📌 Core Information
🔹 Job Title: B2B Marketing Automation Manager
🔹 Company: Choice Hotels International
🔹 Location: Field/Remote (Hurlburt Field, Florida, United States)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-06-06
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote (Solely)
🚀 Job Overview
Key aspects of this role include:
- Designing, developing, and analyzing targeted lead generation campaigns using Salesforce Marketing Cloud Account Engagement
- Collaborating with sales teams to align campaign goals with business objectives
- Implementing Marketing Qualified Lead (MQL) scoring, segmentation, and automated workflows
- Providing training and support to sales teams on using marketing automation tools
- Managing multiple marketing automation projects simultaneously
ASSUMPTION: This role requires a high level of expertise in marketing automation and Salesforce Marketing Cloud to effectively manage campaigns and drive qualified leads.
📋 Key Responsibilities
✅ Design, develop, and analyze targeted lead generation campaigns using Salesforce Marketing Cloud Account Engagement across Franchise Sales and Global Sales divisions
✅ Execute and analyze lead nurturing campaigns to maintain engagement with prospects
✅ Collaborate with sales teams to ensure alignment of campaign goals with business objectives
✅ Implement Marketing Qualified Lead (MQL) scoring, segmentation, and automated workflows to qualify leads
✅ Work with Global and Franchise Sales teams to ensure marketing automation aligns with their needs and adjust lead nurturing strategies based on data insights
✅ Provide training and support to sales teams on using marketing automation tools effectively specifically in Sales Engage platform where email templates and segment lists will be found
✅ Design and develop compelling email templates, landing pages, and other marketing assets
✅ Ensure content is optimized for different audience segments, A/B testing where necessary
✅ Oversee the execution of multiple marketing automation projects simultaneously, ensuring deadlines are met across all sales organizations
✅ Maintain stakeholder communication to ensure alignment and deliverables
ASSUMPTION: This role requires strong project management skills to manage multiple campaigns and ensure deadlines are met.
🎯 Required Qualifications
Education: Bachelor's degree in related field preferred or equivalent experience
Experience: At least 3-5 years’ experience in marketing automation with Salesforce Marketing Cloud Account Engagement
Required Skills:
- Proficient in Microsoft Outlook, Excel, PowerPoint and Word
- Strong track record of developing and executing lead nurturing campaigns that drive results
- Experience targeting and marketing to companies with less than 1,000 FTEs
- Ability to manage multiple projects simultaneously and collaborate across teams
- Experience analyzing campaign performance and optimizing strategies based on data insights (e.g., open rates, click-through rates, conversions)
- Proficient in A/B testing and optimizing emails, landing pages, and other assets
- Basic HTML/CSS knowledge to create or troubleshoot email templates and landing pages
- Experience with lead segmentation, database management, and nurturing
- Ability to design and optimize customer journeys from lead capture to conversion
- Eagerness to learn new technologies and stay current with marketing automation trends
- Proven ability to work closely with creative teams to develop campaigns that are both strategic and visually appealing
- Have ability to strongly influence and advocate for the right path
- Ability to transform data into digestible information that stakeholders can understand
Preferred Skills:
- Ideal candidate would have Salesforce Certified Marketing Cloud Email Specialist certificate
ASSUMPTION: While not explicitly stated, proficiency in Salesforce Marketing Cloud is essential for this role.
💰 Compensation & Benefits
Salary Range: $85,000 - $105,000 annually
Benefits:
- Competitive compensation and benefits, including medical, dental, and vision coverage
- Leave and paid time-off for holidays, vacation, personal, family, volunteer, sick, jury duty, bereavement, military, and religious observance
- Financial benefits for retirement and health savings
- Employee recognition programs
- Discounts at Choice hotels worldwide
Working Hours: 40 hours per week, with flexible hours and remote work arrangement
ASSUMPTION: The salary range provided is a reasonable estimate for this role, given the required experience and the industry standard for marketing automation managers.
📌 Applicant Insights
🔍 Company Context
Industry: Hospitality, specifically lodging franchisor
Company Size: 1,001-5,000 employees
Founded: Not specified, but Choice Hotels International has been a public company since 1971
Company Description:
- Choice Hotels International, Inc. (NYSE: CHH) is one of the largest lodging franchisors in the world
- With nearly 7,500 hotels, representing nearly 630,000 rooms, in 46 countries and territories
- Offers a range of high-quality lodging options from limited service to full-service hotels in the upper upscale, upper mid-scale, midscale, extended-stay, and economy segments
Company Specialties:
- Lodging Franchisor
- Hospitality
- and technology
Company Website: www.choicehotels.com
ASSUMPTION: Choice Hotels International is a well-established company in the hospitality industry, with a strong global presence and a diverse portfolio of brands.
