🚀 B2B Growth Marketing Lead

📌 Core Information

🔹 Job Title: B2B Growth Marketing Lead

🔹 Company: Newsflare

🔹 Location: London, London, City of, United Kingdom

🔹 Job Type: Full-Time

🔹 Category: Online Audio and Video Media

🔹 Date Posted: 2025-05-06

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (3 days a week at the office)

🚀 Job Overview

Key aspects of this role include:

• Leading multi-channel B2B campaigns across paid, owned, and earned media
• Building and optimizing campaigns on LinkedIn Ads, Google Ads, programmatic, email, and ABM
• Testing new platforms, channels, and formats to drive MQLs, SQLs, and revenue
• Partnering with sales and content teams to align on ICPs, messaging, and conversion strategies
• Developing landing pages, nurture flows, and lists, and running A/B tests to optimize performance

ASSUMPTION: This role requires a strategic and hands-on growth marketer with a strong analytical mindset and experience in B2B growth or performance marketing.

📋 Key Responsibilities

✅ Own and execute multi-channel B2B campaigns across paid, owned, and earned media

✅ Build and optimize campaigns on LinkedIn Ads, Google Ads, programmatic, email, and start building out an ABM motion

✅ Test new platforms, channels, and formats to drive MQLs, SQLs, and revenue

✅ Use tools like GA4, HubSpot, PostHog to track funnel performance and surface insights

✅ Partner with sales and content teams to align on ICPs, deepen ICP knowledge, test messaging and campaign creatives, and see their impact on conversion

✅ Develop landing pages, nurture flows, and build lists. Run A/B tests to see what works

✅ Own the marketing budget and tech stack, and advise on best-in-class tools to use

✅ Own the growth process and lead a cross-functional team to build hypotheses, test, learn, and then implement

ASSUMPTION: The candidate should be comfortable working cross-functionally and being both strategic and scrappy.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5+ years in B2B growth or performance marketing, ideally in startups or scaleups

Required Skills:

• Hands-on with LinkedIn Ads, Google Ads, programmatic, retargeting, and HubSpot
• Experience with cold outbound tools like Apollo, Clay, or Zoominfo
• Strong analytical mindset and data-driven approach
• Funnel-based thinking and ability to move users through funnels
• Excellent communication and collaboration skills

Preferred Skills:

• Passion for storytelling or the creator economy

ASSUMPTION: The candidate should have experience with ABM tools and be comfortable using data to test, iterate, and scale campaigns.

💰 Compensation & Benefits

Salary Range: £50,000 - £60,000 per year (DOE)

Benefits:

• Competitive salary and benefits
• High-impact, high-ownership role in a fast-growing media tech company
• Hybrid model: 3 days a week at the London HQ
• Chance to shape how user-generated video is monetized effectively at scale
• Smart, ambitious, and supportive team

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range is based on industry standards for a B2B growth marketing role in London and the candidate's experience level.

📌 Applicant Insights

🔍 Company Context

Industry: Newsflare operates in the online audio and video media industry, focusing on user-generated video content and licensing.

Company Size: Newsflare is a small company with 11-50 employees, offering a high-ownership role and the opportunity to make a significant impact.

Founded: Newsflare was founded in 2011 and has since grown to become the largest collection of captivating rights-cleared user-generated video in the world.

Company Description:

• Newsflare connects everyday filmers with global publishers, TV producers, and brands, helping creators share extraordinary moments and get paid for it.
• The company has paid over $20M to its community and is entering a critical growth phase, focusing on its B2B growth engine.
• Newsflare is committed to building a team where everyone feels welcome and supported, regardless of race, gender, age, religion, identity, or background.

Company Specialties:

• Syndication
• News
• Video
• UGC (User-Generated Content)
• Viral Video
• Breaking News
• Video Assignments
• TV Production
• Video Licensing
• Business to business

Company Website: http://www.newsflare.com

ASSUMPTION: Newsflare's small size and focus on user-generated video content present unique opportunities and challenges for the B2B Growth Marketing Lead role.

📊 Role Analysis

Career Level: This role is suitable for an experienced growth marketer looking to lead multi-channel B2B campaigns and drive revenue growth.

Reporting Structure: The B2B Growth Marketing Lead will report directly to the CEO and is expected to build out a team in due course.

Work Arrangement: This is a hybrid role, with the candidate expected to work 3 days a week at the London HQ.

Growth Opportunities:

• Building and leading a team of growth marketers
• Expanding the company's B2B offerings and customer base
• Gaining experience in a fast-growing media tech company

ASSUMPTION: The B2B Growth Marketing Lead role offers significant growth opportunities, both personally and for the company.

