📌 Core Information
🔹 Job Title: B2B Lifecycle Marketing Manager
🔹 Company: Alma
🔹 Location: Paris, Île-de-France, France
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: May 19, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing marketing campaigns for B2B leads and clients
- Managing and optimizing email journeys and POS materials
- Collaborating with cross-functional teams to drive revenue growth
- Analyzing data and reporting on campaign performance
ASSUMPTION: This role requires a strategic mindset, strong project management skills, and the ability to work effectively with various teams.
📋 Key Responsibilities
✅ Own the full marketing spectrum to support the global B2B lifecycle strategy, including strategy, roadmapping, execution, and reporting
✅ Build automated email journeys to nurture leads and engage with small and medium B2B clients across Europe
✅ Scale the POS program to enhance Alma's visibility at B2B clients' stores
✅ Collaborate with Ops, Account Managers, Sales, Brand, and PMM teams to ensure consistent communication and messaging
✅ Analyze campaign performance data and report on key metrics
ASSUMPTION: This role requires a strong understanding of both online and offline communication formats, as well as the ability to manage multiple projects and stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: At least 5 years of B2B marketing experience, with a focus on marketing campaigns
Required Skills:
- Proven track record of building and executing marketing campaigns for B2B leads and clients
- Proficiency in HubSpot and other marketing automation tools
- Native French with top-notch written syntax
- Strong project management capabilities
- Good understanding of data concepts and data flows within a company
- Fluency in English
Preferred Skills:
- Experience with POS marketing and materials
- Knowledge of the Sales funnel and AM lifecycle
- Creative mindset with the ability to develop unexpected and catching angles for campaigns
ASSUMPTION: Candidates with experience in content management or growth marketing may also be suitable for this role.
💰 Compensation & Benefits
Salary Range: €60,000 - €80,000 per year (Based on industry standards for a Marketing Manager with 5-10 years of experience in the mental health care industry)
Benefits:
- Health insurance
- Retirement plan
- Flexible work arrangements
- Professional development opportunities
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Mental Health Care
Company Size: 201-500 employees
Founded: 2018
Company Description:
- Alma is on a mission to simplify access to high-quality, affordable mental health care
- Offers a suite of tools to help therapists better run their business and grow it sustainably
- Available in all 50 states with 24,000 therapists in its growing network
Company Specialties:
- Therapy and mental health
Company Website: http://helloalma.com
ASSUMPTION: Alma is a rapidly growing company in the mental health care industry, with a strong focus on providing high-quality, affordable mental health care to its clients.
📊 Role Analysis
Career Level: Mid-level Marketing Manager
Reporting Structure: Reports to the Head of Revenue Marketing
Work Arrangement: On-site, with potential for flexible work arrangements
Growth Opportunities:
- Potential to grow into a leadership role within the marketing department
- Opportunities to work on cross-functional projects and gain exposure to other areas of the business
- Chance to make a significant impact on the company's growth and success
ASSUMPTION: This role offers excellent growth opportunities for the right candidate, with the potential to advance their career within the company.
🌍 Location & Work Environment
Office Type: On-site, with a collaborative and dynamic work environment
Office Location(s): 397 Bridge St, 7th Floor, Brooklyn, New York 11201, US
Geographic Context:
- Paris, Île-de-France, France
- Close to public transportation and various amenities
- Vibrant and multicultural city with a strong focus on work-life balance
Work Schedule: Monday-Friday, 9:00 AM - 5:00 PM (with flexibility for remote work)
ASSUMPTION: The work environment at Alma is collaborative and dynamic, with a strong focus on teamwork and innovation.
💼 Interview & Application Insights
Typical Process:
- Interview with Recruiter (30 min)
- Technical interview with Pierre, Head of Revenue Marketing (45 min)
- Case study presentation and live feedback (1h)
- Interview with Jade, Global Ops Manager (30 min)
- Interview with Antoine, VP Revenue (30 min)
Key Assessment Areas:
- Marketing campaign strategy and execution
- Project management skills
- Data analysis and reporting
- Communication and collaboration skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing campaign experience and skills
- Prepare for behavioral interview questions that focus on your problem-solving and project management abilities
- Demonstrate your understanding of the mental health care industry and Alma's mission
ATS Keywords: B2B marketing, marketing campaigns, project management, HubSpot, email marketing, POS marketing, data analysis, lead nurturing, sales funnel, creative thinking, organizational skills, communication skills, French language skills, English language skills, revenue growth
ASSUMPTION: The interview process at Alma is thorough and comprehensive, with a focus on assessing the candidate's skills and cultural fit.
🛠️ Tools & Technologies
- HubSpot
- Salesforce
- Looker
- Email marketing platforms
- POS marketing materials
ASSUMPTION: Candidates should have experience with marketing automation tools, CRM systems, and data analysis platforms.
👔 Cultural Fit Considerations
Company Values:
- Simplifying access to mental health care
- Collaboration and teamwork
- Innovation and continuous improvement
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Focused on results and continuous learning
Self-Assessment Questions:
- How do you approach simplifying complex processes or ideas for your team or clients?
- Can you describe a time when you had to collaborate with multiple teams or stakeholders to achieve a common goal?
- How do you stay organized and manage multiple projects or priorities?
ASSUMPTION: Candidates should be able to demonstrate a strong fit with Alma's company values and work style, with a focus on collaboration, innovation, and results-driven approaches.
⚠️ Potential Challenges
- Managing multiple projects and stakeholders simultaneously
- Adapting to a fast-paced and dynamic work environment
- Working with limited resources or tight deadlines
- Navigating a rapidly growing company and changing priorities
ASSUMPTION: Candidates should be prepared to face challenges and adapt to a fast-paced, dynamic work environment with shifting priorities.
📈 Similar Roles Comparison
- This role is unique in its focus on both online and offline marketing channels for B2B clients
- Unlike other marketing roles, this position requires a strong understanding of the Sales funnel and AM lifecycle
- Compared to other marketing management roles, this position offers excellent growth opportunities within the company
ASSUMPTION: Candidates should research similar roles in the mental health care industry to better understand the unique aspects of this position.
📝 Sample Projects
- Developing and executing a targeted email campaign to engage small and medium B2B clients
- Scaling the POS program to enhance Alma's visibility at B2B clients' stores
- Analyzing campaign performance data and reporting on key metrics to optimize future campaigns
ASSUMPTION: Candidates should be prepared to discuss specific examples of their marketing campaign experience and how they have contributed to revenue growth in previous roles.
❓ Key Questions to Ask During Interview
- How does this role fit into Alma's overall marketing strategy?
- Can you describe the team structure and how this role will collaborate with other departments?
- What are the most significant challenges facing the marketing department, and how can this role help address them?
- How does Alma support the professional development and growth of its employees?
- What is the company's approach to work-life balance and flexible work arrangements?
ASSUMPTION: Candidates should ask thoughtful questions that demonstrate their interest in the role and the company, as well as their understanding of the industry and the company's mission.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing campaign experience and skills
- Prepare for behavioral interview questions that focus on your problem-solving and project management abilities
- Demonstrate your understanding of the mental health care industry and Alma's mission
- Follow up with the hiring manager within one week of submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
