Marketing Automation Specialist

📌 Core Information

🔹 Job Title: Marketing Automation Specialist

🔹 Company: Literati

🔹 Location: Austin, Texas, United States (Remote OK)

🔹 Job Type: Full-Time

🔹 Category: Retail

🔹 Date Posted: 2025-06-25

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Managing and optimizing marketing automation workflows to drive customer acquisition and retention
• Ensuring seamless integration and ease of use of the marketing technology stack
• Collaborating with cross-functional teams to execute multi-channel nurture campaigns
• Championing automation and AI tools to improve marketing efficiency and personalization

ASSUMPTION: This role requires a balance of technical proficiency and creative problem-solving to maximize marketing effectiveness and efficiency.

📋 Key Responsibilities

✅ Build and optimize marketing automation workflows to convert prospects to customers and enhance customer lifetime value

✅ Manage the marketing technology stack, ensuring seamless integration and ease of use for team members

✅ Actively optimize email marketing performance through testing and analysis

✅ Support A/B testing of email campaigns, subject lines, and conversion funnels

✅ Develop sophisticated segmentation strategies for personalized communications across book clubs, book fairs, and the e-commerce platform

✅ Create comprehensive reporting dashboards tracking key metrics including conversion funnels and revenue generated from marketing automation

✅ Build lifecycle marketing campaigns to engage and retain the consumer subscription audience

✅ Ensure data integrity and compliance with children's data privacy regulations

✅ Partner with creative and growth teams to execute multi-channel nurture campaigns

✅ Champion automation, AI tools, and train team members on marketing automation best practices

✅ Actively research, experiment with, and propose the implementation of new AI or automation tools, techniques, or processes

ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and continuous learning to stay ahead of industry trends and tools.

🎯 Required Qualifications

Education: Bachelor's degree in marketing, computer science, data analytics, or a related field

Experience: 3-5 years of experience in marketing operations or a similar marketing or growth-related role

Required Skills:

• Hands-on experience with marketing automation platforms (Iterable, Salesforce, Klavyio, Braze, Marketo, Hubspot)
• Hands-on experience with workflow automation platforms (Zapier, Gumloop, Make)
• Strong understanding of CRM systems and their integration with marketing tools
• Data-driven mindset with the ability to derive insights from complex datasets
• Experience with B2C, customer journey mapping, acquisition, and lifecycle marketing management
• Understanding of HTML/CSS for email template customization
• Strong project management skills with the ability to prioritize competing demands

Preferred Skills:

• Experience in a B2B2C or subscription-based business model
• Familiarity with integrating marketing automation with e-commerce platforms
• Knowledge of data privacy regulations (COPPA, GDPR) especially as they relate to children's data
• Experience with A/B testing methodologies and conversion rate optimization
• Basic SQL knowledge for data analysis
• Experience with Zapier, Segment, Census, or other integration tools
• Background in education technology or children's products

ASSUMPTION: While a degree in a related field is preferred, relevant experience and a strong portfolio of past projects may be considered equivalent.

💰 Compensation & Benefits

Salary Range: $75,000 - $95,000 per year

Benefits:

• Medical Insurance
• Dental Insurance
• Vision Insurance
• 401k
• Short-term Disability Insurance
• Parental Leave
• Employee Assistance Programs
• Flexible Work Schedules
• Flexible Time Off

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range provided is based on industry standards for similar roles and experience levels in the Austin, Texas area.

📌 Applicant Insights

🔍 Company Context

Industry: Retail, specifically focused on children's books and education

Company Size: 51-200 employees. This size allows for a more agile and innovative work environment while still offering the resources and stability of a larger company.

Founded: 2017. Literati has grown rapidly since its founding and has established itself as a leader in its niche.

Company Description:

• Literati delivers fantastically curated books to kids, families, and schools through its kids' book clubs and school book fairs
• Combines expert curation and innovative technology to deliver personalization to every reader
• Committed to helping kids become confident and excited readers while elevating literacy outcomes at home and in the classroom

Company Specialties:

• Books
• Publishing
• Subscription
• Literature
• Education
• Data science
• Children's books

Company Website: http://www.literati.com

ASSUMPTION: Literati's focus on children's literacy and innovative use of technology sets it apart in the retail industry.

📊 Role Analysis

Career Level: Mid-level. This role offers opportunities for growth and leadership within the marketing department.

Reporting Structure: Reports directly to the Director of Product Management, with potential for cross-functional collaboration with various teams, including creative, growth, and data.

Work Arrangement: Remote OK, with flexible work schedules and time off policies.

Growth Opportunities:

• Potential for career advancement within the marketing department or other areas of the company
• Opportunities to lead projects and mentor junior team members
• Chance to learn and implement new AI and automation tools and techniques

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on the company's marketing efforts.

🌍 Location & Work Environment

Office Type: Remote OK, with the option to work from one of Literati's two office locations in Austin, Texas.