🌍 Location & Work Environment

Office Type: Newsflare's London HQ is a collaborative and supportive workspace.

Office Location(s): 3 Waterhouse Sq, London, EC1N 2SW, GB

Geographic Context:

• London is a major global city with a thriving tech industry and a large talent pool.
• The office is located in the City of London, close to public transportation and amenities.
• The role requires occasional travel to the office and may involve some flexibility in working hours.

Work Schedule: Full-time (40 hours per week) with a hybrid work arrangement (3 days a week at the office)

ASSUMPTION: The hybrid work arrangement offers flexibility and allows the candidate to balance work and personal responsibilities.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-depth interview with the CEO and other team members
• Assessment task or case study presentation
• Final interview and decision

Key Assessment Areas:

• Strategic thinking and planning
• Data analysis and interpretation
• Campaign execution and optimization
• Cross-functional collaboration and communication
• Problem-solving and adaptability

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare examples of your past campaign successes and challenges overcome.
• Research Newsflare's company culture and values to demonstrate your fit for the role.

ATS Keywords: B2B growth marketing, performance marketing, LinkedIn Ads, Google Ads, programmatic, retargeting, HubSpot, data analysis, funnel optimization, campaign management, A/B testing, cross-functional collaboration, user-generated video, storytelling, creator economy

ASSUMPTION: The application process may vary, and it's essential to stay up-to-date with the latest information provided by Newsflare.

🛠️ Tools & Technologies

• GA4 (Google Analytics 4)
• HubSpot
• PostHog
• LinkedIn Ads
• Google Ads
• Programmatic advertising platforms
• Email marketing tools
• ABM (Account-Based Marketing) tools

ASSUMPTION: The candidate should be comfortable using data analysis tools, marketing automation platforms, and advertising technologies.

👔 Cultural Fit Considerations

Company Values:

• Ambitious: Newsflare aims to be the best in the world at what they do.
• Supportive: The company fosters a collaborative and inclusive work environment.
• Smart: Newsflare values intelligence, curiosity, and continuous learning.

Work Style:

• Strategic: The role requires a strategic mindset and the ability to plan and execute campaigns.
• Data-driven: Newsflare relies on data to inform decision-making and optimize performance.
• Collaborative: The role involves working closely with cross-functional teams to achieve common goals.

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working with data and using it to drive decision-making?
• Do you enjoy collaborating with cross-functional teams to achieve common goals?

ASSUMPTION: The ideal candidate for this role will be a strategic thinker with a data-driven approach and strong collaboration skills.

⚠️ Potential Challenges

• The role may require occasional travel to the office and some flexibility in working hours.
• Newsflare is a small company, and the B2B Growth Marketing Lead role may involve wearing multiple hats and taking on additional responsibilities as the company grows.
• The role requires a strong understanding of the B2B landscape and the ability to adapt to changing market conditions.
• The role may involve working with tight deadlines and managing multiple projects simultaneously.

ASSUMPTION: The candidate should be comfortable working in a fast-paced, dynamic environment and be able to adapt to changing priorities and demands.

📈 Similar Roles Comparison

• This role is unique in its focus on user-generated video content and the opportunity to shape how it is monetized effectively at scale.
• Compared to other B2B growth marketing roles, this position offers a high-ownership role in a fast-growing media tech company.
• Career progression in this role may involve building and leading a team of growth marketers and expanding the company's B2B offerings and customer base.

ASSUMPTION: The B2B Growth Marketing Lead role at Newsflare presents a unique opportunity to make a significant impact on the company's growth and success.

📝 Sample Projects

• Developing and executing a multi-channel B2B campaign to drive MQLs, SQLs, and revenue growth
• Optimizing campaign performance using data analysis and A/B testing
• Partnering with sales and content teams to align on ICPs, messaging, and conversion strategies
• Building and implementing an ABM motion to drive targeted, account-based marketing campaigns

ASSUMPTION: The candidate should have experience with similar projects and be able to demonstrate their ability to drive results in a B2B growth marketing context.

❓ Key Questions to Ask During Interview

• Can you describe the company's growth strategy and how this role fits into it?
• How does Newsflare support the professional development and growth of its employees?
• What are the biggest challenges facing the company, and how can this role help address them?
• How does Newsflare measure the success of its B2B growth marketing efforts, and what key performance indicators (KPIs) does the company track?
• What is the company's approach to work-life balance, and how does this role fit into that?

ASSUMPTION: The candidate should use the interview process to gain a deeper understanding of the company's growth strategy, culture, and expectations for the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare examples of your past campaign successes and challenges overcome.
• Research Newsflare's company culture and values to demonstrate your fit for the role.
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.