📊 Role Analysis
Career Level: Mid-level, with potential for growth in marketing and leadership roles
Reporting Structure: Reports to the Director, B2B Marketing
Work Arrangement: Remote (Solely), with possible periodic travel to corporate offices
Growth Opportunities:
- Potential to move into leadership roles within the marketing department or other divisions within the company
- Opportunity to gain experience in B2B marketing and sales enablement
- Possibility to work on global campaigns and collaborate with diverse teams
ASSUMPTION: This role offers opportunities for career growth and development within the marketing department and the company as a whole.
🌍 Location & Work Environment
Office Type: Remote (Solely)
Office Location(s): North Bethesda, MD, Scottsdale, AZ, or St. Louis Park, MN (with possible periodic travel)
Geographic Context:
- Hurlburt Field, Florida, United States
- Remote work allows for flexibility in location
- Opportunity to work with a global team and collaborate with colleagues across different time zones
Work Schedule: Full-time, with flexible hours and remote work arrangement
ASSUMPTION: The remote work arrangement offers flexibility and work-life balance, while also providing opportunities for collaboration and growth within a global team.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-depth interview with the hiring manager and/or team members
- Final interview or assessment
Key Assessment Areas:
- Technical skills in marketing automation and Salesforce Marketing Cloud
- Campaign strategy and execution
- Data analysis and optimization
- Collaboration and communication skills
- Problem-solving and adaptability
Application Tips:
- Highlight relevant experience and achievements in marketing automation and campaign management
- Tailor resume and cover letter to emphasize skills and experience relevant to this role
- Prepare examples of successful lead generation campaigns and data-driven optimizations
- Research Choice Hotels International and the B2B marketing team to demonstrate understanding of the company and role
ATS Keywords: Marketing Automation, Salesforce Marketing Cloud, Lead Generation, Campaign Management, Data Analysis, A/B Testing, HTML, CSS, Email Marketing, Segmentation, Database Management, Customer Journey Design, Collaboration, Creative Feedback, Strategic Thinking
ASSUMPTION: Applicants should tailor their application materials to highlight relevant skills and experience, and prepare for interview questions focused on technical skills and campaign strategy.
🛠️ Tools & Technologies
- Salesforce Marketing Cloud Account Engagement
- Microsoft Outlook, Excel, PowerPoint, and Word
- HTML and CSS
- Email marketing platforms
- Project management tools
ASSUMPTION: Proficiency in Salesforce Marketing Cloud Account Engagement and related tools is essential for this role.
👔 Cultural Fit Considerations
Company Values:
- Welcome and Respect Everyone
- Be Bold
- Be Quick
- Listen
- Be Curious and Show Integrity
Work Style:
- Collaborative and team-oriented
- Data-driven and results-focused
- Adaptable and responsive to change
Self-Assessment Questions:
- Do you have a proven track record of developing and executing successful lead generation campaigns using marketing automation tools?
- Are you comfortable working remotely and collaborating with global teams?
- Do you thrive in a fast-paced, dynamic environment and enjoy working on multiple projects simultaneously?
ASSUMPTION: Applicants should assess their fit with the company's values and work style, and be prepared to demonstrate their cultural fit during the interview process.
⚠️ Potential Challenges
- Managing multiple projects simultaneously and meeting deadlines
- Collaborating effectively with global sales teams and stakeholders
- Keeping up with marketing automation trends and new technologies
- Working remotely and maintaining productivity in a virtual environment
ASSUMPTION: Applicants should be prepared to address these potential challenges and demonstrate their ability to manage multiple projects, collaborate effectively, and work remotely.
📈 Similar Roles Comparison
- Compared to other marketing automation roles, this position focuses more on B2B marketing and sales enablement
- Industry-specific context: Hospitality industry, with a focus on lodging franchisors
- Career path comparison: Potential for growth in marketing and leadership roles within the company
ASSUMPTION: Applicants should research similar roles and the hospitality industry to understand the unique aspects of this position and how it fits into their career path.
📝 Sample Projects
- Developing and executing a targeted lead generation campaign for a specific segment of the market
- Optimizing email templates and landing pages for improved engagement and conversions
- Analyzing campaign performance data and adjusting strategies based on insights
ASSUMPTION: Applicants should prepare examples of relevant projects and be ready to discuss their approach to campaign strategy, execution, and optimization.
❓ Key Questions to Ask During Interview
- What are the most pressing challenges facing the B2B marketing team, and how can this role address them?
- How does this role collaborate with global sales teams, and what are the key priorities for the first 90 days?
- What opportunities are there for professional development and growth within the marketing department and the company as a whole?
- How does the company support work-life balance for remote employees?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
ASSUMPTION: Applicants should prepare thoughtful questions to demonstrate their interest in the role and the company, and to gain insight into the team's priorities and work environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to emphasize skills and experience relevant to this role
- Prepare examples of successful lead generation campaigns and data-driven optimizations
- Research Choice Hotels International and the B2B marketing team to demonstrate understanding of the company and role
- Follow up with the hiring manager one week after submitting your application, if you haven't heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
