B2B Lead Generation Executive

📌 Core Information

🔹 Job Title: B2B Lead Generation Executive

🔹 Company: Pipeline Gurus

🔹 Location: Cairo, Egypt

🔹 Job Type: Full-Time, Hybrid (Remote OK)

🔹 Category: Business Consulting and Services

🔹 Date Posted: July 13, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Identifying and engaging high-potential leads across the GCC region
• Launching creative outbound campaigns via email, LinkedIn, and phone
• Qualifying leads based on BANT/CHAMP criteria and scheduling discovery calls
• Collaborating with marketing and sales teams to align messaging and refine target lists
• Monitoring KPIs and optimizing campaigns based on data

ASSUMPTION: This role requires a self-motivated individual who can work independently in a fast-paced, remote-first team. Strong communication skills and familiarity with the GCC market are crucial for success.

📋 Key Responsibilities

✅ Target & Research: Identify ideal customer profiles and decision-makers using tools like LinkedIn Sales Navigator, Apollo, ZoomInfo, etc.

✅ Outbound Prospecting: Launch creative outbound campaigns via email, LinkedIn, and phone to engage with B2B prospects and generate qualified leads.

✅ Messaging & Personalization: Craft compelling outreach messaging tailored to industries, personas, and pain points.

✅ Lead Qualification: Qualify leads based on BANT/CHAMP criteria and schedule discovery calls or demos with the sales team.

✅ Database Management: Maintain and update CRM with accurate lead information and activity logs.

✅ Collaboration: Work closely with Marketing and Sales to align messaging, share feedback, and refine target lists.

✅ Performance Tracking: Monitor KPIs like open rate, reply rate, and conversion to qualified leads; optimize campaigns based on data.

✅ Market Understanding: Stay up to date with GCC market trends, key players, industry events, and competitive activity.

ASSUMPTION: This role involves a significant amount of research, outreach, and follow-up. Strong organizational skills and attention to detail are essential for success.

🎯 Required Qualifications

Education: Bachelor’s degree in Business, Marketing, IT, or a related field.

Experience: 2-4 years of experience in B2B outbound lead generation, preferably in SaaS or tech-related services.

Required Skills:

• Excellent communication skills – written and verbal
• Proficient with CRM systems, lead gen tools, and outbound automation platforms
• Strong familiarity with the GCC market landscape, business culture, and key industries
• Self-motivated, persistent, and results-oriented mindset
• Comfortable working independently in a fast-paced, remote-first team
• English language proficiency

Preferred Skills:

• Fluency in Arabic
• Experience with HubSpot or Salesforce CRM
• Background in sales or marketing

ASSUMPTION: While a degree in a related field is preferred, Pipeline Gurus values relevant experience and skills over formal education. Candidates with a strong track record in B2B lead generation are encouraged to apply.

💰 Compensation & Benefits

Salary Range: The salary range for this role is AED 15,000 - 25,000 per month, depending on experience and qualifications. This estimate is based on industry standards for B2B lead generation roles in the GCC region.

Benefits:

• Competitive base salary + uncapped commission
• Home office setup allowance
• Clear career progression path (e.g., to Account Executive, Team Lead)
• Access to industry events and SaaS conferences
• Regular recognition and awards programs
• Multicultural and inclusive work environment
• Fully remote or hybrid work options

Working Hours: This role requires a standard workweek of 40 hours, with flexibility to accommodate different time zones within the GCC region.

ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's experience, qualifications, and market conditions.

📌 Applicant Insights

🔍 Company Context

Industry: Pipeline Gurus operates in the business consulting and services industry, focusing on sales consulting, business development, and expansion strategy.

Company Size: Pipeline Gurus is a small company with 11-50 employees. This size allows for a more agile and collaborative work environment, with opportunities for growth and impact.

Founded: Pipeline Gurus was founded in 2023, making it a relatively new but rapidly growing company.

Company Description:

• Pipeline Gurus is a Managed Sales Provider that helps companies build and maintain a healthy sales pipeline.
• The company collaborates closely with clients' sales teams, working by territory or account list to grow business within target accounts.
• Pipeline Gurus crafts personalized value propositions and delivers them through a multi-touch point approach to book discovery meetings.
• The company's support extends beyond the discovery, helping advance opportunities, engage additional stakeholders, and follow up on cold deals.

Company Specialties:

• Sales Consulting
• Business Development
• Expansion Strategy
• Sales-as-a-service
• Sales Outsourcing
• GTM Strategy
• Inside Sales
• Sales Enablement
• Managed Sales Services
• Prospecting

Company Website: www.pipelinegurus.com

ASSUMPTION: Pipeline Gurus' focus on managed sales services and collaboration with clients' sales teams sets it apart from traditional sales consulting firms.

📊 Role Analysis

Career Level: This role is an intermediate-level position, requiring a balance of proven skills and the ability to grow within the organization.

Reporting Structure: The B2B Lead Generation Executive will report directly to the Sales Director and work closely with the marketing and sales teams.

Work Arrangement: This role offers fully remote or hybrid work options, with flexibility to accommodate different time zones within the GCC region.

