Senior Marketing Automation Specialist

📌 Core Information

🔹 Job Title: Senior Marketing Automation Specialist

🔹 Company: Okta

🔹 Location: Dublin, Ireland

🔹 Job Type: Hybrid

🔹 Category: Marketing

🔹 Date Posted: June 25, 2025

🔹 Experience Level: Mid-Senior level (5-10 years)

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Supporting and executing integrated demand generation programs
• Collaborating with internal and external teams to create, optimize, report, and manage marketing automation initiatives
• Building and defining target audience lists, determining personalization strategies, and launching emails and campaigns
• Monitoring campaign effectiveness and optimizing content and messaging based on data analysis

ASSUMPTION: This role requires a strong passion for communication and identifying opportunities across marketing functions. It involves balancing operational infrastructure with global marketing initiatives and communicating processes to stakeholders.

📋 Key Responsibilities

✅ Working closely with multiple marketing and product marketing teams to deliver highly effective demand generation, event, and advocacy/loyalty programs

✅ Collaborating with internal stakeholders to build, test, and execute email segmentation, reporting, and set-up of campaigns

✅ Monitoring campaigns and their effectiveness, with a strong attention to detail and analytical focus

✅ Integrating data from various sources and tools to optimize content and messaging in nurture programs by behaviors and personas

✅ Creating email campaigns and landing pages in accordance with branding guidelines

✅ Updating marketing campaign workflows as changes to business requirements dictate

✅ Supporting the marketing team in analyzing and reporting marketing data to shape future marketing strategies and provide feedback

✅ Building custom Salesforce campaigns to guide and advise campaign performance

✅ Overseeing campaign setup and data flow from Marketo to Salesforce to ensure integrations are activated for the right programs and that leads and responses are routing and scoring properly across the tech stack

ASSUMPTION: This role requires strong project management skills, the ability to connect the dots across teams, and the ability to prioritize and manage multiple projects/processes at one time.

🎯 Required Qualifications

Education: BS/BA or equivalent required

Experience: 4+ years of experience in Database, Marketing Automation/Operations or similar

Required Skills:

• Subject matter expertise in email marketing best practices
• Experience building and deploying product/promotional go-to-market and optimization strategies with an emphasis on marketing tech implementations, messaging, and A/B testing
• Proficiency in Salesforce, Marketo
• Experience with troubleshooting systems, processes, and data issues
• Impeccable attention to detail and committed to quality work
• Strong project management skills
• Ability to prioritize and manage multiple projects/processes at one time

Preferred Skills:

• Marketo Certified Expert
• Experience in other common martech, like Outreach, Splash, Folloze, Litmus
• Marketing Automation, Campaign Operations or a similar role at a B2B, SaaS company

ASSUMPTION: The ideal candidate for this role will have a strong passion for communication and identifying opportunities across marketing functions. They should be comfortable handling multiple initiatives simultaneously and prioritizing accordingly to contribute to ambitious growth plans.

💰 Compensation & Benefits

Salary Range: €70,000 - €90,000 per year (Based on industry standards for a Senior Marketing Automation Specialist in Dublin)

Benefits:

• Amazing Benefits
• Making Social Impact
• Developing Talent and Fostering Connection + Community at Okta

Working Hours: Full-time (40 hours/week) with flexible hours and a hybrid work arrangement

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Marketing Automation Specialist in Dublin. Actual compensation may vary based on factors such as skills, experience, and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Okta is a leading provider of identity management solutions, operating in the competitive Software Development industry

Company Size: Okta has 5,001-10,000 employees, making it a large enterprise with significant resources and opportunities for growth

Founded: Okta was founded in 2009 and has since grown to become a publicly traded company with a strong presence in the identity management market

Company Description:

• Okta gives you a neutral, powerful, and extensible platform that puts identity at the heart of your stack
• No matter what industry, use case, or level of support you need, Okta has you covered
• Okta's mission is to enable any organization to use any technology

Company Specialties:

• Identity Management
• Access Management
• Single Sign-On
• SaaS
• Cloud
• User Management
• Mobile Security
• Mobility Management
• and IDaaS

Company Website: https://www.okta.com

ASSUMPTION: Okta is a well-established company with a strong reputation in the identity management industry. Working at Okta offers opportunities to collaborate with a diverse team and contribute to innovative solutions.

📊 Role Analysis

Career Level: Senior level, with opportunities for growth and leadership within the marketing team

Reporting Structure: This role reports directly to the Global Marketing Automation Manager and collaborates with multiple marketing and product marketing teams

Work Arrangement: Hybrid, with a mix of on-site and remote work

Growth Opportunities:

• Progression to a leadership role within the marketing team
• Expanding skills and expertise in marketing automation and related technologies
• Contributing to Okta's continued growth and success in the identity management market

ASSUMPTION: This role offers a unique opportunity to work at the intersection of marketing and technology, driving innovative campaigns and initiatives that support Okta's growth and success.

