B2B Growth Marketing Manager

📌 Core Information 🔹 Job Title: B2B Growth Marketing Manager 🔹 Company: Snappr 🔹 Location: Colombia (Hybrid setup - 1 week in office every 3 months) 🔹 Job Type: Full Time 🔹 Category: Marketing 🔹 Date Posted: May 28, 2025 🔹 Experience Level: 2-5 years 🔹 Remote Status: On-site with hybrid option 🚀 Job Overview Key aspects of this role include: - Driving growth through email outreach and paid media campaigns - Collaborating with sales and marketing teams to execute impactful campaigns - Managing performance metrics and optimizing campaigns for better results - Working with designers and copywriters to create compelling ad creatives - Ensuring email campaigns follow best practices and compliance standards ASSUMPTION: This role requires a balance of strategic thinking and hands-on campaign management. The hybrid setup allows for collaboration and in-person team building while maintaining flexibility. 📋 Key Responsibilities ✅ Email Outreach & Nurture Campaigns - Own and execute email outreach strategy for Snappr’s B2B offerings - Develop, test, and optimize outbound email sequences using tools like Salesloft Clay AI - Create and manage email campaigns aligned with sales funnel stages and business goals - Collaborate with product and other relevant teams to develop relevant messaging and segment-specific templates - Ensure email campaigns follow best practices and compliance standards ✅ Paid Media Campaign Management - Strategize, launch, and manage performance marketing campaigns across Google Search, Display, RollWorks ABM, and LinkedIn Ads - Work with designers and copywriters to create compelling ad creatives tailored for B2B audiences - Monitor performance metrics across paid channels ✅ Marketing Performance Analysis - Build weekly and monthly reports to track campaign performance and marketing channel ROI - Identify trends, insights, and areas for optimization across email and paid channels - Propose data-backed recommendations to improve campaign results and guide budget allocations - Run A/B tests on ads, landing pages, and email variations to drive continuous improvement ASSUMPTION: This role requires strong analytical skills to make data-driven decisions and continuously optimize campaigns. 🎯 Required Qualifications Education: - Bachelor's degree in Marketing, Business, or a related field (or equivalent experience) Experience: - 3-5 years of experience in B2B marketing, demand generation, or paid media campaign management, preferably in SaaS or tech Required Skills: - Proven expertise with email and CRM platforms (e.g., Salesloft, Outreach.io, HubSpot) - Experience with advertising platforms (e.g., Google Ads, LinkedIn Ads) and ABM tools (e.g., RollWorks) - Strong copywriting and content development skills, with an understanding of B2B buyer psychology - Analytical mindset with a deep understanding of marketing KPIs and data-driven decision making - Ability to manage multiple campaigns simultaneously and deliver results in a fast-paced environment - Familiarity with AI and automation tools for marketing optimization Preferred Skills: - Experience with Salesforce, Google Analytics, HubSpot, or similar analytics tools - Knowledge of the photography or visual content industry ASSUMPTION: Candidates with experience in B2B marketing and a strong analytical background will thrive in this role. 💰 Compensation & Benefits Salary Range: $40,000 - $45,000 per year (USD) Benefits: - Company Equity - $120 USD per month for professional growth - Laptop provided - 20 days PTO Working Hours: Full-time (40 hours/week) ASSUMPTION: The salary range is estimated based on market rates for B2B marketing roles in Colombia with 3-5 years of experience. 📌 Applicant Insights 🔍 Company Context Industry: Snappr operates in the software development industry, focusing on visual content creation and management. Company Size: Snappr has 51-200 employees, providing a mid-sized company environment with ample opportunities for growth and impact. Founded: Snappr was founded in 2017, making it a relatively young and fast-growing company. Company Description: - Snappr is the one-stop-shop for visual content creation, offering on-demand photoshoots, editing, and AI-powered solutions for businesses. - They cater to various industries, including real estate, eCommerce, and enterprise clients. - Snappr is backed by leading VCs and strategic investors, including Basis Set Ventures, Yes VC, and Y Combinator. Company Specialties: - Photography services (on-demand, real estate, food, etc.) - AI portrait photo-analysis tool - Enterprise SaaS product for automating visual content pipelines Company Website: snappr.com ASSUMPTION: Snappr's focus on visual content and AI-driven solutions sets it apart in the software development industry. 📊 Role Analysis Career Level: This role is suitable for mid-career marketing professionals looking to grow their skills in B2B marketing and demand generation. Reporting Structure: The B2B Growth Marketing Manager will report directly to the Head of Marketing and work closely with sales, product, and other marketing teams. Work Arrangement: The hybrid setup allows for a balance between in-office collaboration and remote work flexibility. Growth Opportunities: - Opportunities to expand skills in B2B marketing, demand generation, and campaign management - Potential to grow within the marketing team as Snappr continues to expand - Exposure to various industries and client segments ASSUMPTION: This role offers ample opportunities for professional growth and development within the marketing team. 