CRM Admin / Marketing Assistant

📌 Core Information

🔹 Job Title: CRM Admin / Marketing Assistant

🔹 Company: TEKsystems

🔹 Location: Greensboro, NC, United States

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: April 21, 2025

🔹 Experience Level: Entry-level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving qualified leads to the Sales team through various platforms
• Maintaining and reporting on the Synergy database
• Assisting in digital marketing and social media engagement
• Developing and executing targeted email marketing campaigns
• Creating content for blogs and social media posts

ASSUMPTION: This role requires a strong understanding of social media platforms and lead generation CRMs, as well as experience in marketing. The ability to work in a fast-paced environment and learn quickly is essential.

📋 Key Responsibilities

✅ Process leads to the Sales team through various platforms, including website, face-to-face marketing, social media, email, and blogs

✅ Maintain the Synergy database and provide accurate reporting on active companies as customers and prospects

✅ Assist and fill in for the Digital Marketer when necessary on social media engagement to connect with new customers, display personality, and ultimately drive sales

✅ Develop and execute targeted email marketing campaigns to nurture leads, promote products and services, and drive conversions, utilizing segmentation and personalization strategies

✅ Distribute and assist with the development of content for blogs and social media posts to articulate the value proposition and drive understanding of what makes the company different

ASSUMPTION: The responsibilities listed above are based on the provided job description. However, the specific tasks and priorities may vary depending on the team's needs and the company's ongoing projects.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 0-2 years of experience in marketing, with a focus on lead generation and CRM management

Required Skills:

• Proven experience with all social media platforms (LinkedIn, Instagram, Facebook, X, etc.)
• Experience working with lead generation CRMs
• Experience working in marketing (internship or job)
• Ability to work in a fast-paced environment
• Quick learner

Preferred Skills:

• Experience with email marketing software (e.g., Mailchimp, HubSpot)
• Knowledge of SEO best practices
• Familiarity with content management systems (CMS)

ASSUMPTION: While the job listing does not specify preferred qualifications, the required skills and the nature of the role suggest that experience with email marketing software, SEO knowledge, and familiarity with CMS would be beneficial for this position.

💰 Compensation & Benefits

Salary Range: $20.00 - $20.00 per hour. This is an entry-level position, and the salary is in line with industry standards for the Greensboro, NC area.

Benefits:

• Medical, dental & vision
• Critical Illness, Accident, and Hospital
• 401(k) Retirement Plan – Pre-tax and Roth post-tax contributions available
• Life Insurance (Voluntary Life & AD&D for the employee and dependents)
• Short and long-term disability
• Health Spending Account (HSA)
• Transportation benefits
• Employee Assistance Program
• Time Off/Leave (PTO, Vacation or Sick Leave)

Working Hours: Full-time, Monday-Friday, 8:00 AM - 5:00 PM (with a one-hour lunch break). Occasional overtime may be required to meet project deadlines.

ASSUMPTION: The salary range provided is based on the job listing. However, it is always recommended to research industry standards for similar roles in the Greensboro, NC area to ensure the offered compensation is competitive.

📌 Applicant Insights

🔍 Company Context

Industry: TEKsystems is a leading provider of IT services, talent services, and real-world application. They work with over 6,000 clients, including 80% of the Fortune 500, across North America, Europe, and Asia.

Company Size: TEKsystems has 10,001+ employees globally, with a significant presence in Greensboro, NC.

Founded: TEKsystems was founded in 1983 and is headquartered in Hanover, MD.

Company Description:

• TEKsystems is an Allegis Group company, focusing on driving business transformation for clients through strategy, design, execution, and operations.
• They offer a range of solutions, including IT services, talent services, and digital services.
• TEKsystems is committed to making a positive impact in global communities.

Company Specialties:

• IT Services
• IT Talent Management Expertise
• Staffing Services
• Digital Services
• Advisory Services
• Co-led Services
• Enterprise Services
• DevOps and Automation
• Risk & Security
• Cloud Enablement and Migration
• Enterprise Applications
• Telecom Design and Implementation
• and Technology Operations

Company Website: TEKsystems

ASSUMPTION: TEKsystems is a well-established company with a strong presence in the IT services industry. Their focus on driving business transformation and making a positive impact in global communities makes them an attractive employer for job seekers interested in these areas.

📊 Role Analysis

Career Level: This is an entry-level position, suitable for recent graduates or individuals with up to 2 years of experience in marketing.

Reporting Structure: The CRM Admin / Marketing Assistant will report directly to the Digital Marketer or another relevant manager within the marketing department.

Work Arrangement: This is a fully on-site position, requiring the applicant to work from the TEKsystems office in Greensboro, NC.

Growth Opportunities:

• As the company continues to grow, there may be opportunities for the incumbent to take on more responsibilities or move into a different role within the marketing department.
• TEKsystems offers various training and development opportunities to help employees grow professionally.

ASSUMPTION: While the job listing does not specify growth opportunities, it is reasonable to assume that a company of TEKsystems' size and industry standing would provide opportunities for professional development and career advancement.

🌍 Location & Work Environment

Office Type: TEKsystems' Greensboro, NC office is a modern, professional environment with collaborative workspaces and state-of-the-art technology.