🌍 Location & Work Environment

Office Type: Okta's Dublin office is a modern, collaborative workspace designed to foster innovation and creativity

Office Location(s): 100 1st St, San Francisco, California 94105, US (Global Headquarters); Farringdon Road, London, England EC1M 3, GB; 80 Pacific Hwy, Sydney, New South Wales 2074, AU; Barbara Strozzilaan 201, Amsterdam, North Holland 1083, NL; 300 Park Ave, San Jose, California, US; 718 7th St NW, Washington, District of Columbia, US; 110 110th Ave NE, Bellevue, Washington 98004, US; 300 Park Ave, San Jose, CA 95110, US; 80 Pacific Hwy, Sydney, NSW 2060, AU; 718 7th St NW, Washington, DC 20001, US; 642 King St W, Toronto, Ontario M5V 1M7, CA

Geographic Context:

• Okta's Dublin office is located in the heart of the city's tech hub, providing easy access to public transportation and amenities
• The city offers a vibrant culture, rich history, and a high quality of life
• Dublin is a multicultural city with a diverse range of industries, providing ample opportunities for networking and professional growth

Work Schedule: Full-time (40 hours/week) with flexible hours and a hybrid work arrangement

ASSUMPTION: Okta's Dublin office provides a dynamic and collaborative work environment, with opportunities to engage with a diverse team and contribute to innovative projects.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the Global Marketing Automation Manager
• On-site or virtual interview with the Global Marketing Automation Manager and other team members
• Final interview with the Senior Director of Marketing Operations
• Background check and offer extension

Key Assessment Areas:

• Technical skills in marketing automation and related technologies
• Problem-solving and analytical skills
• Communication and collaboration skills
• Cultural fit and alignment with Okta's values
• Ability to manage multiple projects and prioritize effectively

Application Tips:

• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Be prepared to discuss your experience with marketing automation, email marketing, and related technologies in detail
• Demonstrate your ability to manage multiple projects and prioritize effectively in your application materials and interviews
• Showcase your understanding of Okta's business and the identity management industry
• Prepare questions to ask the interview panel about the role, team, and company

ATS Keywords: Marketing Automation, Email Marketing, Campaign Management, Data Analysis, Salesforce, Marketo, Project Management, Collaboration, Attention to Detail, Troubleshooting, Reporting, Nurture Programs, Branding, Communication

ASSUMPTION: Okta's application process is designed to assess candidates' technical skills, problem-solving abilities, and cultural fit. Successful candidates will demonstrate a strong passion for communication and identifying opportunities across marketing functions.

🛠️ Tools & Technologies

• Salesforce
• Marketo
• Outreach
• Splash
• Folioze
• Litmus
• Other common martech tools

ASSUMPTION: This role requires proficiency in Salesforce and Marketo, with experience in other common martech tools being a plus.

👔 Cultural Fit Considerations

Company Values:

• Customer-First
• No Arrogance
• Love Our Customers
• Always Be Learning
• Sweat The Details
• Hire Great People
• Focus on Results

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and flexible
• Results-focused and accountable
• Committed to continuous learning and improvement

Self-Assessment Questions:

• Do you align with Okta's customer-first approach and commitment to loving our customers?
• Are you comfortable working in a dynamic, fast-paced environment and adapting to changes as needed?
• Do you thrive in a collaborative, team-oriented work culture and enjoy working with diverse teams to achieve common goals?

ASSUMPTION: Okta values a diverse and inclusive work environment, and successful candidates will demonstrate a strong cultural fit with the company's values and work style.

⚠️ Potential Challenges

• Managing multiple projects and priorities simultaneously may be challenging for some candidates
• Working in a fast-paced, dynamic environment may require adaptability and flexibility
• Collaborating with diverse teams and stakeholders may present communication and coordination challenges
• Okta's hybrid work arrangement may require candidates to commute to the office periodically

ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• This role is similar to other Marketing Automation Specialist positions but may require more experience and a broader range of skills
• Okta's large enterprise size offers more opportunities for growth and leadership than smaller companies
• Okta's focus on identity management and access solutions sets it apart from other marketing automation roles
• This role may have more responsibility for cross-functional collaboration and stakeholder management than similar roles in other companies

ASSUMPTION: This role offers a unique opportunity to work at the intersection of marketing and technology, driving innovative campaigns and initiatives that support Okta's growth and success in the identity management market.

📝 Sample Projects

• Developing and executing a targeted email campaign to promote Okta's new product feature
• Optimizing Okta's nurture programs to improve engagement and conversion rates
• Collaborating with the product marketing team to create and launch a go-to-market campaign for a new product
• Building and managing custom Salesforce campaigns to track and analyze campaign performance

ASSUMPTION: These sample projects demonstrate the range of responsibilities and initiatives that a Senior Marketing Automation Specialist at Okta might undertake.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Global Marketing Automation team?
• How does Okta support the professional development and growth of its employees?
• What are the most challenging aspects of working in a hybrid environment, and how does Okta address them?
• How does Okta measure the success of its marketing campaigns, and how can this role contribute to improving those metrics?
• What are the key priorities for this role in the first 30, 60, and 90 days?

ASSUMPTION: These questions demonstrate a candidate's interest in the role, team, and company, and their commitment to driving success in the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare for your phone or video screen by researching Okta's business and the identity management industry
• Prepare for your on-site or virtual interview by practicing your responses to common interview questions and brushing up on your technical skills
• Follow up with the Global Marketing Automation Manager after your interview to express your interest in the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.