B2B Lifecycle Marketing Advisor - Hybrid

📌 Core Information

🔹 Job Title: B2B Lifecycle Marketing Advisor - Hybrid

🔹 Company: The Cigna Group

🔹 Location: Hybrid (Philadelphia, PA; St. Louis, MO; Morris Plains, NJ; Bloomfield, CT; Sunrise, FL)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 29, 2025

🔹 Experience Level: 5-7+ years

🔹 Remote Status: Hybrid (3 days in-office per week)

🚀 Job Overview

Key aspects of this role include:

• Supporting B2B lifecycle marketing campaigns from acquisition through retention and cross-sell
• Executing direct marketing campaigns across paid/owned/earned channels with an audience-centric focus
• Collaborating with internal marketing stakeholders and vendor partners
• Measuring campaign performance and optimizing budget
• Providing recommendations for improving campaigns and advocating for testing and optimization

ASSUMPTION: This role requires strong project management, communication, and analytical skills, as well as experience in B2B marketing and digital marketing.

📋 Key Responsibilities

✅ Define and execute B2B lifecycle marketing campaigns across Evernorth prospect and client audiences

✅ Coordinate with key resources to fulfill direct marketing campaigns and respective tactics

✅ Document responsibilities of various functions during campaign planning and execution

✅ Serve as a trusted resource to Evernorth business marketers and matrix partners, soliciting feedback and sharing programmatic results

✅ Work with marketing analytics to measure campaign performance, analyze results, and recommend pivots

✅ Optimize campaign budget by delivering on or under-budget and communicate status to key stakeholders

✅ Provide recommendations for improving campaigns and advocate for testing and optimization

✅ Partner to determine demand generation program metrics and communicate with stakeholders about demand generation programs

ASSUMPTION: This role involves a high level of collaboration and requires strong communication and project management skills.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing or business, or equivalent and relevant work experience

Experience: 5-7+ years of experience in B2B Marketing program planning, management, and execution

Required Skills:

• Proven experience in B2B marketing and digital marketing
• Strong analytical abilities and problem-solving skills
• Excellent communication and project management skills
• Ability to work from a Cigna Group office 3 days a week

Preferred Skills:

• Experience with Adobe Suite and Demandbase
• Fluency in additional languages

ASSUMPTION: Candidates with a strong background in B2B marketing and digital marketing, as well as excellent communication and project management skills, are likely to be successful in this role.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 per year (based on industry standards for a Marketing Manager role with 5-7 years of experience)

Benefits:

• Health, dental, and vision insurance
• 401(k) with company match
• Tuition reimbursement
• Employee assistance program

Working Hours: Full-time (40 hours per week), with flexibility for remote work

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Manager role with the required experience level. Actual compensation may vary based on factors such as skills, experience, and location.

📌 Applicant Insights

🔍 Company Context

Industry: The Cigna Group is a global health company committed to creating a better future built on the vitality of every individual and every community. They offer products and services marketed under Cigna Healthcare, Evernorth Health Services, or its subsidiaries.

Company Size: The Cigna Group has 10,001+ employees globally, with a significant presence in the United States.

Founded: The Cigna Group was founded in 1982 and has since grown into a multinational corporation.

Company Description:

• Committed to improving health and increasing vitality for millions of people worldwide
• Offers a wide range of health, wellness, and related products and services
• Emphasizes innovation, collaboration, and a customer-centric approach

Company Specialties:

• Health insurance
• Pharmacy benefits management
• Healthcare services
• Employee benefits

Company Website: https://www.thecignagroup.com/

ASSUMPTION: The Cigna Group is a well-established and reputable company in the healthcare industry, offering a range of products and services to customers and clients worldwide.

📊 Role Analysis

Career Level: This role is at the Manager level, with significant responsibility for planning, executing, and optimizing marketing campaigns.

Reporting Structure: The B2B Lifecycle Marketing Advisor will report directly to the Senior Marketing Manager for Evernorth Commercial.

Work Arrangement: This role is hybrid, with 3 days in the office and 2 days remote per week.

Growth Opportunities:

• Potential advancement to Senior Marketing Manager or similar roles
• Expansion of responsibilities based on performance and company growth
• Opportunities to work on diverse campaigns and gain experience in various aspects of marketing

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance within the marketing department and gain experience in various aspects of marketing.

🌍 Location & Work Environment

Office Type: The Cigna Group offices are modern and collaborative workspaces, with a mix of open and private work areas.