Office Location(s): 1145 W 5th St, Austin, Texas 78703, US; 4509 Freidrich Ln, Bldg 4, STE 402, Austin, Texas 78744, US

Geographic Context:

• Austin, Texas is a vibrant and growing city with a strong tech industry and a high quality of life
• The central time zone offers flexibility for collaboration with team members and stakeholders across different time zones
• Literati's office locations are in convenient areas with easy access to public transportation and amenities

Work Schedule: Full-time, with flexible hours and the option to work remotely.

ASSUMPTION: Literati's remote-friendly work environment and central time zone location make it an attractive option for candidates seeking a flexible and convenient work arrangement.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the hiring manager
• In-depth interview with the marketing team
• Final interview with the Director of Product Management

Key Assessment Areas:

• Technical skills and experience with marketing automation platforms
• Data analysis and interpretation skills
• Project management and organizational skills
• Creativity and problem-solving abilities
• Alignment with Literati's mission and values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Be prepared to discuss specific examples of your experience with marketing automation and data analysis
• Demonstrate your understanding of Literati's mission and how your skills and experience make you a strong fit for the role

ATS Keywords: Marketing Automation, CRM, Data Analysis, Customer Journey Mapping, Lifecycle Marketing, HTML, CSS, A/B Testing, SQL, E-commerce Integration, Data Privacy Regulations, AI Tools

ASSUMPTION: The interview process for this role will focus on assessing the candidate's technical skills, problem-solving abilities, and cultural fit with Literati's mission and values.

🛠️ Tools & Technologies

• Marketing automation platforms: Iterable, Salesforce, Klavyio, Braze, Marketo, Hubspot
• Workflow automation platforms: Zapier, Gumloop, Make
• CRM systems: Salesforce
• Data analysis tools: SQL, Excel, Google Analytics
• Email marketing tools: Iterable, Klavyio
• Project management tools: Asana, Trello, Jira
• AI and automation tools: LLM tools, no-code platforms (Bubble.io, Unbounce), codeless tools (replit, lovable)

ASSUMPTION: The tools and technologies listed are subject to change as Literati continues to innovate and adopt new solutions to improve its marketing efforts.

👔 Cultural Fit Considerations

Company Values:

• Expertise with a beginner's mind
• Team players with a Rainmaker attitude
• Alchemy: turning challenges into opportunities

Work Style:

• Collaborative and cross-functional teamwork
• Data-driven decision-making
• Continuous learning and experimentation

Self-Assessment Questions:

• Do you have experience working with marketing automation platforms and CRM systems?
• Are you comfortable working in a fast-paced, collaborative environment?
• Do you have a data-driven mindset and the ability to derive insights from complex datasets?
• Are you comfortable working with AI and automation tools and eager to learn new technologies?

ASSUMPTION: Literati values candidates who are experts in their fields but maintain a beginner's mindset, continuously learning and improving their skills. A strong cultural fit with Literati's values and work style is essential for success in this role.

⚠️ Potential Challenges

• Managing multiple marketing automation platforms and ensuring seamless integration
• Keeping up with the latest AI and automation tools and techniques
• Balancing strategic planning with hands-on execution
• Working with cross-functional teams to execute multi-channel nurture campaigns
• Ensuring data integrity and compliance with children's data privacy regulations

ASSUMPTION: These challenges are inherent to the role and require a strong technical skillset, attention to detail, and the ability to work effectively with cross-functional teams.

📈 Similar Roles Comparison

• This role is unique in its focus on marketing automation for a children's book company, requiring a strong understanding of both marketing and education technology
• Compared to similar roles in other industries, this position offers the opportunity to work with cutting-edge AI and automation tools and make a significant impact on a growing company
• Career progression in this role may involve moving into a leadership position within the marketing department or exploring opportunities in other areas of the company, such as product management or data science

ASSUMPTION: While this role shares similarities with other marketing automation positions, its unique focus on children's literacy and innovative use of technology sets it apart in the industry.

📝 Sample Projects

• Developing and optimizing marketing automation workflows to drive customer acquisition and retention for Literati's book clubs and school book fairs
• Collaborating with the creative team to design and execute multi-channel nurture campaigns, including email marketing, SMS, and push notifications
• Implementing A/B testing methodologies to optimize email campaign performance, subject lines, and conversion funnels
• Working with the data team to create comprehensive reporting dashboards tracking key metrics, including conversion funnels and revenue generated from marketing automation

ASSUMPTION: These sample projects illustrate the breadth of responsibilities and opportunities for growth in this role, requiring a strong technical skillset and the ability to work effectively with cross-functional teams.

❓ Key Questions to Ask During Interview

• Can you describe the current marketing automation workflows and how they could be optimized?
• How does the marketing team collaborate with other departments, such as product management and data, to execute multi-channel nurture campaigns?
• What are the biggest challenges facing the marketing department, and how can this role help address them?
• How does Literati support the professional growth and development of its employees?
• What are the key performance indicators (KPIs) for this role, and how will my success be measured?

ASSUMPTION: These questions are designed to help candidates better understand the role's responsibilities, the company's culture, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for the interview by researching Literati's mission, values, and recent projects
• Be ready to discuss specific examples of your experience with marketing automation and data analysis
• Follow up with the hiring manager within one week of the interview to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.