to different European markets
• Running multi-channel campaigns across paid, organic, social, SEO/AEO, email, partnerships, and emerging channels
• Leveraging AI tools for content generation, targeting, personalization, and analysis
• Identifying and exploiting non-traditional B2B channels
• Collaborating with Sales, Product, and Country teams to align on messaging, offers, and GTM

ASSUMPTION: This role requires a strong focus on data-driven decision making and continuous experimentation to stay ahead in a changing digital landscape.

📋 Key Responsibilities

✅ Developing and executing B2B growth strategies tailored to different European markets, especially for our professional solutions

✅ Running multi-channel campaigns across paid, organic, social, SEO/AEO, email, partnerships, and emerging channels

✅ Leveraging AI tools for content generation, targeting, personalization, and analysis

✅ Identifying and exploiting non-traditional B2B channels (think Reddit, Discord, industry-specific communities)

✅ Using data to prioritize the highest-impact activities

✅ Collaborating with our Sales, Product, and Country teams to align on messaging, offers, and GTM

✅ Reporting transparently on results and learnings

ASSUMPTION: This role involves a high degree of autonomy and requires strong self-motivation and initiative.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 3+ years in B2B/B2SMB growth marketing or demand generation

Required Skills:

• Proven track record in B2B/B2SMB growth marketing or demand generation
• Obsessively results-driven with a focus on real impact
• AI-first mindset with experience using tools like ChatGPT, N8N, Lovable, MidJourney, HubSpot AI, Notion AI, Zapier, and more
• Strong grasp of modern SEO, AEO (Answer Engine Optimization), and content marketing at scale
• Comfortable with new channels: Reddit, Quora, Discord, Slack groups, vertical communities
• Experienced with email automation, lead flows, LinkedIn Ads, retargeting, programmatic, email automation
• Hands-on, self-starting, and always experimenting

Preferred Skills:

• Fluency in additional European languages

ASSUMPTION: While a degree is preferred, relevant experience and a strong portfolio may be considered in lieu of formal education.

💰 Compensation & Benefits

Salary Range: €45,000 - €65,000 per year (Based on market research for similar roles in the Netherlands)

Benefits:

• Career Growth & Development: Room to Design Yourself, opportunities grow quickly within and beyond HelloPrint
• International Experience: Work in a diverse team of 150+ professionals from 34+ nationalities in our Rotterdam or Valencia office
• Innovation & Impact: Shape the future of customized products in a high-growth, tech-driven company where your ideas make a real difference
• Collaboration & Ownership: Work with experienced leaders, take initiative, and drive meaningful projects with the freedom to innovate
• Competitive Salary & Benefits: including 24/7 access to our HelloFit gym, OneFit discount, and company-sponsored healthy meals every day

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range is based on market research for similar roles in the Netherlands and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Technology, Information, and Internet

Company Size: 51-200 employees (Small to Medium-sized Enterprise)

Founded: 2013

Company Description:

• HelloPrint is Europe’s leading platform for customisable print and merchandise products
• With a network of over 300 manufacturers and over 30 logistical partners in 31 countries, HelloPrint offers local production and delivery to creative entrepreneurs, SMEs, non-profit organisations, and corporate clients
• Certified as Great Place to Work in '22, '23, '24

Company Specialties:

• E-commerce
• Growth Hacking
• Internationalization
• Team Development
• Print
• Printing
• Webshop
• Tech
• and Development

Company Website: helloprint.com/company

ASSUMPTION: HelloPrint is a fast-growing, tech-driven company with a strong focus on innovation and international expansion.

📊 Role Analysis

Career Level: Mid-level to Senior-level, depending on experience

Reporting Structure: This role reports directly to the Head of Growth Marketing

Work Arrangement: On-site, with the possibility of occasional remote work

Growth Opportunities:

• Potential to grow within the role as HelloPrint expands its B2B offerings
• Opportunities to work on international projects and collaborate with diverse teams
• Chance to gain experience in a fast-paced, high-growth environment

ASSUMPTION: This role offers significant growth potential as HelloPrint continues to expand its B2B offerings and enter new markets.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space

Office Location(s): Rotterdam, Zuid-Holland, Netherlands

Geographic Context:

