B2B Growth & Marketing Manager

📌 Core Information

🔹 Job Title: B2B Growth & Marketing Manager

🔹 Company: traide AI

🔹 Location: Berlin, Germany

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 22, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (3 office days per week)

🚀 Job Overview

Key aspects of this role include:

• Driving traide's brand visibility and growth engine
• Cross-functional collaboration with founders, sales, and product teams
• High ownership and creative freedom in a dynamic environment
• Opportunity to shape go-to-market strategy and brand perception

ASSUMPTION: This role requires a strong understanding of B2B marketing and growth strategies, as well as the ability to work effectively in a fast-paced, startup environment.

📋 Key Responsibilities

✅ Own and evolve traide's digital presence, including the website and landing pages

✅ Plan, create, and manage bilingual (EN/DE) LinkedIn posts to engage and educate the target market

✅ Build and maintain community touchpoints, such as newsletters and events

✅ Create impactful content, including case studies, decks, one-pagers, and campaigns, that align with sales goals

✅ Track and optimize campaign performance, using insights to drive improvements

✅ Collaborate closely with sales, customer success, and product teams to align growth and messaging

ASSUMPTION: This role requires strong project management skills, as well as the ability to balance multiple projects and deadlines.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2+ years in B2B marketing, growth, or a related field, preferably in a SaaS or startup environment

Required Skills:

• Excellent communication skills in German and English (written and spoken)
• Hands-on mentality and structured way of working
• Creative thinking and analytical skills
• Familiarity with Webflow, SEO, and LinkedIn marketing

Preferred Skills:

• Curiosity for trade, compliance, or supply chains
• Experience with marketing automation tools

ASSUMPTION: Candidates with experience in B2B marketing and a strong understanding of the SaaS industry are likely to be the best fit for this role.

💰 Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (based on experience level and industry standards for B2B marketing roles in Berlin)

Benefits:

• Urban Sports Club membership
• Flexible working arrangements (3 office days per week)
• Startup culture with freedom to experiment and grow
• Opportunity to work with diverse clients and use cases

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range is estimated based on industry standards for B2B marketing roles in Berlin, considering the experience level required for this position.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically focusing on AI-driven customs compliance solutions

Company Size: 11-50 employees (as of 2025)

Founded: 2021

Company Description:

• Traide AI brings intelligence to customs compliance by automating customs data, reducing errors, and helping companies meet trade compliance regulations
• Offers SaaS solutions traideGO and traideCompliance to minimize manual effort, streamline classification processes, and maintain compliance globally
• Trusted by over 100 customers across industries and company sizes

Company Specialties:

• International Trade
• Deep Learning
• Custom processes
• Product classification

Company Website: www.traide.ai

ASSUMPTION: Traide AI is a fast-growing startup with a strong focus on innovation and AI-driven solutions for the customs compliance industry.

📊 Role Analysis

Career Level: Mid-level marketing professional

Reporting Structure: This role reports directly to the founders and works cross-functionally with sales, customer success, and product teams

Work Arrangement: Hybrid, with 3 office days per week at the traide AI headquarters in Berlin

Growth Opportunities:

• As a fast-growing startup, traide AI offers ample opportunities for professional growth and development
• This role provides the chance to take ownership, try new things, and learn quickly in a dynamic environment
• Potential career paths could include senior marketing roles or leadership positions within the company

ASSUMPTION: This role offers significant growth opportunities for the right candidate, as traide AI continues to expand and scale its operations.

🌍 Location & Work Environment

Office Type: traide AI's headquarters is located in Berlin Mitte, offering a modern and collaborative work environment

Office Location(s): Tortstraße 92, Berlin, 10119, DE

Geographic Context:

• Berlin is a vibrant, multicultural city with a thriving tech industry and startup ecosystem
• The office is located in the heart of Berlin Mitte, offering easy access to public transportation and various amenities
• Berlin's time zone is Central European Time (CET), UTC +1

Work Schedule: Full-time, with flexible working hours and the option to work from home for two days per week

ASSUMPTION: The work environment at traide AI is dynamic, collaborative, and focused on innovation and growth.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the founders to discuss the role and cultural fit
• In-depth interview with the founders and/or relevant team members to assess skills and qualifications
• Final decision and offer

Key Assessment Areas:

• Communication skills in German and English
• Marketing and growth strategies
• Cultural fit and alignment with traide AI's values
• Problem-solving skills and analytical thinking

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Demonstrate your understanding of traide AI's mission and products in your application materials
• Prepare questions to ask during the interview about the company's growth plans, team structure, or work environment

ATS Keywords: B2B marketing, growth, digital marketing, SEO, content creation, communication, project management, creativity, analytical skills, community building, sales alignment, customer success, curiosity for trade, hands-on mentality, structured working

ASSUMPTION: The application process for this role may vary depending on the specific needs and preferences of the hiring team at traide AI.

🛠️ Tools & Technologies

• Webflow
• SEO tools (e.g., SEMrush, Ahrefs)
• LinkedIn marketing platform
• Marketing automation tools (e.g., HubSpot, Marketo)

ASSUMPTION: The tools and technologies required for this role may evolve as traide AI continues to grow and scale its operations.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Customer focus
• Continuous learning

Work Style:

• Dynamic and fast-paced
• Collaborative and cross-functional
• Focused on growth and innovation

Self-Assessment Questions:

• Do you thrive in fast-paced, startup environments?
• Are you comfortable working cross-functionally with various teams?
• Do you have a strong desire to learn and grow professionally?

ASSUMPTION: Traide AI values candidates who are innovative, collaborative, and customer-focused, with a strong desire to learn and grow in a dynamic environment.

⚠️ Potential Challenges

• Working in a fast-paced, startup environment may require adaptability and the ability to manage multiple projects and deadlines
• This role may involve some degree of uncertainty and ambiguity, as traide AI continues to grow and evolve
• Candidates may need to be comfortable working with a diverse range of clients and use cases
• Some travel may be required to attend industry events or meet with clients

ASSUMPTION: These potential challenges are inherent to working in a fast-growing startup and can be overcome by candidates who are adaptable, proactive, and committed to traide AI's mission.

📈 Similar Roles Comparison

• This role is similar to a B2B Marketing Manager or Growth Manager position in a SaaS or startup environment
• However, traide AI's focus on AI-driven customs compliance solutions sets it apart from other companies in the industry
• Candidates with experience in B2B marketing or growth roles may find this position to be a good fit, but should also consider the unique aspects of traide AI's mission and products

ASSUMPTION: While this role shares similarities with other B2B marketing or growth positions, traide AI's unique focus on AI-driven customs compliance solutions makes it a distinct opportunity in the market.

📝 Sample Projects

• Developing and executing a LinkedIn marketing campaign to increase traide AI's following and engagement
• Creating a series of case studies to showcase traide AI's success stories and demonstrate the value of its products
• Collaborating with the sales team to create targeted email campaigns that drive customer acquisition and retention

ASSUMPTION: These sample projects are intended to provide a sense of the types of initiatives a B2B Growth & Marketing Manager might undertake at traide AI, but may vary depending on the specific needs and priorities of the company.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does traide AI plan to continue growing and scaling its operations in the coming years?
• What is the team structure and dynamic like at traide AI?
• How does traide AI support the professional growth and development of its employees?
• What is the work-life balance like for employees at traide AI?

ASSUMPTION: These key questions are designed to help candidates better understand the role, the company, and the work environment at traide AI, and to facilitate a more informed decision-making process.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the job listing on join.com
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare questions to ask during the interview about the company's growth plans, team structure, or work environment
• Follow up with the hiring team within one week of submitting your application, if you have not heard back

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.