🌍 Location & Work Environment Office Type: Hybrid (1 week in office every 3 months) Office Location(s): San Francisco, California, USA (with remote work options) Geographic Context: - San Francisco is a major tech hub with a vibrant startup ecosystem - The hybrid work arrangement allows for a better work-life balance and reduced commute time Work Schedule: Full-time (40 hours/week) with flexible remote work options ASSUMPTION: The hybrid work arrangement provides the best of both worlds – in-office collaboration and remote work flexibility. 💼 Interview & Application Insights Typical Process: 1. Online application and resume screening 2. Phone or video call with the hiring manager 3. In-depth interview with the marketing team 4. Final interview with the Head of Marketing Key Assessment Areas: - Marketing and campaign management skills - Analytical and data-driven decision-making abilities - Understanding of B2B buyer psychology and market trends - Cultural fit and alignment with Snappr's values Application Tips: - Tailor your resume and cover letter to highlight relevant marketing and campaign management experience - Showcase your analytical skills and data-driven approach to marketing - Demonstrate your understanding of B2B buyer psychology and market trends - Prepare questions about Snappr's products, services, and company culture to ask during the interview ATS Keywords: B2B Marketing, Demand Generation, Email Marketing, Paid Media, Campaign Management, Analytics, Salesforce, Google Analytics, HubSpot, RollWorks, Google Ads, LinkedIn Ads ASSUMPTION: Snappr's application process focuses on assessing candidates' marketing skills, analytical abilities, and cultural fit. 🛠️ Tools & Technologies - Salesloft Clay AI (email outreach and nurture campaigns) - Google Ads (paid media campaigns) - LinkedIn Ads (paid media campaigns) - RollWorks (ABM campaigns) - Salesforce (CRM) - Google Analytics (marketing performance analysis) - HubSpot (marketing automation and analytics) ASSUMPTION: The tools and technologies listed are essential for managing email outreach, paid media campaigns, and marketing performance analysis. 👔 Cultural Fit Considerations Company Values: - Extreme ownership: Empowering team members to excel as business owners - Analytical creativity: Balancing data-driven decision making with creative problem-solving - Diversity and inclusion: Embracing individuals from all backgrounds to join the team Work Style: - Fast-paced and dynamic environment - Collaborative and team-oriented culture - Focus on continuous learning and improvement Self-Assessment Questions: 1. How do you balance data-driven decision making with creative problem-solving in your marketing approach? 2. Can you provide an example of a time when you demonstrated extreme ownership in a previous role? 3. How do you adapt to working in a diverse and inclusive team environment? ASSUMPTION: Snappr values candidates who can balance data-driven decision making with creative problem-solving and thrive in a fast-paced, collaborative environment. ⚠️ Potential Challenges - Managing multiple campaigns simultaneously and meeting tight deadlines - Balancing strategic thinking with hands-on campaign management - Adapting to a fast-paced and dynamic work environment ASSUMPTION: These challenges are common in B2B marketing roles and can be overcome with strong organizational skills, time management, and adaptability. 📈 Similar Roles Comparison - B2B Marketing Manager (Snappr): Focuses on driving growth through email outreach and paid media campaigns, with a hybrid work arrangement. - B2B Demand Generation Manager (Other Companies): May focus more on lead generation and less on paid media campaigns, with varying work arrangements and company cultures. - Product Marketing Manager (Snappr): Focuses on product positioning, messaging, and go-to-market strategy, with less emphasis on campaign management and performance analysis. ASSUMPTION: This role at Snappr offers a unique blend of B2B marketing and demand generation responsibilities, with a focus on growth and campaign optimization. 📝 Sample Projects - Email Outreach Campaign: Develop and execute an email outreach campaign targeting eCommerce businesses, with personalized messaging and segmentation. - Paid Media Campaign: Launch and manage a Google Ads campaign targeting real estate professionals, with a focus on cost-per-acquisition optimization. - Marketing Performance Analysis: Analyze campaign performance data to identify trends, insights, and areas for optimization, and present findings to the marketing team. ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for the B2B Growth Marketing Manager role at Snappr. ❓ Key Questions to Ask During Interview 1. How does Snappr support the growth and development of its marketing team members? 2. Can you describe the typical workflow and collaboration between the marketing and sales teams? 3. How does Snappr approach A/B testing and continuous improvement in its marketing campaigns? 4. What are the most significant challenges facing the B2B marketing team in the next 6-12 months, and how can this role help address them? 5. How does Snappr's company culture support a work-life balance, particularly with the hybrid work arrangement? ASSUMPTION: These interview questions help candidates better understand the role, team dynamics, and company culture at Snappr. 📌 Next Steps for Applicants To apply for this position: - Submit your application through this link - Tailor your resume and cover letter to highlight relevant marketing and campaign management experience - Prepare questions about Snappr's products, services, and company culture to ask during the interview - Follow up with the hiring manager after the interview, expressing your enthusiasm for the role and reiterating your qualifications ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.