Office Location(s): 7437 Race Road, Hanover, MD 21076, US (headquarters); Western Road, Maxis 2, Bracknell, Berkshire RG12 1RT, GB (European headquarters); Taikoo Place, 979 Kings Road, Level 18, Cambridge House, Quarry Bay, Hong Kong, HK (Asian headquarters)

Geographic Context:

• Greensboro, NC is the third-most populous city in North Carolina, with a diverse economy driven by industries such as technology, healthcare, and education.
• The city offers a high quality of life, with numerous cultural attractions, parks, and recreational facilities.
• Greensboro has a humid subtropical climate, with mild winters and hot, humid summers.

Work Schedule: The work schedule for this position is Monday-Friday, 8:00 AM - 5:00 PM, with a one-hour lunch break. Occasional overtime may be required to meet project deadlines.

ASSUMPTION: The work environment at TEKsystems' Greensboro, NC office is likely to be dynamic, collaborative, and focused on driving business transformation for clients. The geographic context of Greensboro, NC provides a high quality of life and a diverse range of cultural attractions for employees to enjoy.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screen with a member of the HR team
• In-person or virtual interview with the hiring manager and/or team members
• Background check and reference check (if applicable)
• Job offer and onboarding

Key Assessment Areas:

• Understanding of social media platforms and lead generation CRMs
• Marketing experience and knowledge of email marketing best practices
• Ability to work in a fast-paced environment and learn quickly
• Communication and interpersonal skills
• Problem-solving and analytical skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience with social media platforms, lead generation CRMs, and marketing.
• Be prepared to discuss your understanding of email marketing best practices and your ability to work in a fast-paced environment.
• Research TEKsystems and the Greensboro, NC office to demonstrate your interest in the company and its mission.

ATS Keywords: CRM, marketing assistant, social media, lead generation, email marketing, content development, segmentation, personalization, reporting, database management, fast-paced environment, quick learner

ASSUMPTION: The application process for this role is likely to be competitive, and applicants should tailor their resumes and cover letters to highlight their relevant experience and skills. The key assessment areas and application tips provided are based on the job description and industry best practices.

🛠️ Tools & Technologies

• Synergy (CRM platform)
• Social media platforms (LinkedIn, Instagram, Facebook, X, etc.)
• Email marketing software (e.g., Mailchimp, HubSpot)
• Content management systems (CMS)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The tools and technologies listed above are based on the job description and industry best practices. However, the specific tools used may vary depending on the team's needs and the company's ongoing projects.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Accountability
• Teamwork
• Expertise
• Innovation
• Client focus

Work Style:

• Collaborative
• Dynamic
• Fast-paced
• Results-driven
• Client-focused

Self-Assessment Questions:

• Do you align with TEKsystems' core values, particularly integrity, accountability, and teamwork?
• Are you comfortable working in a fast-paced, dynamic environment with a strong focus on driving results for clients?
• Do you have a proven track record of success in marketing, with a particular emphasis on lead generation and CRM management?

ASSUMPTION: TEKsystems' company values and work style are likely to be reflected in the day-to-day work environment and the expectations for employees. Applicants should assess their fit with these values and work style before applying for the position.

⚠️ Potential Challenges

• The role may require occasional overtime to meet project deadlines, which could impact work-life balance.
• The fast-paced nature of the role may be challenging for individuals who prefer a more structured or slower-paced work environment.
• The incumbent may need to manage multiple priorities and deadlines simultaneously, requiring strong organizational skills and time management.
• The role may involve working with sensitive customer data, requiring a high degree of confidentiality and attention to detail.

ASSUMPTION: The potential challenges listed above are based on the job description and industry best practices. However, the specific challenges faced by the incumbent may vary depending on the team's needs and the company's ongoing projects.

📈 Similar Roles Comparison

• Compared to other marketing assistant roles, this position places a greater emphasis on lead generation and CRM management.
• This role is likely to have a stronger focus on driving results for clients and a faster-paced work environment than similar roles in other industries.
• Career progression in this role may involve moving into a more specialized marketing role or taking on additional responsibilities within the marketing department.

ASSUMPTION: The comparison points listed above are based on the job description and industry best practices. However, the specific comparisons and career path may vary depending on the company's structure and the individual's skills and interests.

📝 Sample Projects

• Developing and executing a targeted email marketing campaign to drive conversions for a new product launch
• Creating and distributing content for blogs and social media posts to articulate the value proposition of an upcoming event
• Analyzing and reporting on the performance of lead generation efforts to identify areas for improvement

ASSUMPTION: The sample projects listed above are based on the job description and industry best practices. However, the specific projects undertaken by the incumbent may vary depending on the team's needs and the company's ongoing projects.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits into the broader marketing department?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does TEKsystems support the professional development and growth of its employees?
• What are the most challenging aspects of this role, and how has the incumbent in this role approached them in the past?
• How does TEKsystems foster a culture of innovation and continuous improvement?

ASSUMPTION: The key questions listed above are designed to help applicants better understand the role, the team, and the company culture. Applicants should tailor their questions to the specific role and company, demonstrating their interest and engagement.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience with social media platforms, lead generation CRMs, and marketing.
• Prepare for your interview by researching TEKsystems and the Greensboro, NC office, and practicing your responses to common interview questions.
• Follow up with the hiring manager or HR representative within one week of your interview to express your continued interest in the position.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.