• Rotterdam is the second-largest city in the Netherlands and a major economic hub
• The city is known for its vibrant cultural scene, diverse population, and strong international connections
• Rotterdam is easily accessible by public transportation and has a well-connected international airport

Work Schedule: Monday to Friday, 9:00 AM to 5:30 PM (with flexibility for occasional remote work)

ASSUMPTION: The work environment at HelloPrint is dynamic, collaborative, and fast-paced, with a strong emphasis on innovation and growth.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screen
• On-site interview with the hiring manager and team members
• Final interview with the Head of Growth Marketing

Key Assessment Areas:

• Marketing expertise and strategic thinking
• Data-driven approach and analytical skills
• Cultural fit and alignment with HelloPrint's values
• Problem-solving skills and adaptability

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills
• Be prepared to discuss specific examples of your past achievements in B2B growth marketing
• Demonstrate your understanding of HelloPrint's business and the role's requirements

ATS Keywords: B2B Marketing, Demand Generation, SEO, AEO, Content Marketing, AI Tools, Data Analysis, Collaboration, Growth Strategies, Multi-channel Campaigns, Experimentation, Results-driven, Self-starting

ASSUMPTION: The interview process at HelloPrint is designed to assess the candidate's skills, experience, and cultural fit, with a strong emphasis on data-driven decision making and strategic thinking.

🛠️ Tools & Technologies

• AI tools: ChatGPT, N8N, Lovable, MidJourney, HubSpot AI, Notion AI, Zapier, and more
• Marketing automation tools: HubSpot, Marketo, or similar
• SEO tools: SEMrush, Ahrefs, or similar
• Social media management tools: Hootsuite, Buffer, or similar

ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's expertise and HelloPrint's current tech stack.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Data-driven
• Sustainable

Work Style:

• Fast-paced and dynamic
• Collaborative and team-oriented
• Data-driven and analytical
• Innovative and experimental

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic environment?
• Are you comfortable working with data and using it to inform your decisions?
• Do you enjoy collaborating with diverse teams and contributing to a collaborative work culture?
• Are you committed to continuous learning and professional development?

ASSUMPTION: HelloPrint values candidates who are innovative, data-driven, and committed to continuous learning and growth.

⚠️ Potential Challenges

• Managing multiple campaigns and priorities simultaneously
• Keeping up with the fast-paced, ever-changing digital marketing landscape
• Collaborating effectively with diverse teams across different time zones
• Adapting to new tools and technologies as HelloPrint's tech stack evolves

ASSUMPTION: These challenges are inherent to the role and can be overcome with strong organizational skills, adaptability, and a growth mindset.

📈 Similar Roles Comparison

• Unlike traditional B2B marketing roles, this position requires a strong focus on AI tools and emerging channels
• HelloPrint's fast-paced, high-growth environment offers more opportunities for innovation and experimentation than larger, more established companies
• This role offers significant growth potential as HelloPrint continues to expand its B2B offerings and enter new markets

ASSUMPTION: This role is well-suited to candidates with a strong background in B2B growth marketing and a passion for innovation and experimentation.

📝 Sample Projects

• Developing and executing a multi-channel campaign to launch a new B2B product
• Identifying and exploiting non-traditional B2B channels to reach a new target audience
• Collaborating with the SEO team to optimize a website for a specific keyword and drive organic traffic

ASSUMPTION: These sample projects are intended to illustrate the types of initiatives the B2B Growth Marketeer may be involved in, but the specific projects will vary depending on HelloPrint's current priorities and the candidate's skills and experience.

❓ Key Questions to Ask During Interview

• Can you describe the current B2B marketing strategy and how this role fits into it?
• How does HelloPrint support the professional development and growth of its employees?
• What are the biggest challenges facing the B2B marketing team currently, and how can this role help address them?
• How does HelloPrint measure the success of its B2B marketing campaigns, and what KPIs are most important?
• What is the work environment like at HelloPrint, and how does the team collaborate and communicate?

ASSUMPTION: These questions are designed to help the candidate better understand the role, the team, and the company culture, and to demonstrate the candidate's interest and engagement.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare for the interview by researching HelloPrint's business and the role's requirements
• Follow up with the hiring manager after the interview to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.