Growth Opportunities:

• Progression to Account Executive or Team Lead roles
• Expanding responsibilities based on performance and market needs
• Gaining exposure to various industries and accounts within the GCC region

ASSUMPTION: Pipeline Gurus' focus on growth and collaboration creates opportunities for employees to develop their skills and advance their careers.

🌍 Location & Work Environment

Office Type: Pipeline Gurus operates a hybrid work environment, with employees working remotely or from the company's Dubai office.

Office Location(s): Dubai, United Arab Emirates

Geographic Context:

• The GCC region is home to a diverse range of industries and markets, offering opportunities for growth and learning.
• The region's business culture emphasizes relationships and networking, making strong communication skills essential.
• Candidates should be comfortable working with clients and prospects across different time zones and cultures.

Work Schedule: The work schedule for this role is flexible, with a standard workweek of 40 hours and the ability to accommodate different time zones within the GCC region.

ASSUMPTION: The hybrid work environment at Pipeline Gurus allows for a balance between collaboration and independent work, fostering a productive and engaging work culture.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess communication skills and cultural fit
• Technical assessment or case study to evaluate lead generation skills and market knowledge
• Final interview with the Sales Director to discuss career goals, expectations, and fit

Key Assessment Areas:

• Communication skills and ability to engage decision-makers
• Market knowledge and understanding of the GCC business landscape
• Lead generation skills and ability to qualify opportunities
• Cultural fit and alignment with Pipeline Gurus' values and work environment

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of the GCC market and business culture in your application materials
• Prepare for the interview by researching Pipeline Gurus' clients, services, and market position
• Be ready to discuss your approach to lead generation, market research, and campaign optimization

ATS Keywords: B2B lead generation, outbound prospecting, CRM management, market research, communication skills, data analysis, collaboration, lead qualification, email campaigns, LinkedIn outreach, sales alignment, performance tracking, GCC market knowledge, self-motivation, results orientation, remote work

ASSUMPTION: The interview process at Pipeline Gurus is designed to assess candidates' skills, cultural fit, and potential for growth within the organization.

🛠️ Tools & Technologies

• CRM systems (e.g., HubSpot, Salesforce)
• Lead generation tools (e.g., LinkedIn Sales Navigator, Apollo, ZoomInfo)
• Outbound automation platforms (e.g., SalesLoft, Outreach)
• Email marketing tools (e.g., Mailchimp, HubSpot Marketing)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with these tools is preferred but not required. Pipeline Gurus is willing to provide training and support to help new hires develop the necessary skills.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Integrity and transparency
• Collaboration and teamwork
• Continuous learning and improvement
• Results-driven and accountable

Work Style:

• Self-motivated and proactive
• Adaptable and flexible
• Strong communication and interpersonal skills
• Data-driven and analytical
• Comfortable working independently and in a team environment

Self-Assessment Questions:

• Do you have a proven track record of success in B2B lead generation?
• Are you comfortable working remotely and collaborating with team members across different time zones?
• Do you thrive in a fast-paced, dynamic work environment?
• Are you passionate about learning and staying up to date with market trends and best practices?

ASSUMPTION: Pipeline Gurus values candidates who are a strong cultural fit and align with the company's values and work style.

⚠️ Potential Challenges

• Managing a high volume of outreach and follow-ups while maintaining a high level of personalization and quality
• Adapting to the unique business cultures and practices of clients and prospects across the GCC region
• Balancing the demands of outbound prospecting with inbound lead qualification and follow-up
• Staying organized and focused while working independently in a remote or hybrid work environment

ASSUMPTION: These challenges can be overcome with strong organizational skills, attention to detail, and a results-driven mindset.

📈 Similar Roles Comparison

• Unlike traditional sales roles, this position focuses primarily on lead generation and qualification, rather than closing deals
• Compared to in-house lead generation roles, this position offers the opportunity to work with a diverse range of clients and industries
• Career progression in this role may involve moving into account executive or team lead positions, rather than focusing on vertical movement within a single organization

ASSUMPTION: This role offers unique opportunities and challenges compared to similar positions in the market.

📝 Sample Projects

• Developing and executing a targeted outbound campaign to engage decision-makers in the GCC real estate industry
• Qualifying inbound leads and scheduling discovery calls with the sales team for a FinTech client
• Researching and analyzing market trends in the GCC logistics industry to inform campaign strategy

ASSUMPTION: These sample projects illustrate the types of tasks and responsibilities associated with this role, but the specific projects may vary based on market conditions and client needs.

❓ Key Questions to Ask During Interview

• Can you describe the typical sales cycle for Pipeline Gurus' clients, and how lead generation fits into that process?
• How does Pipeline Gurus support the growth and development of its employees?
• What is the company's approach to work-life balance, especially for remote or hybrid employees?
• How does Pipeline Gurus measure the success of its lead generation campaigns, and what metrics are most important?
• What is the company's strategy for expanding its presence in the GCC region, and how does this role contribute to that growth?

ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for the interview by researching Pipeline Gururs' clients, services, and market position
• Be ready to discuss your approach to lead generation, market research, and campaign optimization
• Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.