Office Location(s): Philadelphia, PA; St. Louis, MO; Morris Plains, NJ; Bloomfield, CT; Sunrise, FL

Geographic Context:

• Philadelphia, PA: A major city on the East Coast with a diverse population and a thriving business community
• St. Louis, MO: A major city in the Midwest with a diverse economy and a rich cultural scene
• Morris Plains, NJ: A suburban town in northern New Jersey, with easy access to New York City
• Bloomfield, CT: A town in central Connecticut, with a mix of urban and suburban areas
• Sunrise, FL: A city in southern Florida, with a diverse population and a growing business community

Work Schedule: Full-time, with a hybrid work arrangement (3 days in-office, 2 days remote)

ASSUMPTION: The hybrid work arrangement offers flexibility and a good work-life balance, while also providing opportunities for in-person collaboration and networking.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screen with the hiring manager
• In-person or virtual interview with the marketing team
• Final interview with the Senior Marketing Manager for Evernorth Commercial
• Background check and offer extension

Key Assessment Areas:

• Marketing campaign planning and execution
• Budget management and optimization
• Collaboration and communication skills
• Analytical skills and data-driven decision-making
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant marketing campaign experience and achievements
• Demonstrate strong analytical skills and data-driven decision-making
• Tailor your resume and cover letter to emphasize your fit for the role and the company
• Prepare for behavioral interview questions focusing on marketing campaign planning, execution, and optimization

ATS Keywords: B2B marketing, digital marketing, campaign planning, campaign execution, budget optimization, marketing analytics, collaboration, communication, problem-solving, marketing manager

ASSUMPTION: The interview process will focus on assessing the candidate's marketing campaign planning, execution, and optimization skills, as well as their cultural fit and alignment with company values.

🛠️ Tools & Technologies

• Adobe Suite (Experience Manager, Analytics, Target)
• Demandbase
• Marketo
• Salesforce
• Microsoft Office Suite

ASSUMPTION: Familiarity with these tools and technologies is preferred, but not required. Training will be provided as needed.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Collaborative
• Innovative
• Accountable
• Respectful

Work Style:

• Data-driven
• Agile and adaptable
• Results-oriented
• Collaborative and team-focused
• Customer-centric

Self-Assessment Questions:

• How have you demonstrated a customer-centric approach in your previous marketing roles?
• Can you provide an example of a time when you had to adapt quickly to a change in marketing strategy or tactics?
• How do you ensure that your marketing campaigns align with the company's overall brand and values?

ASSUMPTION: The Cigna Group values a customer-centric, collaborative, and innovative work environment, with a strong focus on data-driven decision-making and accountability.

⚠️ Potential Challenges

• Managing multiple marketing campaigns simultaneously, requiring strong project management skills
• Working with various internal and external stakeholders, requiring excellent communication and collaboration skills
• Keeping up with industry trends and best practices in B2B marketing, requiring continuous learning and adaptation
• Balancing remote work and in-office work, requiring strong time management and self-motivation skills

ASSUMPTION: These challenges can be overcome with strong project management, communication, and time management skills, as well as a willingness to learn and adapt in a dynamic work environment.

📈 Similar Roles Comparison

• Compared to a B2C Marketing Manager, this role focuses more on B2B marketing and requires a deeper understanding of the commercial employer and health plan prospects and clients
• Compared to a Demand Generation Specialist, this role involves more strategic planning and collaboration with internal stakeholders, as well as a broader range of marketing channels and tactics
• Compared to a Marketing Campaign Manager, this role requires a stronger focus on the B2B lifecycle and a deeper understanding of the commercial employer and health plan prospects and clients

ASSUMPTION: This role offers a unique blend of strategic planning, tactical execution, and cross-functional collaboration, with a strong focus on the B2B lifecycle and commercial employer and health plan prospects and clients.

📝 Sample Projects

• Developing and executing a multi-channel marketing campaign to drive brand awareness and consideration among commercial employer prospects
• Collaborating with sales and product teams to create targeted content and messaging for health plan clients
• Optimizing campaign performance by analyzing data and adjusting tactics in real-time

ASSUMPTION: These sample projects illustrate the range of responsibilities and the need for strong analytical, communication, and project management skills in this role.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30-60-90 days?
• How does this role collaborate with other marketing teams and stakeholders within the organization?
• What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
• How does the company support the professional development and growth of its marketing employees?
• What are the key performance indicators (KPIs) for this role, and how will my success be measured?

ASSUMPTION: Asking these questions demonstrates your interest in the role and your commitment to setting yourself up for success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing campaign experience and achievements
• Prepare for behavioral interview questions focusing on marketing campaign planning, execution, and optimization
• Research the company and the role to demonstrate your understanding and enthusiasm during the interview process
• Follow up with the hiring manager within 24 hours after your interview to express your appreciation and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.